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As the world’s biggest brands race to convert their users into fans -- and fans into diehards -- a clear, crucial question stands out: What is the future of fandom? After all, over the past two years, digital accessibility to historically physical events has exploded across work, life, and everything in between. Whether it’s shopping, watching sports, or even taking a cooking class, consumers are no longer satisfied with passive experiences that don’t allow them to feel a sense of empowermen ...
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Firework Chief Business Officer Jason Holland on How to Light a Fire Under Next Gen Consumers
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Today on The Future of Fandom, we present the finale for our 2022 run of episodes. And hey, what good is a finale without a little Firework show? On this episode, we explore how Firework envisions the future of truly connected community-based live commerce in partnership with their Chief Business Officer, Jason Holland. Jason thinks like a modern c…
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USTA Chief Brand Officer Amy Choyne on How to Serve a World Class Next Gen Fan Experience
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Today on The Future of Fandom, we serve up an open conversation about tennis. On this episode we explore how the US Tennis Association, or USTA, is crafting brand love (get it?) for next-gen fans in partnership with their Chief Brand Officer Amy Choyne. Amy's been a lifelong tennis fan. She's attended the US Open ever since she was four. And in 201…
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US Soccer Chief Commercial Officer David Wright on Making a Pitch for Fans at the World Cup and Beyond
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Today on The Future of Fandom, we get out on the pitch ahead of the World Cup. On this episode we got to sit down with US Soccer to think through their approach to a domestic football fandom, basing the frenzy of international action coming up this winter. And we got to do it through David Wright, who is their Chief Commercial Officer. Did you know…
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PointsBet SVP Content Liam Roecklein on How to Improve Your Odds of Winning Fans on Social
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Today on The Future of Fandom, we get to read a few pages from a sportsbook via a content juggernaut. On this episode we look at PointsBet and the way it innovates within revenue-driven content to grow a responsible diehard following. Joining us on the show will be their Senior Vice President of Content, Liam Roecklein. This isn’t Liam’s first rode…
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Shopkick EVP Brittany Billings on How to Fuel Fandom from Couch to Cashier
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Today on The Future of Fandom, we dive deep into the behavioral mechanics of purchase. You’ll enjoy an ever-so-slightly nerdy illustration of the next-gen, couch to cashier journey with our guest Brittany Billings. Brittany is the EVP of Marketing & Strategic Markets at Shopkick, and brings some commerce insight to the show that most can’t even pro…
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StockX CMO Deena Bahri on the Next Gen Experience and How to Own It
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Today on The Future of Fandom, we deep dive into the next gen experience – and how to Own It. On this episode we take a look at StockX and how it stays ahead of the curve, and even ahead of its brand partners, in this realm of consumer connection via their Chief Marketing Officer, Deena Bahri. StockX is known for sneakers, streetwear, accessories, …
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talkshoplive CEO and Co-Founder Bryan Moore: Let's Get Shoppable!
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Today on The Future of Fandom, we’re live! Well, not really, but we talk a lot about being live. On this episode we learn about the ever-evolving world of live shopping and commerce, thanks to the perspective of talkshoplive and its CEO and co-founder, Bryan Moore. As you probably know, this world of live shopping was started on television years an…
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Rally Co-Founder Rob Petrozzo on How to Let Your Superfans Tell Your Story
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Today on The Future of Fandom, we explore how to let super fans tell your story for you. On this episode, we take a look at Rally and how it creates shareable experiences for its investors and die-hards, all with the help of Rob Petrozzo, their Co-Founder and Chief Product Officer. We've chatted with a few fintechs and investing brands on this show…
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Extend Founder & CEO Woody Levin on Protecting the Future of Your E-Commerce Experience
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Today on The Future of Fandom, we protect you, starting with your stuff. On this episode, we explore how Extend is building and borrowing fandoms in the name of protecting product, with their founder and CEO, Woody Levin. On the show, Woody refers to Extend as the AppleCare for everything, and our conversation drifts into what a best-in-class e-com…
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Fundbox Head of Brand & Content Marketing Cameron Maxwell on Fostering Fans from the Small Side of Small Business
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Today on the Future of Fandom, we explore an explosion of entrepreneurialism. On this episode, we chat with Fundbox about how to build and retain communities of small businesses and its similarities with consumer efforts via their Head of Brand and Content Marketing, Cameron Maxwell. Think about it for a moment. How many people that you know, have …
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Age of Learning Chief Innovation Officer Sunil Gunderia on How to Teach the Newest Class of Consumers
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Today on The Future of Fandom, we teach you a lesson. On this episode, we learn about the consumerization of education and its future at the primary level with Age of Learning and their Chief Innovation Officer, and Head of Mastery and Adaptive Product, Sunil Gunderia. It's no secret that one of the most disrupted arenas over the last few years has…
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Today on The Future of Fandom, we bank for humans. You're a human, right? Well, then you're going to love this. On this episode, we explore how Dave is creating an ecosystem for, and inspired by, those facing economic hardship, through the lens of their CMO, Michael Goodbody. Ever notice how most fintechs or financial apps you see gain popularity, …
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Ladder VP of Marketing Olivia Borsje on Ensuring Your Customers Are Set for Life
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Today on The Future of Fandom, get a life, or at least some insurance for it. On this episode we learn about some terms of digital engagement as a startup with Ladder and their VP of marketing, Olivia Borsje. Ladder lets you get a life insurance policy in as little as five minutes, which is obviously a great pull, but it got me thinking. If you can…
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Betterment CMO Kim Rosenblum on Crafting Brand Love via a Common Enemy
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Today on The Future of Fandom, we craft brand love, find a common enemy and talk a little bit about SpongeBob. Together we'll explore how Betterment is setting up the next generation with a long-term investing focus, and building a fandom regardless, with our guest, their Chief Marketing Officer, Kim Rosenblum. Most folks in their 20s and 30s will …
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Public.com GM of IR Innovation Katie Perry on Leveling Up Investor Relations
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Today on The Future of Fandom, we quit chasing memes and level up our understanding of the market. On this episode, we get a look at how Public.com is differentiating within one of the most commoditized financial services out there, stock trading, via their GM of IR innovation, Katie Perry. App-based stock trading has gone from virtually non-existe…
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Rakuten CMO Dana Marineau on How to Earn a Cart Full of Fans
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Today on The Future of Fandom, earn some cash! Or earn some back, anyway. On this episode, we go shopping with Rakuten to learn about might be on the horizon for online and in-store shoppers alike via their Chief Marketing Officer Dana Marineau. Obviously over the last two years, we've seen shopping change a lot, being forced out of stores similarl…
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Roofstock CMO Suresh Srinivasan on Building a Neighborhood of Investors
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Today on The Future of Fandom, we make ourselves at home -- or at least make a portfolio of them. In this episode, we rent some time with Roofstock and their Chief Marketing Officer, Suresh Srinivasan. In a world where job and city hopping alike is often met with better opportunity, so too has buying a home lost a fraction of its luster. Today, we …
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Yieldstreet CMO Wittney Rachlin on Investing in an Alternative Future
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Today on The Future of Fandom, we diversify our understanding of investing and provide some alternatives to watching stock tickers with Yieldstreet via their Chief Marketing Officer, Wittney Rachlin. Yieldstreet gives regular folks the ability to invest in assets like art in short-term notes. Between the explosion and stock trading app use and the …
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Ledn Co-Founder & CSO Mauricio di Bartolomeo on Building Decentralized Community
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Today on The Future of Fandom, we'll tiptoe into crypto and its passionate worldwide following with Ledn Co-Founder and Chief Strategy Officer, Mauricio Di Bartolomeo. Mauricio grew up in Venezuela where he learned about Bitcoin and truly understands its global applications. Heads up if you're in North America, where media-forward, Ethereum-based N…
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Elysian Park Venture Partner Pete Vlastelica on Investing in How Fans and Entertainers Connect
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Today on The Future of Fandom, get invested in the ways cheering for your favorite performer has evolved over time, from idol worship to surrogate coaching and quasi friendship, through the eyes of Pete Vlastelica from Elysian Park Ventures, the private investment arm of the LA Dodgers ownership group. Pete made a splash in sports journalism as the…
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QisstPay Co-Founder & CEO Jordan Olivas on Checking Out Tech-Savvy Shopping
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Today on the Future of Fandom, we one click check out how consumers around the world are shopping faster, and what that means for fans here in North America, with QisstPay via their co-founder and CEO, Jordan Olivas. Jordan launched QisstPay in Pakistan and expanded through South Asia before his entry into the U.S. market. As it happens, fans and c…
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Boston Red Sox CMO Adam Grossman on the Broadening and "Bespoke-ing" of the Baseball Fan Experience
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Today on the Future of Fandom, we step into the batters box with the Boston Red Sox and their Chief Marketing Officer, Adam Grossman. Adam explains how a broadening of content and advertising since has brought a more bespoke approach to the way in which fans both new and long-standing interact with their favorite franchise. Adam Grossman on LinkedI…
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Paceline Founder & CEO Joel Lieginger on the Fusion of Financial and Physical Health
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Today on the Future of Fandom: how'd you like to get paid for being fit? Today we predict the future with Joel Lieginger, Founder & CEO of Paceline. Paceline is pioneering unified wellness and giving its fans real compensation in exchange for their healthy habits. In a world where most consumers get rewarded based on expenditure, today we explore a…
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NASCAR Chief Digital Officer Tim Clark on Racing for the Next-Gen Fan
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Today on The Future of Fandom, ride along as one motorsports brand races ahead in the digital landscape. My name’s Adam Conner, I’m your host, and our specific focus on this episode is how NASCAR is building a next-generation fan experience. In particular, you’ll hear from Tim Clark who is their Chief Digital Officer. You might not know it, but NAS…
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As the world’s biggest brands race to convert their users into fans -- and fans into diehards -- a clear, crucial question stands out: What is the future of fandom? After all, over the past two years, digital accessibility to historically physical events has exploded across work, life, and everything in between. Whether it’s shopping, watching spor…
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