Curious about transforming your brand's narrative with visual storytelling? Dive into the Visual Storytelling Today podcast! Host Shlomi Ron, the visionary Founder/CEO of the Visual Storytelling Institute, engages with leading storytellers across industries. Discover their journeys, challenges, and successes. Each episode is a treasure trove of insights, available in audio, video, and blog formats for a full storytelling immersion. newsletter.visualstorytell.com
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In this Visual Storytelling Today podcast episode, I chat with David Smith, former Chief Data Officer at The Venture City. We talked about his perspective on data storytelling, key use cases, illustrative examples, the process for developing data storytelling for founders or business execs, common misconceptions, the future ahead, his top 3 tips fo…
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Why Is VR Becoming the Go-To for Authentic Storytelling?
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In this Visual Storytelling Today podcast episode, I chat with Dror Goldberg, General Manager, of Foretell Reality, and his colleague, Jordan Gutt, Director of Operations. We talked about why VR is becoming the go-to for authentic storytelling experiences, key use cases, a fun immersive tour Jordan took me to explore Foretell's rich VR environments…
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How Can Brands Combat Misinformation With Ethical AI?
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In this Visual Storytelling Today podcast episode, I chat with Charlene Li, a widely respected expert on emerging technologies and disruptive business strategies (https://charleneli.com). We talked about her impressive journey, clarifying the stakes of the rising misinformation for brands, her approach to ethical AI, illustrative industry examples,…
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Visual Narratives: Driving Innovation Between The U.S. And Latin America
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In this episode of the Visual Storytelling Today podcast, I chat with Charly Esnal, Managing Director at Mana Tech. We talked about his journey, his role in creating accelerator programs for Latin American (LATAM) startups in Miami, his visual storytelling strategy, successful examples, common LATAM misconceptions, his top 3 tips for entrepreneursh…
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How Visual Storytelling Can Drive Social Impact Innovation
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In this episode of the Visual Storytelling Today podcast, I chat with Leigh-Ann Buchanan, President & CEO of Miami-Dade Innovation Authority. We talked about her journey, her role in driving innovation in Miami, her visual storytelling strategy, successful examples, her take about the future of Miami Tech, her top 3 tips for leveraging visual story…
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How To Use AI to Augment Your Visual Storytelling
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In this episode of the Visual Storytelling Today podcast, I chat with Cathy McPhillips, Chief Growth Officer at Marketing Artificial Intelligence Institute. We talked about her journey, how AI can help marketers create richer visual stories more efficient, vivid examples of AI tools and workflows, her take about the future of AI for visual storytel…
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How To Use Visual Storytelling To Communicate Cybersecurity Threats?
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In this episode of the Visual Storytelling Today podcast, I chat with Reginald Andre, founder & CEO at cybersecurity company Ark Solvers. He was recently featured as a 40 under 40 honoree awards and as the Fastest Growing IT company in South FL 3 years in a row! We talked about his unusual journey into cybersecurity, his visual storytelling tactics…
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How Does AI Democratize Volumetric Videos for Brands
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In this episode of the Visual Storytelling Today podcast, I chat with Shreyans Jain, Head of Product Marketing at Volograms. We talked about his journey, how AI can make volumetric videos (i.e., volograms) more accessible to brands, his visual storytelling process when working with brands, client examples, his top 3 tips for telling effective stori…
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How Can Brands Use Pets In Visual Storytelling To Create Emotional Connections?
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In this episode of the Visual Storytelling Today podcast, I chat with Mindy Dutka, Founder and Chief Storyteller of Dogs I Meet. At Dogs I meet, she helps businesses and animal rescue organizations tell their stories through compelling, captivating photography. We talked about her career journey, why pets are effective conveying messages, her visua…
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How Do Architects Design Metaverse Experiences?
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In this episode of the Visual Storytelling Today podcast, I chat with Nicola Rutt, Founding Director of Studio MULTI - a multiple perspective architecture firm based in London. We talked about her career journey, her process for designing a metaverse experience, challenges, project examples, misconceptions, future predictions, her top 3 tips for br…
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In this episode of the Visual Storytelling Today podcast, I chat with Stephen Smith, Cofounder & CEO of StoryFile - a fascinating AI-driven conversation storytelling platform. We talked about his impressive journey among which heading USC Shoah Foundation Institute, what is conversational video? Key benefits, project examples, typical business obje…
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In this episode of the Visual Storytelling Today podcast, I chat with Elizabeth Baron, Enterprise Solutions Executive at Unity Technologies - the world’s leading real-time 3D development platform. We talked about her impressive 30-year journey at Ford leading immersive reality programs, what is volumetric storytelling? Key benefits, project example…
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How can Brands Develop Metaverse Experiences on Their Own Platforms?
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In this episode of the Visual Storytelling Today podcast, I chat with Ida Kymmer, a Strategic Business Development Manager with Journee - a Berlin-based Metaverse Company. They are the team that developed the metaverse experience for Vogue Business. BMW, Adidas, Siemens and more. We talked about her unique journey entering the metaverse field, bene…
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How can Brands Use DAOs to Build Communities?
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In this episode of the Visual Storytelling Today podcast, I chat with Jeremy Gilbertson, a metaverse expert. We talked about what is a DAO (Decentralized Autonomous Organization)? What are the key types? What are the benefits for brands as a way to build and mobilize audiences? The process of forming a DAO, examples, misconceptions, his top 3 tips …
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How to Manage Virtual Assets in the Metaverse?
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In this episode of the Visual Storytelling Today podcast, I chat with Sara Adami-Johnson, Senior Wealth Planning Consultant BMO Private Wealth Group. With all the recent metaverse explosion, how do you manage all these virtual assets during your lifetime but also the day after? We talked about her journey leading to wealth planning of high-net wort…
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How Brands Can Create A Meaningful Metaverse Strategy?
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In this episode of the Visual Storytelling Today podcast, I chat with Dirk Lueth, Co-founder, at Uplandme, Inc. Upland is one of the world’s fastest growing blockchain games. We talked about his journey leading to AR/VR, his definition for the metaverse, examples of brands using the metaverse, success criteria, his top 3 tips - and much more. Watch…
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How to Use Sponsored Films to Drive Brand Purpose?
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In this episode of the Visual Storytelling Today podcast, I chat with Sarah Colamarino, former Vice President, Corporate Brand Equity and Partnerships, at Johnson & Johnson. As of recent she founded SC Blueprint Inc - strategic consulting practice. We talked about her impressive 30-year journey at J&J in various marketing communication roles, the b…
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In this episode of the Visual Storytelling Today podcast, I chat with Chris Stephanyk, Head of Global Brand Partnerships at Wattpad - a leading social storytelling platform and destination for Gen Zs. We talked about his journey in storytelling, what is branded entertainment, his process, notable examples, challenges, final tips - and much more. Wa…
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In this episode of the Visual Storytelling Today podcast, I chat with Steve Pearson, Head of Visual Storytelling of GANNETT - USA TODAY NETWORK. We talked about his journey in storytelling, USA TODAY’s GET Creative Studio, what is cinematic brand video, few examples, his creative process, challenges, final tips - and much more. Watch the video reco…
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In this episode of the Visual Storytelling Today podcast, I chat with George Hammer, former Chief Content Officer of IBM. We talked about his journey in storytelling from the early days to his work as SVP of Content at Digitas, heading digital content at Discovery Channel, and creating a global content organization at IBM. George also talked about …
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In this episode of the Visual Storytelling Today podcast, I chat with John Livesay, Virtual Sales Keynote Speaker and author of "Better Selling Through Storytelling." We talked about their his journey in sales at leading media brands like Conde Nast and TheDailyBeast.com, what is virtual sales storytelling, illustrative examples, tips marketers and…
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In this episode of the Visual Storytelling Today podcast, I chat with Mike Brown, CEO, and Vincent Keane, Creative Director at Cyber-NY - a boutique digital agency that has pioneered virtual cinema back in Spring 2020. We talked about their unique journey breaking into video streaming, what is virtual cinema, their remarkable story of working with …
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How to Use Visual Storytelling in Regional Marketing?
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In this episode of the Visual Storytelling Today podcast, I chat with Jacqueline Elboghdadi, Regional Senior Marketing Director at Alshaya Group - a leading international franchise operator that delivers great shopping, dining and leisure experiences - based in Dubai. We talked about her journey, the process of adapting visual stories around global…
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In this episode of the Visual Storytelling Today podcast, I chat with Shizue Roche Adachi, Director of Communications & Narrative Design at Real Food Real Stories, a non-profit organization based in San Francisco with a mission to grow just connected and resilient food communities through stories. We talked about her journey entering the food story…
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In this episode of the Visual Storytelling Today podcast, I chat with Ai Ching Goh, CEO of Piktochart, a web app offering users without intensive graphic design experience to easily create professional-grade visuals using themed templates. We met as Ai Ching kindly invited me to speak at the recent Business Storyteller Summit '20 her company hosted…
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How Brands Can Tell Long-Form Visual Stories?
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In this episode, I chat with Nina Jacobsen, Co-founder, CEO, and Helle Jabiri, Co-founder, CCO of Biites.com, a brand film platform headquartered in Copenhagen, Denmark. We met on LinkedIn where we realized that we shared the same vision of how visual storytelling can effectively bring to life brand narratives. Nina and Helle are looking to revolut…
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What do you get when you mix together storytelling and geography? In this episode, I chat with Brian Alonso, Co-Founder at Built Story. I have recently come across BuiltStory a new mobile app that’s doing just that: creating self-guided tours where each stop is, in essence, a chapter of a larger story you’re telling about your town or other places …
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How Stories Of Underrepresented Voices Drive Social Impact?
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As the raging pandemic is pulling the rug from under our feet, some voices are less heard than others. To unpack this topic and discuss how stories of underrepresented voices drive social impact, I am excited to have Chris Colbert Founder/CEO, DCP Entertainment. With a passion for connecting audiences with innovative and inspiring content, Chris Co…
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How to Adapt Your Personal and Brand Stories In Uncertain Times?
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As we’re all locked down at home for a couple of weeks now to slow down the expansion of the coronavirus pandemic, I realized there is a unique storytelling dynamic at play here that begs the question: How do you adapt your personal and brand story in uncertain times? You see, if you let your personal worries take over and the story you tell yourse…
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In this episode, I chat with William Warren, Founder & CEO of The Sketch Effect. His company is harnessing the power of visual communication to make their clients’ ideas understandable, memorable, and shareable. The art of live sketching at events is a fantastic example of visual storytelling at its best. What you will learn? What is live sketching…
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How To Tell Visual Stories Like A Media Company?
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In this episode, I chat with Stephanie Paterik, an Executive Editor at Adweek. With the growing popularity of content marketing in recent years, we’ve started seeing more and more brands like Marriott, Verizon or Amex that instead of outsourcing their visual storytelling programs, bring them in-house and in essence operate like media companies. Wit…
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In this podcast episode, I chat with Natalie Kusturic, a Licensed Marriage And Family Therapist, based in Ft Lauderdale, FL to discuss How do Stories Shape Reality? We talked about the incredible parallels between how visual storytellers rewrite stories of their customers to drive product sales and enhance brand narratives, whereas therapists rewri…
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In this episode, I chat with Jaime Permuth, an award-winning photographer and professor at the School of Visual Arts in New York. With the tremendous growth in photo sharing (people share 95 million photos on Instagram every day!), I am often asked how can you tell a story in a single photo? With video, it's much easier as it's, in essence, a seque…
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How to Personalize Your Visual Stories Without Creeping Out Your Audience?
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In this episode, I chat with Vince Jeffs, Senior Director, Product Strategy, Marketing AI & Decisioning at Pegasystems. We talked about what is hyper-personalization in the age of AI and what are the implications for visual storytellers. A bit about Vince, he is Senior Director, Product Strategy, Marketing AI & Decisioning, at Pegasystems, where he…
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In this episode, I chat with Sanjay Sarathy, VP Marketing at Cloudinary, a global powerhouse in providing comprehensive media asset management and automation for some of the world’s most recognizable and engaging brands. Throughout our discussion, we homed in on the opportunities that visual media – both images and video – present for capturing and…
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In this episode, I chat with the crypto artist, also known as FractalEncrypt, Founder at ShamanicHarmonics.com. I met this fascinating artist at a local networking event in Miami where he along with other speakers shared the wonders of blockchain and in particular cryptoart. Since we typically hear about blockchain in the context of Bitcoin and oth…
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How to transform a true story into an urban movement?
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In this episode, I chat with Steve Dutton, Founder at Avenue 3 Miami an urban movement that aims to reduce the problem of homelessness using technology and a clever loyalty value exchange model. We talked about his dramatic journey of becoming a non-profit organization founder, his experience going through our visual storytelling framework, lessons…
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How to use portrait photography to maximize your first impression?
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In this episode, I chat with Kirk Francis, Portrait Photographer, and Artist. We talked about his journey of becoming an expert portrait photographer, his end-to-end process for maximizing first impression, tricks and tips, client examples and much more. About our guest It's not about cameras, pixels or film, lenses or photoshop, it's the joy of ca…
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How to use visual storytelling using in e-learning?
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In this episode, I chat with Yannis Angelis, Narrative Futurist, and co-founder at Beyond Storytelling Network. We talked about his journey as a business storyteller, and how he applied visual storytelling in his e-learning programs while working for a medical device company. About our guest He has been working for more than 25 years in organizatio…
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How to transform stories using emerging visual media?
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In this episode, I chat with Rafael Baldwin, Digital Media Storyteller at Miami's renowned New World Symphony. We talked about his journey, growing up in Mexico in a family with a long tradition of TV and film production, his work as a film producer and his thoughts about how to take advantage of emerging visual media to tell compelling stories. Ab…
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How to make your audience visualize your story?
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In this episode, I chat with Park Howell, Business Storytelling Strategist at Business of Story. We talked about his journey as an early pioneer of business storytelling, what tactics he uses to bring to life business stories both in his audience minds (aka theater of the mind) and externally through rich visual aids. Park also shares a few insight…
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How to use ethnographic research to tell a meaningful brand narrative?
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In this episode, I chat with Tory Gentes, an Immersive Ethnographer, and partner at The Palmerston Group. We talked about what is Ethnographic Research, why marketers should adopt ethnography as part of getting to know better their audience - a paramount ingredient for creating a powerful brand narrative, what are the typical business objectives ma…
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How to manage visual influencers to tell your story?
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In this episode, I chat with Susan Emerick, Sr. Manager, Global Marketing, Customer Experience & Advocacy at IBM. We talked about what is Influence Marketing, what are the main influencer categories, what are the typical business objectives marketers should consider, how influencers leverage visual social networks, the process, pitfalls to watch ou…
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How to Translate Your Brand Into a Physical Space?
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In this episode, I decided to explore one of the fast-growing areas of visual storytelling - offline Branded Environments Design. I am talking about those visual narratives you most likely have seen when you visited a major corporate office. Local artists create them through digital or physical expressions such as paintings and sculptures commissio…
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Knowing how to connect better with audiences is always one of the top challenges for marketers and business leaders. With this in mind, in this episode, I decided to invite a business leader outside the traditional marketing space to share her story. About our guest That’s why I am excited to have on our show Yasmine Kotb, the owner of Mina Mediter…
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Our clients typically ask us: how do I find and own my business story? And a follow-up question, what are the secret ingredients to make a good business story. With this in mind, I’d like to focus this episode of Visual Storytelling Today show on these fundamental questions I am sure any business leader can relate to. About our guest I have the gre…
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How to get started with Instagram Storytelling?
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With all the latest talk about Facebook changing their newsfeed’s algorithm and the inevitable comparisons to Instagram (aka maximal vs. minimal design approaches), I’d like to focus our upcoming Visual Storytelling Today show on Instagram and how visual storytellers like you can take advantage. About our guest Julie Cabezas is a co-founder of The …
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2018 visual storytelling trends to watch for
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In this episode, I chat with my good friend and digital futurist Geoffrey Colon at Microsoft. We reviewed the road visual storytelling has already made, crossing the lines from the entertainment world to marketing and what to expect in the near future. About our guest Geoffrey Colon is a compelling voice at the intersection of marketing, tech, and …
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Do you know how to harness the power of video at each stage of your buyer’s journey? With video expected to make up 80% of all Internet traffic by 2019 (source: Cisco), video has become a dominant tactic in marketer's’ toolbox for every stage in the buyer’s journey. When you think about it, video is the most accessible visual medium that lets your …
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How to Harness the Power of Social Listening for Curating an Effective Visual Storytelling Strategy?
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Do you know how to harness the power of social listening to craft more authentic visual stories from your audience oceans of conversations? With over 5 billion content pieces that are produced every day, the hunt for your dormant intelligence will be decided by skill and strategy. Imagine having a real-time "magic pitchfork" that finds the most val…
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