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This podcast focuses on the B2B nutritional products marketplace, delivering analysis and insight on trends, challenges, and opportunities.
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Mapping The Nutraceuticals World
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Michael McGuffin Discusses Dietary Supplement Regulation and Mandatory Product Listing Bill
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45:34
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45:34
By Sean Moloughney Editor In this podcast I talked to Michael McGuffin, president of the American Herbal Products Association (AHPA) about the Dietary Supplement Listing Act of 2022 and the regulation of dietary supplements more broadly. In April, U.S. Sen. Dick Durbin (D-IL) and Sen. Mike Braun (R-IN) introduced Senate Bill 4090, which would requi…
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Mapping The Nutraceuticals World
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Personalized Nutrition & DSM’s Revamped Brand Strategy
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15:26
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Royal DSM, a global science-based company in nutrition, health and sustainable living, recently launched a new brand campaign for the human nutrition and health markets. The concept reflects DSM’s evolved strategic direction in human nutrition and health as an end-to-end partner within the value chain, championing the purpose behind products that h…
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Mapping The Nutraceuticals World
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Leading Through Crisis, with Pharmavite CEO Jeff Boutelle
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23:36
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It’s a tall order to manage teams through a crisis like COVID-19. The magnitude and scale of disruption have presented challenges from every angle and at every turn. For Pharmavite, keeping its roughly 1,100 frontline workers safe is the top priority, according to CEO Jeff Boutelle. Simultaneously meeting increased consumer demand for health produc…
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Mapping The Nutraceuticals World
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AHPA will Tackle Sports Nutrition Market in Virtual Event on Oct. 21
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The American Herbal Products Association will be presenting its inaugural Sports Nutrition Congress on Wednesday, Oct. 21, from 8 am to 4:30 pm PT. The virtual event will cover market trends and dynamics, innovation and research, product testing and quality assurance, and much more. The full agenda can be found here. To register for the event, clic…
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Mapping The Nutraceuticals World
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Podcast: How to Build Enduring Brands in Today’s Nutraceuticals Market
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21:48
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Brand development and sound marketing strategies are essential components to success in a competitive landscape like the nutritional products marketplace. Sheldon Baker, senior member of Baker Dillon Group, LLC, has more than 30 years of brand marketing and management experience in the nutraceutical industry. In this podcast, he discussed the hallm…
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Mapping The Nutraceuticals World
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Creating a More Inclusive and Diverse Natural Products Industry
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25:07
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The United States faces a national reckoning on racial injustice, as people of color demand change and recognition that Black Lives Matter. With companies and brands being held to account for their actions, it’s important for executives to evaluate their biases, their business structures and strategies, products, hiring practices and more. Food and…
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Mapping The Nutraceuticals World
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Cognitive Health Trends & Research with Kyowa Hakko
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Traditionally, consumers and marketers have focused on cognitive health at either end of the life span—brain development in the pre-natal and early childhood stages, and then maintaining mental sharpness and memory in the senior years. But supporting brain health and sustaining cognitive function is a lifelong endeavor. Today, brands are recognizin…
