最高の Fastspring ポッドキャスト (2024)

1
Growing a Digital Goods Company in Asia: Challenges, Opportunities, and Insights With Jay Jia of FastSpring 24:48

2M ago24:48

24:48

Conversation with FastSpring Senior Account Executive Jay Jia about expanding a digital goods company in Asia. If your business is based in the APAC region and you’re focused on expanding into new areas, there are a lot of common challenges to face and questions to ask about the best way to do that. On this episode of Growth Stage, we interview Jay…

1
Product Marketing Is Broken — Fix It With Thematic Product Launches, With Braden Steel 23:33

3M ago23:33

23:33

Conversation with Sr. Product Marketing Manager Braden Steel of FastSpring. Is your product marketing team struggling to coordinate marketing resources to support an endless stream of product launches, with vague release dates and a chorus of product managers demanding tons of marketing attention for each release? What if there were a better way? I…

1
Develop a Winning KPI Strategy for Your Game Marketing With Adam Lieb of Gamesight 33:31

4M ago33:31

33:31

Conversation with Gamesight Founder and CEO Adam Lieb about developing a winning KPI strategy for video game marketing. With so many marketing channels to manage to promote your game, combined with the complexity of monetizing your games on multiple platforms, in PC marketplaces, or even D2C via your own webshop, your head might be spinning keeping…

1
Proven A/B Test Winners for B2B CRO With Sahil Patel 40:14

4M ago40:14

40:14

Conversation with Sahil Patel, CEO of Spiralyze, about B2B CRO and A/B testing. The most common examples of successful CRO tactics provided at many conferences tend to focus on B2C ecommerce, but what are the proven winning tactics you can use in your B2B CRO strategy? In this episode of Growth Stage, we interview Sahil Patel of Spiralyze about his…

1
Advanced Affiliate Marketing for SaaS, Software, and Digital Products with Adam Riemer 31:56

5M ago31:56

31:56

Conversation with Adam Riemer, President of Adam Riemer Marketing, about advanced affiliate marketing and SEO. Affiliate marketing can be a great growth lever to scale your digital product business, but how can you drive meaningful growth with the right affiliates without losing out to fraud or shady attribution schemes? In this episode of Growth S…

1
Breaking Out of the Copy-Paste Marketing Playbook Cycle With Marc Thomas of Podia 41:21

6M ago41:21

41:21

Conversation with Podia Senior Growth Marketer Marc Thomas about how to de-risk trying new, more innovative marketing strategies. Traditional marketing playbooks are falling short in the SaaS world, but while many marketers privately acknowledge the ineffectiveness of these playbooks, they are still hesitant to discuss it publicly. Far too often, t…

1
Successfully Switching From One-Time Fees to Subscriptions With Fred Linfjärd 40:25

7M ago40:25

40:25

Conversation with Fred Linfjärd, Director of Growth at Planday, about switching from a one-time fees model to a subscription billing model. If you're selling your software, plugin, add-on, or other digital product for a one-time fee, you’re likely thinking about switching to a recurring subscription model. While the financial reasons are strong to …

1
Using PLG and Sales Led Growth Together to Drive Exponential Results With John Eitel of Demandbase 40:19

7M ago40:19

40:19

You might be familiar with the great promise of Product Led Growth (PLG). As the story goes, PLG is based on the notion that the value a product delivers and how easy it is to adopt and share will lead to self-sustaining increases in product adoption and less reliance on human intervention to get the deal done. The expected result is more new reven…

1
Marketing Your Video Game Outside of Game Marketplaces & App Stores With Todd Harris of Skillshot & Ghost Gaming 40:00

8M ago40:00

40:00

Game marketplaces on platforms like Xbox, PlayStation, and Steam are great ways to earn attention and attract new players to play your game, but with stiff competition and limited real estate in marketplace interfaces such as recommended game views and category pages, game developers are often left wondering, “How can I effectively market my game o…

1
Forget Support — Optimize for Full Funnel Customer Success with Jake Dipple of Sideways6 34:58

10M ago34:58

34:58

If you're operating a SaaS, software, or digital product business, you're likely optimizing your Customer Success strategy for things like ticket response times, NPS scores, and any number of KPI and tactics that help you move your business forward. But what if you could zoom out and see what customer success really means in your business? What if …

1
What Brands Look for When Considering Acquiring Software Companies with Carl Hargreaves of WP Engine 36:19

11M ago36:19

36:19

Conversation with WP Engine Director of Corporate Development & Strategic Partnerships Carl Hargreaves. As you build out your software, SaaS, or digital product business, you may be wondering what form your eventual exit might take. One potential exit is that your company is acquired by a competitor or brand with complimentary technology in your sp…

1
Why You Need FULL Funnel CRO Right Now With Dave Gowans of Browser to Buyer 37:58

1y ago37:58

37:58

Conversation with Browser to Buyer founder and director of conversion Dave Gowans about how CRO is even more powerful when we move beyond just top-of-funnel website visits and sign-ups. Listen for the full insights into: Why SaaS and subscription businesses especially need to consider the entire customer relationship when optimizing the sales funne…

1
How Dopple Is Defining an Emerging Market With Dopple Founder and CEO Justin Scott 36:43

1+ y ago36:43

36:43

Conversation with Dopple founder and CEO Justin Scott about building a business that is not just growing with its market — it's helping define it. Listen to the full interview for insights into: Why partnerships are key for building out your positioning. Why launching with a robust offering won out over launching early with only a few features. Why…

1
Why Your Data Doesn't Make Sense with Narrator Cofounder Cedric Dussud 36:53

1+ y ago36:53

36:53

Conversation with Narrator Cofounder Cedric Dussud about building WeWork's billing platform and how it led to Narrator. Listen to the full interview for insights into: Why metrics often don’t add up. What happens when there’s not a single source of truth. Why you should be skeptical about internal data. When you need a data scientist to help you (a…

1
Game Localization Success Story: Quadrupled Sales in South Korea 43:10

1+ y ago43:10

43:10

Out of the Park Developments quadrupled sales in South Korea — the fourth-largest video game market in the world — by localizing its benchmark game into Korean. EJ spoke to Richard Grisham, past COO of Out of the Park and current Director of Business Development at Com2Us — a Korean development company that acquired Out of the Park in 2020. Stream …

1
Ryan Austin on Creating an Entire Category (LearnOps) 33:43

1+ y ago33:43

33:43

Ryan Austin had VP-level experience in training when he decided to start a consulting business to help enterprise-level companies with their corporate learning and development initiatives. Ryan and his team noticed so many inefficiencies across the L&D workflows. “It got us thinking: Why is there no purpose-built operating system for corporate lear…

1
The Underutilization of Video with Andrew Levy 41:00

1+ y ago41:00

41:00

“47% of businesses created 51 or more videos just last year. So there's all this video being made, and yet, almost none of it gets used more than once. You post it to your website, you post it to social media, and you start working on the next video.” Andrew Levy explained. Andrew is the founder and CEO of AdPipe, a SaaS platform that repurposes an…

1
How to Retain Employees for 10+ Years with Alf Ruppert 27:58

1+ y ago27:58

27:58

Most CEOs don’t run the same company for over 15 years, but Alf Ruppert isn’t the typical tech founder. “I’m a bit closer to business owners from the 50s,” he admits — a time when he believes creating an enjoyable work environment was more highly valued. This perspective is why at least four employees have been with the company since the beginning.…

1
Can SaaS Companies Afford to Ignore VAT and Sales Tax? 42:26

1+ y ago42:26

42:26

Before Rachel Harding became the global tax director at FastSpring, she spent two years on a mergers and acquisitions tax team. And she often saw deals fall apart. “I kid you not, nine times out of 10, when a SaaS acquisition fell apart, it was a sales tax issue,” she told me. Tax non-compliance can unravel an acquisition or result in million-dolla…

1
Global Marketing Strategies for SaaS and Software 50:46

1+ y ago50:46

50:46

Michael Bonfils is a marketer first, and a translator second. That’s the philosophy behind SEM International, the firm he founded that specializes in multilingual internationally-based digital marketing services. Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, am…

1
An Iterative Approach to Localized Marketing for SaaS and Software: Interview with David Vogelpohl 37:03

1+ y ago37:03

37:03

As a former agency owner, now the Chief Marketing Officer at FastSpring, David Vogelpohl has helped many software companies scale around the world. EJ interviewed him for insights into how to build a global marketing strategy, especially when it comes to localization. They covered: An iterative approach to localizing marketing efforts A step-by-ste…

1
Introducing the Growth Stage Podcast by FastSpring 1:14

2y ago1:14

1:14

Trailer introducing the Growth Stage by FastSpring podcast.FastSpring による

1
SaaS Pricing Strategies to Combat Stagflation 47:30

2y ago47:30

47:30

Stagflation occurs when heavy inflation is paired with an economic slowdown. Economists fear we're entering into a period of global stagflation. FastSpring sales lead Tony Markov interviewed former Chief Product Officer and pricing expert Kurt Smith about pricing strategies for SaaS and software companies that work well in volatile markets. Transcr…

1
SaaS Case Study: How Fred Linfjärd Cut Churn in Half 27:39

2y ago27:39

27:39

In our first episode, we sat down with growth expert Frederic Linfjärd to discuss conversion optimization (CRO) for SaaS. We followed it up with deep dive into churn. Specifically, how Fred slashed it by 50% in a previous growth role at a software company. He discusses the difference between voluntary and involuntary churn, how to build and scale a…

1
Is CRO Different for SaaS? Interview with Growth Expert Frederic Linfärd 31:22

2y ago31:22

31:22

Is conversion rate optimization for SaaS businesses different than traditional A/B testing for ecommerce? In traditional eCommerce, CRO is all about getting people to click the “buy” button. But for subscription-based companies, that’s just the beginning. We sat down with growth expert (and current Director of Growth at Planday) Frederic Linfjärd t…

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ポッドキャスト Fastspring

聞く価値のあるポッドキャスト

1
Growth Stage by FastSpring

FastSpring

1
Growing a Digital Goods Company in Asia: Challenges, Opportunities, and Insights With Jay Jia of FastSpring 24:48

1
Product Marketing Is Broken — Fix It With Thematic Product Launches, With Braden Steel 23:33

1
Develop a Winning KPI Strategy for Your Game Marketing With Adam Lieb of Gamesight 33:31

1
Proven A/B Test Winners for B2B CRO With Sahil Patel 40:14

1
Advanced Affiliate Marketing for SaaS, Software, and Digital Products with Adam Riemer 31:56

1
Breaking Out of the Copy-Paste Marketing Playbook Cycle With Marc Thomas of Podia 41:21

1
Successfully Switching From One-Time Fees to Subscriptions With Fred Linfjärd 40:25

1
Using PLG and Sales Led Growth Together to Drive Exponential Results With John Eitel of Demandbase 40:19

1
Marketing Your Video Game Outside of Game Marketplaces & App Stores With Todd Harris of Skillshot & Ghost Gaming 40:00

1
Forget Support — Optimize for Full Funnel Customer Success with Jake Dipple of Sideways6 34:58

1
What Brands Look for When Considering Acquiring Software Companies with Carl Hargreaves of WP Engine 36:19

1
Why You Need FULL Funnel CRO Right Now With Dave Gowans of Browser to Buyer 37:58

1
How Dopple Is Defining an Emerging Market With Dopple Founder and CEO Justin Scott 36:43

1
Why Your Data Doesn't Make Sense with Narrator Cofounder Cedric Dussud 36:53

1
Game Localization Success Story: Quadrupled Sales in South Korea 43:10

1
Ryan Austin on Creating an Entire Category (LearnOps) 33:43

1
The Underutilization of Video with Andrew Levy 41:00

1
How to Retain Employees for 10+ Years with Alf Ruppert 27:58

1
Can SaaS Companies Afford to Ignore VAT and Sales Tax? 42:26

1
Global Marketing Strategies for SaaS and Software 50:46

1
An Iterative Approach to Localized Marketing for SaaS and Software: Interview with David Vogelpohl 37:03

1
Introducing the Growth Stage Podcast by FastSpring 1:14

1
SaaS Pricing Strategies to Combat Stagflation 47:30

1
SaaS Case Study: How Fred Linfjärd Cut Churn in Half 27:39

1
Is CRO Different for SaaS? Interview with Growth Expert Frederic Linfärd 31:22

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