The Law Firm Marketing Minute podcast

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コンテンツは Spotlight Branding によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャストコンテンツは、Spotlight Branding またはそのポッドキャストプラットフォームパートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。

This Is Woman's Work with Nicole Kalil

1
How To Pitch Yourself (And Get A Yes) | 300 27:52

約 15 日前27:52

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27:52

We made it— 300 episodes of This Is Woman’s Work ! And we’re marking this milestone by giving you something that could seriously change the game in your business or career: the skill of pitching yourself effectively. Whether you’re dreaming of being a podcast guest, landing a speaking gig, signing a client, or just asking for what you want with confidence—you’re already pitching yourself, every day. But are you doing it well? In this milestone episode, Nicole breaks down exactly how to pitch yourself to be a podcast guest … and actually hear “yes.” With hundreds of pitches landing in her inbox each month, she shares what makes a guest stand out (or get deleted), the biggest mistakes people make, and why podcast guesting is still one of the most powerful ways to grow your reach, authority, and influence. In This Episode, We Cover: ✅ Why we all need to pitch ourselves—and how to do it without feeling gross ✅ The step-by-step process for landing guest spots on podcasts (and more) ✅ A breakdown of the 3 podcast levels: Practice, Peer, and A-List—and how to approach each ✅ The must-haves of a successful podcast pitch (including real examples) ✅ How to craft a pitch that gets read, gets remembered, and gets results Whether you’re new to pitching or want to level up your game, this episode gives you the exact strategy Nicole and her team use to land guest spots on dozens of podcasts every year. Because your voice deserves to be heard. And the world needs what only you can bring. 🎁 Get the FREE Podcast Pitch Checklist + Additional Information on your Practice Group, Peer Group, and A-List Group Strategies: https://nicolekalil.com/podcast 📥 Download The Podcast Pitch Checklist Here Related Podcast Episodes: Shameless and Strategic: How to Brag About Yourself with Tiffany Houser | 298 How To Write & Publish A Book with Michelle Savage | 279 How To Land Your TED Talk and Skyrocket Your Personal Brand with Ashley Stahl | 250 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

The Law Firm Marketing Minute

シリーズのホーム•Feed

The best podcast for law firm owners looking to grow their firms.
We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.
If you get any value out of today's episode, we simply ask that you share it with a friend!
Thanks for listening!

861 つのエピソード

#Business #Marketing #Spotlight Branding #Podcasting Education

The Law Firm Marketing Minute

12 subscribers

updated 約 14 時間前

シリーズのホーム•Feed

861 つのエピソード

#Business #Marketing #Spotlight Branding #Podcasting Education

All episodes

The Law Firm Marketing Minute

1
What is Stopping Your CTAs From Converting 1:46

14 hours前1:46

1:46

Did you like this episode? Dislike it? 🚀 Your "Contact Us" button isn't the problem—it's everything leading up to it that determines if a potential client clicks or bounces. In this episode, Danny Decker and Eddie Dzialo join host Mike Pelletier to reveal why most law firm CTAs fall flat—and how you can make yours irresistible. From connecting with emotional triggers to selling the transformation (not just the service), learn the key moves to make your CTAs client magnets instead of dead ends. 📌 Key Takeaways: Why "Contact Us" isn't enough to drive action from website visitors. How to build emotional momentum before the CTA. Proven strategies to boost conversions without changing your button text. 👉 8 Ways to Get Clients FAST 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

The Law Firm Marketing Minute

1
The Right Words Attract the Right Clients 2:56

1 day前2:56

2:56

Did you like this episode? Dislike it? 💬 Great copy isn’t about clever wordplay—it’s about guiding potential clients from curiosity to conversion. In this episode, Mike Pelletier, Danny Decker, and Eddie Dzialo dive into the psychology behind persuasive copywriting and why the best marketers don’t create desire—they channel it. Learn how to use the right words to attract the right clients, without ever feeling like you're selling. 📌 Key Takeaways Desire already exists—your job is to direct it toward your services. Effective copy shifts readers from “being pitched” to “seeing opportunity.” Great marketing doesn’t convince—it connects. 👉 8 Ways to Get Clients FAST 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

The Law Firm Marketing Minute

1
Copywriting Isn’t Fluff – It’s Strategic Persuasion 1:50

約 3 日前1:50

1:50

Did you like this episode? Dislike it? 🧠 Think copywriting is just filler? Think again. In this episode, Mike Pelletier sits down with Danny Decker and Eddie Dzialo to uncover how copywriting—when done right—isn’t about sounding clever, it’s about closing clients at scale. You’ll learn why writing like you talk builds trust, how to ditch the legalese, and why your firm’s growth depends on getting persuasive with your words. 📌 Key Takeaways Copywriting is salesmanship in writing—amplified to thousands. Writing like you speak builds stronger client connection. Great copywriting delivers ROI most lawyers are sleeping on. 👉 8 Ways to Get Clients FAST 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

The Law Firm Marketing Minute

1
What Makes People Click (And Clients Call) 32:19

約 6 日前32:19

32:19

Did you like this episode? Dislike it? 💡 What if the difference between getting ignored and getting a client came down to one emotion ? In this episode, Mike and Eddie break down the emotional science behind why people take action—whether it's clicking a digital ad, booking a consultation, or choosing your firm over a competitor. Learn how empathy, repetition, and honest storytelling are the secret weapons in your small firm’s marketing arsenal. 📌 Key Takeaways 75% of failed launches have one thing in common: they ignored the customer’s emotional world. Empathy is more powerful than accolades when building trust online. Social proof and repetition aren’t optional—they’re marketing non-negotiables. 👉 8 Ways to Get Clients FAST 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

The Law Firm Marketing Minute

1
How to Turn Common Questions Into New Business 1:35

約 7 日前1:35

1:35

Did you like this episode? Dislike it? 💡 You’re answering the same client questions day in and day out — so why not turn those answers into your best marketing asset? In this episode, Mike and Eddie reveal how small and solo law firms can attract new business. From quick-win strategies to smart positioning, they break down how to package your everyday knowledge into something that drives results. 📌 Key Takeaways: Why the most effective content comes from the questions you’re already answering. How to reach clients fast even when your budget is tight. What smart lawyers give away to earn trust (and land more cases). 👉 8 Ways to Get Clients FAST 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

The Law Firm Marketing Minute

1
What’s the Most Powerful Marketing of All? This Is 2:55

約 7 日前2:55

2:55

Did you like this episode? Dislike it? 🧠 Most lawyers chase ads, SEO, or slick websites — but they’re skipping the most powerful marketing tool of all: social proof . In this episode, Mike and Eddie break down why referrals, testimonials, and real client stories convert better than any clever campaign . From smashing the "lawyers can't be trusted" stigma to using video to show results, this convo gets real about how law firms can win hearts (and cases) by showcasing the receipts . 📌 Key Takeaways: Why social proof builds instant trust when ads fall flat. How to turn client wins into credibility gold without sounding salesy. The psychology behind why people choose you — not just any lawyer. 👉 8 Ways to Get Clients FAST 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

The Law Firm Marketing Minute

1
One Simple Website Page That Can Turn Visitors Into Clients 1:47

約 9 日前1:47

1:47

Did you like this episode? Dislike it? 💬 Most law firm websites boast credentials—but overlook the one page that actually builds trust. In this episode, Mike Pelletier and Eddie Dzialo dig into the subtle yet powerful section of your site that makes clients feel understood. It’s not about where you went to school—it’s about why you do what you do, and how to show it. 📌 Key Takeaways: Your story matters more than your accolades when building connection. Empathy on your website isn’t optional—it’s your silent pitch. Small changes to one overlooked page can boost conversions dramatically. 👉 8 Ways to Get Clients FAST 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

The Law Firm Marketing Minute

1
The Emotion That Built Empires—and Still Works in 2025 2:28

約 10 日前2:28

2:28

Did you like this episode? Dislike it? 🧠 What if your marketing is failing not because of your strategy—but because you're ignoring one critical human element? In this episode, Mike Pelletier and Eddie Dzialo break down the emotional foundation that separates forgettable firms from unforgettable ones. With insights dating back to 1923 and failure rates that’ll make your jaw drop, this conversation reveals what most law firm owners still overlook in their messaging—and how to finally fix it. 📌 Key Takeaways: 75% of product launches fail when this emotional factor is missing. Claude Hopkins called it over 100 years ago—modern marketers still get it wrong. Your clients don’t care about your hours—they care about this one thing. 👉 8 Ways to Get Clients FAST 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

The Law Firm Marketing Minute

1
The Small Law Firm Hiring Masterclass feat. Brett Trembly 32:02

約 13 日前32:02

32:02

Did you like this episode? Dislike it? 🧠 Most small law firms are hiring wrong—and it’s holding them back. In this episode, Brett Trembly breaks down the proven hiring mindset and systems that helped him scale from solo to a team of 35+. From why you should hire people more experienced than you, to how to train, manage, and retain team members (even virtually), this is the no-fluff hiring playbook law firm owners have been waiting for. 📌 Key Takeaways: Why “cheap” hires usually cost you more. How to flip the hiring script and find true A-players. The step-by-step system to filter, test, and train top talent. 👉 Visit Brett here 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

The Law Firm Marketing Minute

1
The Hire That Separates Struggling Firms from Thriving Ones 2:39

約 14 日前2:39

2:39

Did you like this episode? Dislike it? 💸 Most law firm owners are stuck doing the one task that drains their time and delays their income—because they haven’t made this critical hire. In this episode, Brett Trembly explains why a full-time billing person isn’t a luxury—it’s a growth multiplier. From emotional detachment to consistency in collections, he lays out exactly why skipping this role is holding you back. 📌 Key Takeaways: Why “part-time billing” leads to part-time results. The pizza shop analogy that’ll change how you view collections. The real cost of doing your own invoicing—and how to fix it fast. 👉 Visit Brett here 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

The Law Firm Marketing Minute

1
The Best Hiring Process You’ve Never Heard Of 3:38

約 15 日前3:38

3:38

Did you like this episode? Dislike it? 🚀 Most law firms are hiring the wrong way—and it's costing them time, money, and sanity. In this episode, Brett Trembly reveals a hiring process that flips the script: repel 90% of applicants to find the perfect fit faster. No fluff, no resume worship—just real strategies that work. If you’re tired of staff who talk a good game but can’t deliver, this one's for you. 📌 Key Takeaways: Why your job ad should scare most applicants away. The resume myth that’s ruining your hiring process. The one test that instantly reveals top-tier candidates. 👉 Visit Brett here 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

The Law Firm Marketing Minute

1
How Your New Hires Can Become Nightmares 1:59

約 16 日前1:59

1:59

Did you like this episode? Dislike it? 📞 Hiring new team members can feel like a leap of faith—but without the right training system, that leap can turn into a crash landing. In this episode, Brett Trembly joins Danny Decker to unpack the real reason so many hires don’t work out: it’s not about finding “the one”—it’s about building them into it. Learn why consistent feedback beats one-and-done orientation and how your own habits may be setting your staff up to fail. 📌 Key Takeaways Training is a skill—treat it like learning an instrument. Don’t rely on memory: record and document your onboarding. Weekly coaching beats one-time training every single time. 👉 Visit Brett here 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

The Law Firm Marketing Minute

1
Hire Someone Smarter Than You. Thank Me Later. 2:33

約 17 日前2:33

2:33

Did you like this episode? Dislike it? 🚀 Are you still hiring based on who you can afford—not who can actually move the needle? In this powerful conversation, Brett Trembly shares the hiring mindset shift that helped him scale faster, make more money, and get his time back. From mentors to money fears, he breaks down why the smartest decision you can make is to not be the smartest person on your team. 📌 Key Takeaways: Why “cheap hires” often cost way more in the long run. How experienced employees can unlock serious growth without training drag. The mindset shift that helps lawyers scale faster—with fewer mistakes. 👉 Visit Brett here 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

The Law Firm Marketing Minute

1
What Law School Didn’t Teach Me About Scaling a Firm (But I Had to Learn Fast) feat. Brett Trembly 26:19

約 20 日前26:19

26:19

Did you like this episode? Dislike it? 🎙️ What happens when you’re doing everything “right” but still stuck in survival mode? Brett Trembly opens up about his early struggles as a solo attorney, the mindset shift that changed everything, and the single hire that doubled his income and unlocked real growth. From sleepless nights to leading two thriving businesses, Brett shares the raw truth about what it really takes to scale a law firm—none of which was covered in law school. 📌 Key Takeaways: Hiring before you feel “ready” is often the only path to real growth. Most solos hit a ceiling not because of lack of work—but because they refuse to delegate. Building a real business means installing systems and people that keep things running when you’re not in the room. 👉 Visit Brett here 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

The Law Firm Marketing Minute

1
Why Every Small Firm Needs a Billing Assistant—ASAP 2:05

約 21 日前2:05

2:05

Did you like this episode? Dislike it? 🧾 Are you still chasing down invoices, discounting your fees out of guilt, or retroactively guessing your billable hours? In this eye-opening episode, Brett Trembly explains how hiring a billing assistant changed everything for his law firm—and why it might be the smartest move a small firm owner can make. From underbilling to burnout, this conversation uncovers the real cost of doing it all yourself. 📌 Key Takeaways: Why delayed invoicing leads to guilt, discounts, and lost revenue. The surprisingly low billable hours most solo lawyers actually collect. How a billing assistant can break your revenue ceiling and buy back your time. 👉 Visit Brett here 📆 Schedule Your Strategy Session 📱You can check out the video component by following us here on Instagram or TikTok…

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The Law Firm Marketing Minute

The Law Firm Marketing Minute

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