Personalized Nutrition & DSM’s Revamped Brand Strategy


Manage episode 280231974 series 2805304
著作 Nutraceuticals World の情報はPlayer FM及びコミュニティによって発見されました。著作権は出版社によって所持されます。そして、番組のオーディオは、その出版社のサーバから直接にストリーミングされます。Player FMで購読ボタンをタップし、更新できて、または他のポッドキャストアプリにフィードのURLを貼り付けます。

Royal DSM, a global science-based company in nutrition, health and sustainable living, recently launched a new brand campaign for the human nutrition and health markets.

The concept reflects DSM’s evolved strategic direction in human nutrition and health as an end-to-end partner within the value chain, championing the purpose behind products that help solve nutritional challenges and keep the growing global population healthy.

The new brand strategy includes restructuring DSM’s human nutrition and health portfolio around three key pillars: high-quality products, customized solutions and expert services. The company said this reflects its position as a reliable, innovative, purpose-led partner.

In this podcast, Philip Eykerman, president of DSM Human Nutrition & Health, discussed the company’s strategic restructuring and purpose-led focus.

James Bauly, head of personalized nutrition at DSM Human Nutrition & Health also offered perspective on the company’s approach to innovation and the future of personalized products.

7 つのエピソード