Welcome To The NEXT LEVEL Facebook Ads Podcast with Phil Graham. We help you MASTER Facebook ads and give you an EDGE over your competition. If you want to be PART OF A MOVEMENT that is taking digital marketers to new heights, this is for YOU. Let’s GO!
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EP 389: My Unique Fall 2024 Retargeting Formula
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Unlock the power of retargeting ads this fall and winter! In this episode, I’m sharing my 2024 retargeting formula, including strategies, ad objectives, audience targeting, and creative ideas. Learn how to leverage your warm audience with my strategic retargeting plan! Website: https://philgrahamdigital.com…
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EP 388: Facebook Ads FAQ: Fun Questions & Practical Tips
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Get ready for a fun and insightful Facebook Ads FAQ! In this episode, I’m answering your most burning ad questions—from lowering costs to handling ad fatigue—plus a personal question you didn’t see coming. Whether you're new to Facebook Ads or a seasoned pro, you’ll leave with practical tips and a smile! Website: https://philgrahamdigital.com…
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EP 387: Avoid These Costly Facebook Ad Mistakes This Holiday Season
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Today, I'm sharing 4 common Facebook Ad mistakes that many advertisers make during the holidays. Sometimes, these mistakes can be very costly in time or money! Website: https://philgrahamdigital.com
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EP 386: Crafting High-Impact Holiday Facebook Ad Campaigns
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Ready to elevate your Holiday Facebook Ad game? In this episode, we go over a powerful strategy to craft high-impact campaigns that can start nurturing your audience early for better potential payoffs in the peak November and December sales season. Learn how to optimize your budget, leverage video ads, and master staggered retargeting—which can som…
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EP 385: Master the 2024 Holiday Season: 6 Key Trends for Facebook Ads
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Get ready to crush Facebook and Instagram Ads this holiday season! In Part 1 of this 3-part series, I dive into the latest consumer and ad trends shaping the 2024 holiday landscape. Discover key insights that could potentially give you a huge edge this holiday season whether you are an e-commerce business, local business, service, digital, or a cre…
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EP 384: Top 5 Tips for Writing Scroll-Stopping Facebook Ad Headlines
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Headlines matter, and in this episode, I'm sharing my top 5 tips for scroll-stopping headlines for your Facebook and Instagram Ads. Great headlines can help your ad's effectiveness, differentiate you, and help get your ads noticed so you stand out from the crowd! Website: https://philgrahamdigital.com…
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EP 383: Leveraging Emotional Triggers In Facebook Ads
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In this episode, we focus on the power of emotional triggers in Facebook and Instagram ads and explore how emotions like fear of missing out, nostalgia, curiosity, happiness, and inspiration can sometimes significantly impact your ad performance. I also provide practical examples and five specific copywriting techniques to help you harness these em…
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EP 382: 5 Advanced Facebook Ad Targeting Strategies to Try Now
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Today, I'm sharing 5 advanced Facebook and Instagram ad targeting strategies that you should try right now. I'll be sharing some actionable steps and insights to help you navigate the complex world of audience targeting. Tune in to learn how to leverage both broad and segmented audiences with the goal of making your ads more relevant and effective.…
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EP 381: Mastering Facebook Ads: 5 Traits of Many Top Advertisers
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In today's episode, discover five essential traits and skills that can set many top advertisers apart. Learn the importance of understanding your audience, harnessing data, unleashing creativity, adapting effectively, and staying persistent. Tune in to elevate your advertising game! Website: https://philgrahamdigital.com…
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EP 380: Instagram Reels Ads: Expert Tips for More Impact
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In this episode we are diving into the world of Instagram Reels ads with expert tips and best practices on how to make the most of this popular ad placement, from creating ideal 9x16 vertical videos to using engaging hooks, music, and captions. Phil also shares practical advice on leveraging manual placements for Reels and Stories to test and optim…
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EP 379: 7 Facebook Ad Mistakes That Could Sabotage Your Success
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In this episode, I delve into seven very common mistakes many advertisers make with Facebook and Instagram ads. From improper targeting to neglecting data-driven decisions, we'll discuss how to navigate these challenges and optimize your ad strategies. Website: https://philgrahamdigital.com
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EP 378: Maximizing Facebook Leads: Strategies for Better Campaigns
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In this episode, we're diving deep into maximizing Facebook and Instagram leads with 11 actionable strategies for creating better campaigns. From optimizing your lead forms to leveraging best practices straight from Facebook, these tips could be a game-changer for your business. Whether you're in e-commerce, local business, selling courses, or any …
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Bonus Episode: Meta's Q2 Earnings: What Advertisers Need to Know
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In this special quarterly episode recorded on Wednesday, July 31, 2024, I dive into Meta's latest earnings report and what it means for advertisers. I'll break down the impressive numbers, including a remarkable rise in advertising revenue and a mind blowing daily active people/users number. Learn why Facebook and Instagram continue to be the top p…
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EP 377: Unlock the Power of Facebook Pixel: Top 3 Optimization Tips
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Today, I'm excited to dive deep into the power of the Facebook pixel. I will share why simply having your pixel installed isn't enough. It's crucial to optimize it for better results, especially with recent technology changes. Many advertisers miss out on potential by not fully utilizing their pixels, so I will be sharing my top three optimization …
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EP 376: 4 Crucial Facebook Ad Metrics You Should Track and Measure
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In this episode, I dive into four crucial Facebook and Instagram Ad metrics that marketers should be tracking to optimize their efforts which could help achieve better results. Website: https://philgrahamdigital.com
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EP 375: Why Your Facebook Ads Are Failing Despite Positive Metrics
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In this episode, I dive into why your Facebook ads might be failing even when the ad metrics look promising and I'll be sharing six key areas beyond the ads themselves that can impact your campaign's success. This episode is packed with insights on conversion optimization, offer strategies, and more to help you troubleshoot and improve your ad perf…
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EP 374: My Top 3 Facebook Ad Objectives You Should Focus on Right Now
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Today, I'm covering my top 3 Facebook and Instagram Ad Objectives that you should be focusing on as of July 2024. There is more than one objective that can be useful for many types of advertisers, make sure you are leveraging these different objectives. Website: https://philgrahamdigital.com
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EP 373: Facebook Ads on a Budget: 4 Steps To Getting More From Less
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Today, I'm talking about how to leverage and get more out of a small Facebook ad spend with four essential steps. Learn practical strategies to optimize your campaigns, reach your target audience, and potentially improve results without breaking the bank. Perfect for small businesses and budget-conscious marketers! Website: https://philgrahamdigita…
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EP 372: Transform Your Facebook Ads: Building Trust Can Boost Sales
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Today, we're going to talk about why building trust and credibility in your Facebook and Instagram Ads can make such a big difference in conversions, and how I recommend building trust and credibility in your Ads without having to raise your Ad budget. Website: https://philgrahamdigital.com
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EP 371: Mastering Dynamic Personalized Ads on Facebook: A Step-by-Step Guide to Smart Ad Strategies
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Today, I've got a powerful step-by-step guide for you on mastering dynamic, personalized ads on Facebook and Instagram. These types of ads can be so powerful and can be done with audiences large and small. Listen and up-level your ad game today! Website: https://philgrahamdigital.com
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EP 370: 8 Reasons Why Most Facebook Advertisers Fail
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In this episode, I'll share 8 common reasons why so many Facebook and Instagram advertisers fail. There's a ton of value in this one, make sure you avoid these mistakes! Website: https://philgrahamdigital.com
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EP 369: 3 Top Facebook Ads You Should Be Running Right Now
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Today, I'm sharing 3 of my favorite types of Facebook and Instagram ads that you should be running right now. These can be very impactful, powerful, and could also help you rise above the noise and stand out. Don't miss this one! Website: https://philgrahamdigital.com
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EP 368: My Top Picks For Facebook Ad Software & Tools
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There are so many different tools and software options for running a business and running ads and I don't want you to waste money on tools that don't work and/or tools you don't need. I've tried just about everything out there and today, I'm recommending my top picks for Facebook and Instagram ad tools and software! Website: https://philgrahamdigit…
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EP 367: Our Top 5 Killer Facebook Retargeting Ads Revealed
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Today, I'm pulling back the curtain on my top five favorite Facebook and Instagram Retargeting Ads and I'll be sharing some actionable insights you can test and use today. Tune in to transform your Retargeting approach! Website: https://philgrahamdigital.com
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EP 366: 11 Red Flags To Spot Facebook Ad & Marketing Scammers
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In this episode, I'm sharing 11 red flags that I've seen many Facebook Ad and marketing fake guru's use, whether it's Ad agencies, individual people running Ads for others, or even courses and education etc. I want to help you avoid scammers and fake guru's whether you are trying to learn how to run Ads or hiring someone to run them for you. Note: …
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EP 365: Maximize Impact, Minimize Cost: 3 Tips for Better Facebook Ads
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Today, I'm sharing 3 tips that could improve your Facebook and Instagram Ads and may also bring the cost down in some situations. You definitely want to test this stuff! Website: https://philgrahamdigital.com
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EP 364: Transform Your Facebook Ads With 2 Proven Funnels & Hooks
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Today, I'm sharing 2 of my favorite funnels and hooks that could dramatically transform your Facebook and Instagram Ads! These can be used for any kind of product or service, small budget, large budget, big brand, or even solo entrepreneur, very powerful stuff! Website: https://philgrahamdigital.com
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Special Meta Earnings Episode: More Users Great For Advertisers
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This is a special episode on Meta's earnings they announced yesterday on April 24th 2024. Yes, I love the earnings increase but as an advertiser and business, I'm most focused on whether Meta/Facebook/Instagram is growing users and not only is that still happening, I believe it's the best platform in the world to advertise on, by far. Listen and he…
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EP 363: 4 Costly Overlooked Facebook Ad Mistakes To Avoid
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Today, I'm sharing 4 costly Facebook and Instagram Ad mistakes that are VERY common, but many times overlooked and not talked about enough. You want to make sure you avoid these mistakes, don't miss out. Website: https://philgrahamdigital.com
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EP 362: ChatGPT Secrets: Master Facebook Ad Targeting Using AI
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Today, I'm sharing some tips on how to use Chat GPT and AI to help you with better Facebook Ad audience research and improved Ad copy. I'll share some of the key questions we ask Chat GPT to help us understand our audience better, and I'll also talk about mistakes that many advertisers make with Chat GPT and AI that costs them time and money. Websi…
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EP 361: 2024's Best Facebook Ad Objectives: Tier List
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Today, I rank all of the Facebook and Instagram Ad Objectives on a tier list and show my favorites, from worst to first! Choosing the right Ad objectives could mean the difference between failure and success, don't miss out! Website: https://philgrahamdigital.com
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EP 360: Key Traits Of Successful Facebook Advertisers
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I've worked with many people over the years and have identified some key traits and differences that separate many of the successful entrepreneurs and advertisers versus those who are not where they want to be, and today, I'm sharing the key traits that relate specifically to Facebook Ads. Website: https://philgrahamdigital.com…
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EP 359: Master Facebook Quiz Ads & Unlock Endless Possibilities
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In this episode, I teach you how to unlock the power of Facebook and Instagram quiz ads and I cover key strategies for running quizzes that can generate leads, filter out those who are not your ideal clients or customers, and build more trust with your audience. Website: https://philgrahamdigital.com…
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EP 358: 6 Expert Tips That Could Slash Your Facebook Ad Costs
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Today, I'm sharing 6 expert tips that could slash your Facebook and Instagram Ad costs and/or improve your results. This is based on many years of experience and data, and some of this is also what I've learned directly from Facebook as well, and it can be very powerful and helpful for advertisers! Website: https://philgrahamdigital.com…
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EP 357: Facebook Meme Ad Mastery: Strategies to Hook Your Audience
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Today's episode offers practical tips for using memes in Facebook and Instagram Ads to engage and captivate your target audience. This episode is a must-listen for anyone looking to harness the viral potential of memes to boost their brand with advertising. Website: https://philgrahamdigital.com
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EP 356: Software & Tools I'm using For Facebook Ad Success in 2024
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In this episode, I share the key tools and software I use and recommend for Facebook and Instagram Ad success here in 2024, as well as mistakes many people make with software and tools, including wasting too much money on them. I also talk about which kinds of tools to avoid that can be very costly and could give you bad results. Website: https://p…
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EP 355: Innovative 3 Step Facebook Ads Funnel for 2024
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Learn my game-changing 3 Step Facebook and Instagram Ads Funnel. Listen and dive into cutting-edge strategies that could supercharge your business. Website: https://philgrahamdigital.com
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EP 354: The Psychology of Irresistible Facebook Ads
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In this episode, I will unveil some core elements and psychology of Irresistible Facebook & Instagram Ads and provide you with valuable insights that you can leverage and test with your Ads. Website: https://philgrahamdigital.com
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EP 353: 7 Super Bowl Ad Strategies For Facebook Ads
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In this episode, I'm sharing 7 Super Bowl Ad strategies that you can use for your Facebook and Instagram Ads without a large budget. I condensed all of the great Super Bowl Ads into 7 different strategies that advertisers can use and am excited to share them with you today. Website: https://philgrahamdigital.com…
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EP 352: Cracking the Facebook Ads Code: Advantage Plus vs. Segmented Audiences
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Today, I answer the question many people have about whether Facebook Advantage Plus audiences are better than segmented audiences. I also share 5 of my favorite audiences to target right now! Website: https://philgrahamdigital.com
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In this episode, I cover Meta's quarterly earnings report that was released today and it had some GREAT news for advertisers! Website: https://philgrahamdigital.com
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EP 351: How I'd Spend $25 Per Day on Facebook Ads in 2024
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In this episode, I share how I would aim to get the most out of a lower budget ad spend and how I would specifically leverage and spend $25 per day on Facebook and Instagram Ads here in 2024. Website: https://philgrahamdigital.com
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EP 350: Top 3 Facebook Ad Trends & Tips for 2024
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Today, I'm sharing my top 3 Facebook and Instagram Ad trends and tips for 2024! Discover tips on using AI and Chat GPT, advanced audience targeting techniques, and more. Stay ahead in the world of digital marketing and listen now! Website: https://philgrahamdigital.com
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EP 349: Our 2024 Instagram Reels Ad Success Playbook
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In this episode, I share our new 2024 Instagram Reels Ad success playbook and game-plan. I'll be sharing strategy, tactics, and how we will be leveraging Instagram Reels Ads this year! Website: https://philgrahamdigital.com
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EP 348: How To Crush Facebook & Instagram Ads In 2024
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In this episode, I'm sharing some of my best tips for crushing Facebook and Instagram Ads here in 2024. There is so much opportunity but so many mistakes advertisers make that cost them time and money. Today, I'm sharing what I recommend and why. Website: https://philgrahamdigital.com
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EP 347: 5 Reasons You Should Go All In on Facebook Ads in 2024
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In this episode, I share 5 reasons why advertisers should go ALL IN on Facebook and Instagram Ads in 2024. Website: https://philgrahamdigital.com
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EP 346: Facebook Ads FAQ And #1 Ad Lesson Learned From 2023
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Today, I share the #1 Facebook Ad lesson I learned in 2023 and also do a fun FAQ where I answer listener questions about Facebook and Instagram ads, marketing, and business. It's the last episode of 2023 and I can't wait to connect with you in 2024 as well! Website: https://philgrahamdigital.com
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EP 345: 6 Key Secrets To Dominating Facebook & Instagram Video Ads
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Unlock the potential of your Facebook and Instagram video ads with this must-listen episode. I share 6 key secrets for great Facebook and Instagram Video Ads! Website: https://philgrahamdigital.com
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EP 344: 3 ChatGPT Secrets for Facebook Ad Success
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In today's episode, I delve into the transformative world of AI and share how we harness the power of ChatGPT for Facebook Ad success. I'll be sharing three potent strategies that leverage this cutting-edge technology and help equip you with innovative tools to elevate your Facebook Ad game. Tune in to unlock the potential of AI in your advertising…
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EP 343: 4 Things Learned From Millions of Facebook Ad Spend
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In this episode, I delve into four crucial lessons gleaned from managing millions of dollars of Facebook advertising spend. These insights could be pivotal to transforming your approach on how you run ads. Tune in to uncover these game-changing strategies and ensure you're not missing out on valuable knowledge that could elevate your advertising su…
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