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How do the world’s biggest sports, teams and advertisers engage fans? And what are the secrets to monetizing the world’s most in-demand audiences? The Fan Engagement Podcast, by Genius Sports, brings you in-depth conversations with the smartest minds in sports marketing. Our host, award-winning journalist Megan Cain, quizzes senior leaders from brands, rights holders, betting companies, broadcasters and more to bring you actionable insights on fan engagement.
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#13 Jasmine McCrawford, Jacksonville Jaguars — “We've lowered average season ticket member age by 10 years"
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Jasmine McCrawford is Director of Brand & Strategic Initiatives at the Jacksonville Jaguars. One of the NFL's youngest teams, the Jaguars are executing a bold strategy to reach and engage fresh audiences in ways other teams haven't yet dared. The most-travelled NFL team, with a decade of international games at Wembley Stadium in London, the Jags pu…
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#12 Stuart Wareman, Accor – Paris 2024, FIFA World Cup & PSG: Maximising global sponsorships
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Stuart Wareman is Global SVP Experiences, Events & Sponsorship at Accor. Accor is one of the world’s largest hotel groups – made up of a global network of over 50 brands, including Ibis, Sofitel, Novotel, Orient Express and Mercure. Accor has cultivated brand partnerships with some of the most prestigious names in sport, including the FIFA World Cu…
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#11 Marcus Mellor, Burnley FC – How one of England’s oldest football clubs is engaging U.S. fans
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Marcus Mellor is Head of Commercial at Burnley Football Club, who play in the English Football League (EFL) Championship. One of England’s oldest football clubs, Burnley FC recently became the subject of U.S. investment, with a star-studded roster of investors including JJ and Kealia Watt and popular YouTube collective, Dude Perfect. Burnley FC is …
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#10 Manny Puentes, Genius Sports – The cookie is crumbling… what’s next for sports advertisers?
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Formerly CTO of MediaMath, Manny Puentes is General Manager of Advertising at Genius Sports. A leading voice in the advertising world, Manny has spearheaded the development and growth of many high-profile programmatic advertising solutions across the last 25 years. With Google planning to phase out the third-party cookie, the advertising sector is …
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#9 Shawn Bryant & David Jarvis, Deloitte - The surprising truth about Gen Z sports fans
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Shawn Bryant is a Managing Director at Deloitte Consulting LLP, leading their sports practice having held senior roles at Disney, ESPN, the NBA and the Harlem Globetrotters. David Jarvis is a Senior Research Leader at The Deloitte Center for Technology, Media and Telecommunications (Deloitte Services LP) and is a co-author of The 2023 Sports Fan In…
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#8 Justin Papadakis, USL – Countdown to 2026... preparing U.S. soccer fans for the FIFA World Cup
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Justin Papadakis is Deputy CEO and Chief Real Estate Officer at the USL (United Soccer League), the fastest-growing professional soccer organisation in North America. This year three million fans purchased tickets to USL games. With 50 active negotiations to launch new teams and a Division One professional women’s league on the horizon, the USL is …
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#7 Dev Sethi, ex-Meta and YouTube – What’s next for sports, brands and athletes on social media?
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Dev Sethi is Meta’s former Director of Sports Partnerships, with over 15 years of experience in the world of fan engagement, also including roles at Google, YouTube and as Instagram’s Head of Sports. Dev brings an inside view into the world of sport’s social media explosion having worked closely with major leagues, teams, brands, athletes and creat…
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#6 Ryan Cooney, Hennessy – Unlocking the power of fandom as a sports sponsor
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Ryan Cooney is Director of Digital & Media at Hennessy, one of the world’s largest alcohol brands and an official partner of the NBA, WNBA and 13 NBA teams. Hennessy, part of the Moët Hennessy group, also sponsors the multiple-time world champion boxer Canelo Álvarez. But why does Hennessy enjoy so much success engaging sports audiences? How do Rya…
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#5 Jen Matthews, FanDuel – Building America’s largest sports betting brand
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Jennifer Matthews is VP, Brand Strategy at FanDuel, America’s largest sports betting and daily fantasy sports brand. Since online sports betting was legalized in the U.S in 2018, FanDuel has rapidly become America’s leading betting company and acquired over 17 million customers and counting. But what have been the secrets to FanDuel’s success when …
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#4 Rob Johnson, The Hundred: A disruptive engagement strategy to attract new audiences to watch cricket
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Rob Johnson is Head of Digital and Content at The Hundred, a professional 100-ball franchise tournament run by the England and Wales Cricket Board (ECB). The Hundred launched in 2021, with a revitalised format and disruptive strategy to attract new audiences to watch cricket, including female fans and Gen Z’ers – and it’s been a mega success. But h…
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#3 Aidan Lyons, Williams Racing – The race to monetize F1 fans after Drive to Survive
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Aidan Lyons is Chief Growth Officer at Williams Racing, one of the most successful and prestigious Formula 1 teams in the history of the sport. Founded by Frank Williams in the 1970s, Williams Racing boasts over 391 million global fans. Aidan joined the F1 team in 2021 following a decade at the NFL, responsible for revitalizing Williams Racing’s fa…
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#2 Grant Cohen, Fan Controlled Sports – What happens to engagement when fans take control?
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Grant Cohen is the co-founder of Fan Controlled Sports + Entertainment. He runs a fast-growing portfolio of interactive sports leagues that allow fans to vote on everything from team names to jerseys and play-by-play tactics. Fan Controlled Football is broadcast to millions of live viewers around-the-world on Twitch, NBCLX, DAZN and FuboTV. Meanwhi…
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#1 New York Jets’ Jeff Fernandez – Building personalized 1:1 relationships with NFL fans
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Jeff Fernandez is Vice President, Business Development + Ventures at the New York Jets. For 20 years, Jeff has helped the Jets to drive audience growth, innovation and commercial value. He previously worked for the Buffalo Bills. In the first episode of The Fan Engagement Podcast, award-winning host Megan Cain speaks to Jeff to uncover: How the Jet…
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