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Cash In On Camera

Sheryl Plouffe

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Are you a coach, consultant, or expert looking to scale your business? Join former TV broadcaster Sheryl Plouffe every week as she speaks with experts and offers her own insights on media, marketing, and monetization to help you scale your online business.
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Podcasting can seem confusing at times and it doesn't have to be. But new podcasters get caught up with the tech and strategies which sometimes hold them back from owning their genius. On Tools of the Podcast Trade, I explore the tools and strategies we use in podcasting. I also interview guests who share tips on entrepreneurship, podcasting, and other topics that help podcasters improve their crafts and avoid podfade.
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Darren Saul shares his journey from using podcasting as a marketing tool to becoming a multi-show host and coach. He emphasizes the power of podcasting for brand growth, content creation, and niche targeting, encouraging aspiring podcasters to start simple and prioritize consistency over perfection. Key Takeaways Podcasting success lies in finding …
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In this episode, Naveen Krishnan, an AI architect at Microsoft, shares his insights on how to revolutionize your podcast and business with AI. He explains practical ways AI can assist with content creation while debunking myths about AI tools. Key Takeaways: 00:00 00:02 Introduction 02:34 AI's impact on podcasting 06:58 Common myths about AI debunk…
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Key Takeaways 04:20 Content repurposing for podcasters: Repurposing podcast content into various formats to increase visibility, get more downloads, and build an audience. 07:22 Three-step content creation system: Aaron's three-step system for content management: 1) Researching target audience needs, 2) Recording content, and 3) Repurposing the con…
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Paul Gowder shares how he used email marketing to build a list of over 100k. He's used this strategy to build a large community without depending on social media platforms to grow his brand. Takeaways Building a Family-Centered, Location-Independent Business (00:00:13) Paul discusses how he built powwows.com while prioritizing family life and being…
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Takeaways Becoming an icon involves increasing influence, impact, and income. Many podcasters quit due to a lack of strategy and return on investment. A clear strategy is essential before starting a podcast. AI can enhance efficiency but should not replace the human touch. Monetization should focus on relationships, not just advertising. Building h…
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Takeaways Podcasting offers freedom and flexibility compared to traditional radio. Start with a pilot episode to test your interest and commitment. Define your goals and target audience, and be authentic in your podcasting. Invest in affordable equipment and seek help with editing and production if needed. Consider coaching and feedback to improve …
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In this insightful conversation, multimedia artist Michaell Magrutsche, explores the deep connection between creativity, self-expression, and podcasting. Michaell shares his journey as a neurodiverse artist who found refuge in creativity, explaining that art is more about the process than the final product. For podcasters, this means focusing on th…
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Aspiring podcaster tend to focus on microphones and platforms and other podcasting tools when they desire to have a successful show. Bu in this episode, I talk about what I believe are the three most important tools that podcasters need in their toolbox: mindset, mission statement, and mentorship Takeaways Mindset is a crucial tool for podcasters, …
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Takeaways Discover how you can use AI to create a podcast from start to finish AI can enhance podcasting by saving time and effort through tasks such as transcription, summarization, and script generation. AI can be used to voice podcasts, allowing for the creation of video podcasts. While AI can assist in podcast production, it cannot replace the …
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Takeaways Balancing motherhood, business, and personal goals requires prioritization and being mindful of emotions. Many podcasters quit because they don't see the value or lack the time and resources to sustain their podcasts. To succeed in podcasting, you must have a clear vision, take action, and surround yourself with the right people. Forgiven…
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Takeaways Balancing family life and work life as an entrepreneur requires conscious decision-making and finding effective solutions. Automating tasks and hiring a VA can help save time and reduce stress. A clear mission statement for your podcast helps you effectively serve your target audience. Editing your episodes improves the quality and profes…
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In this episode, I talk with Robert Indries about the importance of community, mentorship, and systems for podcasters. Robert is a serial entrepreneur and author of Unshackled: The 7 Levels of Business Excellence. He shares his background in business and his expertise in building multiple companies. He emphasizes the value of mentorship and the ben…
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Chapters 00:00 Introduction and Overview 02:14 It's Just A Microphone 03:37 The Importance of Consistency 05:29 Becoming an Expert through Podcasting 07:24 The Value of Interviewing Guests 08:50 The Supportive Podcasting Community 10:17 No Competition in Podcasting 12:14 Meeting Interesting People Through Podcasting 13:43 Dealing with Burnout 15:33…
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Does designing the life you want feel like a pipe dream to you? Today's guest, Dr. Bo Bennett shares how it's possible to design the life you want no matter what that looks like. His surprising journey as an entrepreneur will leave you wondering, "Could I do that?" I'm here to tell you and Dr. Bo agrees, Yes. You. Can! We examined how to define per…
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Is podcasting the answer to creating an impactful brand? This week's guest, the founder of Favorite Daughter Media, Sara Lohse believes so. But do you have to start your own podcast to build a brand? The answer may surprise you. Listen as we hold an insightful discussion into how entrepreneurs can build an impactful brand through podcasting. ======…
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In this episode, Karl Swanepoel, CEO of Revolancer, reveals the highs and lows of his evolution from a teenage freelancer to a visionary entrepreneur. Karl's candid insights promise to inspire and motivate the inner trailblazer in you, as he reflects on his exceptional path, diverging from the beaten track of 9-5 work to carve out a niche in the wo…
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Did you wash cars or delivered newspapers as a kid, while dreaming of becoming an entrepreneur? Roy Coughlan certainly did, and his journey from those humble beginnings to creating over 17 companies across five continents is a testament to the sheer force of entrepreneurial spirit. Listen closely as Roy and I explore the complexities of tax optimiz…
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How do you use AI & social media to market your podcast efficiently? Nico Lagan, a content strategist, shares tips and strategies to increase listeners and engagement through social media and AI. He also highlights the need for authenticity and understanding the audience on each platform. Nico also talked the power of touch points and the value of …
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Unlock the secrets of podcasting's profound influence on listeners as we chat with Barry Luijbregts, Creator of Podhome.fm. Barry transformed his love for the spoken word into a thriving podcast hosting platform. Explore the intimate bond that blossoms between podcasters and their audience, a connection that's woven into the fabric of our daily liv…
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Ever feel like you're spinning your wheels, trying to be more productive but not making real progress toward your goals? Then this episode is for you. Listen as Mister Productivity, Mark Struczewski talks about how to cut through the noise, revealing how simplifying your approach and focusing on the 'why' can lead to true productivity gains. Mark a…
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Do you find yourself making excuses for why you can't start a podcast? This week's guest, Maxwell Ivey, a visually impaired YouTube podcast host, is an author, life coach, and accessibility consultant. Max, also known as "The Blind Blogger," shares his experience on how embracing the rawness of life's challenges can captivate an audience and build …
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Unlock the secret to making your voice heard in the crowded podcasting landscape with our latest episode featuring Isabella Sanchez Castañeda. Isabella is the CEO and founder of Isa Media Inc., a digital marketing agency focused on the production and strategy of high-converting podcasts for businesses. As a seasoned podcast strategist, Isabella sha…
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Ready to transform your podcasting business by enhancing your personal image and style? Stay tuned because today's guest, image stylist, Patsy Sanders, unlocks the secrets of personal style, color palettes, and their significant role in podcasting. Patsy illuminates how to bring out an authentic image that can take your podcast to new heights. She …
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Do you often feel like there aren't enough hours in the day to get everything done? This can be especially significant if you're an independent podcaster going it alone. What if I told you that productivity and self-care don't have to be a chore? Meet my guest, Carina Lawson, certified high-performance coach and business efficiency consultant, who …
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Ever wondered why most independent podcasters fail to deliver as promised, often not even going beyond three episodes? Tune into this bonus episode as I delve into the alarming statistic that nearly 90% of independent podcasters are inactive, and attempt to help you understand the reasons behind this trend. Drawing from a decade of industry experie…
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Do you struggle with podcasting because it seems your brain doesn't work the way it 'should'? Meghan Bonde, a neurodiversity specialist, guides us into the captivating world of neurodivergence in this episode. Meghan is not only an educator and TEDx speaker she's also a dancer and mom, and uses her multifaceted experiences to champion individuals w…
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This episode features savvy digital marketing strategist and co-founder of both One Stone Creative and the Podcasting for Business Conference, Megan Dougherty. Megan has a background in online business development and course creation. My conversation with Megan range from her debunking the idea that every business needs a podcast to spotlighting th…
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Have you ever wondered why some podcasts hold your attention while others don't? On the latest Tools of the Podcast Trade, we welcome Ajay, an accomplished media consultant and podcast host hailing from New Delhi, India. Ajay who is also the host of KAJ Masterclass Live, doesn't just bring his infectious energy to us, but also invaluable insights o…
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If Facebook ads have been a mystery to you then this episode is for you. We've managed to nab Matt Shields for a chat - the chap who runs a wildly successful ad agency on these platforms. This episode will help you learn effective strategies for organic traffic, the importance of understanding your audience, and the power of targeted structure for …
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What if the only thing standing between you and your dream of hosting a successful podcast is a myth? Join us as we navigate the podcasting landscape with People’s Choice Podcast Award winner, Dave Jackson. Not only a renowned podcaster, but Dave’s multifaceted identity as an 'edutainment' provider, teacher, uncle, brother, and guitar player also o…
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Ever wonder how a child growing up in Nigeria can become a successful global entrepreneur? Discover how Babs Faseesin did it in this empowering interview. His fascinating journey will leave you captivated as he takes us from his childhood struggles to cracking the life code. Babs reveals how the trials and tribulations of his early years molded his…
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What happens when a seasoned online entrepreneur with 20 years of experience shares his golden insights on podcasting? We get an engaging, enlightening, and action-packed episode full of practical tips and strategies that can transform your podcasting journey. In this episode, Evans Putman, the creator of Podcast ATM Business Model, takes us on his…
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It's no surprise podcasting is such an exciting space. Even after almost 20 years, it is still a fairly new phenomenon. But for professionals in this space, we can't seem to get enough! Tune in as I sit down with podcast strategist, speaker, and seasoned broadcaster, Carl Richards. Drawing on his experience from a childhood stutterer to a successfu…
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Are you ready to catapult your brand to where it will get noticed? Listen to our latest podcast episode as I sit down with Andrew Murdock, founder of YT Era, and unpack the secrets to leveraging YouTube as a platform for your podcast and business. Andrew shares invaluable insights into how YouTube's AI model enhances discoverability, how businesses…
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Ever thought about podcasting and its immense potential for businesses? In this episode, Kelly Smith, founder of PodRep.Pro and the driving force behind Podcast Launchpad, reveals why podcasting is an essential tool for brand building and connecting with new customers. Trust me, you'll want to hear Kelly's inspiring journey of a 12-year span in the…
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Although this interview was originally recorded for SoloMoms! Talk podcast, there are enough actionable tips and wisdom in this episode to re-publish so listeners of Tools of the Podcast Trade can find useful as well. This is a very insightful conversation with entrepreneur Parker Harris. He shares his life-altering experience of consciously choosi…
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Discover the best LinkedIn strategies to grow your brand from this in-depth interview with LinkedIn Super Ninja, Lorraine Duncan. Lorraine explains why businesses need to have a commanding presence on social media and how to use it to connect with customers, both existing and prospective. She also shares her wisdom on transitioning from an employee…
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Ever wondered why as we gain more freedom, our happiness doesn't necessarily increase? Robert Indries, is a seasoned traveler and successful entrepreneur. Having built a portfolio of eight diverse businesses, Robert knows a thing or two about juggling responsibilities across different time zones. His primary business, Westrom, helps companies scale…
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Join us on a transformative journey with USMC veteran and ISSA master personal trainer, Kyle Perry, as we delve deep into his mission to empower men and veterans through sobriety and wellness. Listen as Kyle shares his personal journey of addiction, sobriety, and his astounding weight loss of 100 pounds. Discover the power of a supportive community…
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Are you ready to amplify your podcast game? If so, today's episode is serving up the juiciest, most informative tools on finding guests for your podcast. Ditch the well-intentioned, but unsustainable idea of relying solely on friends and family. Become a magnetic host that effortlessly draws in potential guests through social media platforms and Fa…
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Imagine landing your dream job at the ripe age of 29, only to discover it's more of a nightmare. Entrepreneur and author, Jonathan Green, joins us to take you on his roller-coaster journey of career highs and lows. His transformative experiences shed light on the fragile nature of benign an employee and the potential ripple effects that job loss ca…
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Onega Ulanova is an entrepreneur whose passion for creating a positive impact in the world is truly inspiring. Listen as we chat about her unique approach to purpose-driven entrepreneurship, the value of time management and the power of good old physical exercise to keep one's mind sharp. She also opens up about her journey from her homeland of Kaz…
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Are you ready to stand out online as a world-class expert? Join us in this upcoming episode of Cash In On Camera as we dive into the fascinating world of becoming irreplaceable and differentiating yourself in the marketplace. Our special guest, Nida Leardprasopsuk, is a top-tier business consultant and former Fortune 500 executive with more than tw…
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This episode features a discussion with Timmy B, the host of the Fight In Sight Podcast about podcasting. He talks about his experience and challenges with podcasting. Sometimes just having a tete-a-tete with someone else in the podcasting space gives me good insight into why I do what I do. This conversation with fellow Canadian, Timmy is a welcom…
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Estie Starr shares her expertise in crafting an effective multi-platform social media strategy that transforms mere likes into valuable leads for your business. She reveals how to create a cohesive and powerful strategy that maximizes your online presence and drives real results. From understanding your target audience to leveraging the strengths o…
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Starting a podcast can be an exciting, exhilarating, but scary endeavor. But if you're taking longer than you like to get your show off the ground, this episode is for you. Being a guest on other people's podcast is a great way to build your brand and future audience. #beaguest on other people's podcast and discover a solid platform from which to b…
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I like to talk to podcasters to get an insight into why they started their podcast and get a feel for what the journey of podcasting looks like for them. The journey can be especially messy for #momswhopodcast. In this interview with Michelle Abraham, the host of the Blissful Parenting Podcast, she talks about her journey as a mom, entrepreneur, an…
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Need to get things off your plate? In this episode of Cash In On Camera, we dive deep into delegation and its transformative power for entrepreneurs seeking balance and success. Our special guest, Lindsay LaShell, a renowned marketing activist and expert, shares her invaluable insights on the importance of delegation for entrepreneurs and provides …
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Want maximum mental clarity, productivity, and unprecedented business success? Declutter! With over two decades of experience, Kitti Andrews has empowered countless individuals to overcome overwhelm and break free from the constraints of clutter, both physically and mentally. Tune in and be ready to take the first step towards a more productive, cl…
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Get ready to elevate your business revenue with mindset and strategy! In this episode of Cash In On Camera, we sit down with the amazing Miriam Villegas, a successful mindset coach who has been trained by Bob Proctor, one of the greatest teachers of human potential and growth. Miriam shares her insights on how the right mindset and effective strate…
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