最高の Breaking Smart ポッドキャスト (2024)

1
How To Remove Negative Reviews On Amazon [The Right Way] — Danan Coleman | How to Handle Amazon Reviews Safely, What Signals Fake Reviews on Amazon, How Competitors Post Reviews to Hurt Ranks, Why Instant ... 32:45

8d ago32:45

32:45

In this episode of Ecommerce Coffee Break, we dive into a strategic approach to managing and removing negative Amazon reviews effectively. Our guest, Danan Coleman, Chief Revenue Officer at TraceFuse.ai, shares his expertise on how to handle negative reviews that violate Amazon guidelines. Danan provides valuable insights on maintaining review inte…

1
The Tools You Need to Run a Successful Influencer Marketing Campaign — Andy Cloyd | How Brands Can Start with Influencer Marketing, Why Micro-influencers are Replacing Celebrities, How to Align Incentives ... 32:52

15d ago32:52

32:52

In this episode, we dive into the rapidly evolving influencer and creator economy. Joining the conversation is Andy Cloyd, co-founder and CEO of Superfiliate.com, an influencer and affiliate platform built for online sellers, merchants and DTC brands. Andy shares insights into how influencer marketing has transformed over the years, the rise of mic…

1
Never Run Out of Stock Again: The AI Secret of Successful Ecommerce — Fabricio Miranda | How AI Boosts Inventory Planning Accuracy, Why Inventory Management drives E-commerce Success, What Ecommerce Brands ... 30:55

21d ago30:55

30:55

In this episode of eCommerce Coffee Break, we explore how AI is transforming one of the biggest challenges in modern eCommerce: inventory management. Our guest is Fabricio Miranda, founder and CEO of Flieber.com, an advanced inventory planning platform for modern commerce. Fabricio shares insights on why traditional methods like Excel fall short, h…

1
Exciting Updates & Fresh Features: What's New on the Ecommerce Coffee Break 6:33

28d ago6:33

6:33

In this episode of the Ecommerce Coffee Break Podcast, host Claus Lauter shares exciting updates from his travels and previews upcoming episodes covering key topics like how AI is simplifying modern eCommerce, strategies for handling negative Amazon reviews, and insights into the influencer creator economy. Claus also introduces a new daily YouTube…

1
How to Solve the Sizing Issue in Fashion E-commerce — Gulnaz K | Why Sizing is a Challenge in Fashion E-commerce, Why Returns Hurt Fashion Sustainability, How Size Tips Boost Customer Satisfaction, How ... 24:15

1M ago24:15

24:15

In this episode of the podcast, we dive into the crucial issue of sizing in fashion ecommerce and explore innovative solutions to reduce returns and boost sales. Our guest, Gulnaz K., founder of EasySize.me, shares her expertise on solving the sizing dilemma. With nearly 15 years of experience in tech and a master's degree in strategic marketing, G…

1
Thriving in the AI Era: A Guide to Future-Proofing Your Career — Michael Walker | Why AI Gives Professionals a Competitive Edge, How AI Drives Creativity and Innovation, AI Examples Improving Ecommerce ... 22:46

1M ago22:46

22:46

In this episode of the podcast, we explore practical tips for learning to work alongside AI, a crucial skill in today's rapidly evolving landscape. Joining me on the show today is Michael Walker, the Chief Marketing Officer at smythos.com. He shares insights on integrating AI into various workflows and enhancing productivity. Join us as we delve in…

1
Forget Marketing! How to Build a Brand Through Operational Excellence — Mo Afshar | Why Brands Prioritize Operations Over Marketing, Common Operational Mistakes eCommerce Businesses Make as They Scale ... 24:39

2M ago24:39

24:39

In this episode, we explore why modern eCommerce brands are focusing more on operational success than marketing. Joining the discussion is Mo Afshar, CEO and Co-founder of Pipe17com. Mo shares insights on how operational efficiency is key to scaling a business and maintaining customer satisfaction, as well as how automation and AI are transforming …

1
The Most Important Tool to Deliver a Quality Ecommerce Experience: Search On Your Store — Arv Natarajan | Why Search Quality is Key for Ecommerce, How Product Data Affects Search, What Businesses Gain ... 23:47

2M ago23:47

23:47

In this podcast episode, we explore one of the most crucial tools for a successful eCommerce experience: your store’s search function. Joining us is Arv Natarajan, Director of Product at GroupBy Inc. Arv shares his insights on improving search capabilities to enhance customer satisfaction and conversion rates. We discuss data catalog quality, the r…

1
How Top Shopify Stores Optimize for More Sales: 4 Must-Know Conversion Principles — Claus Lauter | Why Conversion Optimization Matters for Ecommerce, The Four Key CRO Principles, Why Simplifying Content ... 14:19

2M ago14:19

14:19

In this podcast episode, I (your host, Claus Lauter) share the 4 Conversion Rate Optimization principles you need to know to optimize your store for more sales and revenue. Download your copy of the Conversion Rate Optimization Handbook. Instant download here: https://ecommercecoffeebreak.com/conversion-optimization-handbook/ Topics discussed in th…

1
How to Drive Organic Traffic in an AI World — Mike Simmons | How Focused SEO Can Quickly Boost New Stores, How to Use Keywords In Product Titles, Why a Long-term SEO Approach Works Best, How to Optimize ... 30:53

2M ago30:53

30:53

In this podcast episode, we explore how to drive organic traffic in an AI-driven world. Joining us is Mike Simmons, the owner of Plugin Useful. Mike shares his journey from software engineer to successful entrepreneur, leading a health tech company to significant growth before focusing on empowering Shopify entrepreneurs. Mike dives into the essent…

1
Shopify Sellers Beware! The 3 Email Strategies You REALLY Need — Sergey Sapelnyk | Importance of Mobile-friendly Emails for DTC Brands, Structuring Emails for Mobile Readability, Crafting Clear and Effective ... 22:41

2M ago22:41

22:41

In this episode, we discuss how to boost your store’s revenue with effective email marketing strategies. Joining us is Sergey Sapelnyk, Co-owner of bedfordmarketing.co and founder of two successful eCommerce brands, Society Socks and Pearly Drinks. Sergey shares actionable tips on optimizing your email campaigns, improving mobile responsiveness, an…

1
What Happens If You Automate Your Marketing? Watch This — Emily & Alan Braithwaite | How To Start with Email Automation, What Information to Collect When Building an Email List, What KPI's Measure Email ... 34:55

2M ago34:55

34:55

In this podcast episode, we discuss how to automate your marketing and take control of your online ecosystem. We explore the impact of automation on marketing efficiency. Our featured guests on the show are Emily and Alan Braithwaite from yellowtuxedo.co.uk Topics discussed in this episode: How to get started with email marketing automation for eco…

1
The Crazy New Way to Capture Emails — Adam Robinson | The Ideal Timing for Black Friday Email Campaigns, How to Warm Up New Subscribers Before Black Friday, How to Safely Integrate New Email Addresses ... 27:20

3M ago27:20

27:20

In this episode, we explore email marketing strategies for e-commerce, focusing on Black Friday preparations. Our guest, Adam Robinson, CEO of retention.com, discusses the impact of Apple's privacy changes on Facebook ads and email remarketing. He explains how to overcome challenges like Klaviyo’s reduced cookie tracking window by using innovative …

1
Why Google Ads Are More Profitable Than You Think — Shri Kanase | Why Google Ads Beats Facebook for Ecommerce, How Testing, Profitability, Scaling Works, Misconceptions That Block Google Ads Growth, How ... 33:44

3M ago33:44

33:44

In this episode, we dive deep into strategies for mastering Google Ads for eCommerce stores. Our guest is Shri Kanase, founder of YoruMarketing.com and a Google Ads expert with over 7 years of experience. Shri shares insights on common misconceptions about Google Ads, the differences between shopping campaigns and performance max, and his systemati…

1
Boost Revenue with These Proven Cross-Sell Tactics — Varun Kundra | How Personalization Drives Upsell Success, Why Cross-selling and Upselling Boost AOV, Why Post-purchase Offers Leverage the "Dopamine ... 17:24

3M ago17:24

17:24

In this episode, we dive into strategies for boosting your online store’s average order value (AOV) through effective cross-selling. Joining the conversation is Varun Kundra, Co-founder of AfterSell.com, a Shopify app used by over 20,000 brands for upselling and cross-selling. Varun shares insights on consumer psychology, personalization, and how m…

1
How BattlBox Cracked the Short-Form Video Secret for Sales Success — John Roman | Making Short-form Videos for TikTok, Ig, YouTube, AI Tools for Content Creation and Editing, Why a Human Face Sells More ... 29:49

3M ago29:49

29:49

In this episode of the eCommerce Coffee Break podcast, we dive into the world of short-form video content for TikTok, Instagram Reels, and YouTube Shorts. Our guest is John Roman, CEO of BattlBox.com, who shares his journey from B2B sales to e-commerce success. John reveals how BattlBox leveraged video marketing to grow their brand, starting with l…

1
What is Outdated in Shopify Marketing and What to Use Instead — Brandon Amoroso | Why Shopify Apps are Crucial, What Influences Tech Stack Choices, Why Fewer Apps Boost Performance, How Retention Strategies ... 26:19

3M ago26:19

26:19

In this episode of the Ecommerce Coffee Break podcast, we explore the Shopify marketing ecosystem with Brandon Amoroso, founder and president of electriq marketing. A Forbes 30 under 30 alum, Brandon shares insights on customer retention, e-commerce tech stacks, and the challenges of selling alcohol online. We discuss streamlining Shopify apps, boo…

1
Struggling With Data Overload? This Fixes Your Ecom Analytics — Outi Karppanen | Winning Data-led Strategies for Ecom Growth, Why Prioritize the Right Data for Ecommerce, Common Marketing Data Mistakes ... 23:29

3M ago23:29

23:29

In this episode of the eCommerce Coffee Break podcast, we dive into winning data strategies for e-commerce growth. Our guest is Outi Karppanen, the lead marketing analytics strategist at Supermetrics.com. Outi shares her expertise on navigating the increasingly complex marketing analytics landscape, discussing how to make smart choices with data, h…

1
Where Do Top-performing Shopify Merchants Optimize?- Darin Archer | Why Site Speed is Crucial for Ecommerce Success, What Common Issues Slow Down Ecommerce Sites, What Strategies Boost Shopify Store Speed ... 29:21

3M ago29:21

29:21

In this episode, we explore the critical impact of site speed on Shopify stores. Our guest, Darin Archer, Vice President of Product Strategy at Yottaa.com, shares expert insights on optimizing ecommerce sites for better performance. Learn why speed matters, what slows down your store, and how to boost conversions through improved loading times. Dis…

1
Why Most Shopify Stores Fail at Conversion Optimization (And How to Fix It) — Marta Rogach | How Customer Behavior Boosts Conversions, Why Mobile Optimization Matters, Why personalization increases sales ... 22:11

3M ago22:11

22:11

In this episode of the Ecommerce Coffee Break podcast, we explore conversion rate optimization (CRO) with a fresh perspective. Our guest, Marta Rogach, Business Development Lead at Plerdy, introduces an all-in-one tool that provides actionable insights into user behavior on e-commerce websites. Marta explains how Plerdy's solution helps store owner…

1
Ecommerce Expert Explains Why Conversions Are So Hard — Yuxin Zhu | The Importance of Conversion Rate Optimization, Consistent Brand Storytelling Strategies, How to use Landing Pages to Build Trust, Landing ... 27:02

3M ago27:02

27:02

On this episode of the Ecommerce Coffee Break Podcast, Yuxin Zhu, CEO and Co-Founder of Replo at replo.app, reveals powerful tips for optimizing your ecommerce website for conversions. Yuxin discusses the importance of user experience, compelling content, A/B testing, and data analytics. He emphasizes the need for clear navigation, fast loading tim…

1
Ecommerce Summer School: Loyalty Programs a WASTE? Not if You Do THIS! — Hemant Purswani | Why Loyalty Programs Matter Now, How to Promote Your Loyalty Program, Dynamic Points Redemption: A Game-changer ... 22:22

3M ago22:22

22:22

In this episode, we discuss customer retention strategies that are revolutionizing the loyalty and rewards space. Our guest on the show is Hemant Purswani, Co-founder, and CTO at appstle.com. Topics discussed in this episode: Why loyalty programs are crucial for customer retention in times of economic uncertainty How integrating loyalty with subscr…

1
Ecommerce Summer School: Discounts Killing Your Business? Do This Instead — Fiona Stevens | Why Rewards Beat Discounts, Why Loyalty Programs are more than Points, How To Design Loyalty Programs, What Incentives ... 19:39

4M ago19:39

19:39

In this podcast episode, we dive into strategies to increase the number of returning customers, boost customer lifetime value, and decrease churn rates. We explore why rewards can be more effective than discounts, how loyalty programs offer more than just points, and what alternative incentives work well in loyalty programs. Tune in to learn how to…

1
Ecommerce Summer School: 5 Loyalty Program HACKS to Boost Sales FOREVER! — Dastan Chikeev | Why Merchants make Loyalty Program Mistakes, Common Loyalty Program Pitfalls, Why Creativity sets Loyalty Programs ... 24:26

4M ago24:26

24:26

In this podcast episode of our Ecommerce Summer School, we discuss why Loyalty Programs backfire and how to fix it. Our featured guest on the show is Dastan Chikeev, Content Team Lead at growave.io. Topics discussed in this episode: What factors contribute to a successful loyalty program, including analytics, customization, and active communication…

1
23 Years of Digital Marketing Advice For You — Claus Lauter | How to Accelerate Business Growth, How to Overcome Business Challenges, How does Asynchronous Coaching Work, How to Get Actionable Video Feedback ... 9:54

4M ago9:54

9:54

Are you trapped in the 9-to-5 grind, dreaming of a life fueled by passion and purpose? Are you ready to break free from the corporate cage and build a thriving online business? If the idea of creating a sustainable income while living life on your own terms excites you, then this episode is your escape plan. Join us as we dive deep into the challen…

1
How To Unlock 8-figure Growth: 4 Crucial KPI's Revealed — Leonardo Caracas | How to Tell if a Business can Scale, Why Product-market Fit Matters Before Scaling, How the Repurchase Rate Shows Growth Potential ... 27:23

4M ago27:23

27:23

In this podcast episode, we discuss why growth brings different challenges at various revenue stages and what areas are most affected when scaling an e-commerce company. Our featured guest on the show is Leonardo Caracas, managing partner at jumpventures.co. Topics discussed in this episode: Why product market fit is crucial before scaling: Reviews…

1
How to Use AI to Master Paid Media — Drew Smith | Why Paid Media is Hard for Retailers, How to Switch From Manual to AI-driven Campaigns, Google's AI Shift and its Effect on Paid Media, Why Google’s Performance ... 27:08

4M ago27:08

27:08

In this podcast episode, we discuss the challenges that retailers face today with paid media and how you can adopt AI technologies to successfully manage paid media. Our featured guest on the show is Drew Smith, Co-Founder at upp.ai. Topics discussed in this episode: Why retailers face significant challenges in managing paid media campaigns across …

1
Why You Can't Scale with Just Shopify (Do This Instead) — Adam Shaffer | How Shopify and Amazon Work Together in an Ecommerce Strategy, How Amazon's High Traffic Helps Shopify Sellers, How Brands Manage ... 30:22

4M ago30:22

30:22

In this episode, we reveal the ultimate blueprint for doubling your online sales. Discover how savvy entrepreneurs are leveraging the power of Shopify and Amazon to create unstoppable multichannel empires. Our featured guest on the show is Adam Shaffer, President at phelpsunited.com Topics discussed in this episode: Why Shopify and Amazon have beco…

1
CMO Reveals: The Real eCommerce Design Problems Business Owners Face — Jess Holland | Challenges Ecommerce Brands Face with Fast Marketing, Why Simple Design Outperforms Complex Visuals, How to Combine ... 22:27

4M ago22:27

22:27

In this podcast episode, we discuss the eCommerce design problems business owners really face and how to solve these challenges. Our featured guest on the show is Jess Holland, Co-Founder and CMO at cornerstory.io. Topics discussed in this episode: Why simple and minimalist design often outperforms complex or overly creative visuals in e-commerce m…

1
The 80/20 Rule: Work Less, Earn More (Here's How) — Torsten Lueddecke | Why the 80/20 Rule Drives Business Growth, How to Identify Your Most Productive Activities, Real-world Examples of the 80/20 Rule ... 24:05

4M ago24:05

24:05

In this podcast episode, we explore how the 80/20 rule and fractional marketing can boost your business growth. Our featured guest on the show is Torsten Lueddecke, founder and managing director at meinteaminkapstadt.com. Topics discussed in this episode: Why the 80/20 rule (Pareto Principle) is crucial for business growth and productivity How to i…

1
How AI Helps Brands Survive in Ecommerce — Valon Xhafa | Why AI-driven Brands Succeed More than Traditional Ones, Why Knowing Customer Behavior is Crucial, How Behavioral Science Impacts E-commerce and ... 33:40

4M ago33:40

33:40

In this podcast episode, we discuss why AI is the key for brands to survive in the future of eCommerce. Our featured guest on the show is Valon Xhafa is the Founder of behamics.com Topics discussed in this episode: Why AI is becoming critical for brands to survive in the increasingly competitive e-commerce landscape How the pandemic changed the e-c…

1
CEO Reveals: 5 Simple Steps to Subscription & Loyalty Mastery — Gabriella Tegen | How to Boost Repeat Purchases, Why Simple Loyalty Programs Work Best, Effective Loyalty Rewards and Tiers, Strategies to ... 21:15

4M ago21:15

21:15

In this podcast episode, we explore how to leverage subscriptions and loyalty programs together to boost repeat purchases. Our featured guest on the show is Gabriella Tegen, founder and CEO of Smartrr.com Topics discussed in this episode: Why combining subscriptions and loyalty programs is a powerful strategy for increasing repeat purchases and cus…

1
Europe Shipping SECRETS: Sell More & Save the Planet — Rolando Casanova | How to Tackle Cross-border Challenges in European Markets, Why Sustainable Logistics Matters, Why Localization is Key in Europe ... 35:28

4M ago35:28

35:28

In this podcast episode, we discuss how to master efficient cross-border e-logistics in Europe and why sustainable logistics is the key to e-commerce success. Our featured guest on the show is Rolando Casanova, Managing Director of Internel.eu Topics discussed in this episode: Why sustainable logistics are crucial for ecommerce success in Europe. H…

1
5 Secrets Successful Stores Use to Prevent Chargebacks — Harish Manepalli, Tariq Ahmed | Why Card-not-present Fraud is a Big Problem for Merchants, How Fraudsters use Bots & Fake Identities, How to Balance ... 33:39

5M ago33:39

33:39

In this podcast episode, we discuss why ecommerce fraud prevention solutions reduce chargebacks and how they improve the shopper experience. Our featured guests on the show are Harish Manepalli, Chief Technology Officer and Tariq Ahmed is Managing Director for Canada at zumigo.com. Topics discussed in this episode: Why card-not-present fraud is a b…

1
Why Your Online Reputation Can Make Or Break Your Business — Scott Brandley, DJ Sprague | Why Your Reputation is Crucial for Ecommerce, How to Get Customers to Leave Verified Reviews, How New Businesses ... 36:30

5M ago36:30

36:30

In this podcast episode, we talk about why online reputation management is a crucial aspect of building and maintaining a successful ecommerce business. We share how to become the most trusted brand in your space. Our featured guests on the show are Scott Brandley, Founder & CEO, and DJ Sprague, Chief Marketing Officer of ShopperApproved.com. Get y…

1
My AI Podcast Avatar Speaks Spanish Like A Native — Claus Lauter | Thoughts on Too Many Shopify Apps, Current Trends in Ecommerce and Ad Spending, Why Avoid Dropshipping with Alibaba, Benefits of Founder ... 14:32

5M ago14:32

14:32

In this podcast episode, I share an update on the Ecommerce Coffee Break Podcast and what’s in the pipeline for the next months. Topics discussed in this episode: Why creating a Spanish version of the podcast will benefit the Spanish-speaking ecommerce community Thoughts on the overwhelming number of Shopify apps available to merchants The current …

1
Stop Losing Money On Ads! Try This Insane AI Hack — Mati Ram | Using First-party Data In Ads, How AI Optimizes Ad Campaigns, Using AI for Better Google And Facebook Ad Results, Importance of Dynamic Segmentation ... 29:40

5M ago29:40

29:40

In this podcast episode, we discuss how to tap into the power of AI to create ads and manage ad campaigns for your online store across multiple channels, all in one place. Our featured guest on the show is Mati Ram, CEO at AdScale.com. Topics discussed in this episode: Why third-party cookies are dying and its impact on Google and Facebook ads How …

1
Behind the Cart: AI's Secret Role in Conversational eCommerce — Marshall Cowan | What is Conversational Commerce, How AI is Changing Customer Service, How to Keep AI Interactions Authentic, Why AI Might ... 32:26

5M ago32:26

32:26

In this podcast episode, we discuss AI's Secret Role in Conversational eCommerce. Our featured guest on the show is Marshall Cowan, CEO at Clevertar.com Topics discussed in this episode: What is conversational commerce. How AI is changing DTC customer service. How modern AI enables real two-way conversations. Why traditional e-commerce may be disru…

1
Forget Influencers, Do This For Viral Ugc Ads — Bostjan Belingar | Differences Between Influencers and Creators, Why Focus On User-generated Content for Ads, How to Motivate Customers to Generate Content ... 22:02

5M ago22:02

22:02

In this podcast episode, we discuss how to set up a creator funnel and produce insane amounts of UGC ads for cheap. Our featured guest on the show is Bostjan Belingar, CEO of Hustler Marketing at hustlermarketing.com Topics discussed in this episode: The importance of UGC in the age of privacy policies and algorithm changes Finding and working with…

1
Why Your DTC Business Will Fail Without First-party Data — Larry Kim | Why DTC Brands Need First-party Data, How Data Enrichment Boosts Marketing, Importance Of AI For First-party Data, Integrating First ... 27:52

5M ago27:52

27:52

In this podcast episode, we discuss why first-party data is the new must-have for DTC marketers. Our featured guest on the show is Larry Kim, CEO of Customers.AI Topics discussed in this episode: The growing importance of owning and using first-party data. Why DTC brands need to own their first-party data. How data enrichment helps optimize marketi…

1
Why Followers Don't Pay The Bills! Build A Community That Does — Raquel Rincon | How to Organically Grow a Loyal Customer Community. How To Leverage Existing Communities For Their Products. Best Practices ... 24:38

5M ago24:38

24:38

In this podcast episode, we discuss how to build a brand community that creates exponential impact. Our featured guest on the show is Raquel Rincon, Partner Success Manager at partnerhero.com. Topics discussed in this episode: How you can organically grow a loyal customer community. How you can leverage existing communities for your products. The b…

1
How to Make SEO Profitable in 2024 (And How to Track if it's even Working) — Josh Piepmeier | Why SEO is Still Worth Investing In, Why SEO shouldn't be the First Channel for New E-commerce Brands, How ... 24:48

5M ago24:48

24:48

In this podcast episode, we discuss how to make SEO profitable in 2024 (and how to track if it's even working). Our featured guest on the show is Josh Piepmeier, founder and CEO of Meriwether at meriwether.digital. Sign up to see if your SEO campaigns are profitable at https://trafficlighttracking.com/ Topics discussed in this episode: Why SEO is s…

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Shopify to Amazon: The ULTIMATE Guide — Hristo Arakliev | Why Establish Brand First Before Amazon, How Amazon Presence Boosts Brand Credibility, How Keyword Targeting Drives Visibility/Sales, How Existing ... 24:09

6M ago24:09

24:09

In this podcast episode, we discuss what Shopify brands need to do to succeed on Amazon. Our featured guest on the show is Hristo Arakliev, co-founder and COO of hyperzon.io. Topics discussed in this episode: The value of marketing through multiple channels, not just Amazon Enhancing your Amazon product listing with effective copy, images, and SEO …

1
Ecommerce Expert Explains Why Simplicity Is More Effective Than You Think — Nicolas Alessandra | Expert Tips to Streamline Your Online Store, The Benefits of Strategic Product Showcasing, How Removing ... 32:06

6M ago32:06

32:06

In this podcast episode, we discuss how to rethink your online growth, why less is more, and how you regain control through strategy. Our featured guest on the show is Nicolas Alessandra, Founder at bluedgeusa.com Topics discussed in this episode: Why you need a clear business objective to drive growth How to streamline your online store Why strate…

1
Why You Can't Scale Ecommerce Without This AI Solution — Charles Camisasca | Why AI is Important in Ecommerce, Advantages of AI in Ecommerce, Why AI can be overwhelming for ecom businesses, Trends in AI ... 22:04

6M ago22:04

22:04

In this podcast, we explore leveraging AI-driven ecommerce for business growth through data analysis. Our featured guest on the show is Charles Camisasca, founder at ecommboardroom.com. Topics discussed in this episode: How AI be used to benefit ecommerce businesses What are some challenges of using AI for ecommerce How AI helps ecommerce businesse…

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iPaaS: Your Secret Weapon to Beat Peak Season Rush In 2024 — Mark Simon | The Importance of Good Data for Effective Automation, Challenges Faced by Smaller Companies with Automation as they Grow, How Modern ... 25:25

6M ago25:25

25:25

In this podcast episode, we discuss how to make this years peak shopping season a success with automation and AI. Our featured guest on the show is Mark Simon, VP of Strategy at Celigo.com. Topics discussed in this episode: Importance of automation in peak shopping seasons Challenges faced by smaller companies with automation as they grow Significa…

1
How to Maximize Your ROAS In Shopify — Simon Kruger | The Most Common ROAS Mistakes, Crucial Ad Metrics, Why Tracking Setup is Crucial, Beginner Tracking Tips, Importance of First-party Tracking (#307 ... 19:41

6M ago19:41

19:41

In this podcast episode, we discuss how to maximize your ROAS in Shopify. Our featured guest on the show is Simon Kruger, product owner and marketer at trackifyapp.com Topics discussed in this episode: The most common mistake that affects return on ad spend The crucial metrics in evaluating ad performance What pixels are and why they are important …

1
Sell Like a Boss: The Secret Formula for Selling Your DTC Business — Chris Shipferling | How to Make Your Business Worth More, How to Get Buyers Interested, How to Get Funds to Grow, Why Selling Online ... 27:42

6M ago27:42

27:42

In this podcast episode, we unpack the strategies to make your business sale-ready. Our featured guest on the show is Chris Shipferling, Managing Partner at GW Partners and Founding Partner at SouthCol.co Topics discussed in this episode: How to get your business ready to sell at a higher price How to attract potential buyers by making improvements…

1
Where Does Your Marketing Money Go? The Executive's Guide to Attribution — David Saxon | Why Attribution is Crucial in Marketing, The Different Attribution Models, What Attribution Models Reveal about ... 19:51

6M ago19:51

19:51

In this podcast episode, we talk about how attribution can help business leaders and executives make smarter decisions about where to spend their marketing money. Our featured guest on the show is David Saxon, CEO of Attribution at attributionapp.com Topics discussed in this episode: Why attribution is crucial for business leaders and executives in…

1
Business Valuation: Why You NEED an Exit Plan Before Selling — Emmett Kilduff | The Process of Selling a Business, Why to start planning early for a business sale, The 7-step M&A Process for a Business ... 19:37

6M ago19:37

19:37

In this podcast episode, we discuss strategies to maximize your business's value when it's time to sell. Our featured guest on the show is Emmett Kilduff, Co-Founder and CEO of thefortiagroup.com Topics discussed in this episode: The process of selling a business Why should you start planning for a business sale early The 7-step M&A process for a s…

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ポッドキャスト Breaking Smart

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