The PR Maven® Podcast uses a combination of traditional networking techniques and the power of social media to help you build your personal and professional brand. The podcast features interviews with industry leaders, top executives, media personalities and online influencers about public relations and their personal brand. Each week, Nancy Marshall, The PR Maven®, connects with a special guest to talk about their career, and business or organization, as well as the latest news and events t ...
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Herizon Music: The Podcast features interviews with trailblazers and rising stars in the music industry. Whether on stage, behind the scenes, or on air, Herizon Music introduces you to the women who are defining the music industry and the issues that affect them. Each episode is entertaining, inspiring, and relatable. Join our band of dreamers, rule breakers, and rock stars today! Hosted by Thea Wood. Subscribe to our newsletter at HerizonMusic.com. www.herizonmusic.com
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Mandy Mayhem Mandy Mayhem is a writer, actress, and single mom who took her karaoke rap alter ego public. Over 318,000 people now follow her Rated R rap videos on TikTok and Instagram. She wrote and starred in the TruTV musical comedy sketch series Mutha that appeared on Rachel Dratch’s Late Night Snack. The sketch’s raps eventually became her new …
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Lissa Schneckenburger: Fostering Fiddle Music For The Soul
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Lissa Schneckenburger: Fostering Fiddle Music For The Soul Lissa Schneckenburger is a fiddler, singer, and activist all rolled into one package. As a foster parent, she filled a void by creating music that specifically helps families find compassion, empathy and unity. Her latest album “Falling Forward” features a female cast of players and produce…
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Can DJ Shotski Save Polka From Aging Out? I met DJ Shotski (Stacy Harbaugh) through her Substack home called Shotski’s Lodge. Her posts immediately attracted my attention because she does something that no one else I know does: She produces radio shows, videos, and articles featuring the glory of … polka! And not just any polka, Stacy specializes i…
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Alright! Nancy Marshall here, and buckle up because this is it, the grand finale! It's hard to believe, but this is the very last episode of the PR Maven Podcast. Six years! Six glorious years of spilling the tea, cracking open some good PR wisdom, and sharing a laugh or two along the way. You have always seen Nancy on the front but this all would …
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Babilonia: The Many Voices of Celia Chavez Celia Chavez gave up a singing career for the financial security that everyone said would make her happy. When she could no longer deny her passion or stay in an abusive marriage, her journey took her to New York and eventually to international stages as back up singer for Enrique Iglesias, P!NK, Burning S…
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How To Use Your Strengths To Develop Your Personal Brand, With Christine Tieri – Episode 141
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What are your strengths and how can you use them to grow your personal brand? In this episode, Chris Tieri explains how to leverage your strengths to develop your personal brand. As a Gallup Certified Strengths Coach, Chris talks about how she discovered her passion for coaching, how to use your strengths finder results and how to build your person…
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The Power of Human Connection in PR ft. Tangia Renee Al-awaji Estrada - Episode 281
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In this episode of The PR Maven® Podcast, host Nancy Marshall explores the power of storytelling in PR and branding with Tangia Renee Al-awaji Estrada. Tangia, a PR and brand strategist and co-founder of BIPOC Podcast Creators, shares her journey from political science and community organizing to founding her own PR agency. The conversation covers …
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How Being Yourself Is the Best Way To Build Your Brand With Lee Goldberg – Episode 79
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Your personal brand isn’t about being someone else, so why would you be anyone besides your authentic self when building your personal brand? In this PR Maven® Podcast episode, Lee Goldberg, an anchor for the Morning Report at NEWS CENTER Maine, shares how he has built his personal brand on social media. Instead of developing a different profession…
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Growing Your Brand Through Public Speaking and Social Media Featuring April Chavez - Episode 280
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In this episode, Nancy hosts performance coach April Chavez. They discuss April's journey from being a police officer and living with lupus to becoming a performance coach and public speaker. April emphasizes the importance of spiritual, intellectual, and physical wellness, and shares insights on how her experiences and challenges have shaped her a…
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How To Use Digital Media To Build Relationships for Print Publications With Lisa DeSisto, CEO and Publisher of the Maine Trust for Local News – Episode 47
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How are these Maine newspapers adapting to the digital age? CEO and Publisher of the Maine Trust for Local News, publishing Central Maine News, Portland Press Herald and Sun Journal publications, Lisa DeSisto explains in this episode. Lisa shares how she was initially hired at MaineToday Media in 2012 because of her digital expertise, helping balan…
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Tips To Become the Most Sought-After Podcast Guest with Michelle Glogovac - Episode 279
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This podcast episode is sponsored by Pitchcraft. In this episode of The PR Maven® Podcast, host Nancy Marshall sits down with Michelle Glogovac, THE Podcast Matchmaker™, award-winning publicist and founder of the MLG Collective. They discuss the importance of traditional and digital networking techniques for brand growth. Michelle shares her circui…
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How to Start Your Personal Brand, With Kit Huffman - Episode 190
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How do you build a personal brand? Find out in this episode as Kit Huffman explains how to start a personal brand, sharing her tips and the steps she uses with her clients. Kit explains what personal branding is, how to identify a goal for building a personal brand and talks about how networking will give your brand a boost, sharing tips on how to …
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What Personal Branding Means To A Champion Ski Racer, With Sam Morse - Episode 278
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In this episode of The PR Maven® Podcast, host Nancy Marshall, introduces her guest, Sam Morse, a professional ski racer with the U.S. Ski Team. Sam discusses his journey from learning to ski at a young age at Sugarloaf, to achieving impressive results on the international stage including a top 10 finish in the World Cup. The conversation delves in…
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Connie Reeves: Saved By The Light Taff Optical Pickups founder Connie Reeves could have missed her calling. Spending her young, formative years in war-torn Chile, Connie’s adulthood was plagued by depression and alcoholism. But one dark day, a small ray of light changed her life’s direction. With the spiritual green light from a 1960’s pioneer in s…
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Why It Is Wrong To Think the Press Release Is Dead, With Jody Fisher - Episode 208
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As a public relations veteran, Jody Fisher brings his vast knowledge to this episode of The PR Maven® Podcast. Jody shares some of his secrets to success, in particular, always trying to be helpful to the reporter rather than just trying to get a result for your client. He explains how he trains his clients for media interviews by making sure they …
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How This Magazine Is Growing In The Digital Age: Owner of Journey Magazines Carolyn Delaney - Ep 277
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In this episode of The PR Maven® Podcast, Nancy hosts Carolyn Delaney, founder and CEO of Journey Enterprises. Carolyn shares her transformative journey from leading IT departments to founding a media company dedicated to making recovery from addiction visible and reducing stigma through inspiring stories, resources, and community events. Journey E…
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How Marketing Can Help Overcome Challenges in Higher Education With Cheryl Broom - Episode 168
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After beginning her career as a journalist, Cheryl Broom got her start in public relations as a public information officer. Her career led her to higher education, which has been her focus ever since. In this episode, Cheryl describes the types of clients she works with, the challenges they face and what role marketing can play to overcome those ch…
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How To Build Your Own PR Business With Delaney Vetter – Episode 276
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In this episode of The PR Maven® Podcast, host Nancy Marshall welcomes guest Delaney Vetter, an independent PR strategist and copywriter specializing in the food and beverage and consumer packaged goods (CPG) sector. Delaney shares her journey from a food-obsessed kid to a PR expert, her experience interning at a marketing agency in Portland, Orego…
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Episode 147: How Innovation, Sustainability and Employee Wellness Build a Brand, With Rob Tod
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Innovative products are not always immediately accepted by customers. This was the case for Allagash Brewing Company owner Rob Tod who explains his journey to success in this episode. After shifting customer tastes, Allagash was hit with another challenge – COVID-19. With seventy percent of their business coming from bars and restaurants, Allagash …
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Episode 275: Public Relations Reimagined with Pitchcraft: A Deep Dive with Founders Kelsey and Derrick Ogletree
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In this episode of The PR Maven® Podcast, host Nancy Marshall welcome Kelsey and Derrick Ogletree, founders of Pitchcraft, a people-focused PR platform that aims to restore integrity and accountability in the media industry. Founded in 2021 and based in Florence, Alabama, Pitchcraft distinguishes itself by integrating a journalist's perspective int…
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Episode 274: 680,000 Followers on Facebook but Only Earning $800 a Month! Hear From Lisa Steele, Founder of Fresh Eggs Daily, on Evaluating and Adjusting Your Marketing Strategy
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In this podcast episode, host Nancy interviews Lisa Steele, the founder of Fresh Eggs Daily and a fifth-generation chicken keeper, about her journey from a career on Wall Street to becoming an authority on backyard chicken keeping and her recent pivot to the culinary world. Lisa shares insights into her childhood, her initial hesitance towards chic…
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Satori Shakoor: Detroit's Funkadelic Midwife of Stories
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Satori Shakoor: Detroit's Funkadelic Midwife of Stories Born Jeanette McGruder in 1954, Detroit native Satori Shakoor knew she wanted to be a star from a young age. Her wish was granted with an audition for George Clinton’s group, The Brides of Funkenstein, and later becoming backing singer for Parliament Funkadelic. Stardom takes on many forms, an…
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Episode 273: How DECD is Empowering Maine's Youth, With Kaylin (Kay) Kerina
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This PR Maven Podcast® episode features Nancy's conversation with Kaylin (Kay) Kerina, the Maine Career Exploration program manager in Portland, Maine. Kay shares her journey from a varied career background to youth workforce development, emphasizing the importance of helping young Mainers find meaningful employment opportunities. She discusses her…
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Episode 54: Achieving Success in Marketing and Your Career, With Michelle Hood
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In this episode, Michelle Hood, executive vice president and chief operating officer of the American Hospital Association and former CEO of Northern Light Health, talks about her career in academic, national faith-based and rural healthcare integrated systems. In addition to talking about her career, Michelle gives career advice on risk-taking, est…
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Episode 184: Lessons of Intention From a Tiny Kitchen, With Annie Mahle
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In this episode, Annie Mahle shares some of the lessons of intention she learned from working in a tiny kitchen on her windjammer and how those lessons can spread to your life overall. Annie defines what a tiny kitchen is and how working in a tiny kitchen inspired her to write a cookbook, “The Tiny Kitchen Cookbook: Strategies and Recipes for Creat…
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Episode 56: A Careers Worth of Tips Every PR Practitioner Should Know, With Chip Carey
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In this episode, Nancy’s mentor, Chip Carey, shares his top tips from his 40+ year career in marketing and public relations. Find out why it is important to treat your hometown paper well, how to build relationships with reporters and journalists, and the benefits of telling a visual story and making it easy for the media to share those visuals. Th…
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Episode 272: Crafting Words That Sell: The Art of Copywriting with Stephen Church
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In this episode of The PR Maven® Podcast, host Nancy Marshall speaks with Stephen Church from Copywriter Pro, covering a wide array of topics from Stephen's background in psycholinguistics and his journey from teaching English globally to entering the family retail business and eventually founding Copywriter Pro. They delve into the significance of…
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Episode 198: How To Combine PR and Personal Branding To Create Success for Your Business, With Amber Lambke
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How can you combine PR and personal branding techniques to make your business successful? In this episode, Amber Lambke, co-founder and CEO of Maine Grains, shares her business success story. Amber explains how the topic of grains was missing from conversations, how she helped start Maine Grains, and how she uses speaking engagements to start conve…
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Episode 164: How to Adapt to Changing Customer Preferences, With Dana Bullen
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From running the rental shop at Sugarloaf to becoming president of Sunday River, Dana Bullen joins Nancy to talk about his career in the ski business. While it may have been all about the snow when he started his career, Dana describes how people also take their experience into consideration, from the food to guest services. It all comes back to th…
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Episode 104: How To Grow an Already Established Brand With Karl Strand
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In this episode, Karl Strand shares the path his career has taken to become the general manager at Sugarloaf. Karl explains how his parents’ love of restaurants led him to a career in food and beverage operations, which also led him back to Sugarloaf, where he discovered his love of skiing in his younger years. After working his way up, Karl became…
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Episode 271: Does Public Relations Play a Role for Churches and Religious Ministries? With Liz Williams
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In this PR Maven® Podcast episode, host Nancy Marshall sits down with Liz Williams, the communications manager for the Episcopalian Diocese of Georgia to discuss her journey to this unique position. Liz elaborates on her journey from a marketing undergraduate to eventually working in the church's youth and children ministries. She also recounts her…
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Episode 61: How To Positively Impact Lives Everyday Starting With How You Treat Your People With Sean Riley
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In this episode, host Nancy Marshall speaks with Sean Riley, president and CEO of Maine Course Hospitality Group (MCHG), about his career and network. Sean explains how his career in hospitality started after having been a high school teacher and the journey his career took before joining MCHG. Sean emphasizes the importance of a strong company cul…
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Episode 146: Public Relations and Marketing in the Arts With Raffi DerSimonian
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In this episode, Raffi DerSimonian talks about his career doing public relations and marketing of the arts. As a Waterville, Maine, native, Raffi describes the renaissance going on in the city from arts to dining. Music has always been a passion of Raffi’s. He describes his musical career and helping found Waterville Rocks. In addition to doing PR …
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Episode 172: People Over Price With Tim Winkeler
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In this episode, Nancy talks with Tim Winkeler, president and CEO of VIP Tires & Service about PR, marketing and sponsorships. Tim describes his career and how VIP Tires & Service has grown since he started working there in 2010, with a focus on people rather than price. Nancy and Tim also discuss how they met after Nancy left a bad review about he…
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Episode 270: HOW & WHY? Optimizing Blog Posts for SEO & Reusing Old Blogs for Brand Growth With Koty Potts
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In this episode of the PR Maven podcast, host Nancy Marshall welcomes guest Koty Potts, the digital manager at ER Marketing, to discuss how to amplify brand reach using traditional and digital networking methods. Koty shares his journey from an SEO specialist to a digital manager, stressing the benefit of combining SEO expertise with web developmen…
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Episode 269: Using Public Relations to Improve Food Allergy Awareness, With Caili Elwell, Family Food Allergy Advocate and Public Relations Specialist/Independent Producer at Mother Eats Proper
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In this episode, Caili Elwell joins Nancy to share her career journey from hospitality to food allergy advocacy using public relations. After discovering her daughter had severe food allergies, Caili made a career shift, opening Mother Eats Proper to grow the conversation around food allergies. Caili shares her approach to PR and branding through t…
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Carla Patullo: From Scoring A Film to Scoring A GRAMMY Nomination
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Summary If you’re a movie buff, you’re going to love today’s guest. She’s a composer and multi-instrumentalist whose music has appeared in over 30 motion pictures and soundtracks like Porno, This Is Jessica, and Lotte That Silhouette Girl. Not to mention over 100 song placements in Emmy and BAFTA award-winning shows like Ellen DeGeneres, The Young …
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Episode 268: Building Brands and Using Your Brightest Minds, With Christian Espinosa, CEO of Blue Goat Cyber
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In this episode, Christian Espinosa shares his career path, starting in the Airforce and the lessons he brought with him to his work in cybersecurity. Chrisitan also talks about his books, mainly "The Smartest Person in the Room," giving an overview of what you will learn by reading his book. Christian describes his keynote speaking, from his inspi…
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Episode 267: 3 Valuable PR Lessons To Learn From Taylor Swift
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Billions of dollars in profit. Millions of fans captivated by her concerts. In 2023, Taylor Swift has been everywhere, and her omnipresence provides valuable lessons for the entire public relations industry. In PR, we dream of making our clients a hot commodity. We dream of sending consumers into a frenzy. We dream of going viral. Sometimes, dreams…
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Episode 266: Navigating the World of Media Production With Kathleen O'Heron
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In this episode, Nancy Marshall, The PR Maven®, speaks with Kathleen O'Heron, CEO and co- founder of Jynx Productions. Kathleen shares her professional journey, from her early fascination with film production and editing in high school and college, to co-founding Jynx Productions, a leading boutique media production company based in New England. Sh…
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Episode 265: How To Help Journalists and Create Quality Content, With Deirdre Stires, Former Portland Press Herald Outdoor Reporter
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Based on her 27 years as a journalist in Maine, Deirdre Stires (you might recognize her from her byline, Deirdre Fleming) shares what she was always looking for as a journalist and how PR people can be helpful. Deirdre talks about her recent transition to creating content for Bates College and why it is important to be a good writer when it comes t…
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GoGo Germaine: A Riot Grrrl’s Fury Painted Black
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GoGo Germaine: A Riot Grrrl’s Fury Painted Black Author and music journalist Erin Barnes, a.k.a. GoGo Germaine, shares the highs and lows of her girl gang days as a teen rebel. Her book Glory Guitars: Memoir of a ‘90s Teenage Punk Rock Grrrl chronicles Gogo’s questionable firsts at varying degrees of sobriety. There’s more than meets the eye to a w…
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Episode 264: Conversion Rate Optimization Explained, With Marty Greif, President of SiteTuners
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You may be using search engine optimization (SEO) to increase the traffic to your website, but are you using conversion rate optimization (CRO) to make use of that traffic? In this episode, Marty Greif defines CRO, explains what it can do for you and how you can start implementing it. Marty also talks about client success stories using CRO and a ga…
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Episode 263: Using Empathy in Crisis Communications, With Steve McCausland, Communications Specialist at Marshall Communications
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In this episode, Steve McCausland returns to The PR Maven® Podcast to share more of his crisis communications wisdom. Starting with his background and career, Steve shares some examples of how to handle communicating during crises based on his 30+ years working for Maine Public Safety. Steve and Nancy also give a look into their crisis communicatio…
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Episode 262: To Be a Successful Entrepreneur, You Need a Strong Network — Here’s Why
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I’ve run a public relations agency for more than three decades, so entrepreneurship runs in my blood. It’s honestly difficult to fathom life before, when I worked a traditional job and reported to a boss. Honestly, I was not cut out to be an employee. I was born to run my own business. These days, headlines like “How to be an entrepreneur” are a di…
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Episode 261: 2023 Golden Microphone Award Celebration With Bob Shultz
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In this episode, The PR Maven® Podcast celebrates five years and congratulates Bob Shultz, president and chief financial officer at Puritan Medical Products, for having the most popular episode of the year. Nancy and Bob talk about how Puritan adapted during the COVID pandemic and how they are diversifying now that demand for COVID swabs has decrea…
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Encore Episode 210: An American Success Story, With Bob Shultz, President and Chief Financial Officer at Puritan Medical Products
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As The PR Maven® Podcast awards the 2023 Golden Microphone, we are rereleasing the most popular guest episode of the past year. This year’s Golden Microphone Award winner is Bob Shultz, president and chief financial officer at Puritan Medical Products. Listen to this week’s encore episode as a refresher ahead of next week’s launch of a new episode …
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Todays’s guest is a singer-songwriter with an evolutionary heart. Her story shines light on the meandering path that many of us often travel before finally committing to pursuing our deepest passions. An accountant and social worker by training, she founded nonprofits and other businesses with her husband, Dan. While she couldn’t muster the courage…
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Episode 259: How To Attract and Retain Employees in Today’s Labor Market
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It isn’t easy being a boss these days. The economy is up and down, and the labor market is unpredictable. Depending on the industry, some employers are struggling to attract and retain employees, while others are thriving. In public relations, I have seen it all in recent months: Some agencies refusing to hire, others hiring in abundance, some losi…
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Episode 258: Important Lessons Learned as a Podcaster
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Did you know that there are millions of podcasts? Or that nearly 80% of U.S. adults listen to them? You don’t need me to state the obvious: Podcasting is big business. What’s less obvious is how to succeed as a podcaster. Which topics resonate most with your target audience? Who is your target audience? Which formats are the most popular? How often…
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