最高の Igaming Next ポッドキャスト (2024)

1
How To Gain Traction With Content Creators in Your Affiliate Program 34:13

5d ago34:13

34:13

In this episode of the Affiliate Marketing Podcast, host Lee-Ann Johnstone interviews Social Media Expert Joe Sbiti. Joe shares his journey from creating faceless content to building a community and monetizing his efforts through various platforms. Joe shares insights on the dynamics of brand collaborations, the importance of authenticity in conten…

1
State of the Nation Report: Growth Trends in Affiliate Marketing Uncovered 30:00

12d ago30:00

30:00

On this week’s episode of the Affiliate Marketing Podcast, Lee-Ann interviews Kevin Edwards from the APMA about the recent State of the Nation report on affiliate marketing. They discuss the growth of the affiliate marketing industry, the role of influencers, the importance of training and education, and future trends in the sector. The conversatio…

1
Affiliate Manager’s Dilemma: Tackling Lead Gen Growth Challenges 31:43

20d ago31:43

31:43

In this episode of the Affiliate Marketing Podcast, Lee-Ann is joined by Simon Delaney, CEO at Databowl. They discuss the complexities of lead generation campaigns and the challenges faced by affiliate program managers. Simon shares his extensive experience in the lead generation industry, detailing his career trajectory to founding Databowl. The c…

1
Cracking Affiliates & Tracking for Web3.0 33:46

26d ago33:46

33:46

In this conversation, Lee-Ann and Leandro Schlottchauer, CEO of Kuyen Labs/Fuul discuss the transformative potential of blockchain technology in affiliate marketing. Leandro shares his journey into the blockchain space, the development of Fuul, an affiliate marketing protocol that leverages blockchain for real-time payments and fraud prevention. Th…

1
Will the Affiliate Marketing GiG Economy Survive? 32:09

1M ago32:09

32:09

In this conversation, Lee-Ann and Gayla Huber, President of IntegriShield talk about the impact of the recent FTC guidance on increasing the ante on Consumer Protection , stamping out fake and paid consumer product reviews, and the use of AI in Affiliate Marketing content generation. They explore the challenges posed by these recent guidance releas…

1
5 Years From Now... Crypto Product Expert Insights 31:28

1M ago31:28

31:28

In this episode, Lee-Ann interviews Roman German, the Chief Product Officer of MBG Digital, about the intersection of crypto and gaming. They discuss the importance of building communities around crypto casinos, the role of tokens in these communities, and the benefits of transparency and immediate payments in the crypto space. Roman predicts that …

1
Brand and Community Marketing: Everything You Need to Know Before You Invest 28:59

2M ago28:59

28:59

In this episode, host Lee-Ann Johnstone interviews René Ackermann, the Head of Social and Community at MBG Digital, about the importance of community building in the crypto industry and how to create impactful video campaigns. They discuss the role of community in building trust and transparency, the value of brand ambassadors like Michael Bisping,…

1
Why Community + Branding = Affiliate Program Success 27:19

2M ago27:19

27:19

In this episode, Lee-Ann interviews Agni Raitar, the Head of Affiliates at Diversum Partners, about running and launching a successful crypto affiliate program in the iGaming industry. They discuss the importance of branding in building trust with affiliates, the differences between crypto and fiat affiliates, the role of community in the crypto sp…

1
iGaming Leadership & Innovation with Paris Smith of Defy the Odds 26:49

2M ago26:49

26:49

In this episode of the Knup Sports Show, Ryan Knuppel sits down with Paris Smith, a trailblazer in the iGaming industry and co-founder of Defy the Odds. With nearly 30 years of experience, Paris shares insights on leadership, innovation, and her exciting new venture, Defy the Odds, alongside two other powerhouse women in gaming. Tune in to hear Par…

1
Turning Fantasy Sports Upside Down With Jonathan Gruber of Loserball 25:30

2M ago25:30

25:30

In this episode of the Knup Sports Show, Ryan Knuppel sits down with Jonathan Gruber, founder of Loserball, to discuss his unique take on fantasy sports. Jonathan shares how Loserball flips the script by having players root for losing teams rather than winners, making for a fun and unconventional way to enjoy the game. They dive into the inspiratio…

1
NIL Representation With Agent Luke Davis of RockSource 26:48

2M ago26:48

26:48

In this episode of the Knup Sports Show, host Ryan Knuppel sits down with Luke Davis, founder of RockSource, to dive into his journey from being a collegiate athlete under Nick Saban to building a successful sports management company. Luke shares his insights on the evolving sports landscape, the impact of NIL, and how RockSource helps young athlet…

1
Athletic Facility Aesthetics Matter with John Libro of drive21 24:09

2M ago24:09

24:09

In this episode of the Knup Sports Show, Ryan Knuppel sits down with John Libro, Head of Sports and Entertainment at drive21, to discuss his fascinating career in the sports business world. John shares insights from his time working with major brands like Google, Amazon, and leading sports agencies, and dives into how drive21 is transforming stadiu…

1
SEO Market: Why iGaming Wasn’t Overly Impacted by Google’s EEAT 26:31

2M ago26:31

26:31

Welcome back to a brand new season of the Affiliate Marketing Podcast. Season 18 is sponsored by Diversum Partners and in this first episode, Lee-Ann is joined by Dagmar Janssen, Director of SEO and Onsite Content at MGB-Digital. They discuss: Hot topics in SEO Leaked Google documents The importance of site authority The impact of Exact Match Domai…

1
Season Highlights: Key Takeaways and What’s Coming Next 40:03

2M ago40:03

40:03

Welcome to the final episode of Season 17 of the Affiliate Marketing Podcast, brought to you by impact.com. Throughout this season, we’ve been graced with incredible guests, sharing valuable insights, strategies, and predictions for the future of affiliate marketing, especially as we head toward the peak sales season in 2024. In case you missed any…

1
From Math Teacher to Next-Gen Fantasy & Betting Insights with Sam Factor of WalterPicks 27:43

2M ago27:43

27:43

In this episode of the Knup Sports Show, Ryan Knuppel chats with Sam Factor, founder of WalterPicks, about his journey from a high school math teacher to leading a top-ranked sports app. They dive into how WalterPicks leverages AI and content creation to revolutionize fantasy sports and sports betting, offering unique insights and tools for users. …

1
Leveraging Customer Advocacy For Stronger Partnership Growth 28:44

3M ago28:44

28:44

In this episode of the Affiliate Marketing Podcast, Lee-Ann interviews Will Fraser, Head of impact.com/Advocate, about the importance of customer advocacy in the partnership economy. Will was the CEO and co-founder of SaaSquatch, a customer referral platform acquired by impact.com and he has helped companies around the globe build high-performing c…

1
The Next Generation of Fantasy Esports with Mike Vela of PlayerX 28:54

3M ago28:54

28:54

In episode 230 of the Knup Sports Show, Ryan Knuppel sits down with Mike Vela, the visionary behind PlayerX, to explore how his dream turned into a cutting-edge, next-generation fantasy sports platform. They dive deep into the rapid growth of esports, the innovative technology behind PlayerX, and how it’s set to revolutionize the fantasy sports ind…

1
Unlocking Potential: The Impact of Removing Cashflow Friction in Affiliate Marketing 36:02

3M ago36:02

36:02

In this episode, Lee-Ann interviews Chris Pettit, CEO and Co-Founder at Revving. The hot topics of improving cashflow and growing your affiliate business are discussed, as well as how Chris identified the problem of delayed payments in the digital economy, particularly in ad tech and affiliate marketing. Wait for some stats to make you sit up and t…

1
Mark Szandzik of Bettor Together 26:25

3M ago26:25

26:25

In this episode of the Knup Sports Show, host Ryan Knuppel interviews Mark Szandzik, co-founder of Bettor Together, a cooperative daily fantasy sports platform that allows players to team up and use strategy to boost their chances of winning. They discuss the challenges of launching the app, the unique features that differentiate it from other fant…

1
Julien Sevat of SamSports 23:04

3M ago23:04

23:04

In this episode of the Knup Sports Show, Ryan Knuppel interviews Julien Sevat, the founder of Sam Sports, who shares insights on creating a next-level fantasy sports platform designed for experienced players seeking a more immersive GM experience. Julien also discusses the challenges of entrepreneurship, the growth potential in emerging markets, an…

1
Harnessing New Partnerships: The Power of Program Segmentation 40:03

3M ago40:03

40:03

This week on the Affiliate Marketing Podcast, Lee-Ann interviews Marthe Berlin the Regional Vice President of Publisher Development at Impact.com. They discuss Marthe's journey in affiliate marketing and the importance of program segmentation. They also talk about the challenges of scaling affiliate programs and share tips for successful outreach a…

1
New Partnerships Emerge for Live Event Wagering Software Sparket -- With Evan Fisher 19:03

3M ago19:03

19:03

In this episode of the Knup Sports Show, Ryan Knuppel interviews Evan Fisher, co-founder of Sparket, discussing the platform's recent launch with Penn Entertainment and its unique approach to pool-based betting on alternative events like reality TV and smaller sports. They also explore the challenges of entrepreneurship and Sparket's plans for futu…

1
Streamlining Partner Outreach: Mastering Funnels and Flows 31:56

3M ago31:56

31:56

In this episode of the Affiliate Marketing Podcast, Lee-Ann interviews Max Ciccotosto, Chief Product Officer at Impact.com, about his career in affiliate marketing and the development of Mediarails. Max shares his journey from being a publisher to working on the brand side and eventually developing a product to address the challenges he faced. Max …

1
Affiliate Marketing Is Now Everywhere: Why Brands Are Bringing It In-House 37:15

3M ago37:15

37:15

On this week’s podcast, Amy Scanlon, the GM of Affiliate Practice at Right Side Up, shares insights on affiliate marketing, the role of affiliate specialists, the changing landscape of the industry, and the importance of talent and data-driven decision-making. Amy emphasises the need for a holistic approach to affiliate marketing, the value of part…

1
Pick Teams Not Players with Tara Kovatch of Fantasy Sports EVO 23:35

3M ago23:35

23:35

https://knupsports.com/Tara Kovatch of Fantasy Sports EVO joins the show for episode 226. She talks about their strategy to pick TEAMS not PLAYERs and shares some of her experiences with customer acquisition in the fantasy sports industry. You can watch/listen/read this entire episode at https://www.knupsports.com/show/226/ ------------------------…

1
Empowering Affiliate Marketing: Scaling Strategies for the Creator Economy 33:35

4M ago33:35

33:35

In this episode of the Affiliate Marketing Podcast, Vana Han, Head of Global Affiliate for TikTok Business, joins Lee-Ann. Vana discusses the affiliate program that TikTok for Business has and how it targets SMB advertisers. Vana shares strategies for scaling an affiliate program, including narrowing down the focus on key partners and growing exist…

1
Dennis Algreen of SBC Gaming on Knup Sports Show 26:48

4M ago26:48

26:48

You can watch/listen/read this entire episode at https://www.knupsports.com/show/225/ ----------------------------------- More Knup Sports links -- Knup Sports Show | https://www.knupsports.com/show -- Want to Join Our Show as a Guest | https://www.knupsports.com/show/join -- Website | https://www.knupsports.com/ -- Twitter | @KnupSports | https:…

1
Smart Data Strategies: How Affiliate Managers Can Win Back Their Sunday Nights 35:13

4M ago35:13

35:13

In this episode of the Affiliate Marketing Podcast, Emma Tett, VP of Agency Innovation at impact.com and co-founder of Affluent discusses the evolution of Affluent. Lee-Ann and Emma look at its impact on the affiliate marketing industry, and the insights it provides for improving affiliate programs. The conversation covers topics such as: data aggr…

1
The Intersection of Commerce and Content: Publishing Strategies 28:33

4M ago28:33

28:33

This week on the Affiliate Marketing Podcast Hanan Maayan, the VP of Marketplace Operations at impact.com discusses his journey into affiliate marketing and the impact of AI on the industry. He highlights the transformation of the industry over the years, from the early days of online dating websites to the rise of Google and social media. Hanan pr…

1
Staying Ahead: The Importance of Education for Affiliate Managers 31:36

4M ago31:36

31:36

Don’t miss this episode of the Affiliate Marketing Podcast, with Lee-Ann in conversation with Coady Joy, Head of Affiliate and Partnerships Education at impact.com Talking points include: The story behind the PXA Academy. The universal truth contained in this quote: "Everybody falls into this industry by accident, and then they end up loving it.” T…

1
Scaling Success: Holiday & Peak Planning Strategies for Affiliate Marketers 34:32

5M ago34:32

34:32

This week on the Affiliate Marketing Podcast, Lee-Ann is joined by Melissa Feemster, co-founder of Team Bespoke for a conversation about planning for holiday and peak periods in affiliate marketing. Talking points include: The importance of planning and anticipating consumer behavior Strategies for leveraging different marketing channels Diversifyi…

1
Shaping the Future: Culture, Leadership, and Career Development 44:54

5M ago44:54

44:54

Welcome to a brand new season of the Affiliate Marketing Podcast. We are delighted to announce that this season is sponsored by impact.com. Season 17 begins with an inspiring conversation between Lee-Ann and Robert Glazer. Robert is Founder and Board Chair of Acceleration Partners, and he discusses his experience in the affiliate marketing industry…

1
Truck & Tractor Pulling with Chase Richardson of Full Pull Entertainment 32:05

5M ago32:05

32:05

Chase Richardson of Full Pull Entertainment joins the show to talk about the explosion of a unique sport, truck & tractor pulling. You can watch/listen/read this entire episode at https://www.knupsports.com/show/224 ----------------------------------- More Knup Sports link -- Knup Sports Show | https://www.knupsports.com/show -- Want to Join Our Sh…

1
What Metrics Are Sportsbook Operators Missing Out On? The Bettormetrics Team Explains 34:18

5M ago34:18

34:18

Robert Urwin and Sabin Brooks of Bettormetrics join Ryan on episode 223 to talk about metrics sportsbook operators don't even know they are missing. You can watch/listen/read this entire episode at https://www.knupsports.com/show/223 ----------------------------------- More Knup Sports links -- Knup Sports Show | https://www.knupsports.com/show -- …

1
That’s a Wrap! Highlights and Insights from Season 16 43:17

5M ago43:17

43:17

And just like that… we’ve come to the end of another superb season of the Affiliate Marketing Podcast. During Season 16, we hit over 250,000 downloads! To all of you around the world who listen in, we thank you for your support and for lending us your ears. This season featured interviews with industry experts, discussions on affiliate marketing tr…

1
Crowdsourced NIL for Athletes with Tina Provost of Five Star Fans 27:34

5M ago27:34

27:34

Tina Provost of Five Star Fans joins the show for episode 222 to talk about crowdsourcing fan support to recruit & retain athletes to universities. ----------------------------------- More Knup Sports links -- Knup Sports Show | https://www.knupsports.com/show -- Want to Join Our Show as a Guest | https://www.knupsports.com/show/join -- Website | h…

1
Trevis Waters of PlayerProps.ai 39:28

5M ago39:28

39:28

Trevis Waters of PlayerProps.ai joins the show to talk about his new innovative product around Player Props. You can watch/listen/read this entire episode at https://www.knupsports.com/show/221/ ----------------------------------- More Knup Sports links -- Knup Sports Show | https://www.knupsports.com/show -- Want to Join Our Show as a Guest | http…

1
Discovering Dark Patterns on the Web and How To Stay Compliant Around Them! 31:39

5M ago31:39

31:39

In this week’s podcast episode, Gemma Boore, a Senior Associate at Harris Hagan, discusses dark patterns and their impact on consumer decisions. Dark patterns refer to the design and structure of websites that encourage users to make certain choices, often not in their best interests. The use of dark patterns can breach consumer protection, data pr…

1
ELEVATE Summit: Where Lead Generation and Affiliate Marketing Will Collide 23:03

6M ago23:03

23:03

This week, Lee-Ann is joined by Dean Seddon, the founder of maverrik.io. Dean and Lee-Ann share the story behind them deciding to join forces to build and deliver ELEVATE. Along with Lead Generation World, the ELEVATE Summit will take place on the 16th and 17th of September in London. The event is targeted towards small and medium advertisers who c…

1
Discovering AFFTER: Innovation and Exclusivity in Affiliate Marketing 31:27

6M ago31:27

31:27

Constantine Ivanchuk, SEO Affiliates Team Lead at AFFTER joins Lee-Ann to discuss the unique approach of AFFTER as an invite-only affiliate program in the iGaming space. This episode focuses on the issue of quality over quantity, and providing bespoke commissions and account management to a select group of premium affiliates. Constantine also highl…

1
Affiliate Marketing: Exploring the Dark Side of the Moon 44:23

6M ago44:23

44:23

In this episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone is joined by Josh Sebo, COO of OfferVault.com. They discuss Josh's background in the music industry and how he transitioned into affiliate marketing. The conversation also touches on the importance of branding and staying relevant in a competitive industry, the rise of pay-per-ca…

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AMPLIFY SUMMIT: Day 2 Panel Highlights 29:04

6M ago29:04

29:04

We return with a look back at Day 2 of this year’s AMPLIFY Summit, which was brought to you by Affiverse. In this week’s episode, Lee-Ann shares insights from expert panels on topics such as: Future-proofing affiliate programs in the iGaming sector, fraud and compliance in affiliate programs, and incrementality and tracking for sustainable growth. …

1
Free to Play Sports Pick'em with Brett DeBari of WinStreakz 22:31

6M ago22:31

22:31

In episode 220 we sit down with Brett DeBari of WinStreakz to discuss his innovative, fun and easy to play free to play sports pick'em game!Knup Sports による

1
AMPLIFY SUMMIT : Day 1 Panel Highlights 31:38

6M ago31:38

31:38

This week on the Affiliate Marketing Podcast, we have a very special episode. Lee-Ann brings you a sneak peek at what we experienced at this year’s AMPLIFY Summit, brought to you by Affiverse. This year’s content was streamed to more than 2,500 of you lovely listeners that joined the event! In case you missed it, we are spending the next two weeks …

1
What is a Social Betting Platform? Sim Harmon of Kutt Explains 33:05

7M ago33:05

33:05

Sim Harmon joins episode 219 to talk about his social betting playform, Kutt. Ryan & Sim dive into social betting as a concept, how Kutt is addressing this space, and what the future looks like for this type of betting platform. You can watch/listen/read this entire episode at https://www.knupsports.com/show/168/ More Knup Sports links -- Knup Spor…

1
Kristen and Jesse Papirio of Rise Nutrition 22:58

7M ago22:58

22:58

Kristen and Jesse Papirio of Rise Nutrition join the show to talk about what it's like to be a female entrepreneur, some of the problems teams may face when dealing with the nutrition of their athletes, and much more! You can watch/listen/read this entire episode at https://www.knupsports.com/show/218/ ----------------------------------- More Knup …

1
John Latella of On Demand Fantasy Sports 24:05

7M ago24:05

24:05

In this episode, we have a special guest, John Latella, who is the mind behind On Demand Fantasy Sports. John's journey is not just inspiring but also full of interesting twists. From owning a major food manufacturing business to diving into the technology of fantasy sports, John brings a wealth of experience and knowledge to our discussion. On Dem…

1
Part 2: How To Avoid Burnout This Year in Affiliate Management 26:18

7M ago26:18

26:18

We continue with the second half of our conversation featuring guests, Emily Leeb, CEO of Saroca and Claire Adamou, VP of Development at Saroca. They talk to Lee-Ann about affiliate manager burnout – how to recognise the signs, how to handle them and how to approach these things with your manager. We have received a tremendous amount of praise for …

1
Part 1: How To Avoid Burnout This Year in Affiliate Management 33:12

7M ago33:12

33:12

This week we have not one, but two guest experts – Emily Leeb, CEO of Saroca and Claire Adamou, VP of Development at Saroca. They join Lee-Ann to talk about affiliate manager burnout, from the perspective of two experienced professionals in the iGaming industry. This is a big topic and it gives an eye-opening account, so we have split the episode i…

1
Tracking Debate and Shifting Affiliate Paradigms 33:53

7M ago33:53

33:53

In this episode, Lee-Ann Johnstone interviews Richard Dennys, CEO of Game Lounge, about his experience in the affiliate marketing industry. They discuss the differences between iGaming and eCommerce marketing strategies, the challenges and opportunities in the iGaming industry, and the importance of collaboration between operators and affiliates. R…

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