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Trust the Process @ MIT

MIT's Trust Center

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Trust the Process is an interview show featuring the top entrepreneurial minds at MIT. Produced by the Martin Trust Center for MIT Entrepreneurship, it features interviews with alumni, current students, friends of the program, and affiliates.
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Discover the secrets to transforming your social media into a sales powerhouse! In this episode, we sit down with Zach Kenney, owner of ZK Painting business, who's mastered the art of turning Instagram followers into paying customers. Learn how Zach overcame challenges to build a thriving business and how he shifted his focus from vanity metrics to…
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Dreaming of owning your own business? Franchising might be the answer! Join us as Adam Goldman shares insider tips on how to find the right franchise, overcome common misconceptions, and build a successful venture.Book Recommendations:- Life After Power by Jared Cohen - https://a.co/d/a55FPkQ- The E-Myth by Michael E. Gerber - https://a.co/d/25dmly…
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Chris Kiefer chats with Matthew Iversen, founder of AppRabbit and other micro SaaS apps, about their shared experience of meeting through Cybertruck ownership. The conversation dives into the unique polarizing response the Cybertruck generates, including funny encounters with other drivers. Both explored the evolving landscape of CEOs and influence…
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In this video, I sit down with Collin Henderson, founder of Master Your Mindset and mindset coach for UCLA Women’s Basketball, to explore the power of mental conditioning. Colin opens up about his journey through anxiety and how mentorship helped him transform his life, stressing the importance of training the mind alongside the body and craft. I a…
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Do you think entrepreneurship is not for everyone?Join Chris Kiefer as he chats with entrepreneurial powerhouse, Cameron Herold, about entrepreneurship, raising entrepreneurial kids, and the importance of systems and processes in scaling a business. This podcast discusses the traits of successful entrepreneurs, the value of failure and rejection, a…
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Struggling with complex workflows? This video is a must-watch! In today's episode, we're diving into the world of No Code with Julien Mottet, a consultant who helps businesses leverage the power of tools like Airtable and Make. Julien believes that even if you're new to these platforms, you can start getting a quick return on your investment by foc…
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On 'The Pursuit of Purpose', I interview Frank Patierno, VP of Strategic Partnerships at Full Throttle AI. We delve into how their AI technology crafts targeted marketing strategies by analyzing a business's website visitors. Frank explains how this approach enhances marketing effectiveness without relying on third-party cookies, and how it boosts …
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Join me on the Pursuit of Purpose podcast as I interview comedian and financial writer Garrett Gunderson. Discover how Garrett blends humor with finance in his unique keynote shows, handles hecklers, and overcomes personal challenges. He shares his thoughts on true happiness, societal expectations, and his exciting upcoming projects, including a ch…
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In this episode of The Pursuit of Purpose, I, Chris Kiefer, sit down with Josh Abramson, the founder of Albright Painting @ALLBRiGHT1800PAINTING . We dive into a range of topics including the transformative power of reading, personal growth, and the concept of "primary aim." Josh shares his journey from a non-reader to someone with a disciplined re…
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The founder of Demand Metric, Jesse Hopps, shares his journey from working in IT to creating his own business. Hopps became motivated to start his own company focused on research and advisory for marketers after failing to get into his dream business school. His business approach evolved towards developing playbooks, tools, templates, and coaching …
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Join me as I welcome Jason Phillips, founder of Phillips Home Improvements and Contractor Freedom. Jason shares his journey from starting a painting business in 1997 to overcoming challenges and finding success. We discuss the importance of balancing work and family life, his incredible health transformation, and the power of consistency in maintai…
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Join me on the Pursuit of Purpose podcast as I interview Ken Rusk about his life journey, entrepreneurial success, and advice for the younger generation. Ken shares insights from his book "Blue-Collar Cash," inspired by his experience as a blue-collar worker. We discuss the importance of saving early, using compound interest to build wealth, and fi…
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Join me on the Pursuit of Purpose podcast as I chat with Steven Pivnik, a successful entrepreneur, bestselling author, and endurance sports enthusiast. Steven shares his journey from computer programming to founding Binary Tree, a niche software company generating over $40 million annually. We discuss his belief in AI, his passion for extreme sport…
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Join me, Chris, as I interview my grandpa Bill about his colorful past. From wild Fourth of July pranks to military adventures, Grandpa Bill shares his experiences of hard work and perseverance. Learn about his early relationship with Betty, working on the railroad, and influential teachers. Grandpa's tales of racing cars and family traditions are …
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Join Joe and me as we delve into the critical role of schema in software development and business automation. I'll explain why defining schema is the first step to streamline operations, using real-life examples like a painting company and a tea leaf inventory tool. Discover how tools like Airtable, Zapier, and Asana can revolutionize your business…
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Rehome CEO Joe Landis and CTO Zach Moring join Trust the Process to discuss their start-up: Rehome. The pair participated in last year’s Delta V accelerator program, and they are still going strong one year later. Check out there own podcast here: http://shows.acast.com/the-rehome-podcastMIT's Trust Center による
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In my interview with David Gaz, the founder of the Bureau of Small Projects, we discussed how he established his branding agency to support small businesses, startups, nonprofits, and those making a significant societal difference. Gaz drew his motivation from a documentary called "Kindness is Contagious," which is based on a study attesting to the…
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Welcome to Pursuit of Purpose, where we delve into the minds and memories of everyday people to uncover the wisdom and stories that shape their lives. Join me each week as I sit down with my 96-year-old grandpa, Bill Kiefer, to explore his fascinating past, his reflections on faith, and his life experiences—from growing up in a small town to loggin…
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Tired of the 9-5 grind? This video is your roadmap to a fulfilling life as an entrepreneur. Discover the power of purpose and passion in achieving success. Learn from successful entrepreneurs and niche down to unsexy businesses with high profit potential. You'll learn: How a strong purpose fuels true happiness and freedom The power of peer groups t…
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Struggling to reach your business goals? This video dives deep into the benefits of coaching, from accelerated growth to overcoming limiting beliefs. Discover different coaching styles and how to structure them for your team's success. Learn how to: Find the right coach for exponential growth Structure coaching programs for your team Invest in your…
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Tired of waiting on IT? Phil shows you how No-Code and Citizen Developers are changing the game! Discover: Why citizen developers are the future of work ‍ How No-Code tools can automate tasks and save you time ⏱️ The key traits of successful citizen developers How to build powerful tools without coding The future of software: automation & integrati…
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Join me, Chris Kiefer, as I sit down with Keith Norris, CEO of Complete XRM, for an enlightening conversation. Keith walks us through the array of products his company offers and shares his passion for fostering a positive and intentional workplace culture. Discover the importance of shared values in cultivating a thriving environment and gain insi…
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In this episode, we delve into the key insights of discipline, humility, curiosity, conviction, and those pivotal "fairy godmother moments" that shape success. Join me as we explore the traits and experiences of individuals who have achieved their dreams and the profound lessons we can learn from their journeys. Plus, discover some thought-provokin…
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Join me, Chris, as we dive into various topics crucial for entrepreneurs and business leaders alike. From balancing risk and growth to providing purpose and direction in business, we explore strategies for success and achieving goals. Discover insights on operational excellence, building momentum, and managing managers effectively. Plus, get recomm…
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Nick Roach, a marketing director at Lakeside Companies, discusses American manufacturing norms with host Chris Kiefer on the Pursuit of Purpose podcast. Roach details the challenges and complexities of manufacturing in America, especially in the clothing sector, citing high costs and stagnant innovation. However, despite these hurdles, consumers st…
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Join me, Chris, as I sit down with my grandpa Bill Kiefer for a candid conversation touching on life, dreams, and reflections. We delve into topics like mortality, missed opportunities, and the significance of family and accomplishments. From personal anecdotes to societal observations, we explore the impact of technology, the complexities of aging…
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Join me, Chris Kiefer, and Jason Paris for a dynamic conversation spanning quirky business card titles, family values, and strategic investments. Explore the transformative impact of technology, like the Apple watch and estimating software, on the painting industry. Delve into the ethos of Aleph Holdings, a company dedicated to overcoming financial…
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Trust Center executive director Paul Cheek and managing director Bill Aulet discuss the robust frameworks laid out in their new books, Start Up Tactics and Disciplined Entrepreneurship (expanded edition), which have become essential reading for entrepreneurs aiming to navigate the complex startup ecosystem. These frameworks are not just theoretical…
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I had an awesome conversation with Tom Simpson, a true force in the Spokane startup scene. We talked about how entrepreneurship creates thriving communities, the surprising ways the pandemic BOOSTED Spokane's growth, and why some startups fail while others succeed. Tom even shared his secret "Robin Test" to judge a founder's character! If you're bu…
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Hey everyone, I'm Chris Kiefer! In this episode, I sit down with Joey Jenkins, the CEO of VOOKS. We dive into Joey's innovative approach of turning traditional children's books into animated storybooks, his partnerships with big names like Verizon and Netflix, and his inspiring work with incarcerated youth. We also chat about his non-profit venture…
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At the 2024 NCG - Grand Summit - Tech Presentation, I, Chris Kiefer, a tech expert, will be unveiling the paramount significance of clean data for businesses seeking to seamlessly integrate AI and niche technology. Join me for an immersive journey into the future of business tech, where I'll delve into valuable insights and real-world examples. Pre…
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In our "Pursuit of Purpose" podcast, Michael Fortenberry and I discuss the benefits of niche-specific software for painting companies, advocating for verticalized tools over all-in-one solutions. We propose an open API for seamless integration and personalized review requests to optimize productivity. Michael highlights the importance of a performa…
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🎨 Join me, Chris Kiefer, as I chat with Lucas Jensen about Forward Media Marketing! 🚀 Lucas shares his journey, targeting gyms initially but finding success with painting contractors. Discover the art of timing in marketing, challenges in the painting industry, and the impact of personalized ads. We discuss the mindset shift from scarcity to abunda…
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We sit down with Stack.Ai, a company that previously went through our Delta V Accelerator program. Stack.AI helps enterprise clients create custom AI models without prior AI experience. As they explain it, Stack Ai allows those closest to business pain points, solve problems with low code AI models. Stack is also the platform currently used by the …
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Join me, Chris Kiefer, in a captivating chat with Tom Gresh, Director of Operations at Wake Up Call Coffee. From a soccer official at 13 to an assistant principal at 27, Tom shares his leadership journey, emphasizing learning from others and positive leadership. He transitioned from education to the business world and now oversees operations at Wak…
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I recently caught up with Scott Weyer, the founder of Live Weyer Training. Scott, a Navy veteran turned entrepreneur, founded Live Weyer Training in 2014. We discussed his '1% Impact' mission, focusing on making a positive impact in every interaction. Scott emphasized the impermanence of fame and shared four career success principles: making a good…
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Join me in this incredible conversation with Chris Roberts, the founder of Sterling Rhino Capital. From being homeless at 15 to becoming a USA Best Seller with three books, Chris shares his unique journey. Despite not having a college degree, we discuss the importance of continuous learning and adapting in business.Book Recommendations: How to Win …
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Hey, I'm Chris Kiefer, host of the Pursuit of Purpose podcast. In a recent episode, I had a heart-to-heart with Dan Christ, a heart transplant recipient. Dan shared his journey dealing with severe health issues, an extended hospital stay, and a gradual decline in health. We contrasted our experiences – his slow decline allowing family adaptation, m…
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Today’s episode features Doug Williams and Amu Killada Doug and Amu are the minds behind a groundbreaking AI-powered system that allows teams to test their ideas against the Trust lCenter’s entrepreneurial frameworks. This project has taken the principles of Disciplined Entrepreneurship and Start-Up Tactics to a whole new level. Leveraging tech des…
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Dive into Hunter Ballew's incredible journey – a Marine turned millionaire roofer. Discover how he built Cornerstone Construction, launched RoofCon, and founded the Revolt Foundation. Explore his impactful community initiatives, mentorship programs, and commitment to leaving a lasting legacy. Get inspired by Hunter's vision for success beyond perso…
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Want free content secrets from a multi-million dollar painter? Join me as I chat with Nick Slavik! We dive into his 399-week live painting streak, building connections, and thriving on free value. Learn about leadership, starting ventures, and why action conquers perfection. Bonus: book and movie picks! This episode sparks your next step, so subscr…
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Join me, Chris Kiefer, in a chat with Mike Gore-Hickman, founder of PainterGrowth.com. Discover his journey from running a successful painting business to becoming a top business coach for painting contractors. Get quick insights on marketing, lead generation, and pricing strategies. Learn the power of specializing, digital lead generation tips, an…
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From painting houses to building empires: Uncover the secrets of scaling your business with Jacob Ransom. This episode dives deep into leadership, faith, and the mindset needed to dominate the market. Prepare for actionable strategies, inspiring stories, and a healthy dose of self-reflection. Book Recommendations: How to Fight a Hydra by Josh Kaufm…
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The Pursuit of Purpose host, Chris Kiefer, converses with Kenny Katzgrau, CEO of Broad Street, who discusses the company's mission to champion smaller publishers against advertising giants like Facebook and Google. They discuss positive aspects of Artificial Intelligence (AI), its practical applications, and benefits in streamlining business operat…
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Unlock the secrets of mindset work in this enlightening discussion! 🌟 Dive deep into the influence of beliefs on decision-making, understand Internal Family Systems, and explore the surprising power of personal transformation. 🚀 Join us as we discuss a fictional blockbuster, "Global Destructive Factor," adding humor to the conversation about destru…
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Macauley Kenney is an Entrepreneur in Residence and a lecturer at MIT Sloan and MIT D-Lab. Macauley is an executive leader at SurgiBox, a medical device venture creating novel surgical technologies. At SurgiBox, she oversaw the launch of the first ultraportable operating room, taking the product through the design for manufacturing process and into…
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Slow down, breathe deep. This ain't a race. Discover the power of being present in EVERY moment, from missed free throws to Legos with your son. Learn from a "Man on a Mission" how to SHOW UP in life & make it count.Question to ponder: Where in your life could you use a little more "Man on a Mission" presence?Email me at: chris@chriskiefer.com…
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Explore the world of construction management with JobTread in this podcast episode! 🏗️ Join us as we delve into the software's features, integrations, and the importance of budgeting in the construction industry. Learn how JobTread simplifies job organization, proposals, scheduling, and crew management, along with its seamless integration with Zapi…
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Lost & searching for purpose? This deep discussion with Blake Whiteman explores faith, intentionality, & finding your unique design to make a lasting impact. ✨ Discover God's plan for your life, embrace your worth, & leave a legacy - watch now! Movie Recommendations Man on Fire Book Recommendations: Unbroken Bible Developing the Leaders Around You …
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Welcome to "The Power of Play" with Geoff McLachlan on the Pursuit of Purpose podcast. Join us as Geoff delves into the transformative world of play, uncovering its ability to connect us with passion and purpose. Discover the joy and wonder that unfold when adults embrace play, redefine success, and prioritize meaningful connections. From breaking …
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