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Stronger Sales Teams delivers ambitious sales leaders real world advice on how to build, motivate and keep together high performing sales teams. We mentor modern leaders globally to give them the performance edge against their competition. Add in a little motivation on how to be the healthiest versions of themselves and our program delivers happy and thriving sales leader communities!
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Building Elite Sales Teams

Lucas Price, Dr. Jim Kanichirayil

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Constant churn. That's the reality for most B2B sales leaders. The average sales leader is in a role 18 months before moving on. It would be great if they were leaving on a high note. The reality is that most sales leaders are failing. Their teams aren't hitting targets and no amount of "feet on the street" will solve that problem. You can't volume your way to success. Want to build a 100 million ARR sales organization? Then you'll want to listen to someone who's been there and done that. Jo ...
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Building Great Sales Teams

Doug Mitchell

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Building a successful sales program is a complex task that requires a deep understanding of recruiting, training and sales systems. On this show, we explore proven methods of scaling your sales program. We also cover the challenges entrepreneurs and sales leaders face and how they overcame them because we believe you have to be a great leader in order to build a great team!
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The podcast for sales and marketing teams that tackles the question: How can cybersecurity companies grow sales faster? We talk with cybersecurity CROs, CMOs, CEOs, as well as sales and marketing experts. Listen in, and you will get proven strategies to - help you get more leads - win more customers, and, - create your killer go-to-market growth engine. If you are a seller, marketer, leader, CEO, or founder at a cybersecurity company, you are in the right place.
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Summary Lucas Price and Zahra Jiva, Director of Sales Strategy at Pipedrive, chat about building a people-centered sales organization. They explore connecting mission to individual goals, the importance of transparent decision-making, and strategies for creating high-performing teams. Zahra shares insights on hiring practices, maintaining team alig…
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In this episode of Building Great Sales Teams, the host welcomes Owen, founder of Accelerate Us Media, an advisor to TubeBuddy and VidIQ, and a consultant for top brands like Dropbox and Oracle. Owen shares his expertise on leveraging YouTube and video marketing for business success. He emphasizes the importance of having a clear message, knowing y…
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In this episode of the Stronger Sales Teams podcast, host Ben Wright talks with Alex McNaughten, co-founder and co-CEO of Grw AI. They explore critical issues in B2B sales management, highlighting a significant disconnect: only a third of salespeople receive regular coaching, despite 84% of managers thinking they provide it. Alex attributes this ga…
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Are you struggling to generate high-quality opportunities for your cybersecurity solutions? Do you find it challenging to decide between insourcing and outsourcing your sales development functions? How prepared are your sales development representatives (SDRs) to engage in meaningful business conversations and make great cold calls? These questions…
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In this episode of Building Great Sales Teams, Doug interviews Kyan Frith, CEO of KV Impact Consulting LLC, who co-owns the business with his wife, Victoria. Kyan shares his journey from the UK to the US, driven by personal and professional motivations. He discusses his expertise in business turnarounds, IT governance, and CFO consulting. Kyan emph…
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Summary Chip Neal shares his insights on building elite sales teams. He emphasizes the importance of finding the right talent, training them to meet expectations, and then allowing them to excel in their roles. Chip believes that hiring individuals who are smarter than you and have unique talents is crucial for building a successful team. He also h…
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In this insightful episode, the host welcomes Charlie LaRue, CEO of Charron Contracting, co-founder of Blue Collar Unchained, and a real estate investor. Charlie discusses his journey from being a firefighter to a successful entrepreneur in the blue-collar industry. He emphasizes the importance of simplifying life, deleting non-essential commitment…
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In this episode of the Stronger Sales Team podcast, Ben explores the shifting trends in sales, recognising the significant impact of AI, and he delves into a detailed conversation about what remains consistent: providing exceptional value to customers. In a market that's relying less on the traditional salesperson, he makes a compelling argument fo…
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Are you seeing results from your efforts to find warm leads for your business development reps in the first half of 2024? How are your authentic marketing messages driving trust and engagement in these recent months? Are you re-evaluating the role of SDRs and BDRs in an AI-driven landscape right now? This episode addresses these current challenges …
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Summary In this episode of Building Elite Sales Teams, Lucas Price interviews Matt Buchalski, a sales leadership professional with over 15 years of experience. They discuss the importance of personal development and feedback in becoming a great sales leader. Matt also shares his passion for educating salespeople about their finances and how to buil…
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In this episode of Building Great Sales Teams, Doug Mitchell discusses how improved understanding of client pain points and extended qualification processes led to successful one-call closes. Emphasizing the importance of listening more and presenting less, the speaker shares insights from experience in home service and consulting sales. Chapters 0…
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In this episode of the Stronger Sales Team podcast, Ben Wright speaks with Erik van Eekelen, the founder of Icana.AI and an expert in artificial intelligence, about the state of AI in B2B sales management both now and in the future. Erik van Eekelen takes centre stage to address the growing impact of AI in sales processes at various phases, ranging…
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How would you use a $1.5 million marketing budget after securing $20m in Series A funding? Curious about strategies to triple your revenue in the cybersecurity space? Seeking insights on balancing short-term and long-term marketing tactics? In this episode, Andrew Monaghan tackles these pressing questions with Manny Ataebi a cybersecurity CMO, offe…
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Summary In this episode of "Building Elite Sales Teams," Lucas Price interviews Justin Otley, VP of Global Sales Development at Talkdesk. They discuss the misconception that outbound is dead and how the tactics for successful outbound have evolved. Justin emphasizes the importance of relevance over personalization and the power of phone calls in pr…
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In this episode of the Stronger Sales Team podcast, Ben Wright welcomes guest Bob Marsh, whose extensive entrepreneurial experience and sales leadership offer valuable lessons to sales managers aiming to build highly effective teams. The discussion revolves around simplifying the complex world of sales management and touches on the personal health …
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Are your cybersecurity solutions truly addressing the market’s top concerns? Can early-stage startups convincingly meet the security demands of large enterprises? How does cultural background influence a cybersecurity leader’s success? In this conversation, we discuss: Challenges faced by early-stage startups in aligning their products to market ne…
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In this solo episode of Building Great Sales Teams, Doug discusses the importance of identifying and removing toxic elements within sales teams. He highlights the various types of 'cancers' within sales organizations and emphasizes the significance of having clear values, standards, and processes to filter out detrimental individuals. He also touch…
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Summary In this episode of Building Elite Sales Teams, Lucas Price interviews Barrett King from New Breed about the importance of onboarding new employees and how it is connected to the hiring process. Barrett shares his background in sales and sales leadership and discusses the role of communication and problem-solving in sales. He emphasizes the …
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In this episode of Building Great Sales Teams, Doug shares the stage with a special guest, Nic Staton, the founder of Wet and Wild Pressure Washing, as he shares insights on scaling a successful business. Delve into the importance of equipment, branding, and transitioning to commercial projects. Discover how Nick fosters collaboration, plans for fr…
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In this episode of the Stronger Sales Team podcast, host Ben Wright engages with Kady O Connell, branding expert and founder of Kady Creative, in an enlightening conversation about the intersection of branding and sales management. Discover the significance of establishing a compelling brand identity and how it can be leveraged to bolster the perfo…
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In this episode of Building Great Sales Teams, Doug Mitchell and Drew Wilson talk about exploring the essentials of building effective sales teams, personal growth, and the significance of experience. The guest, Drew, a sales consultant, shares insights on sales, marketing, and personal achievements through consistent efforts and leveraging persona…
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In this conversation, we discuss: - 👉 The challenges of scaling enterprise data security effectively. - 👉 Bedrock Security's innovative AI-driven solutions for cybersecurity. - 👉 Bedrock's plans for a successful go-to-market year in 2024. About our guest: Pranava Adduri is the CEO and Co-Founder of Bedrock Security. With a dynamic background in dat…
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In this conversation, we discuss: 👉 How Mitiga addresses security gaps in cloud environments 👉 The importance of simplifying complex security operations data for faster response times 👉 Emerging trends in cybersecurity threats for 2024 and how companies should prepare About our guest: Ofer Maor, the CTO and co-founder of Mitiga, brings his extensiv…
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Summary Lucas Price hosts Dana Smith, Vice President of Sales at PlanView, to explore the crucial aspects of building elite sales teams, focusing on cultivating a culture that welcomes unfiltered feedback. Smith shares his journey from entry-level positions to leadership roles across the IT and telecom industries, emphasizing the importance of expe…
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In this conversation, we discuss: 👉 Brooke’s adventurous start from lemonade stands to leading a cutting-edge cybersecurity firm. 👉 The unique approach RAD Security employs to identify security threats before they emerge. 👉 Plans for Rad Security's growth and expansion in the coming year. About our guest: Brooke Motta is the co-founder and CEO of R…
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In a solo episode of 'Building Great Sales Teams', the host shares an impromptu discussion prompted by a no-show appointment, emphasizing the importance of providing value in the marketplace and building relationships to grow business pipelines. The episode covers various aspects of business growth, including conducting solo episodes to revisit bas…
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In this conversation we discuss: 🤞 How P0 Security uniquely integrates security without hindering developer workflows. 🤞 The challenges of securing cloud-native technologies and non-human identities. 🤞 P0 Security’s innovative approach to identity governance and administration. About our guest: Shashwat Sehgal is the CEO and co-founder of P0 Securi…
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In this episode of the Stronger Sales Team podcast, host Ben Wright delves into the often intimidating world of change management. Ben tackles the "brutal reality" that 70% of change management initiatives fail, as reported by the Harvard Business Review. He proposes a counter-narrative, outlining ten structured steps to embrace change effectively.…
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In this conversation we discuss: 👉 The inception and innovative mission behind Harmonic Security- 👉 How AI technologies are shaping data protection in cybersecurity. About our guest: Alastair Paterson is the co-founder and CEO of Harmonic Security and a seasoned entrepreneur in the cybersecurity arena. Having previously co-founded and led Digital S…
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In this conversation, we discuss: 👉 The unique approach VulnCheck takes to solve cybersecurity issues using less manpower. 👉 The role of machine consumable data in accelerating threat response times. 👉 How VulnCheck’s innovation has made them a finalist at the RSA conference Innovation Sandbox. About our guest: Jay Wallace, the VP of Global Sales a…
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In this episode of Building Great Sales Team, Doug talks about the 'Building Great Sales Teams' event and introduces the lineup of speakers who will discuss topics such as recruiting, training, and scaling sales teams. The event aims to provide valuable insights and networking opportunities for attendees, with different ticket options available, in…
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Summary Ed Lynes, founder and managing partner of Woden, joins Lucas Price to discuss the importance of effective messaging in building an elite sales team. They emphasize the need for sales reps to be involved in the messaging development process and share their perspectives on the world. By aligning the sales team behind a compelling message, com…
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This episode of 'Building Great Sales Teams' features host Doug engaging in a deep and inspiring conversation with Benny Fisher, a seasoned entrepreneur and leader in the contracting industry. Benny discusses his journey of personal and professional growth, including his experiences speaking at the EOS conference, interviewing Gary Vaynerchuk, and …
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In this episode of the Stronger Sales Team podcast, host Ben Wright, delves into the transformative power of celebrating sales team achievements. Ben categorises celebrations into three types: senior leadership level, internal team, and external team celebrations, emphasising their distinct aims and implementations. He further explores the four C's…
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Are you struggling to align your cybersecurity product with the market's demands? Do day-to-day disagreements in your team hinder overall progress? Are you pondering how to grow sales without diluting your company's focus or overspending? These common issues can be pivotal in either propelling a cybersecurity startup to success or leading it to an …
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This podcast episode features an insightful conversation with Jill Jensen, a former door-to-door sales representative who successfully transitioned into founding her own pest control business, and eventually became a chief investment officer at Sonos Capital. The discussion delves into the unique benefits and challenges of women in the sales indust…
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Summary Lucas Price chats with Tyler Kelly, President of Basis Technologies, about the challenges and strategies involved in transforming sales teams. With over two decades in the digital media industry, Tyler shares his journey from sales to leadership, emphasizing the crucial shift from selling to small markets to engaging with clients that have …
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In this episode, Taylor McCarthy shares his impressive journey from being the top sales rep in the United States for Verizon and Comcast to creating Knockstar University and acquiring impressive sales records across various industries. Taylor recounts his experience speaking in China and emphasizes the pivotal moments of his career that were define…
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In this episode of the Stronger Sales Team podcast, host Ben Wright welcomes Nick Capozzi - an entrepreneur who's spent his career building and deploying sales teams across the globe. From luxury goods to tech and software his unique background brings a fresh perspective on folding B2C strategies into B2B sales processes. Through a conversational n…
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Summary In this episode of Building Elite Sales Teams, host Lucas Price chats with veteran sales leader David Archer about navigating negative organizational changes within sales teams. This discussion is especially relevant to those who aspire to manage their sales teams effectively, despite facing the potential for adverse effects on their team m…
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This episode of 'Building Great Sales Teams' features Hunter Ballew, a successful entrepreneur involved in multiple ventures such as Roofing.com, Rep Card, RoofCon, Cornerstone, and Revolt. Hunter shares his passion for coaching, running events, and creating impactful communities, reflecting on how these passions have evolved from his early experie…
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Have you ever felt that hyperbolic language in your cybersecurity messaging might be doing more harm than good? Are you looking for ways to improve your marketing approach to resonate with today's savvy buyers? How can your company's messaging inspire trust rather than skepticism in a crowded cybersecurity marketplace? In this conversation, we disc…
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In this episode of the Stronger Sales Team podcast, Ben Wright sits down with Akeem Shannon, the innovative entrepreneur, and CEO of Flipstik. Through an engaging conversation, they delve into the art and impact of storytelling in sales, providing listeners with invaluable insights into how to captivate and persuade through narratives. Crafting sto…
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Are you struggling to set your cybersecurity company apart in a crowded market? Do you find it challenging to communicate your product's unique value to the right audience? Are you curious how storytelling and personality can revolutionize your brand's image? In this conversation, we discuss: 👉 Crafting a competitive edge and message in saturated c…
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Summary In this episode of Building Elite Sales Teams, Lucas Price chats with Michelle Benfer, a dynamic SVP at Bill. This session dives deep into the art and science of constructing top-tier sales organizations, highlighting the pivotal role of data infrastructure and personalized coaching. With Michelle's deep expertise, the conversation explores…
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This episode of 'Building Great Sales Teams' features Danny Martinez, a multifaceted entrepreneur involved in several creative ventures, including SFG Wraps and Ignited Soul Apparel. Martinez discusses his journey from a focus on mere profitability to purpose-driven leadership that prioritizes serving his team and customers with high-quality, impac…
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In this episode of the Stronger Sales Team podcast, Ben talks with Ari Tulla about building a management culture that is not only effective in fostering high-performing teams but also emphasises the integral role of personal health and wellbeing in the equation. Ari shares his personal narrative and vision behind Elo Health, a transformative busine…
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Are you leveraging your personal brand to boost company revenue? How effective is your intent data in driving targeted marketing efforts? And are you fully capitalizing on opportunities at trade shows like RSA to enhance sales and networking potential? **In this conversation, we discuss:** 👉 The underestimated power of personal branding in sales su…
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Summary Kyle Norton shares his insights on building elite sales teams. He emphasizes the importance of talent, systems engineering, playbooks, coaching development, and culture in creating a high-performing sales organization. He highlights the significance of repeatability and consistency in achieving success. Kyle also discusses the key elements …
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In this podcast episode, Donnie Boivin, the founder of Success Champions Networking, discusses the art of building successful sales teams and the power of networking. He shares his journey from a top sales trainer to creating a B2B networking group, emphasizing the importance of authentic connections and personal branding. Donnie Boivin introduces …
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