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How do we get people back to the office? How and when can AI be a powerful decision-making tool? How will digital currencies transform payment systems? On If/Then experts from Stanford Graduate School of Business share their research findings on a range of topics that intersect with business, leadership, and society. We’ll tackle practical, cutting-edge insights that will help you manage better, lead more confidently, and understand pressing issues affecting our lives. Join GSB senior editor ...
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Welcome to the the Data Gurus Podcast! The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – ...
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The emphasis of the CAS research focus 'EU Business Regulation' will be on the central problem areas of business and financial market law. The methodical approach will involve both theoretical and empirical investigations related to specific problem areas concerning "whether" and "how" a European regulation should be introduced against the background of the normative goal of an increase in the welfare of society as a whole. In the synopsis of the individual results, overall regulation princi ...
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On this episode, host Sima Vasa talks to Alex Hunt, CEO of Behaviorally, about the transformative role of technology in the market research industry and how Behaviorally leverages AI and digital tools to innovate data insights. Key Takeaways: (00:54) Technology’s inevitable impact on industries. (03:16) Alex’s shift to pioneering behavioral science…
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If we create good institutions, then we can live up to our good intentions. Knowing and articulating our values is essential. But when the metaphorical Siren’s song fills the air, is knowing our values enough to ensure that we live by them? According to Ken Shotts, a professor of political economy at Stanford Graduate School of Business, having sta…
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Whether or not robots can feel is a question that, at least for now, might be better left to the philosophers. But what’s becoming increasingly clear, says Associate Professor Szu-chi Huang, is that robots do have the capacity to make us feel. In this episode of If/Then: Business, Leadership, Society, Huang delves into the effect that robots can ha…
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On this episode, host Sima Vasa talks with Georgina Nelson, CEO and Founder of TruRating. They delve into the transformative role of consumer feedback in retail and how Georgina’s varied career path contributed to her innovative approach to business. Key Takeaways: (01:39) Georgina’s journey from psychology to law. (03:00) Reliable consumer data is…
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Digital currency — whether privately-developed or government-issued — seems like an inevitability to Stanford Graduate School of Business finance professor Darrell Duffie. “Virtually all countries are exploring a central bank digital currency for potential use,” he says. An expert on banking, financial market infrastructure, and fintech payments, D…
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On this episode, host Sima Vasa welcomes Rick West, Co-Founder and CEO of Field Agent. They delve into Rick’s journey from a significant tenure at Procter & Gamble to establishing Field Agent, a company at the forefront of retail and consumer data innovation. The discussion uncovers how Rick’s strategic use of corporate severance as seed money laid…
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A dollar is a dollar, right? While most conventional economic theories view money as an objective store of value, Mohammad Akbarpour says this misses a subtle but important fact: different people value money differently. Many economists assume that the price someone is willing to pay for a good or service is equivalent to the utility they get from …
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On this episode, host Sima Vasa sits down with Chris Havemann, CEO of RealityMine, to explore the evolution of data collection and its impact on market research. Chris shares experiences gained from his journey in the insights industry, highlighting the shift from survey data to behavioral data collection. Key Takeaways: (01:18) The beginnings of C…
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If we want to make better decisions, then we need to think more like an artist. Rationality is often seen as the gold standard when it comes to making decisions, but Professor Baba Shiv prompts us to consider: “Is a good decision based on reason? Or is it based on emotion?” Shiv is the Sanwa Bank, Limited, Professor of Marketing at Stanford Graduat…
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On this episode of Data Gurus, Sima Vasa and Patrick Comer, Co-Founders of restecher, delve into the intricacies of the Restech industry. They discuss how it’s reshaping market research, integrating new technologies and influencing business strategies. Their conversation highlights the impact of the Restech landscape on traditional research methods…
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Immigrants’ contributions to America include culture, cuisine — and groundbreaking ideas. “No one is that surprised that immigrants play a disproportionate role in innovation,” says Rebecca Diamond, a professor of economics at Stanford Graduate School of Business. But, she notes, “Innovation in itself is an elusive thing to measure.” By studying pa…
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On this episode, host Sima Vasa sits down with Arman Eshraghi, CEO and Founder of Qrvey, for an in-depth conversation about revolutionizing data analytics through seamless integration of collection, analysis and automation processes. Arman unveils the unique capabilities of Qrvey, highlighting its role in enhancing SaaS applications with advanced e…
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If we want to seriously address the climate crisis, then we need to encourage foolish business ideas. When it comes to seemingly impossible problems like the climate crisis, Professor William Barnett says we need to reach for equally impossible solutions — ideas so crazy, they just might work. “Foolishness,” he says, “is the price of genius.” A pro…
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If we can manage our emotions about AI, then it can be a powerful decision-making tool. Artificial intelligence’s surge in power and accessibility has inspired polarized reactions. Some people are flocking to the technology with feverish excitement. Others can’t stay far enough away. Yet according to Kuang Xu, both of these responses might be the w…
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On this episode, host Sima Vasa talks to Steve Phillips, Founder and CEO of Zappi, about pioneering automation and artificial intelligence in market research to enhance consumer insight efficiency and quality. Key Takeaways: (01:10) The origin of Zappi for efficient consumer insights. (02:22) Zappi’s evolution toward quality and meta analytics. (03…
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If we want to change power structures, then we need to understand the animal forces that drive our behavior. As Stanford Graduate School of Business professor of organizational behavior Deborah H. Gruenfeld observes, wherever there are humans, there are hierarchies. “People have a tendency to form hierarchies almost instantly in all kinds of organi…
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If we want to generate better ideas, then we need to get people back to the office. Jonathan Levav, a professor of marketing at Stanford Graduate School of Business, details his study of remote work and creativity. “Pairs that worked face-to-face generated 15 to 20% more ideas than pairs that worked on Zoom,” he notes. What’s more, in-person brains…
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On this episode, host Sima Vasa talks with Amishi Takalkar, Co-Founder and CEO of NAILBITER, exploring the transformative role of video in capturing authentic shopper behaviors and insights. Key Takeaways: (01:30) Amishi journeyed from an aspiring VJ at MTV India to the CEO of NAILBITER. (02:17) Amishi’s career evolution, specifically her roles at …
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How do we get people back to the office? How and when can AI be a powerful decision-making tool? How will digital currencies transform payment systems? On If/Then, experts from Stanford Graduate School of Business share their research findings on a range of topics that intersect with business, leadership, and society. We’ll tackle practical, cuttin…
  continue reading
 
On this episode, host Sima Vasa welcomes Panayotis Gezerlis, Founder and President of Convert Group, to delve into the evolution of retail and e-commerce through data analytics and transparency. Key Takeaways: (02:25) The shift from consulting to data-driven retail strategies. (06:32) The importance of tactical decision-making in marketing and sale…
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On this episode, host Sima Vasa welcomes Ben Hookway, CEO of Relative Insight, who delves into the intricacies of leveraging language analytics and unstructured text data to drive business insights. Key Takeaways: (07:54) Exploring the innovation behind comparative linguistic analysis and its practical applications in various industries. (13:49) Co…
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On this episode, host Sima Vasa is joined by Matt Britton, Founder and CEO of Suzy, for an enlightening conversation about the direction the market-research industry is headed and how leaders evolve with it.Sima and Matt discuss:- The lagging adoption of new technologies, and how resulting inefficiencies get passed on to the consumer.- Generational…
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In this episode, Francesco Guglielmino, CEO of Cuebiq, joins host, Sima Vasa, to discuss the evolution of location data and prioritizing consumer privacy.Key Takeaways:(03:49) Implementing a privacy framework with consent tracking and a withdrawal option, despite challenges.(12:22) How younger generations show greater willingness to use digital too…
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On this episode, host Sima Vasa welcomes Basel Fakhoury, CEO and Co-Founder of User Interviews, for an enlightening conversation about Basel’s work in improving data acquisition specificity.During their conversation, Basel and Sima discuss:- Using data to uncover needs in the market to better cater products and services to a particular niche.- The …
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On this episode, host Sima Vasa is joined by Dr. Loubna Bouarfa, CEO and Founder of OKRA.ai and Member of the Board of Advisors of the Oxford Internet Institute, who shares her unique perspective on the ethical questions around the increasing capabilities of AI technology.Sima and Dr. Bouarfa discuss the following:- How different business models ca…
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On this episode, host Sima Vasa is joined by Thomas Zoëga Ramsøy, Founder and CEO of Neurons, to hear how he and his team are using large data sets to build AI models that can predict human behavior.In their conversation, Thomas and Sima discuss:- How a public methodology can build consumer trust in the data acquisition industry.- The intersection …
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On this episode, host Sima Vasa talks to Rob Pace, Founder and CEO of HundredX, about using data in a mission-driven organization to drive positive outcomes for both the business and the community.Rob and Sima discuss the following:- A business has to be profitable to provide the resources needed to pursue goals aligned with its mission.- Outcomes-…
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On this episode, host Sima Vasa is joined by Chris Barry, CEO of HumanListening™ at The Evolved Group, who discusses the role of AI tools, specifically large language learning models, in data research.Chris and Sima discussed the following in relation to AI and data acquisition:- The ability of AI to elicit better responses from consumers than huma…
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This episode features a conversation between Sima Vasa, CEO and Founder of Infinity Squared Ventures, and John Bremer, President of Phantom 4 Solutions, at a virtual event hosted by Numerator and moderated by Bob Fawson.John and Sima provide insights into the evolution of data collection and analytics in a rapidly-changing consumer landscape. They …
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In this episode, host Sima Vasa is pleased to welcome Michalis Michael, CEO at DMR Group, who shares the work his organization is doing with AI to be more efficient in both gathering and analyzing market data.Michalis shared some important insights on the evolution of AI:- AI can be categorized into different types: Narrow AI and Strong AI.- Narrow…
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On this episode, Sima is joined by Anouar El Haji, Founder and CEO at Veylinx, a behavioral insights platform for answering critical business questions during all stages of product innovation.Topics discussed include:- Anouar’s background and career path.- The evolution of economics from being strictly theoretical to being scientifically tested.- T…
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