最高の Buzzword ポッドキャスト (2024)

1
Matthew Todd: Navigating the Creative Odyssey – From Scottish Highlands to Global Film Festivals and Musical Mastery 1:03:23

3M ago1:03:23

1:03:23

Guest ideas? Questions? Topics? Message us! What if your creative journey could take you from the highlands of Scotland to international film festivals and beyond? Join us as we explore the fascinating life and career of Matthew Todd, a multitalented artist whose work spans music, filmmaking, and classical performance. Growing up in a large, musica…

1
Are People Buying? 45:49

3M ago45:49

45:49

In this episode of “Behind the Buzzwords”, Tracy Eames, Arielle Morten, and Yanta Haynes dive deep into the intricacies of modern marketing strategies. The discussion centers around the importance of showing up consistently, understanding your audience, and the role of authenticity in building a loyal customer base. The hosts debunk common marketin…

1
Turning Your Ideal Clients Into Die-Hard Advocates 37:17

4M ago37:17

37:17

In this week’s episode, Tracy Eames, Arielle Morten, and Yanta Haynes dive into the juicy bits of turning your ideal clients into die-hard advocates for your brand. We’re talking about knowing your customer inside-out, turning fans into brand cheerleaders, and striking that elusive balance between personal authenticity and mental well-being. Show H…

1
In-person networking! 22:25

4M ago22:25

22:25

In this week’s episode of Behind the Buzzwords, we're diving headfirst into the vibrant, bustling world of in-person networking! Your fabulous hosts Tracy Eames, Arielle Morton, and Yanta Haynes are here to spill all the secrets on turning casual coffee chats into concrete contracts. Now I know some of you might be thinking networking is so last ce…

1
Inbox Gold - How Do You Unveil The Secrets To Effective Email Marketing 30:44

4M ago30:44

30:44

In this week's episode, we're tackling Inbox Gold! Email marketing might be a love-hate thing, but it's powerful. Yanta shares heartfelt stories, Tracy reveals her struggles, and Arielle brings the data. We dive deep into strategies, engagement, and why it's all about the long game. Ready to crack the email marketing code? Let's go! Show Highlights…

1
Bruce Aitchison: Navigating Social Media, Family Life, and Public Speaking with Heart 1:30:16

4M ago1:30:16

1:30:16

Guest ideas? Questions? Topics? Message us! Ever wondered how a small-town lad from the Borders could become a beloved social media personality and a charitable force? Meet Bruce Aitchison, who takes us through his incredible journey from Galashiels Academy to the bustling streets of Hong Kong and back to Scotland. Bruce’s career is as multifaceted…

1
Wearable 21:57

4M ago21:57

21:57

Wearable technology e smart device che fanno restare connessi al mare, in montagna, ovunque. Lo smart Galaxy ring di casa Samsung, l'anello targato Tesla e quello con tecnologia NFC aprono le porte a una gioielleria sempre più tecnologica in grado di monitorare il nostro stato di salute, l'attività fisica, oltre a consentirci di pagare, fare foto e…

1
Bryan MacMillan: Pioneering the Future of Tyre Shopping – From Musical Roots to a Digital Revolution in Automotive Safety 1:01:58

4M ago1:01:58

1:01:58

Guest ideas? Questions? Topics? Message us! What if the tyre buying process could be as seamless as ordering a pizza? Join us as we sit down with Bryan MacMillan, the brilliant mind behind Tyre Runner, a game-changing tyre comparison service. Bryan takes us through his captivating journey from being a software developer for music companies to leadi…

1
Kessar Salimi: Building Freedom Financial a Journey of Growth 1:02:31

5M ago1:02:31

1:02:31

Guest ideas? Questions? Topics? Message us! Ever wondered how someone can rebuild a life and career after losing everything? On today's episode, we promise you'll uncover the secrets to resilience and strategic planning with Kessar Salimi, a veteran mortgage broker and property investor. Kesar's journey from the hospitality industry to forming his …

1
Digital Advertising 31:58

5M ago31:58

31:58

Welcome back to "Behind the Buzzwords" with your hosts Tracy Eames, Arielle Morten, and Yanta Haynes! In today's episode, we discuss marketing strategy and digital advertising. Yanta highlights the importance of having a clear plan when using Facebook ads to avoid wasting money. Tracy reinforces the need to tailor marketing strategies to each busin…

1
Artificial Intelligence 27:54

5M ago27:54

27:54

In this week's episode of "Behind the Buzzwords" with your hosts Tracy Eames, Arielle Morton, and Yanta Haynes! Today, we're looking into one of the marketing world's hottest topics: Artificial Intelligence (AI). We'll explore the myths and realities of AI, its impact on marketing, and how you can leverage it to streamline your processes without lo…

1
Email Marketing and Strategy 44:10

5M ago44:10

44:10

In this week's episode, Tracy, Arielle, and Yanta go deep into marketing strategies and the significance of research and development for success. They break down how to create a powerful plan of action by looking at industry leaders like Apple and Coca-Cola. Plus, they share some fantastic tips on email marketing and the necessity of having a strat…

1
Kickoff Episode! 23:10

5M ago23:10

23:10

In this week's episode, Tracy Eames, Arielle Morten, and Yanta Haynes kick off the debut episode of "Behind the Buzzwords"! Get to know your hosts as they discuss what got them into marketing and their unique perspectives on the industry. Together, they'll dispel some common marketing myths and dive into what makes effective marketing tick. Show Hi…

1
Michael Davie: Charting a Course Through Innovation and Entrepreneurship – From Sales Roots to Innovative Funding Mastery 53:15

6M ago53:15

53:15

Guest ideas? Questions? Topics? Message us! Ever found yourself at a crossroads, unsure of the path to success? Michael Davie of Innovative Partners is no stranger to the winding journey entrepreneurship can take you on. Join us for an enthralling chat with Michael, where he traces his roots back to Bishop Briggs and walks us through his initial ve…

1
Lucy Butters: Embracing Cultural Intelligence – A Story of Resilience, Family, and Global Business Acumen 1:00:03

6M ago1:00:03

1:00:03

Guest ideas? Questions? Topics? Message us! Discover the riveting tale of Lucy Butters, the Scottish minister's daughter turned cultural intelligence maestro, as she recounts her transformative life's journey. From her early days in academia to the strategic shift that saw her collaborate with the British Council, Lucy walks us through the pivotal …

1
Smart 22:14

7M ago22:14

22:14

Una miriade di oggetti smart fanno parte della nostra vita. Ma cosa significa "smart"? Quali sono i vantaggi del farsi supportare da strumenti intelligenti? Quali sono i punti di debolezza degli apparecchi che, mentre ci aiutano, registrano e sorvegliano la nostra quotidianità? Il caso emblematico di Hello Barbie, la Barbie che ha vinto il Big Brot…

1
buzzword il podcast 0:42

7M ago0:42

0:42

Contenthub による

1
Alex Thomson: Unveiling the Essence of Scottish Whisky Heritage – A Tale of Tradition, Tours, and Transformative Career Paths 59:59

7M ago59:59

59:59

Guest ideas? Questions? Topics? Message us! Whisk your senses away to the story-rich glens of Scotland as we traverse the history and heart of whiskey production with Glenturret Distillery's very own, Alex Thomson. With a family legacy steeped in distilling that dates back to 1772, Alex regales us with tales from the past and his current role at th…

1
Ailsa Campbell: Weaving a Legacy – From Graphic Designer to the Heart of Crieff's Community Revival 1:01:16

8M ago1:01:16

1:01:16

Guest ideas? Questions? Topics? Message us! Embark on an unforgettable journey with Ailsa Campbell, as she recounts her whimsical transition from Vancouver's laid-back charm to becoming the pulsating heart of the Crieff community's renaissance. As Ailsa invites us into her world, we're swept away by tales of her heartening education, gap year escap…

1
Prompt 29:05

8M ago29:05

29:05

Cosa significa prompt? Ma, soprattutto, cos'è un prompt? Entriamo nel mondo della AI generativa per interrogarci sulla buzzword del momento. Qual è il ruolo strategico delle domande per ottenere risposte efficaci e pertinenti? Perché indagare, approfondire e curiosare sono fondamentali per sviluppare la propria intelligenza e ottenere risultati mig…

1
4. Insight 14:58

8M ago14:58

14:58

Heute tauschen wir uns zu „insight“ aus, einem Begriff, der im technischen Marketing oft vorkommt. Mal beschreibt er die Funktionalität eines Produkts und mal vermittelt er Einblick in einen bestimmten Themenbereich. Viel Spaß beim Zuhören!Cornelia Waldmann, Christiane Boyle, Anna Murphy, Luisa Schoenfeld による

1
JJ Greig: From The Glenturret Distillery to Freelance Freedom – A Photographer's Tale of Passion and Balance 59:17

8M ago59:17

59:17

Guest ideas? Questions? Topics? Message us! Ever wondered about the raw courage it takes to leave the security of a nine-to-five for the wilds of the creative industry? JJ Greig, an extraordinary photographer and videographer, spins the tale of his own bold transition from the storied halls of The Glenturret Distillery to the captivating uncertaint…

1
Andrew McGarva: Orchestrating Education – A Maestro's Transition from Music to Mastery in Academia 1:01:58

8M ago1:01:58

1:01:58

Guest ideas? Questions? Topics? Message us! When the stirring sounds of a violin give way to the commanding presence of a head teacher, it's clear that a remarkable story awaits your ears. Andrew McGarva, rector of Morrison's Academy, joins us to share his symphonic journey from a music lover to a maestro in education. As we unravel his early days …

1
Pablo Levi: A Voyage through Sales, Sustainability, and Electric Dreams 1:01:18

9M ago1:01:18

1:01:18

Guest ideas? Questions? Topics? Message us! Embark on an inspiring voyage with Pablo Levi, a man whose path from the bustling streets of Mexico City to the windswept landscapes of Scotland is a masterclass in cultural adaptation and professional metamorphosis. Head of sustainability at Arnold Park Automobiles, Pablo shares a riveting tale of how a …

1
Influencer 30:40

9M ago30:40

30:40

Il mondo degli influencer dopo il pandoro-gate di Chiara Ferragni. Ha ancora valore investire nell'influencer marketing? Gli influencer artificiali sostituiranno quelli umani? Quanto pregiudizio c'è nei confronti dei key opinion leader digitali? Diventa un supporter di questo podcast: https://www.spreaker.com/podcast/buzzword-diamo-voce-ai-contenut…

1
Dan Grandfield: Embracing Hospitality's Highs and Lows with the Mastermind Behind Blue Crags Consulting 1:03:36

9M ago1:03:36

1:03:36

Guest ideas? Questions? Topics? Message us! From the rustic charm of Staffordshire to the vibrant heart of Glasgow, our latest episode wanders through the captivating life story of Dan Grandfield, an illustrious figure in the hospitality realm. Imagine steering clear from a place you swore never to visit, only to find it serendipitously becoming a …

1
Fraser McIntyre: Baking Success in the Startup World with the Biscuit Baron Story 58:09

10M ago58:09

58:09

Guest ideas? Questions? Topics? Message us! Ever found yourself spiraling in the chaos of a new year, grappling with the art of staying afloat amidst the frenzy? Jeremy and I sure have, which is why we're serving up a hearty dish of raw anecdotes and survival strategies in our latest chat. We kick things off by sharing our own experiences with stre…

1
Mark Bush: From IT Consultant to Culinary Maestro – Crafting Success in the Scottish Food Landscape 1:02:23

10M ago1:02:23

1:02:23

Guest ideas? Questions? Topics? Message us! 🎙 Welcome, Buzzsprout listeners, to another tantalizing episode of "Insert Buzzword"! 🎙 In this captivating installment, we're honored to have the insightful Mark Bush as our guest. Mark, a Welshman now residing in Scotland, takes us on a journey from his IT consulting roots to becoming the mastermind beh…

1
Donna Robertson: Navigating the Insurance Frontier – A Journey of Growth, Virtual Assistants, and Future Visions 1:01:00

11M ago1:01:00

1:01:00

Guest ideas? Questions? Topics? Message us! Join us in the latest episode of Insert Buzzword as we dive into the dynamic world of insurance broking with Donna Robertson. Celebrating her fifth year in the industry, Donna shares her journey from setting up her own insurance-broking business to navigating the challenges and triumphs of entrepreneurshi…

1
Leigh McGrotty: Navigating the Journey from Dental Nurse to Brand Builder 1:14:53

11M ago1:14:53

1:14:53

Guest ideas? Questions? Topics? Message us! Welcome, to another engaging episode of "Insert Buzzword." In this installment, we're thrilled to have Leigh McGrotty, one of the founder members of 15PL Limited, as our guest. Based in the heart of Scotland, 15PL is a brand-building powerhouse with a unique focus on Scottish food and drink, particularly …

1
Threads 23:37

11M ago23:37

23:37

Nuovo anno, nuovi intrecci! Riprendiamo il filo del nostro podcast con una puntata dedicata a Threads, al futuro di X, alle strategie di Meta e al mondo social tra pandori, comunicazione e immaginazione. Diventa un supporter di questo podcast: https://www.spreaker.com/podcast/buzzword-diamo-voce-ai-contenuti--2710401/support.…

1
3. Season’s Greetings (Christmas episode) 23:45

11M ago23:45

23:45

In dieser Sonderfolge zum Jahresende geht es um gleich mehrere englische Begriffe. Der gemeinsame Nenner? Sie alle bleiben in deutschen Zieltexten oft unübersetzt. Wir besprechen, wie wir das handhaben – viel Spaß!Cornelia Waldmann, Christiane Boyle, Anna Murphy, Luisa Schoenfeld による

1
2. Facilitate 18:26

1y ago18:26

18:26

Dieses Mal bei „Buzzword-Bingo“ beleuchtet das deutschsprachige Team von Zeitgeist verschiedene Möglichkeiten, das Verb „empower“ zu übersetzen und erläutert, wie man in jedem Kontext die beste Wahl trifft. Viel Spaß beim Zuhören!Cornelia Waldmann, Christiane Boyle, Anna Murphy, Luisa Schoenfeld による

1
Tarocco 31:20

1+ y ago31:20

31:20

Come riconoscere il vero dal verosimile online? I tarocchi creati con l'intelligenza articiale tra deep fake, deep dub e metahuman. É bene avere un bollino, come chiede l'UE, per certificare le informazioni? Per "Geniale!:" le tecnologie sviluppate per smascherare i falsi che girano in rete Per "Contaminazioni": il cibo italiano contraffatto e quel…

1
Dipendenze 27:49

1+ y ago27:49

27:49

Quali sono le dipendenze da web? Cos'è La FOMO? Cos'è l'ansia sociale? Perché lo smartphone deve essere usato con consapevolezza, soprattutto nelle fasce di età più basse? Per "Geniale": il bagno, luogo privilegiato per le "addiction" da smartphone Per "Contaminazioni": tutte le dipendenze da internet, dal gambling al cybersex. Questa è la notizia …

1
#87 Militanz: Snackfolge mit Stephanie Verch und Niklas Breuch 22:03

1+ y ago22:03

22:03

Heiße Luft - der Marketing Podcast In dieser Folge beschäftigen wir uns mit dem Buzzword Militanz. Auf den ersten Blick erstmal ein Wort aus dem sozial-kulturellen Bereich. Wir finden: Auch im Marketing und der täglichen Arbeitswelt ein Riesen-Thema, weshalb wir uns einmal quer durch die Journey der Thematik arbeiten. Um was geht es bei Militanz ei…

1
Insight 53:38

1+ y ago53:38

53:38

Che cosa significa insight? In questo episodio diamo - letteralmente - i numeri e raccontiamo i dati relativi a internet, social, app e ecommerce dal 1 gennaio 2022 al 31 dicembre 2022. *Questa è la ricerca di cui si si parla Diventa un supporter di questo podcast: https://www.spreaker.com/podcast/buzzword-diamo-voce-ai-contenuti--2710401/support.…

1
#86 Commodity: Snackfolge mit Stephanie Verch und Niklas Breuch 22:39

1+ y ago22:39

22:39

Heiße Luft - der Marketing Podcast In dieser Folge unterhalten wir uns über das Buzzword "Commodity" - was sind Hygienefaktoren, was ist schon Rocket Science? Bei der täglichen Beschäftigung mit Social Media und vor allem LinkedIn wirkt es fast schon so als würde ersteres gerne als letzteres verkauft werden. Wir stellen uns die Frage wie schwierig …

1
1. Empower 19:31

1+ y ago19:31

19:31

Im ersten „Buzzword-Bingo“-Podcast spricht das deutsche Team von Zeitgeist über verschiedene Möglichkeiten, das Verb „empower“ zu übersetzen. Conny, Christiane, Luisa und Anna erläutern, wie sie dabei vorgehen. Viel Spaß beim Zuhören!Cornelia Waldmann, Christiane Boyle, Anna Murphy, Luisa Schoenfeld による

1
#85 Machine Learning: Snackfolge mit Stephanie Verch und Niklas Breuch 17:45

2y ago17:45

17:45

Heiße Luft - der Marketing Podcast In dieser Folge beschäftigen wir uns mit dem Buzzword "Machine Learning" und behandeln im Ping Pong sowohl die potenziellen Chancen als auch die "Gefahren". Welche Rolle spielt KI bereits heute in unserem Leben? Wessen Jobs werden wohl als erstes ersetzt? Oder werden überhaupt keine Jobs für eine künstliche Intell…

1
Chatbot 34:09

2y ago34:09

34:09

Come funziona ChatGPT? Cosa sono i chatbot? Pro e contro di sistemi di intelligenza artificiale che permettono la creazione sintetica di contenuti. Cosa c'entra Alan Turing con i chatbot? Per "Geniale!": il chatbot che ti fa da amico anche se a volte può davvero andare oltre come nel caso raccontato in puntata https://www.today.it/opinioni/replika-…

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