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MicroConf On Air

Rob Walling

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Welcome to the MicroConf Podcast! Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.
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It's easy to get caught in the trap of building your product before marketing it. I'll show you a repeatable, predictable approach to marketing your SaaS before you even start coding. Following this approach will increase your chances of finding success without relying on luck. Episode Sponsor: Techstack Struggling with tech decisions? Techstack, w…
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Wish you could look at the metrics of your competitors? This year MicroConf surveyed 700 startups to see what is making them grow fastest, and what's slowing them down. Rob is joined by Asia Orangio to analyze the results of the 2024 State of Independent SaaS Report. Links from the Pod: Watch this video on YouTube The SaaS Launchpad TinySeed Applic…
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Do you already have a validated SaaS idea, with some semblance of Product-Market Fit? In this video, Rob shares 5 tactical ways you can take your SaaS to the next level. Refining your pricing, adjusting your signup flow, and improving your onboarding are all powerful levers you can pull to unlock new growth for your SaaS business! Episode Sponsor: …
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Get all the details at https://www.saaslaunchpad.co Building a startup is hard! What if you could avoid the pitfalls, mistakes, and setbacks that will derail your progress and motivation? I've put everything I know about starting a profitable SaaS into one place. Avoid the mistakes I've seen too many first time founders make. Get access today to th…
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Your next SaaS idea starts with solving a problem. Here are 8 new, niche problems that we've discovered with some explanations for each. If they seem like a good fit for you, check out Rob's 5 PM Pre-Validation framework, and get down to work... Episode Sponsor: This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with …
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If you aren't careful, it's easy to waste time and energy building an MVP, or Minimum Viable Product, for a SaaS idea that no one is willing to pay for. This video lays out the 5 steps you should take to plan your MVP before you start building. It'll help you define your testable hypotheses, guide you on which metrics to consider as you plan and bu…
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Which marketing strategies are best for growing your B2B startup? Rob chats with Greg Digneo about the marketing strategies he used to drive growth at Time Doctor to over $10 million in ARR. Greg gives practical examples of how his team used these marketing channels and Rob draws on his own experiences from growing Drip, covered in The SaaS Playboo…
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Ben Chestnut, co-founder of Mailchimp joins Rob Walling on the stage at MicroConf US 2024 in Atlanta. They discuss Mailchimp's origin as a side project from a web consulting firm, its accidental yet pivotal adoption of the freemium model, and the company's growth to a $12 billion exit. Ben shares insights on scaling the business, emphasizing the im…
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If you're a programmer, your skillset in coding can open the door to entrepreneurship. Whether you dream of building products, teaching others, or starting a SaaS, here are 12 ways that you can start making money. Following the Stair Step Method of Bootstrapping can help you turn your side income into a full-blown business over time. Links from the…
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If you operate a B2B SaaS company, you typically fit into one of two categories: vertical SaaS or horizontal SaaS. But which category is superior? For those in the early stages of a SaaS venture and unfamiliar with these distinctions, this video will help you decide which direction to go with your SaaS business. Episode Sponsor: This week’s podcast…
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I asked SaaS founders on X, "What's your most controversial opinion about building startups?"... Watch as I dig through the responses and respond to the wildest ones. Some are spot on, some are, well.... you'll see ;) Links from the Pod: Last Chance to Apply for MicroConf Masterminds! Watch this video on YouTube MicroConf Scholarship Program Contro…
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If you're an aspiring founder with a startup idea, learn the precise steps to validate your product effectively and avoid wasting time on the wrong things. By following this proven startup validation framework, you'll ensure that your efforts are focused on building a SaaS product that meets market needs and resonates with your target audience. Epi…
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You've got a SaaS product idea — what's next? How do you turn that idea into a Minimum Viable Product (MVP)? This is our step by step roadmap for how to build an MVP, including a unique MVP example that eventually led to a billion-dollar SaaS exit. Links from the Pod: MicroConf Mastermind Program Watch this video on YouTube Join Us for MicroConf Re…
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Will these micro SaaS ideas become your next big SaaS project? I just found some unexplored niches and solutions that have a lot of potential so today I’m sharing 5 of my recent favorites with you. Plus find out how you can stay ahead in the SaaS world with the help of monday.com! Episode Sponsor: This week’s podcast was sponsored by Lemon.io. Cut …
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If you're considering building a no-code solution for your business, you won't want to miss this insightful interview! Join Chad Sakonchick, the visionary founder of Better Legal, as he shares the remarkable journey of achieving over $1,000,000 in Annual Recurring Revenue (ARR) with a no-code SaaS platform. Episode Sponsor: This week’s podcast was …
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Software as a service (SaaS) stands out as one of the most lucrative business models today. If you're aiming to venture into SaaS and establish your startup, it's crucial to avoid these six common mistakes that can hinder your success. Links from the Pod: Watch this video on YouTube The SaaS Playbook The Startups For the Rest of Us Podcast Join Us …
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Are you trying to choose a name for your business, startup, brand, or product? Naming your business can be challenging because you want something that will not only stand the test of time, but also that you can legally protect! In this video, I'm diving into essential best practices for business naming to ensure you get it right on the first try. W…
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SaaS developers know how to build software, but do they know what NOT to build? Join me as I discuss this with Derrick Reimer, a 10X software developer... Derrick Reimer is a seasoned entrepreneur and software developer with a passion for building SaaS products. With a deep understanding of the industry, he successfully bootstrapped and later exite…
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Need a side hustle before going big on SaaS or do you just want to get some extra cash flow? I've got 6 micro SaaS ideas that might help you earn as much as $5k/month or even more... Links from the Pod: MicroConf Connect Watch this video on YouTube TinySeed Stair Step Approach to Bootstrapping Customer Onboarding For Salesforce Credit based billing…
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Considering getting a business partner, starting a joint venture, or even just partnering with an investor? Setting up partnerships with your SaaS business can go south fast, so avoid these 6 business partnership mistakes to avoid unnecessary trouble (and lawsuits lol) along the way... Dr. Sherry Walling is a passionate clinical psychologist, autho…
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Have you been implementing these SaaS UX without knowing that it's a big turn-off for most users? Tracy Osborn runs through 4 common UX errors that beginners always make when making a SaaS application. If you've done these before or are planning to make a SaaS application, implement these changes now so that you'll retain more users... Tracy Osborn…
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Build these SaaS before they go mainstream in 2024... I'd do it myself if I had the time, but I don't, so here are my predictions for which new SaaS apps will absolutely explode this year. Episode Sponsor: This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% off your first …
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Discover how Matt Wensing built to an 8-figure SaaS exit in under 2 years in our SaaS Exit story series. You'll also hear what he wishes he knew earlier on the way to this successful acquisition. Matthew Wensing, the entrepreneurial mind behind Riskpulse, achieved remarkable success by leading the company to a prosperous acquisition. As the Founder…
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Struggling to get your side hustle off the ground? Don't make these HUGE beginner mistakes... Episode Sponsor: This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% off your first 4 weeks working with their engineers. https://lemon.io/microconf Links from the Pod: MicroConf …
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In the SaaS business world, understanding platform risk is key for every founder. This BIG risk can bring both opportunities and challenges but it's often the most overlooked part of SaaS success so make sure you watch this video to protect yourself and avoid costly mistakes. Links from the Pod: MicroConf Remote – Early Stage SaaS Strategies Watch …
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Starting a SaaS business or trying to scale one? These will make or break your SaaS success... Episode Sponsor: This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% off your first 4 weeks working with their engineers. https://lemon.io/microconf Links from the Pod: MicroConf…
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We're unpacking the remarkable journey of Laura Roeder, founder of MeetEdgar. Discover how her SaaS business strategies propelled MeetEdgar to a 7-figure SaaS exit. We'll delve into the strategies behind her success and the innovative approach that set her apart in the competitive tech landscape. Laura Roeder is the innovative mind behind MeetEdgar…
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Grow your SaaS faster with this one simple adjustment. This may seem simple, but it works, and I've seen it work time and time again across many industries. Will you try it? Episode Sponsor: This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% off your first 4 weeks working…
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If you're looking for SaaS ideas, this one's for you. I share five genius SaaS (Software as a Service) ideas that I would personally build if I had the chance. If you're looking for inspiration or considering a venture into the SaaS industry, don't miss these brilliant ideas... Links from the Pod: Register for MicroConf US in Atlanta, April 2024 Wa…
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This might just be the ultimate SaaS marketing strategy. It sets a whole new standard for the industry. Let's explore this new game-changing marketing strategy because I fully believe this is redefining SaaS success... Episode Sponsor: This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive …
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Are you ready to be inspired by success stories in the world of SaaS? Join us as we dive into the incredible journey of Derrick Reimer, who turned a $128k bootstrap investment into a remarkable SaaS exit. Learn about the strategies, challenges, and key insights that led to his impressive success. Derrick Reimer is a seasoned entrepreneur and softwa…
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Running a SaaS business can be rewarding, but also difficult. From customer retention to scaling hurdles, this video delves into solutions and strategies to address most SaaS founders common problems... Episode Sponsor: This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% o…
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Is your work-life balance feeling completely out of sync? Learn these practical work strategies to regain control, reduce stress, and prioritize your well-being as a founder. Whether you're overwhelmed with work or struggling to find time for yourself, watch this video for simpler answers to these problems... Links from the Pod: The State of Indie …
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Ever wondered how to bootstrap a company to a profitable multimillion dollar exit? Patrick Campbell, founder of ProfitWell, shares his path of building a successful SaaS company without external funding or venture capital - and how he was able to sell it for $200,000,000 in just a few years - in today's special SaaS success case study episode. Link…
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Looking to start your own software (SaaS) business? These SaaS ideas are perfect for solo founders. From project management tools to niche industry solutions, I'll discuss these potential SaaS products to help you kickstart your entrepreneurial journey with your first SaaS startup... Links from the Pod: MicroConf Connect is Open The SaaS Playbook P…
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Are you struggling to find a cofounder for your startup? In this video, I'll guide you through the 8 steps to help you find a reliable cofounder for your SaaS startup or business. These practical startup tips and strategies will ensure you find your perfect cofounder match! Make sure you stick around to the end to learn the biggest question you sho…
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Struggling to decide between bootstrapping or seeking funding like venture capital, investment rounds, seed rounds, or something else to get your startup off the ground? In this video, I discuss the pros & cons of both approaches. Discover the advantages of self-sufficiency with bootstrapping SaaS, and the potential growth opportunities that come w…
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Is the era of remote work coming to an end? In this video, I delve into the reasons why working from home is dying and reveal why it could be a positive turn for entrepreneurs and business owners. I also discuss how SaaS founders stand to benefit from these changes. Episode Sponsor: This week’s podcast was sponsored by Lemon.io. Cut down on hiring …
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Have you ever messed up in your SaaS business? If you did, would you know how to handle it? We found ourselves in this exact situation this video reveals how we found out, how we fixed things, exactly what we did to improve our data security, and how we used this big mistake as an opportunity to improve all our SaaS sales and systems tenfold. Links…
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Wondering how to get into AI SaaS? In this video, I explore innovative SaaS ideas that leverage artificial intelligence. Whether you're a tech enthusiast or a startup entrepreneur, this video provides valuable information to kickstart your SaaS business in the realm of AI. Episode Sponsor This week’s podcast was sponsored by Lemon.io. Cut down on h…
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Wondering where to begin with your SaaS startup? Starting a business and diving into entrepreneurship can be exciting and a bit overwhelming. So, make sure to ask yourself this question before you start building SaaS products. Knowing the answer to this question will help keep your vision strong while building and launching a SaaS product. Links fr…
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Want shortcuts for SaaS success? Well, I discovered 4 SaaS cheat codes that will help up level your SaaS business. Don't miss out on what took me 15 years to discover. Build your startup with these now! Episode Sponsor This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15% of…
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Wondering whether to beta test your SaaS or go straight to market? In this video, I'll share with you the pros & cons of SaaS beta testing and direct market launches for your software products to help you make the right decision. Links From The Pod MicroConf Remote | Early Stage Marketing MicroConf Connect The SaaS Playbook Watch this video on YouT…
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How are you going to stay ahead of AI or build it into your SaaS business? In the rapidly evolving era of AI, SaaS founders face unique challenges to ensure the success of their startup. This video explores 7 things SaaS founders should prepare for... Episode Sponsor: Lemon Hire As a founder your plate is full. So when you have to hire devs, there’…
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I've started many successful SaaS companies in my career, but now I'm revealing how I raised $108K on Kickstarter in just a couple weeks as part of my latest book release - The SaaS Playbook. Here's how I used Kickstarter to raise over $100k fast... Episode Sponsor Lemon.io This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by w…
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Considering building your SaaS business with no code SaaS apps? Make sure you know the risks. Choosing a no code platform for your SaaS startup can be awesome, but it doesn't come without risks. Watch this video for the #1 mistake no code SaaS founder make so you don't fall into the trap! Links From The Pod MicroConf Mastermind Matching Watch this …
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SaaS ideas are helpful... but here are 7 new APP ideas for developers that will make whoever builds them very wealthy this year. In this video I'm sharing some of my favorite software ideas inspired by our friends over at Nugget.one. These SaaS opportunities won't disappoint, but act fast before someone else does... Links From The Pod MicroConf US …
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Worried AI is going to replace your job or put you out of business? Where exactly is artificial intelligence going to take us? There are so many misconceptions about this, so here are 5 things every SaaS founder / app developer should know about AI right now... LINKS FROM THE POD MicroConf Connect is Open Subscribe to the MicroConf YouTube Channel …
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We got hacked and our IPs were blacklisted! These experienced hackers almost cost us millions in revenue because of one cybersecurity loophole, so here are 5 lessons I learned from this scary experience in hopes it helps you avoid the same... EPISODE SPONSOR This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vett…
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Whether you're a long-time supporter or a new member of our crew of misfits, you know we're all about empowering bootstrapped SaaS entrepreneurs. For nearly a decade, we've been fueling the permissionless entrepreneurship movement that's gripped founders worldwide - and we're nowhere close to finished. Our next big leap is coming, and you won't wan…
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