最高の Ad Age ポッドキャスト (2024)

Beano Brain’s Helenor Gilmour talks about why brands such as YouTube are resonating with Gen Alpha and how the group is different from Gen ZAd Age による

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Behind the creation of Hi-Chew's first mascot 21:01

Play Pause

16d ago21:01

21:01

Joanne Hsu, Senior Brand Marketing Manager at Hi-Chew's parent company Morinaga America, Inc., breaks down how Chewbie was born.Ad Age による

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How Bose is marketing its new clip-on headphones 25:49

23d ago25:49

25:49

Chief marketing officer Jim Mollica talks creators and cultural moments to drive awareness for the Ultra Open headphonesAd Age による

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How Albertsons uses customer insights to deliver fresh marketing 20:08

30d ago20:08

20:08

VP of Marketing Carol Best discusses brand purpose and changing consumer behaviorAd Age による

1
How Klarna is using AI to cut marketing and agency costs 25:45

1M ago25:45

25:45

CMO David Sandstrom explains the fintech company’s generative AI strategy and recent moves into traditional bankingAd Age による

1
How Hendrick’s, Milagro, Balvenie and other premium spirits brands are navigating the post-COVID correction 23:21

1M ago23:21

23:21

Paul Basford of William Grant & Sons discusses marketing strategies and industry trendsAd Age による

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How Celsius is building a resilient brand in the volatile energy space 22:00

2M ago22:00

22:00

CMO Kyle Watson talks healthy trends and strategic Gen Z marketingAd Age による

1
Behind Potbelly’s limited-time offer strategy 26:39

2M ago26:39

26:39

CMO joins the Marketer’s Brief podcast to discuss the chain’s media mix and updated loyalty programAd Age による

1
Why Athleta’s ‘Power of She’ still resonates and what’s next for Gap-owned brand 21:14

2M ago21:14

21:14

CMO Ilona Aman discusses Athleta’s recent Olympics campaign and back-to-school shoppingAd Age による

1
How GoGo Squeez learned it had Gen Z and millennial fans 22:13

2M ago22:13

22:13

GoGo Squeez CMO joins the Marketer’s Brief podcast to discuss how these new consumers are helping the brand grow up and spur new productsAd Age による

1
How Ben & Jerry’s is thinking about activism post Unilever spin-off 20:33

3M ago20:33

20:33

The ice cream maker has had to balance is social justice views and being part of a packaged food giantAd Age による

1
Reckitt’s Fabrice Beaulieu on how the company is using AI 26:44

3M ago26:44

26:44

Chief marketer behind Lysol, Mucinex and Airwick describes how company is using AI to mine insights, measure media effectiveness and more.Ad Age による

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Nissan’s top marketer on making the car the star 21:40

3M ago21:40

21:40

Vinay Shahani, senior VP for U.S. sales and marketing at Nissan Americas, on recapturing the automaker’s marketing edge and how it is approaching sports marketing.Ad Age による

1
Inside Scrub Daddy’s TikTok collaborations 24:43

3M ago24:43

24:43

Social media managers Kerrie Longo and Davis Miller talk about working with other brands, TikTok Shop, and what’s next for Scrub Daddy.Ad Age による

1
Behind Jomboy Media’s creator-led sports platform 19:41

4M ago19:41

19:41

COO Courtney Hirsch discusses brand deals and TV rightsAd Age による

1
Why Milani Cosmetics is leaning into women’s sports 21:31

4M ago21:31

21:31

Beauty brand’s new campaign showcases endurance testing on its makeup productsAd Age による

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Behind PNC Bank’s new ‘Brilliantly Boring’ brand campaign, its first with AOR Arnold 19:31

4M ago19:31

19:31

CMO Jenn Garbach discusses the new work and how PNC competes with big budget bank rivalsAd Age による

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How Gopuff is leaning into instant commerce with new marketing and offerings 25:57

4M ago25:57

25:57

Senior VP of Business Daniel Folkman breaks down the delivery brand’s strategy, recent campaign efforts and where it sees growthAd Age による

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How Ford is finding new audiences 19:40

4M ago19:40

19:40

Ford Global Chief Marketing Officer Lisa Materazzo on how the automaker is staying flexible among EV slowdown and what it is doing to reach new audiences, including Gen Z.Ad Age による

1
Inside Piece of Cake moving company's influencer marketing strategy 27:33

5M ago27:33

27:33

Do influencers actually get to move for free these days? Piece of Cake Chief Marketing Officer Najah Ayoub has the answer to that question and many more influencer marketing queries.Ad Age による

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How Mercedes is adapting to the EV slowdown 20:19

5M ago20:19

20:19

Mercedes-Benz USA CMO Melody Lee on how the automaker is marketing EVs, hybrids and gas-powered SUVs at once as the electric market slows down. She also updates us on the brand’s sports marketing approach.Ad Age による

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Inside Pepsi’s food-focused marketing 21:11

5M ago21:11

21:11

Jenny Danzi discusses ‘Better with Pepsi’ campaignAd Age による

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Behind Pabst’s embrace of ‘alternative’ marketing 22:20

5M ago22:20

22:20

Rachel Keeton discusses reviving the Project Pabst music festival, returning to growth, and drawing on the passion of PBR fansAd Age による

1
How Vuori’s new CMO plans to build the brand 22:01

6M ago22:01

22:01

Karen Riley-Grant talks about what’s ahead for Vuori, including its media strategy, upcoming 10-year anniversary and store expansionAd Age による

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How eBay is using AI to recommend products and improve creative 21:07

6M ago21:07

21:07

Global CMO Adrian Fung talks about AI tools, eBay’s media review and generational trendsAd Age による

1
How Opill is marketing the first over-the-counter birth control pill 20:01

6M ago20:01

20:01

Marketers from the brand discuss its launch, Opill's new WNBA partnership and more.Ad Age による

1
How Smucker is adjusting its media mix to reach Gen Z 26:14

6M ago26:14

26:14

JM Smucker’s CMO joins the Marketer’s Brief podcast to discuss how the company has shaken up its older brands, including Jif and Uncrustables.Ad Age による

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How Babylist grew from a baby registry site to a $400 million media and commerce business 21:29

7M ago21:29

21:29

Chief Growth Officer Lee Anne Grant talks about the company’s evolution, new showroom and use of AIAd Age による

1
Inside the Thomson Reuters rebrand with CMO David Carrel 25:15

7M ago25:15

25:15

Thomson Reuters CMO David Carrel discusses the news, legal, and tax brand's new logo, philosophy, and colors—and why now was the right time to roll them out.Ad Age による

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How Bubble Skincare uses branding to court Gen Z and Gen Alpha shoppers 21:17

7M ago21:17

21:17

Executive Creative Director Lindsay St. Clair talks about why approachability in a brand is important for young shoppersAd Age による

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How Craig Dubitsky and Robert Downey Jr. teamed up to take on Big Coffee 25:51

7M ago25:51

25:51

‘Emotional innovation’ including a mental-health partnership will lift Happy coffee, Dubitsky saysAd Age による

1
Why Zappos remains customer-centric after 25 years 20:31

8M ago20:31

20:31

CMO Joe Cano talks about the Amazon-owned brand’s inclusive marketing and what’s ahead for Zappos’ anniversaryAd Age による

1
How to make first-party data work for your brand, presented by Vericast 16:59

8M ago16:59

16:59

Vericast Senior VP Marc Mathies on what happens when third-party cookies disappear—and how marketers can prepare their brand’s data strategy.Ad Age による

1
VAB’s Sean Cunningham on what marketers should know about media 24:24

8M ago24:24

24:24

VAB CEO Sean Cunningham on why and how marketers should get more involved with measurement and media, disconnects between marketers and agencies in a new survey, and his falling out with the Association of National Advertisers.Ad Age による

1
How Dunkin’s Super Bowl spot came together 27:00

8M ago27:00

27:00

Chief Marketing Officer Jill McVicar Nelson talks working with Ben Affleck’s agency, Gen Z, and why the brand is focusing on bigger cultural moments on the Marketer’s Brief podcastAd Age による

1
Choice Hotels CMO on travel trends, branding and a new campaign with Keegan-Michael Key 21:03

8M ago21:03

21:03

After recently acquiring Radisson, the hotelier is integrating its marketing and technologyAd Age による

1
How trendy jeweler Kendra Scott is courting Gen Z and Gen Alpha 22:24

8M ago22:24

22:24

CMO Michelle Peterson talks about how marketing has helped grow the 22-year-old brand and what’s aheadAd Age による

1
Why Visa is hitching a ride with Formula 1 20:39

9M ago20:39

20:39

Andrea Fairchild, SVP of global sponsorship strategy, discusses a title sponsorship with Red Bull and how sports partnerships are changingAd Age による

1
Why Merrell and Saucony are taking more creative in-house 16:30

9M ago16:30

16:30

Creative Director Kelly Warkentien talks about being more cost effective and flexibleAd Age による

1
Ad targeting and climate change 19:44

9M ago19:44

19:44

The Weather Company CMO Randi Stipes discusses how the owner of Weather Channel app is providing data to clients to help them adjust marketing based on the weather, as climate change changes patterns. Plus, she previews new app functionality that goes beyond basic weather forecasts.Ad Age による

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Dr. Squatch’s John Ludeke on bringing humor to men’s grooming 26:16

9M ago26:16

26:16

Dr. Squatch had a Super Bowl ad three years ago, and while it’s never been back has tripled sales since then. Head of brand marketing John Ludeke talks about why thumb wrestling tournaments, odd sounding scents and sports marketing work.Ad Age による

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Behind Jonathan Mildenhall’s Rocket marketing agenda—and why the company is sitting out the Super Bowl 19:16

10M ago19:16

19:16

New CMO breaks down his priorities and offers Super Bowl adviceAd Age による

1
How Juliet Wine is making boxed wine more upscale 24:35

10M ago24:35

24:35

Founders Allison Luvera and Lauren De Niro Pipher on how savvy branding techniques can make a product seem more luxurious and the unique strategy Juliet is using to enter physical retailers as it transitions away from being 100% DTC.Ad Age による

1
How GoDaddy is helping entrepreneurs go digital 19:29

11M ago19:29

19:29

CMO Fara Howard talks about the role of TikTok and AI for GoDaddyAd Age による

1
2023 Marketers of the Year 15:07

11M ago15:07

15:07

Ad Age's E.J. Schultz and Adrianne Pasquarelli discuss Ad Age's annual ranking of the brands that excelled during the year, including three companies, one sports league and one person.Ad Age による

1
How True Religion is marketing its Gen Z comeback 20:44

11M ago20:44

20:44

Under its first CMO, the brand is trying to engage new consumers and still drive loyalty with older fansAd Age による

1
How Listerine fights inequities and finds opportunities 19:40

11M ago19:40

19:40

Joahne Carter, commercial leader of oral care at Kenvue, marketer of Listerine, talks about why the brand addressed the lack of Black professionals in dentistry.Ad Age による

1
Tubi’s strategy for maintaining Super Bowl momentum 26:51

12M ago26:51

26:51

The streamer’s CMO Nicole Parlapiano is focused on building the platform’s brand while competitors go for content trailers and sizzles.Ad Age による

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