最高の Viral Marketing ポッドキャスト (2024)

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Why CAC Cohort Analysis Is Important to the Sales Process 9:32

1+ y ago9:32

9:32

If you want your business to be successful and sustainable (and let’s face it—we all do), you need a strong sales process. But how do you gauge how efficient your sales process actually is? For starters, you can conduct a CAC cohort analysis. This method of analyzing data can provide valuable insights that you can apply to your efforts moving forwa…

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Developing a 360-Degree Marketing Plan: A Look at the Why and the How 9:19

1+ y ago9:19

9:19

A 360-degree marketing plan is an approach that allows you to reach customers at all possible points of contact—every business owner’s dream! However, you may be wondering if it’s really worth all the effort. In that case, consider this: Successfully putting together such a plan enables you to maximize the chances of finding new potential customers…

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How to Use Customer Churn Analysis to Your Advantage 10:59

1+ y ago10:59

10:59

Understanding customers’ needs and expectations is crucial to your business’s success. That’s why you should use customer churn analysis to your advantage —if you aren’t already. It’s a powerful tool that can help you identify the reasons behind customer churn (i.e., the percentage of customers you lose during a particular period). And armed with t…

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How to Address the Challenges of Working from Home 8:43

1+ y ago8:43

8:43

Just like the office, there are challenges of working from home. Take a look at the most common benefits and drawbacks, and discover what the future holds. View this article: https://viralsolutions.net/challenges-of-working-from-home

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Why Is Revenue Growth a Poor Metric for Gauging Success? 7:37

1+ y ago7:37

7:37

Although revenue growth is important, it’s not the best indicator of your business’s performance and shouldn’t be relied on alone. Discover 5 reasons why. Read this article: https://viralsolutions.net/revenue-growth-poor-metric-for-measuring-success

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Accessibility in Design – Part 1: What It Is & Why It Matters 9:51

2y ago9:51

9:51

The World Bank reports there are over 1 billion people in the world living with a disability. So, it doesn’t seem fitting to call them a minority. This number is an important factor to consider when making a case for accessibility in design. Adopting an accessibility-first approach is a significant step toward fostering inclusion in your user-centr…

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Change Management Process Step 6: Generate Short-Term Wins 11:20

2y ago11:20

11:20

When Henry Ford said, “Coming together is a beginning; keeping together is progress; working together is a success,” he could have been talking about how generating short-term wins is essential to change management. Creating the vision, initiatives, and teams for change are essential elements. However, development is limited without progress in eac…

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What Are the Benefits of Surveys? 8:54

2y ago8:54

8:54

Many business owners neglect to conduct surveys, not realizing how powerful they can be. There are countless benefits of surveys, especially when it comes to content creation. Although it may not hurt your business directly, failing to use surveys is a major missed opportunity. Here’s the thing… The content you create heavily influences your busine…

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How to Turn the Decline of Religion in the U.S. into an Opportunity 11:27

2y ago11:27

11:27

Is religion dying? This question begs asking, what with the rapid and consistent decline of American membership in religious houses and groups, according to Gallup. For the first time in eight years, the numbers dropped below 50%, based on that same report. The decline of religion in the U.S. might seem alarming, but it is a learning opportunity fo…

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Social Media Algorithms – Part 2: How to Increase Social Media Post Reach 15:13

2y ago15:13

15:13

Social media algorithms are all-powerful, computer-generated recommendations that work in the background to determine who and how many people get to enjoy your content. So, you need to make algorithms work for you to increase social media post reach. This might seem intimidating, given that social media algorithms are proprietary, not to mention in…

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Shopify vs. Amazon: Which One Is the Best for Your E-Commerce Store? 10:36

2y ago10:36

10:36

For small business owners, using third-party e-commerce sites has been a great help in earning revenue. You can use many platforms, but there are always two that catch newbies' attention: Shopify and Amazon. Business owners are torn between the two platforms. Some think Shopify is better, while others prefer Amazon. So, should you sell your product…

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Organic vs. Paid Social Media: Harnessing the Power of Both 7:56

2y ago7:56

7:56

Let's face it; social media isn't going anywhere. It's become an integral part of our lives, both personal and professional. As a business owner, you know you need to be on social media, but you may not be sure whether you should focus on organic or paid social media or use a combination of both. With so many different options, it can be difficult …

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How Putting Customer Empathy into Practice Can Benefit Your Business 9:49

2y ago9:49

9:49

Empathy is the secret to great customer service. But how important is it really? According to recent research, 86% of consumers are willing to pay for products and services from businesses that prioritize customer empathy. The value of empathy has increased in post-pandemic times, according to the same research. The importance of customer experienc…

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How to Film Yourself: Practical Tips You Can Apply Today 17:16

2y ago17:16

17:16

Now that video is a critical part of every effective marketing strategy, you may be called on to make videos for your company’s social media and website. Since most companies don’t have the resources to hire a video production crew, you may have to do it alone and learn how to film yourself. Even if you have experience making videos, the idea of pr…

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Should You Be Using Paid Traffic to Your Website? 6:47

2y ago6:47

6:47

When it comes to website traffic, there are two main types: organic and paid. Organic traffic is the kind of traffic that comes to your site naturally, without you having to do anything. This might include people who find your site through a search engine, or who come to your site after seeing it shared on social media. Paid traffic, on the other h…

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Instagram Audience Engagement: How to Interact with Your Audience on Instagram 16:51

2y ago16:51

16:51

All that interaction is attractive to brands in its own right. However, other factors including a desirable demographic and a platform that has a clear monetization strategy in place give Instagram the edge over its competitors such as Pinterest and SnapChat. Need help with the social media side of your marketing? Request a free consultation with V…

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How to Nurture Business Relationships 10:35

2y ago10:35

10:35

With the increased reliance on technology and automated tools, many marketers and business owners lose sight of what drives business growth—relationships. It’s easy to dismiss human connections when you have social media, apps, and other software for marketing. But knowing how to nurture business relationships is critical to building and expanding …

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URL Tracking with UTM Parameters: How It Works 8:24

2y ago8:24

8:24

If you're running any sort of online marketing campaign, then you must be tracking your results. After all, how can you hope to improve your campaigns if you don't even know what's working and what isn't? That's where URL tracking comes in. Read this blog and get all the resources: https://viralsolutions.net/url-tracking/…

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Building an Effective Church Marketing Campaign: What You Shouldn’t Overlook 11:50

2y ago11:50

11:50

Many church leaders struggle with building out a major church marketing campaign and seeing it through. As a result, they’re often disappointed with the results. If this has been the case for your church in the past, it’s time to revisit your approach. After all, your church might be doing something good, but you'll always fall short of your goals …

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Brand Design Inspiration – Part 3: Where to Find Brand Design Inspiration 9:47

2y ago9:47

9:47

Struggling to create a brand design from scratch? Fortunately, there are plenty of resources that can help. Learn where to find brand design inspiration. Read this article: https://viralsolutions.net/find-brand-design-inspiration/

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Insights from CMWorld 2022: The Truth about Digital Fatigue 7:41

2y ago7:41

7:41

Are your prospects suffering from digital fatigue, or are you just not delivering the experience they want? Learn how to improve your approach and engage. Read this article: https://viralsolutions.net/truth-about-digital-fatigue/

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Insights from CMWorld 2022: Developing a Relatable, Memorable Brand Voice 8:49

2y ago8:49

8:49

To create engaging content, you must start by developing a brand voice that’s memorable and relatable. Learn how to make your voice stand out. Read this article: https://viralsolutions.net/developing-a-brand-voice/

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What Is the Customer Value Journey®? 11:17

2y ago11:17

11:17

Two things are certain when it comes to successful marketing: You must understand your customer. You can't just wing it. You know this already, but do you have a Customer Value Journey® map? Put simply, the Customer Value Journey is the step-by-step process that attracts and converts prospects into customers and keeps them coming back. It's an inva…

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How to Create Helpful Content & Why It’s Worth Doing 9:07

2y ago9:07

9:07

In August 2022, Google announced a new update emphasizing “helpful” content. This update, which finished rolling out on September 9, is designed to provide searchers with more original, authentic, and useful content. It introduces a site-wide ranking signal used (along with many others) to evaluate pages for ranking purposes. In other words, it's a…

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Future of Customer Experience: Why You Should Prioritize an Omnichannel Experience & How to Do It 8:31

2y ago8:31

8:31

In today's business world, providing an omnichannel experience for your customers is more important than ever. By prioritizing this experience, you'll be able to meet your customers' needs no matter where they are or what device they're using. In this blog post, we'll discuss what an omnichannel experience is and how you can create one for your bus…

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Brand Design – Part 2: Don’t Underestimate the Importance of Color 10:17

2y ago10:17

10:17

Choosing the right colors is an essential part of building a solid brand identity. That’s because consumers are 80% more likely to recognize your brand when you use consistent colors. As we discussed in the first part of this series, great design is vital to making an excellent first impression, and the importance of color goes hand in hand with th…

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Business Owner Burnout: 7 Tips to Overcome It 12:57

2+ y ago12:57

12:57

When you started your business as a new entrepreneur, you were passionate about making it a success. You were inspired and excited to do what you’re good at and be your own boss. But with time, running the business and dealing with all the challenges becomes harder. Your enthusiasm wanes, and you soon succumb to business owner burnout. You find it …

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Understanding the Value and ROI of Online Communities 19:29

2+ y ago19:29

19:29

Creating a vibrant online community where customers can discuss your products is a great way to build a buzz about your brand, nurture loyalty, and even boost sales. But it’s hard to know if the time and effort are worth it without having an effective way to measure the value and ROI of online communities. The problem is that measuring the ROI of o…

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Brand Design – Part 1: How Do You Judge Design Quality? 8:56

2+ y ago8:56

8:56

According to the U.S. Chamber of Commerce, 55% of brand impressions are based on visual branding elements. This important statistic emphasizes the value of the phrase “first impressions last.” You want that impression to be a good one, and design quality is a critical aspect of it. But what is good design, really? What one person considers good mig…

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Google to Phase Out Third-Party Cookies in 2024: How to Prepare for a Cookieless Future 13:39

2+ y ago13:39

13:39

There’s no question that the world of digital marketing and advertising is constantly evolving. New rules, best practices, and technologies are introduced all the time. But occasionally, significant changes must be reevaluated to ensure businesses and consumers get the best experience possible. And there’s no better example than Google’s plan to ph…

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How to Address Low Website Traffic & Bring in Visitors 10:33

2+ y ago10:33

10:33

As a business owner, you understand how important it is to get traffic to your website. Without traffic, you can’t generate leads. And without leads, you can’t earn revenue. So, it’s incredibly discouraging when you find yourself struggling with low website traffic. What you should know is that you’re not alone. According to Fundera.com, generating…

1
QR Code Marketing: How to Make the Most of This Technology 8:53

2+ y ago8:53

8:53

QR codes have been around for over a decade, but they have only recently started to gain traction in mainstream society. They are becoming increasingly popular as people become more aware of them and learn how to use them. This is largely due to the COVID-19 pandemic, which has forced many businesses to reevaluate their marketing strategies. But ho…

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Helpful Tips on Product Photography for E-Commerce 8:52

2+ y ago8:52

8:52

Don’t underestimate the importance of product photography for e-commerce. Learn how to capture high-quality images that will convince customers to buy. Read this article: https://viralsolutions.net/product-photography-for-ecommerce/

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Everything You Need to Know About Demand Marketing 7:43

2+ y ago7:43

7:43

Businesses now use demand marketing to connect with potential customers and close deals. But what is it really about? Read on! Read this article: https://viralsolutions.net/demand-marketing/

1
Why You Need an Effective Content Marketing Strategy 13:35

2+ y ago13:35

13:35

You know that old saying, “Throw everything at the wall to see what sticks”? Unfortunately, that’s what too many businesses are doing regarding their content marketing, which isn’t working. Let us be clear: You need to have an effective content marketing strategy in place if you want to succeed in today’s marketing landscape. And just as importantl…

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How Church Storytelling Can Deepen Your Connection with Members 9:16

2+ y ago9:16

9:16

Storytelling was Jesus’s choice of communication style. As He walked with His disciples and spread the holy Word, He did so by sharing parables to exemplify His teachings. As a result, Jesus managed to build a loyal following of thousands. The modern church should take cues from Jesus and tap into the power of church storytelling to invite new memb…

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How Small Businesses Should Adapt to Meet Their Customers’ Needs 10:34

2+ y ago10:34

10:34

Are you meeting your customers’ needs? If not, it may be time for your business to evolve. Check out this guest post to discover 7 ways to start adapting. Read this article: https://viralsolutions.net/small-businesses-adapt-meet-customer-needs/ Written by Eleanor Hecks - Founder and Managing Editor, Designerly Magazine Connect with her on LinkedIn…

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What Email Marketing KPIs to Consider 9:58

2+ y ago9:58

9:58

Measuring the efficacy of your email marketing campaigns is key to your success. Learn why email marketing KPIs are important and which ones to consider. Read this article: https://viralsolutions.net/email-marketing-kpis/

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The Dos and Don’ts of Creating Great Captions for Instagram Posts 9:05

2+ y ago9:05

9:05

Pairing the right text with your images and videos can make all the difference. Discover the dos and don’ts of creating great captions for Instagram posts. Read this article and find the examples: https://viralsolutions.net/creating-great-captions-for-instagram-posts/

1
How Audience Analysis Can Improve Communication 8:15

2+ y ago8:15

8:15

Audience analysis is more than just a public speaking practice. Learn why modern businesses need to take advantage of it too and what benefits it provides. Read this article: https://viralsolutions.net/audience-analysis-improve-communication/

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How to Use Instant Experience Ads on Facebook and Instagram to Your Advantage 7:37

2+ y ago7:37

7:37

Instant Experience ads can help attract your target audience to deeply connect to your brand. Here's how you can use it to your advantage. Read this article: https://viralsolutions.net/instant-experience-ads/

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The Importance of Using Multiple Social Media Platforms 9:06

2+ y ago9:06

9:06

Businesses can no longer afford to limit themselves to just a single social channel. Learn why using multiple social media platforms is crucial for growth. Read this article: https://viralsolutions.net/multiple-social-media-platforms/

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How to Adapt to the Facebook Home Feed Redesign & Why 8:22

2+ y ago8:22

8:22

Facebook continues to prove itself as a leader in the social media space. Learn how to adapt to the new Facebook home feed redesign. Read this article: https://viralsolutions.net/facebook-home-feed-redesign/ July 29, 2022 by Lauren Zylyk

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How to Encourage Church Members to Serve & Volunteer 9:59

2+ y ago9:59

9:59

Do you struggle with poor participation among your congregation? Discover tips on how to encourage church members to serve in the church and the community. Read this article: https://viralsolutions.net/how-to-encourage-church-members-to-serve/

1
How to Identify Your Business Competitors 9:36

2+ y ago9:36

9:36

Your business competitors will define the success or failure of your own business. But how do you find them? Learn how to identify business competitors. Read this article: https://viralsolutions.net/how-to-identify-business-competitors/

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Business Podcasting – Part 4: How to Promote Your Podcast 11:04

2+ y ago11:04

11:04

Creating a great podcast isn’t enough to gain followers. You also need to distribute and actively promote it. Get helpful tips to promote your podcast. Read this article: https://viralsolutions.net/how-to-promote-your-podcast/ July 22, 2022 by Andrew Haese

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7 UX Best Practices to Boost Conversion Rates 10:07

2+ y ago10:07

10:07

UX is one of the most important factors in website design. Check out 7 UX best practices that can boost your conversion rate without a big investment. Read this article: https://viralsolutions.net/ux-best-practices/ July 20, 2022 by Marisa Fritzemeier

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Cost-Effective Marketing: How to Promote Your Business for Free 10:08

2+ y ago10:08

10:08

If you’re a small business owner, you may not have the budget for paid ads. Discover 11 cost-effective marketing tactics to promote your business for free. Read this article: https://viralsolutions.net/cost-effective-marketing/ July 18, 2022 by Thomas von Ahn

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Business Podcasting – Part 3: How to Record and Edit a Podcast 9:43

2+ y ago9:43

9:43

Delivering quality content is key to attracting and retaining your podcast audience. Learn how to record and edit a podcast properly using the right tools. Read this article: https://viralsolutions.net/how-to-record-and-edit-a-podcast/ ––– FREE 50-Point Marketing Audit: https://viralsolutions.net/services/free-50-point-marketing-audit/ July 15, 202…

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Why Blogging Is Important: Bringing in Leads & More 10:27

2+ y ago10:27

10:27

Getting noticed online can be a challenge. The digital space is becoming more competitive by the day, both in search engines and on social media. So, to attract visitors to your website, you need to find a way to stand out and deliver value. And that’s a big part of why blogging is important. Of course, this isn’t a new concept (not by a long shot)…

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