最高の Digital Horizon ポッドキャスト (2024)

1
E-Commerce Mastery: Boosting Conversion Rates with Social Proof and AI Chatbots 11:42

6d ago11:42

11:42

Unlock the secrets to skyrocketing your e-commerce conversion rates and transform your online store into a sales powerhouse. Ever wondered how big brands leverage social proof to earn your trust? We're here to spill the beans on some trailblazing strategies that go beyond the typical tips, focusing on user-generated content and behavior-based trigg…

1
Brand News: Online Adverting Increases by 9.7% in Australia 3:48

9d ago3:48

3:48

Unlock the secrets of the booming internet advertising landscape with insights that could redefine your marketing strategy. With video advertising surging by 18.6% and digital audio not far behind with a 23.6% increase, it's clear that traditional display formats are losing their luster. Discover why video content across platforms like YouTube, Tik…

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Boost Your E-Commerce Profits: Unlocking New Revenue Streams with Strategic Bundling and AI-Driven Insights 15:02

12d ago15:02

15:02

We promise you’ll walk away with strategies that can transform your business by boosting your average order value without depending on price changes. Explore the magic of free shipping as a powerful incentive for increasing purchase sizes, and learn how setting strategic thresholds can entice customers to spend more. Our discussion highlights AI-po…

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Brand News: Black Friday Brand Boost - Transforming Shoppers into Loyal Customers 3:15

14d ago3:15

3:15

Can brand loyalty survive the frenzy of Black Friday? Uncover the truth behind consumer behavior as we reveal that a striking 62% of Australian shoppers are ready to abandon their usual go-tos in favor of new discoveries during this epic sales event. This episode of Brand News casts a spotlight on the incredible opportunity Black Friday presents fo…

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Brand News: OpenAI's SearchGPT vs. Google - Revolutionizing the Search Landscape 4:45

22d ago4:45

4:45

Discover how OpenAI's latest venture, SearchGPT, is poised to shake up the online search landscape, potentially dethroning Google Search by the end of 2024. What could this mean for the way we explore information on the internet, and how will it impact content creators and website owners? Tune into Brand News as we tackle this intriguing topic, off…

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Unlocking E-Commerce Gold: Proven Strategies to Drive Quality Traffic and Maximize Profits 19:32

23d ago19:32

19:32

Unlock the secrets to e-commerce success as we, Brian Hastings and James Walker, bring you the ultimate guide to driving quality traffic to your website. What if you could transform your online store into a thriving marketplace? Our latest episode of Digital Horizons promises to equip you with actionable insights and proven strategies to capture an…

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Brand News: Adidas' AI-Driven Ad & The Future of Creative Advertising 5:04

28d ago5:04

5:04

Can AI-generated advertising surpass the creative touch of human ingenuity? We explore this exciting possibility in our latest episode of Brand News, where Adidas' new floral campaign takes center stage. Discover how this AI-driven ad, which mimics a captivating music video with its dynamic scenes and movement, is reshaping expectations in the adve…

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The 4 Lever For Explosive Ecommerce Success 13:26

1M ago13:26

13:26

Unlock the secrets to skyrocketing your e-commerce success with our latest episode of Digital Horizons. Ever wondered how small changes can lead to big profits? We promise you'll discover how mastering conversion rates, traffic, average order value, and lifetime customer value can transform your online store, whether you're just starting with modes…

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Brand News: YouTube's TV Triumph & Meta's New AI Video Tools 11:55

1M ago11:55

11:55

What if you could leverage the power of YouTube to transform your advertising strategy and outpace traditional giants? This week on Brand News, we promise insights into YouTube's unprecedented dominance in the streaming world, as it has eclipsed Netflix and Disney Plus in watch time on TV screens. We unravel the exciting shift in advertising opport…

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Marketing Grad to Agency Owner: How to Guide 32:04

1M ago32:04

32:04

Ever wondered how a humble university student job at a restaurant could shape a path to becoming a managing director at a top digital marketing agency? Discover Brian's journey from his formative years at Queensland University of Technology to navigating the complexities of the digital marketing world. You'll gain insights into his early experience…

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Brand News: Avoiding Short-Termism in Modern Marketing Strategies 10:35

2M ago10:35

10:35

Struggling to strike the perfect balance between brand-building and performance marketing? Uncover the nuanced challenges that modern marketers face as they navigate shrinking budgets and an increasing demand for immediate results. In this episode, we take a closer look at why many CMOs and marketing teams are drawn into a cycle of short-termism, o…

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Maximize Your Black Friday Profits: Proven Strategies for Unmatched Sales Success 10:46

2M ago10:46

10:46

Ready to make this Black Friday your most profitable one yet? We promise you'll gain insider tips and proven strategies to skyrocket your sales. Join us, James and Brian, as we walk you through the essential steps to build engaged audiences early, the power of shifting budget allocations towards reach and video view campaigns starting in September,…

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Brand News: How IKEA Turned Windows Into Viral Ads Overnight 5:57

2M ago5:57

5:57

Ever wondered how IKEA turns everyday windows into cutting-edge ad space? Join us as we uncover IKEA's latest brilliant campaign, where "sleep fluencers" transform their windows with IKEA's innovative blinds. These blinds don't just block light; they double as ads, creating a unique, low-cost marketing strategy that reaches beyond social media and …

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What's Holding You Back from a PERFECT Brand Strategy? 8:26

2M ago8:26

8:26

Is your brand still hitting the mark, or is it time for a reevaluation? Find out as hosts James Walker and Brian Hastings, with their combined 20+ years of marketing mastery, guide you through a self-audit of your brand's effectiveness. This episode of Digital Horizons tackles the essential questions every business owner should ask to ensure their …

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Brand News: Canva’s 300% Price Hike & Its New Game-Changing Features 6:13

2M ago6:13

6:13

What's the real cost of Canva’s 300% price hike? This week on Brand News, we break down the headline-grabbing increase and why it might not be as shocking as it seems. We'll show you how Canva, at just $10 a month per user, remains a budget-friendly choice compared to the expensive Adobe Creative Suite. Discover how Canva is catering to non-designe…

1
Why DIY Advertising Could Be Holding Your Business Back 9:30

2M ago9:30

9:30

What’s the real cost of doing your own advertising? Get ready to discover why self-managed campaigns might be the anchor dragging down your business growth. Brian and James, with over two decades in the marketing industry, share why DIY advertising often leads to missed opportunities and inconsistent results. By not engaging experts, you could be s…

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Brand News: ChatGPT-5 Is Going To Be Huge 4:54

2M ago4:54

4:54

What if you could have an AI assistant that not only understands and interacts like a human but also anticipates your needs and seamlessly integrates into every aspect of your life? Get ready to explore the future as we dive into the anticipated release of ChatGPT-5 from OpenAI. Join Brian and James as they share their daily experiences with GPT-4,…

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How AI Avatars Will Change Content Creation Forever 20:43

2M ago20:43

20:43

Ever wondered if you could tell a real person from an AI-generated avatar? Prepare for an eye-opening journey as we explore the uncanny realism of AI avatars created through HeyGen. Setting up these lifelike avatars takes less than five minutes, and they can mimic human gestures and speech so convincingly that distinguishing them from real footage …

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5 Digital Marketing Mistakes to Avoid! 24:27

3M ago24:27

24:27

Unlock the secrets to supercharging your marketing efforts and avoid those common pitfalls that can stymie your business growth. What if your lack of proper tracking is costing you conversions without you even knowing? In our latest episode of Digital Horizons, we promise you’ll discover the vital importance of having robust tracking mechanisms in …

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Brand News: AI Marketing Success and the Art of Olympic Sponsorship 8:36

3M ago8:36

8:36

Unlock the secrets of skyrocketing your sales with AI-driven marketing! This week on Brand News, we're revealing how Dan Murphy's achieved an impressive 29% boost by tailoring personalized promotions using advanced AI techniques. But that's not all – discover how these powerful tools can revolutionize even the smallest online stores, making sophist…

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[Brand News] The Viral Ramen Hoax: Creating Buzz with A Fake Restaurant 4:35

3M ago4:35

4:35

Can a restaurant that doesn’t even exist become the hottest place in town? Discover how Stanley, aka TheRealStanyM, pulled off a social experiment that had influencers and foodies lining up for hours to experience Nisei Ramen, a pop-up that served instant noodles in plant pots. This week, we dissect the brilliance behind Stanley's viral marketing c…

1
How To Get A Job In Digital Marketing 19:20

3M ago19:20

19:20

How can you stand out in the bustling world of digital marketing and land that dream job? This episode promises to equip you with innovative strategies and insider knowledge from our experiences as agency owners. Discover how creating unique TikTok video applications can make you memorable in a crowded job market and learn the essential digital mar…

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Brand News: LinkedIn's Dominance in B2B Marketing & Australia's Gambling Ads Cap Decision 6:24

3M ago6:24

6:24

Can LinkedIn really be the holy grail of social media marketing? Find out as we dissect a compelling study from Marketing Interactive revealing that a staggering 93.5% of brands prefer LinkedIn for their campaigns, with 92.8% reporting top-tier engagement. We share our unfiltered thoughts on these surprising numbers and reflect on our own trials an…

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Brand News: How Economic Pressures Are Shaping 2024 Advertising Strategies 11:35

3M ago11:35

11:35

How are rising interest rates and macroeconomic pressures reshaping the advertising landscape? Uncover the complexities behind the slowing growth of advertising revenue in 2023 with insights from PWC's 2024 entertainment and media outlook. Join us as we dissect Lauren McNamara's revealing article on umbrellacomau, exploring how the cost of living a…

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LinkedIn Growth Strategy: From 0 to 6000 Followers within 4 Months 30:40

3M ago30:40

30:40

What if you could build a highly engaged LinkedIn following in just four months? Our guest Brent Neale did exactly that, amassing 6,000 followers and over 640,000 post impressions. Inspired by Gary Vee’s philosophy that attention is the new currency, Brent strategically crafted content to stand out in a crowded digital landscape. Join us as Brent s…

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Brand News: Google's Cookie Conundrum & The Future of Targeted Ads 8:52

3M ago8:52

8:52

Are targeted ads a boon for consumers or a breach of privacy? Join us on this week's Brand News as we tackle Google's unexpected U-turn on third-party cookie deprecation and what it means for the future of online advertising. We'll dissect the implications of Google's choice to keep these cookies alive in Chrome, especially when compared to Apple's…

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Capture Every Opportunity: AI Enhances Lead Response Efficiency 23:47

4M ago23:47

23:47

Can you afford to let high-value leads slip through the cracks? This episode of the Digital Horizons Podcast promises to equip you with the knowledge and tools to treat every lead like gold and optimize your sales process. Brian and James unravel why some businesses fail to close leads despite their high quality. We emphasize the indispensable role…

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Steal Your Competitors Traffic With YouTube Ads 16:15

4M ago16:15

16:15

What if you could outsmart your competition and save money on advertising simultaneously? Discover how businesses are leveraging YouTube's advanced targeting features to attract competitors' traffic and get more affordable views than traditional Google search clicks. We kick off with practical examples like how a plumbing service can strategically …

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Brand News: Google's Cookie Deprecation & Social Channel Diversification 10:59

4M ago10:59

10:59

Can your digital marketing strategy withstand the latest regulatory shake-ups? Discover how the changes to the Australian Privacy Act and Google's deprecation of third-party cookies are reshaping the landscape for marketers. We'll unravel how these regulatory moves align more closely with GDPR, adding complexity to data collection and usage. Learn …

1
Steal Your Competitors Traffic With YouTube Ads 18:15

4M ago18:15

18:15

How can your business harness the full potential of YouTube's advertising platform to outperform competitors and capture targeted audiences? This episode uncovers the secrets to mastering YouTube advertising, emphasizing its unparalleled reach—over 86% of Australians aged 18 and over—and sophisticated targeting capabilities. We dissect how to strat…

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Brand News: The Toys R Us Ad Fiasco & Google's Strange AI Search Results 10:39

4M ago10:39

10:39

Can AI really replace the creativity of human marketers? Tune in to our latest episode as we break down a controversial AI-generated ad from Toys R Us that left everyone scratching their heads. We kick things off with a light-hearted chat about podcast listening speeds and then jump straight into the hot mess that is Toys R Us's latest ad. Poor qua…

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Unlocking the Secret to High-Quality Leads and Lower CPL 20:51

4M ago20:51

20:51

Can a higher conversion rate really give your business the upper hand in the competitive world of lead generation? Join us on the latest episode of Digital Horizons as we unravel the complexities of cost per lead (CPL) and uncover the secrets to outbidding your competitors for those coveted high-quality leads. We'll dive into the intricate relation…

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Every Marketer Should be Focusing on These Three Things 29:17

5M ago29:17

29:17

Ready to elevate your digital marketing game with the latest in AI technology? Join us as we welcome Brian Hastings as our new co-host on the Digital Horizons podcast! Together, we unpack 20 years of experience to dissect the top three priorities for marketers today, starting with the dynamic integration of AI tools. We delve into the benefits and …

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Exploring Mindfulness in Education with Molly Schreiber | Dual Horizons Podcast 18:10

6M ago18:10

18:10

Join us as we dive into a transformative conversation with Molly Schreiber, founder of Challenge to Change Inc. Molly shares her journey of integrating mindfulness into education, empowering children and educators through yoga, meditation, and wellness practices. Discover how technology and mindfulness can synergize to foster a balanced, conscious,…

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How To Use Brand Ambassadors to Amplify Your Social Strategy 22:23

6M ago22:23

22:23

Unlock the potential of your brand's social media influence with insider strategies from digital marketing maven Bianca Stockinger. As my esteemed guest, Bianca brings a treasure trove of experience from the beauty industry, opening up about the world of brand ambassadors and how they can catapult your organic reach to new heights. We dissect the s…

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Sexual Enlightenment and Technology with Elsbeth & Freddie from Tantra Nova | Dual Horizons Podcast 45:12

6M ago45:12

45:12

In this episode of Dual Horizons, we are thrilled to welcome Elsbeth and Freddie from Tantra Nova. Join us as we dive into a fascinating discussion on sexual enlightenment and its convergence with technology. Discover the transformative power of Tantra and how it can enhance both personal and spiritual growth. Elsbeth and Freddie share their journe…

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Exploring Energy Medicine with Lucy Mills from GAFEE | Dual Horizons Podcast 13:36

6M ago13:36

13:36

In this episode of Dual Horizons, we are thrilled to introduce Lucy Mills from the Global Academy for Energetic Education (GAFEE). GAFEE trains professionals in holistic health and energy medicine, offering a range of programs like Energy Medicine Practitioner Diploma, Polarity Therapy, Reflexology, Sound and Vibration Therapy, and Reiki Education.…

1
Riding the Wave of E-Commerce: Opportunities and Challenges of Being First to Market 36:36

7M ago36:36

36:36

Ever wondered how an e-commerce upstart thrives against the big-box giants? Strap in as we take a ride with Mark Cash from iScoot, who illuminates the path from sourcing scooters internationally to establishing a booming business in Australia. Our conversation peels back the layers on what it takes to stand out with exceptional service and expertis…

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Embracing Spirituality and Technology for Inner Peace with Nancy Gentle Boudrie | Dual Horizons Podcast 16:38

8M ago16:38

16:38

Join us in this enlightening episode of the Dual Horizons podcast as we dive deep into the world where spirituality meets technology. Nancy Gentle Boudrie, a transformative coach and mindfulness expert, shares her three-decade journey of empowering individuals towards fulfillment and inner peace. Discover how Nancy blends ancient wisdom with modern…

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Transforming Lives with SoCal Wellness Retreats - A Deep Dive with John Quirk 24:00

8M ago24:00

24:00

In this transformative episode of Dual Horizons, we sit down with John Quirk, the mastermind behind SoCal Wellness Retreats. From his journey of self-discovery and leaving the high-pressure world of television production to embracing and sharing the power of yoga, meditation, and holistic wellness, John shares his vision of creating life-changing e…

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Transforming Lives with Ken Newbill: Combating Chronic Fatigue | Dual Horizons Podcast 38:04

8M ago38:04

38:04

Join us on this enlightening episode of the Dual Horizons podcast as we delve into the world of holistic health with Ken Newbill, a renowned holistic health coach and functional nutrition practitioner. Ken shares his unique approach to combating chronic fatigue, harmonizing body, mind, and spirit, and empowering individuals—especially mothers—to re…

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Integrating Wellness: Dr. Ashley Maltz on Holistic Medicine | Dual Horizon Podcast 20:54

8M ago20:54

20:54

Join us on the Dual Horizon Podcast as we explore the harmonious blend of traditional and holistic medicine with Dr. Ashley Maltz, a vanguard of integrative health. Dr. Maltz shares her journey from a conventional medical background into the transformative realm of holistic healing, highlighting her passion for nurturing both the body and mind. Dis…

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Revolutionizing Wellness with VR: Tessa Santarpia Unveils Visualize in 360 | Dual Horizon Podcast 17:22

8M ago17:22

17:22

In this episode of the Dual Horizon Podcast, Tessa Santarpia from Visualize in 360 shares how their cutting-edge virtual reality platform is transforming the wellness industry. Tessa delves into her background in neuroscience and holistic medicine, revealing her journey towards integrating technology with traditional healing practices. Discover how…

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Embracing Holistic Healing from a Distance with Paty Mariposa | Dual Horizon Podcast 14:05

8M ago14:05

14:05

Dive into an inspiring session on the Dual Horizon Podcast with Paty Mariposa of Mariposa's Holistic, where she shares her journey of facilitating healing and transformation through Reiki, psychotherapy, and holistic practices. Discover how Paty empowers individuals to navigate from trauma to inner peace, using both traditional methods and modern t…

1
Crafting Impactful Messages with AI: Chester Beard's Insights | Dual Horizon Podcast 15:32

8M ago15:32

15:32

In this engaging episode of the Dual Horizon Podcast, we sit down with Chester Beard of Salish Sea Consulting to delve into the transformative power of AI in content creation and grant writing. Chester shares his journey from tech to brand writing, highlighting how ethical copywriting and AI integration are reshaping communication for businesses an…

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Harmonizing Spirituality and Technology with Zoe Weston | Dual Horizon Podcast 10:16

8M ago10:16

10:16

Join us for an inspiring episode of the Dual Horizon Podcast with Zoe Weston, a pioneer in integrating the spiritual essence of childbirth and the creation of home sanctuaries with the convenience of modern technology. Zoe shares her journey from cultural anthropology to becoming an advocate for natural childbirth and postpartum recovery. Discover …

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Unveiling Human Potential at the Intersection of AI & Personal Growth with Sean Sessel 31:02

8M ago31:02

31:02

In this groundbreaking episode of the Dual Horizon Podcast, we delve into the captivating realm where artificial intelligence meets personal development with Sean Sessel, the visionary behind the Oculus Institute. Sean shares his innovative approach to harnessing AI for career development, overcoming technological fears, and the critical skills nee…

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Yoga Beyond the Mat with Johanna Godinez | Dual Horizon Podcast 15:58

8M ago15:58

15:58

Join us in this enlightening episode of the Dual Horizon Podcast as we dive deep with Johanna Godinez from Bay Lifestyle and Beyond Asana Yoga School. Discover the essence of yoga beyond its physical aspects and how it can transform your life from the inside out. Johanna shares her journey from MBA to yoga philosophy teacher and life coach, reveali…

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Navigating the Digital and Spiritual Path with Mahnaz Jahangiri | Dual Horizon Podcast 22:20

8M ago22:20

22:20

Technology In this captivating episode of the Dual Horizon Podcast, we explore Mahnaz Jahangiri's inspiring journey from television production to the forefront of digital yoga and meditation. Mahnaz, the visionary behind Samadi Yoga, shares her insights on leveraging technology to enhance traditional spiritual practices. Discover how the harmonious…

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Amplify Your Content Creation With AI 16:37

8M ago16:37

16:37

Prepare to unlock the next level of your content creation game as Jasmine Howkins, joins us to unravel the magic of AI in revolutionizing your digital canvas. Her wisdom sheds light on how generative AI is a game-changer in Photoshop, slashing hours of meticulous work with features like generative fill that redefine the bounds of product photograph…

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ポッドキャスト Digital Horizon

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