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Drive and Convert

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Drive and Convert

Jon MacDonald and Ryan Garrow

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Hosts Jon MacDonald and Ryan Garrow want to help businesses be more effective at driving high quality traffic to your site, and making sure that traffic converts from a visitor to a buyer, by sharing the secrets that have helped some of the brands big and small to drive the right traffic to their sites, and convert that traffic into customers at a rate well above their peers.
 
Can’t get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing.
 
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Catholic Convert Moms: Laughs and Littles l Friends with Kids

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Catholic Convert Moms: Laughs and Littles l Friends with Kids

Laughs and Littles Annie Tarr & Sarah O'Brien: Funny Catholic Moms with Little Kids

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A Catholic conversation with two convert friends about friendship and faith in the midst of motherhood. Life with littles is better when we do it together, so grab a load of laundry, and join us (Annie & Sarah) for some laughs.
 
Patient Convert Podcast is a healthcare marketing podcast that delivers industry-leading insights, interviews and the latest medical marketing strategies to help providers and healthcare organizations stay ahead in growing their practice. Lead by co-hosts, Justin & Kelley Knott, this healthcare marketing podcast talks about everything healthcare marketing including strategies, tactics, and tips to grow your healthcare organization and have fun doing it! We also interview physicians and healt ...
 
La formación directiva de hoy para liderar el futuro en finanzas, economía, liderazgo, desarrollo de personas, innovación, recursos humanos, salud, marketing, internacionalización y entorno sociopolítico presentada por profesores de ESADE Executive Education Business School. ESADE ha inspirado el futuro de más de 37.000 antiguos alumnos, que hoy ocupan puestos de responsabilidad en empresas y organismos de todo el mundo.
 
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Authority Engine: Record | Engage | Convert Through Podcast Content Marketing

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Authority Engine: Record | Engage | Convert Through Podcast Content Marketing

Ben Krueger: Podcast Strategist joined by Tim Paige, John Lee Dumas, Jaime Tardy, Pat Flynn, James Schramko and Natalie Sisson

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Ben Krueger, Chief Podcast Strategist takes you on a journey with leaders and brands who have leveraged the power of the podcast in their own businesses and is here to show how you can harness that power for yourself. Discover whether podcasting is the BEST tool for your growth at CashflowPodcasting.com
 
Web and Internet marketing blog and podcast for the small and medium sized business. Among the issues discussed are Search Engine Optimization and Marketing (SEO, SEM), Online Advertising, Email Campaigns, Podcast and Blog Marketing, and Conversion services such as Landing Page design and conversion tracking.
 
Facebook ads strategist, Liz Melville, shares her top strategies and killer tips for running Instagram and Facebook ads that get results. Whether you're creating your first Facebook ad, or are a more seasoned advertiser, you'll discover how to write ad copy that gets clicks, make sense of your ads manager dashboard, and learn simple tips to help you feel confident about setting up your ads, and making the right decisions about your ad performance. Liz breaks it all down into plain English, s ...
 
At the seed of every good online program, there’s a community. Kami Huyse believes empowering that community is critical to lasting success. In this podcast Kami, along with Madalyn Sklar, will focus on the root of the matter — building online communities. Through this process, they'll share information, helpful tips and advice, and takeaways to help build your own community. Learn how to monetize, provide value, inspire others to take action, and make this a great experience for everyone. K ...
 
The Confidence that Converts™ Podcast is hosted by Candace Sheppard: entrepreneur, brand & business developer and image consultant. The show is for creative & multi-passionate female entrepreneurs knee deep in the work of developing themselves as leaders & developing their business to grow to the next level. It's content is also geared toward ambitious & driven women navigating through self awareness & self mastery to build an image that commands respect & displays confidence, inside & out o ...
 
How to Stand Out in Even Brutally Competitive Markets So You Can Systematically Attract & Convert the Best Customers. Sit back and let the Customer Acquisition Dr. and the Conversion Machine show you how to build an automated marketing funnel which works for you 24 x 7 x 365!
 
Ce podcast va vous aider à mieux communiquer avec vos clients et toute votre sphère professionnelle. Le podcast Com' Julien est une émission audio qui aide les entrepreneurs à mieux communiquer. On parle ici de sciences de communication, de psychologie sociale et d'analyse de cas approfondie.
 
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Settling back into order and routine after the holidays and it feels so good! Baby spacing plans, Bible In A Year, working out, decluttering - this episode is our January vibes and encouragement to you as you get back to the daily and ordinary! ✨ Follow us to see pictures of our lives and episode news! IG Facebook You can get all your silicone rosa…
 
This week we're talking about how to come up with ideas for the content you use to promote your business online. It's a little more than randomly scrolling Instagram and hoping inspiration strikes you. There's a system to uncovering what those topics should be, and we break the whole thing down this week.…
 
Imagine coming up with a process for how to sell just about anything online, back when the internet was brand spanking new. And then imagine that process worked so well it transformed you from a just-getting-by stay at home Dad, to a multi-million dollar business owner. And then imagine the whole world wanting to know how you did it… so you make a …
 
Most marketers are used to digging around in Google Analytics to review their website traffic from organic search, social media, and email marketing, but far fewer dedicate time to analyze their referral traffic – often to their own detriment. In this episode, Ryan and Jon talk about referral traffic as one of the most commonly misunderstood traffi…
 
What kind of friend are you and what kind of friendship are you looking for? We had so much fun chatting with Danielle Bean on Catholic Momcast about how to find and nurture friendship in mom life. Moms need friends! Check out our episode and more of their podcast for some encouragement this week 🥰 Catholic Comcast Episode "Moms Need Friends" https…
 
You feel what you feel, and we’re going to Mass together. 🤷🏼‍♀️ We share some ideas about how to handle hearing this from your kid - let him run around in the foyer until the consecration, pray for the grace to not let it hurt you and let it go - and we’re praying for you if you’re in this situation too! We love getting questions from you! If you h…
 
Are you super offended or totally unfazed by strangers making comments like, “you got your hands full”? Can you guess how Annie and Sarah each react? 😅 We share stories about receiving this and chat about what people are trying to say and how we respond. Follow us to see pictures of our lives and episode news! IG Facebook You can get all your silic…
 
Each year, your hosts, Suzi Dafnis and Michelle Falzon share their top picks for the best books for Content Marketers. In this episode they share their recommendations to add to your reading list for 2022! Listen to this episode to hear more about: The big change this year that meant Suzi read less books than usual Michelle’s realisation as to why …
 
Traditional conversion rate optimization is built around achieving statistically significant results through a combination of research and testing. It can be expensive and time-consuming, but it also carries a >90% confidence level. In this episode, Ryan and Jon talk about the merits and challenges of another optimization approach known as Rapid Te…
 
Family Christmas movies - flops and recommendations - how Advent is going (and how Sarah doesn’t want it to end), and people solving Christmas problems Annie doesn’t have.😅 Follow us to see pictures of our lives and episode news! IG Facebook You can get all your silicone rosaries and decades at ChewsLife for 10% off with code LAUGHSANDLITTLES10 We'…
 
It can be easy to hit burnout when you’re doing lots of marketing projects back to back. And it can also be hard to come up with your best ideas when your calendar is always filled with deadlines. In this episode, your hosts, Suzi Dafnis and Michelle Falzon talk about the concept of a “Clear Week” – what it is, when and how you would add a clear we…
 
We pick up in the middle of listing our worst fears about kids and technology - Annie has thought a lot about the pornography topic and how to start talking about it with kids early on - and then we get into listener questions! Kids on iPads at restaurants, how much screen time a 4 year old should have, tips on getting your husband to limit his scr…
 
How often have you been told to just "niche down" your content so you can find your audience? Here's the truth: niching down IS a good idea... but maybe not for the reasons you're thinking. When you slot yourself into a niche, you create a position for yourself in the market... which helps you stand out from all your competition online. On today's …
 
It's not uncommon to hear the phrase "work/life balance" thrown around in a business setting. It's usually brought up by well-meaning managers who want to make sure their team is protecting the time and the space to be successful outside of the office as well. In this episode, Ryan and Jon talk about how work/life balance doesn't always translate t…
 
Skills our kids need to learn in this technological age, skills they don’t need anymore, how low tech do we want to be or not - will Sarah get a landline phone?? - and the dumb phone vs smart phone debate … we had such a good conversation about technology that we had to split it into two parts! This one hits home for all of us as we’re all trying t…
 
When you’re doing a lot of NEW things in your business it can be really taxing. So, while we do want to keep innovating and growing, it’s also important to realise the COST of doing something new. In this episode, your hosts, Suzi Dafnis and Michelle Falzon weigh up when it makes sense to do something new and when we might just be chasing the next …
 
Why we love reels (and Instagram in general) when it’s filling us up, and how we talk about friendship all the time but it’s a fluid thing. Sarah recently got intentional about getting back in a weekly rhythm with a friend after a season of babies, summer, school, and more babies. Follow us to see pictures of our lives and episode news! IG Facebook…
 
Fill a room with 100 ecommerce managers and ask them where they are investing their time, energy, and resources to try and hit their growth goals. Chances are, most of them will check the box for Paid Ads, Influencer Marketing, or SEO...but far fewer will have a strategy for conversion rate optimization. In this episode, Ryan and Jon review the mos…
 
Sarah tells Annie about her love for Catechesis of the Good Shepherd - for kids but also for us as the adults. Whether you’ve never heard of CGS or you’re a big time fan, this episode is a chat about how delightful it is to reflect on the religious potential of the child and receive the essential, beautiful teachings of our faith for ourselves, lik…
 
In this episode, your hosts, Suzi Dafnis and Michelle Falzon share the results of a massively successful marketing campaign they’ve just completed making a high ticket offer that SOLD OUT and made $40,000 in just a few days. And what’s really cool about this is they did it without a website, without an optin page, without a ton of emails. It’s the …
 
When your toddler is throwing a tantrum but you have *got this* … and someone inserts themselves. 😑🙄 We have a quick chat for you in this bonus episode about the 2 minute meltdown versus the 6-12 minute tantrum, and how to encourage other moms when you see this happening to them. Follow us to see pictures of our lives and episode news! IG Facebook …
 
Want to make a change in the field of medicine? It all starts with creating your voice. This is the wisdom Dr. Vinod Dasa took on as he became the co-founder and chief medical officer for an innovative start up, SIGHT Medical and helped co-found a new medical education and connection platform called DOC.SOCIAL. Before that, Dr. Dasa completed his u…
 
The 2021 holiday season is here, but recent events have made it so that paid acquisition can no longer be considered the "easy button" when it comes to attracting potential buyers to your store. As a result, many brand owners are scrambling to figure out how to generate site traffic effectively and affordably. In this episode, Ryan and Jon talk abo…
 
Sarah asks Annie - what *is* pelvic floor therapy and why should I go? We get into the original Kegal exercise, the benefits of using yoni eggs, and why you should care about your pelvic floor. 💪🏼 Follow us to see pictures of our lives and episode news! IG Facebook Remember you can get all your silicone rosaries and decades at ChewsLife for 10% off…
 
For many brick and mortar businesses and other offline businesses that rely on people meeting up “in real life,” the last couple of years has been tough, especially with lockdowns and other restrictions. The need to future proof your business so that your model works regardless of whether you can do things in person or not, is greater than ever. An…
 
This question came in about what to do with a 16 month old - is reading a Bible story in the morning and praying before bedtime “doing enough?” A thousand times, yes! We chat about all the things you *could* be doing, but focus on finding what works for you in the season you’re in, prioritizing your own relationship with God, and we share some recs…
 
With the explosion of direct-to-consumer online retailers, things have been heating up in the ecommerce industry. The differentiators of yesterday have become table stakes for modern brands – those that want to defend their position or gain market share will need to level up from foundational practices to advanced tactics. In this episode, Ryan and…
 
Bringing monsters into the house, saying yes as much as possible when kids want to help - in this episode we share our takeaways and throwaways from the book Hunt, Gather, Parent. We had so much fun with this discussion! Did we love it? Did we totally hate it? You know, sometimes it’s a both/and. 🤣 This episode was sponsored by ChewsLife. Use code …
 
Imagine making $3 million in sales with your online program (already awesome!). Now imagine taking that SAME content and repurposing it into a range of NEW products and programs that brings in an ADDITIONAL $15 million in sales! Yep -- you read that right. Adding $15M and more than 500% in revenue with ONE Repurposing Strategy. In this episode, you…
 
Navigating the transitions of moving, finding new community, adding a baby when you’ve got littles - it’s hard! In this mini episode we’re chatting about Kate’s question and thinking - what can you let go of, what can you outsource? And don’t compare and despair. 🙃 Follow us to see pictures of our lives and episode news! IG Facebook Remember you ca…
 
What do you want your Advent to look like this year? Sending Christmas cards, present wrapping strategies, sharing wish lists strategically, purging toys - don’t let the Christmas hustle steal your Advent Joy! We’re chatting about how we want to slow down and Advent well - and what we’re doing now to make that happen. This episode was sponsored by …
 
Some of the loudest things people say don’t come from their mouths. Shelly O’Donovan is the CEO of the Authentic Influence Group. After walking the halls of government and GlaxoSmith&Kline for years seeing many people rise and fall, she uncovered patterns connecting success to non-verbal communication. Shelly also realized that many aspiring medica…
 
Have you ever tried to get into a popular restaurant only to be told they’re booked out but they’ll contact you if they have a cancellation? Or wanted to buy something from your favourite clothing store that was sold out, so you asked to be notified when it was back in stock? In this episode, your hosts, Suzi Dafnis and Michelle Falzon talk about o…
 
Believe or not, the 2021 holiday season is right around the corner, and it's shaping up to be another big year for ecommerce brands. Hopefully your preparation is well underway, but there is still time to take steps that will help you make the most of the extra attention and higher purchase intent. In this episode, Ryan and Jon talk about what bran…
 
Storing craft supplies, encouraging creativity, and how to be a minimalist by using the right craft supplies in your home. We had a blast chatting with Diane on the Minimalist Moms podcast. Listen to the full episode on her show! "Simplifying Crafting with Littles with Annie & Sarah [of Laughs and Littles] https://podcasts.apple.com/us/podcast/mini…
 
Our types, what we move toward when we’re stressed or healthy, how motherhood has kicked Sarah’s slow, sleepy 9 inertia 😴 into gear, and self-awareness as a way to deepen your relationship with Jesus - just a good ole chat about the enneagram for ya! Thank you to our episode sponsor ChewsLife.com 10% off with code LAUGHSANDLITTLES10 Enneagram Test …
 
If you know your practice changes lives and can change hundreds more, why would you keep it silent from the world? This episode will help you get your name out there. Dr. Schwegman graduated from the University of Cincinnati College of Medicine in 1998. He then served as Assistant Professor of Emergency Medicine for almost 8 years during which time…
 
In our 6th Anniversary (wow!!) show, we’re talking about how you can make the SHIFT to a more Social Proof-led marketing philosophy where you stop talking about “the thing” you’re selling and start talking almost exclusively about the people who’ve already had success with the thing you’re selling! In this episode, your hosts, Suzi Dafnis and Miche…
 
Aaaaaand we’re back! Season 3 coming at you with conversations on everything from pelvic floor therapy to peg doll swaps, with Christmas presents and the enneagram in between! We’re excited and we’re so glad you’re here! If you’ve been enjoying the show, share an episode with a friend! Follow us to see pictures of our lives and episode news! Instag…
 
For many brands, Search Engine Optimization (SEO) is a lot like eating right and exercising regularly. You know that you SHOULD be doing it. You know that it has lots of benefits over the long term. But it's still difficult to find the time to make it happen on a regular basis. In this episode, Ryan and Jon talk about when brands should start takin…
 
No matter who you are or what you’re doing, you influence those around you in some capacity. It’s time we learn how to do it effectively. After working as an engineer for the DuPont Company in Nashville, Dr.Jimmy Knott felt led to go into the ministry. He enrolled at New Orleans Theological Seminary, and earned his M. Div., in 1976. He earned his D…
 
Patient engagement is on the rise now more than ever! The question is, are you riding the wave, or missing the swell? With today’s guest, Bryan Oram, you won’t have to wonder because, through Podium, you have every tool you need to be a part of the growing space of patient engagement. Patient’s expectations are high. They are searching for a conven…
 
In this episode we’re talking about one thing we do every year to grow our businesses. We make sure THIS is the FIRST thing that goes in our calendars when we are planning out our year… and we build everything else around it. It’s something we’ve been doing in one form or another for at least 20 years and we wouldn’t be without it. It keeps us on t…
 
Baby spacing, making sex a priority, and sharing about it with your friends (lol!) - we had so much fun chatting with Ellen on her show Charting Toward Intimacy, a podcast all about Natural Family Planning! In this mini episode we link to our conversation with her and encourage you to check out her show! It’s fantastic. Charting Toward Intimacy epi…
 
Our big girls Clara and Evangeline tell us about Sarah's road trip to Annie, Evange's birthday party, and growing up as a Catholic Kid! Follow us to see pictures of our lives and episode news! Instagram Facebook We'd love to hear from you ✉️ laughsandlittles@gmail.com Want to start your own podcast? Buzzsprout is the place to start!…
 
Many brands default to discounting as the "easy button" for juicing their online sales, but doing this too often can put you on a price-cutting hamster wheel that is increasingly difficult to get off of. In this episode, Ryan and Jon talk about the psychology behind discounts, why they are so attractive to consumers, and how you can achieve similar…
 
If you are looking to get out of your overwhelm and know with confidence, exactly what to do next in your business… or if you’re feeling overwhelmed or scattered or swamped (and who doesn't feel that way sometimes)… You are going to love this episode. If you’ve got way too many things on your to do list; if you feel confused by all the options arou…
 
There's currently lots of frustrations in the E-commerce world around ad performance. What we all expected to happen in 2021 is not happening. Cost per click is up, sales have dipped, and the data is telling us that there is a lack of volume of sales –– but is this just poor advertising channel performance? Or is this pandemic hangover as more folk…
 
Creating an online challenge can be a great way to grow your audience, get clients and share your impact. They can be free or paid. They can be part of a marketing campaign for lead generation or part of the fulfilment of a larger program. In short, Challenges can be AWESOME. But coming up with the right idea and hook for your Challenge can be… wel…
 
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