In this podcast, Finn Thormeier, Founder of Project 33, shares current lessons and insights on all things Founder-Led Marketing, Demand Gen, SaaS Growth, Marketing, B2B Content, Linkedin, and more.
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Finn Thormeier's Podcast
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i'm just a random kid figuring out life and documenting my journey on the internet. this is the audio version of it.
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Millions of people suffer ever day due to limiting definitions of success. It's time to break down the box of the American Dream and show a generation what's possible for themselves in business and life On Bag Mentality, Will Preble, interviews top entrepreneurs, influencers, and thought leaders, providing mindsets, tools, and reference points that empower others to define what success means to them, or as we like to say, "find their bag." Topics discussed include entrepreneurship, mindset, ...
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How ZoomInfo CEO Henry Schuck ($1B+ ARR) Would Scale a New SaaS Startup in 2025
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How to scale a new SaaS startup in 2025? I talked to Henry Schuck, the CEO of ZoomInfo. ZoomInfo is known for its industry-leading B2B data and software solutions, promises to help you connect with and close your most valuable buyers—all in one operating system. In this episode, Henry and I cover the following topics: - AI’s Impact on the Software …
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How this SaaS CEO is growing by 3,750+ LinkedIn followers EVERY MONTH
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Gal Aga is growing by 3,750+ LinkedIn followers EVERY MONTH. He is the CEO of Aligned. Aligned is a customer collaboration platform for sales & customer success. In this episode, Gal and I cover the following topics - The Importance of LinkedIn for Demand Generation - The Strategy Behind Consistent Posting - The Role of Category Creation in Marketi…
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Bootstrapped to $26M ARR: Guillaume Moubeche's FLM Secrets
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Guillaume took Lempire—home to products like lemlist, lemwarm, taplio, tweet hunter, and local—from $0 to $26M ARR in just six years, all without external funding. He’s also the author of *The $150M Secret* and has been featured in over 200 media outlets. In this episode, Guillaume and I cover the following topics - Building trust in business throu…
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How this B2B Founder closes $350k ARR per Month with LinkedIn content
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Matt Watson is the Founder and CTO of one of the early SaaS companies in 2003 and bootstrapped it to $35M ARR and a $150M exit in 2011. Currently, Matt is the Founder and CEO of Full Scale, which helps other startups and tech companies scale up their development teams with top global talent In this episode, Matt and I cover the following topics: Fo…
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Josh Braun: B2B Sales, Marketing, LinkedIn, Copywriting and Stoicism
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Josh is the #1 top voice on LinkedIn for B2B Sales and the former Head of Sales at 37signals/Basecamp. He is absolutely CRUSHING founder-led marketing: 220,000+ followers on LinkedIn, posting daily, plus, I'm a HUGE Josh Braun fan. - Intertwining sales and marketing strategies. - Outbound vs inbound marketing strategies - Storytelling in sales - Cu…
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Megan Bowen is the CEO at Refine Labs. Refine Labs allows you to launch, optimize, and scale digital strategies to improve key metrics: pipeline, revenue, and reduced customer acquisition costs. - The Biggest Challenge from COO to CEO - The CEO LinkedIn Playbook - How to Convince Executives to Post on LinkedIn -The Impact of Founder-Led Marketing o…
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MJ Smith is the CMO at CoLab. CoLab makes it easy for anyone to review CAD and automates issue tracking, so that engineering teams can design better products faster. We talk about: - How to Get Your CEO to Post on LinkedIn - The Power of LinkedIn for B2B Marketing - Crafting a Compelling Strategic Narrative - Creating Ongoing Content from the Strat…
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Alina Vandenbergh: How Chili Piper’s CEO uses LinkedIn & Being a Woman in SaaS
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Alina Vandenbergh is the Co-CEO at Chili Piper. Chili Piper helps qualify, route, and schedule leads from anywhere — be it your webform, cold calls, campaigns, G2 page, and more. We talk about: - Running a Company with Your Spouse - The Role of AI in Content Creation and Authenticity - The Decision to Raise Money and the Benefits of Bootstrapping -…
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Early-stage SaaS GTM with GTMfund's GP Max Altschuler
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Max Altschuler is the Founder & General Partner at GTMfund. GTMfund is an exclusive network of revenue leaders investing in the next wave of SaaS. In this episode, we talk about: - Early-stage SaaS GTM - Max Altschuler's Playbook for an early-stage SaaS founder trying to figure out your GTM - Common Problems with GTM - and many more topics Podcast:…
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Sam Levan: The new Signal-Based Selling Playbook
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Sam Levan is the Co-founder and CEO at MadKudu. MadKudu is translating buyer signals into actions for sellers. In this episode we talk about: - The new Signal-Based Selling Playbook - How to Handle Old Opportunities - and many more topics Sam's Linkedin: https://www.linkedin.com/in/anselmelevan/ MadKudu: https://www.madkudu.com/ Podcast: https://op…
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How to Get your CEO Posting on Linkedin with Champify's Head of Growth
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Taylor Udell is the Head of Growth at Champify, former Twilio. Champify finds your next champions by tracking your customers as they change jobs. Activate the right people to help you create and close new revenue. In this episode we talk about: - How to Get your CEO Posting on LinkedIn - How to Stay Top of Mind with ICPs - How to Run LinkedIn Thoug…
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Chris Shutts: From selling to Oracle for $400M+ to Running his next SaaS Startup
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Chris Shutts is the Co-Founder and CEO of logik.io, an advanced configuration solution built to make every product simpler to sell in CPQ and Commerce, no matter how complex. In this episode, we are talking about: - How logik.io Was Started - How to Find Product Market Fit - and many more topics Chris's Linkedin: https://www.linkedin.com/in/christo…
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Sold His Last SaaS for $10-140M, Now Launching His Next SaaS Helping Enterprise Go PLG
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Gururaj Pandurangi is the CEO and Founder of ThriveStack. ThriveStack equips SaaS builders with tools that facilitate user signup, product trial, purchase, and operating Self-Serve on a large scale. In this episode we talk about: - Sales-Led vs. Product-Led Growth - How to Add a PLG to a Sales-Led Motion - Gururaj's learnings of founding his 3rd Sa…
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A primer on GTM Ops with CS2’s Crissy Saunders
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Crissy Saunders is the CEO at CS2. CS2 is a leading GTM Ops consultancy. In this episode we talk about: - How to Build a GTM Ops Team - How to Track a Buyer Funnel - and many more topics Crissy's Linkedin: https://www.linkedin.com/in/crveteresaunders/ CS2: https://www.cs2marketing.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH L…
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How This SaaS Founder Barely Avoided the Series B Trap
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Gil Allouche is the CEO of metadata.io. In this episode, we are talking about: - How Gil ended up in Dave Gerhardts book - How Gil barely avioded the series B trap - How to work with investors - The future of SDRs Gil's Linkedin: https://www.linkedin.com/in/gilallouche/ Metadata: https://metadata.io/ Podcast: https://open.spotify.com/show/03CXzsZp7…
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Todd Busler: How Champify’s CEO Nails LinkedIn Founder Content
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Todd Busler is the CEO at Champify. In this episode, we talk about: - How Todd is Crushing LinkedIn Founder Content - The Future of SDRs - and many more topics Todd's Linkedin: https://www.linkedin.com/in/todd-busler/ Champify: https://www.champify.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www.linkedin.com/…
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How this CEO runs a $40M ARR SaaS with 40% Operating Margins
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Spencer Kupferman is the CEO at PKWARE. In this episode, we talk about: - How to sell into the Enterprise - How Spencer runs a $40M ARR SaaS with 40% Operating Margins - and many more topics Spencer's Linkedin: https://www.linkedin.com/in/spencerkupferman/ PKWARE: https://www.pkware.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH…
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The Secret LinkedIn Consultant behind Top B2B CEO Brands
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Alec Paul is the Founder of SalesBrand, a LinkedIn B2B brand and content advisory. He is the secret LinkedIn consultant behind top B2B CEO brands. We talk about all things LinkedIn: - How to Ideate content - What makes a great post - How can run Founder-Led Marketing - LinkedIn Connection Request Strategy - and many more topics Alec's LinkedIn: htt…
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Lindsay Tjepkema is CEO & Co-Founder at Casted. Casted is an AI-powered podcast and video marketing platform for B2B marketers to grow audience engagement and generate a better quality pipeline. In this episode we talk about: - Building a $1M+ SaaS around B2B Podcasting - How to Start a Podcast from Scratch - and many more topics. Lindsay's Linkedi…
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Markus Stahlberg is the CEO and Co-Founder at N.Rich. In this episode, we talk about: - The state of ABM - 3 Types of ABM Approaches - ABM: Quality vs. Quantity - and many more topics Markus's LinkedIn: https://www.linkedin.com/in/mstahlberg/ N.Rich: https://n.rich/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH LinkedIn: https://www…
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2x $100M+ Exits, 1 Failure, Now on his 4th SaaS Startup
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BC Krishna is the Founder and CEO at Centime. In this episode we talk about: - his 2x $100M+ Exits, - his experience working on his 4th SaaS Startup - his darkest days as Founder and CEO - and many more topics BC's Linkedin: https://www.linkedin.com/in/krishnabc/ Centime: https://www.centime.com/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqI…
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How this Founder is building a Consumer SaaS (at $1m+ ARR)
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Nathaniel Robinson is Founder & CEO at Trustworthy. Trustworthy is helping families protect and organize their important information. In this episode, we are talking about: - How Nathaniel is building a Consumer SaaS (at $1m+ ARR) - What is a Family Operating System - and many more topics Nathaniel's Linkedin: https://www.linkedin.com/in/natrobinso…
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Tom Kieley is the CEO and Co-Founder of SourceDay. SourceDay keeps production lines going, orders flowing, and operational costs in check. We are talking about: - How he scaled SourceDay to $10M+ ARR, - Syncing Suppliers and Customers, - Dealing with Tough Times as CEO Tom's LinkedIn: https://www.linkedin.com/in/tomkieley/ SourceDay: https://source…
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How to align Marketing & Sales with Laura Erdem
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Laura Erdem is the Sales Manager at Dreamdata. We'll dive into how Dreamdata aligns Marketing and Sales and more: - Are MQLs the right metric for optimizing? - What does a good lead handoff look like? - How important is Speed to Lead? - Should the Sales & Marketing functions be owned by 1 person? Laura's Linkedin: https://www.linkedin.com/in/lerdem…
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Bootstrapper’s Guide to Scaling a $1M+ “Lifestyle” SasS Startup
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Melissa Kwan is the co-founder and CEO of eWebinar. We are diving into all things bootstrapping, including: - Lessons from Figuring Out Pricing for Your Solution - Her Non-Negotiables for Founding a Business - Lifestyle Businesses vs. VC-funded Businesses - and many more topics. Melissa's Linkedin: https://www.linkedin.com/in/melissakwan/ eWebinar:…
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How this CEO gets 2M Impressions on LinkedIn every Month
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Adam Robinson is the Founder/CEO of R!B2B and Retention.com. He is currently crushing LinkedIn. What people don't know: he pays $12,500 per MONTH for a LinkedIn consultant... - he grew from 10 to 70,000+ followers in a matter of weeks - his LinkedIn posts consistently get over 1,000+ likes - ALL while running a $22m+ ARR SaaS company and launching …
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Nathan Latka’s CMO Reveals Founder-Led Marketing Secrets
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Danielle Messler is Nathan Latka's CMO at Founderpath. In this episode, we are diving into: - Why Nathan Latka leverages Founder-Led Marketing - Nathan Latka’s Founder-Led Marketing Secrets - How to Run Engaging Live Events - and many more topics Danielle's Linkedin: https://www.linkedin.com/in/daniellemessler Founderpath: https://founderpath.com/ …
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Jeff Whitlock is the CEO of Grain, a conversation Intelligence and AI Sales assistant that automates note-taking, record-keeping, and insight-capture so you can spend your time where it matters most — coaching your team and closing deals. Grain: https://grain.com/ Jeff: https://www.linkedin.com/in/jeff-whitlock/ Podcast: https://open.spotify.com/sh…
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Greg Head: How to Build a Valuable Software Company without Big Founding
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Greg Head is an Advisor to 40 practical SaaS founders who are building valuable software companies without big funding and the host of the Practical Founders Podcast. We talk about: - Patterns he sees between the 40 practical SaaS founders he's advising - How today's practical founders compete with the millions of funding of their VC-funded peers -…
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How He scaled this SaaS beyond $10M ARR in 4 Years
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Cobi Blumenfeld-Gantz is the CEO and Co-founder at Chapter, a technology-driven Medicare advisor improving how seniors choose their health coverage. How do you reduce the time spent on founder-led sales? This is one of many topics I covered in my conversation with Cobi Blumenfeld Gantz. In this episode, we are talking about: - Why the Founder Shoul…
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Mike DeVries: How Enterprise SaaS Marketing and GTM Has Evolved
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Mike is a veteran of the Enterprise SaaS world: - entered the software business in 1990 - was part of the internet boom as CMO of Versata, taking it public in 2000 - ran Wakesoft, Clarus Systems, and Instill Corporation as CEO - "semi-retired" to join the boards of various software companies - currently serving as President for LiftLab I will dive …
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Steven Charlap: How to Build a B2B SaaS Company in the Healthcare Space
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How to Build a B2B SaaS in the Healthcare SpaceSteven's Linkedin: https://www.linkedin.com/in/steven-charlap-md-mba-8911906/SOAP Health: https://soap.health/Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): htt…
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Chris Walker: How to Run an Executive Thought-Leadership Program
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I chatted with Chris Walker about Founder-Led Marketing and how to run a successful CEO thought leadership program on LinkedIn in 2024. In this episode we will cover: How Content Consumption Has Changed Outbound Sdr vs Thought Leadership Program How to Start Testing Founder-Led Marketing Founder-Led Marketing as a Category How to Start Driving Busi…
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Max Greenwald: 4 Steps to Go From Founder-Led Sales to a Repeatable Sales Process
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Warmly, went from 0 to 100+ paying customers in 2023. More importantly, Maximus Greenwald (founder & CEO) went from founder-led sales to a repeatable sales process. Here's how he built a repeatable sales motion this year (taken from Max's post, linked below): Q1: Founder Led Sales - Customers: 0-10- GTM Strategy: Design partners & founder friends -…
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Peter Caputa: 7 Ways You Need to Tweak Your Marketing Strategy in 2024
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Peter Caputa must be one of the most active software CEOs on Linkedin - and it's not for nothing.After being VP of Sales at Hubspot, Peter joined Databox ($8M ARR b2b SaaS) in 2017 as CEO. And they are growing fast.Peter Caputa: https://www.linkedin.com/in/pc4media/Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wd…
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Kevin Bobowski: How B2B Marketing is Changing in the New Era of Efficiency
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Kevin Bobowski: https://www.linkedin.com/in/kevin-bobowski/Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp…
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Finn Thormeier: How to Start a CEO Thought Leadership Program in 2024
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Website: https://www.project33.io/LinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinfounderbranding #saasmarketing #b2bmarketing #b2bcontent #demandgeneration #awaren…
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Finn Thormeier: How to Grow Your B2B SaaS Business in 2024
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Behrad LinkedIn: https://www.linkedin.com/in/behradmirafshar/Behard Podcast: https://open.spotify.com/show/5GRT4OVeflkw4EkMG5rxjaWebsite: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay…
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Patrick Trümpi: Why Is the CSO at Unique Posting on LinkedIn?
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Patrick: https://www.linkedin.com/in/patrick-tr%C3%BCmpi/?originalSubdomain=ch Unique: https://www.unique.ch/homepage Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/Li…
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Kevin Indig: Is SEO the Right Lever for Your B2B SaaS Startup?
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Kevin Indig: https://www.linkedin.com/in/kevinindig/ Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#link…
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Udi Ledergor: How Gong Established & Designed Their Own Category
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Gong Website: https://www.gong.io/ Gong LinkedIn: https://www.linkedin.com/company/gong-io/ Udi LinkedIn: https://www.linkedin.com/in/udiledergor/ Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.l…
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Philipp Ströhemann: How to Bootstrap SaaS to $10M
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Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinf…
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Justin Rowe: How to Fuel Your LinkedIn Ads and Scale Efficiently
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Justin Rowe: LinkedIn: https://www.linkedin.com/in/justin-rowe-4043339b/ YouTube: https://www.youtube.com/channel/UCATGD6P27kWXDVuaAZeZBuQ Website: https://www.project33.io/ Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin…
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Jason Fried: How to Write, Bootstrapping vs VC, Profit vs Revenue, Basecamp, HEY & Once
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Jason Fried, Co-founder & CEO of 37signals (makers of Basecamp & HEY). - VC vs bootstrapping - Launching ONCE - is the SaaS model dying? - The texture of a good idea - Jason's writing process - How to build & scale profitable software companies (on your own terms) - Can you build a big company/have a big impact on a 40h work week?Website: https://w…
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Peter Caputa: How Databox Is Generating 6K Product Signups/Month Using LinkedIn
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Peter Caputa must be one of the most active software CEOs on Linkedin - and it's not for nothing.After being VP of Sales at Hubspot, Peter joined Databox ($8M ARR b2b SaaS) in 2017 as CEO. And they are growing fast.So I'm super excited that in this week's Founder-Led Marketing Episode, we'll dive into how Databox is leveraging Co-Marketing and Pete…
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We repurpose our Linkedin posts in 9 other channels: - Youtube (regular + Shorts)- Website for SEO- An email newsletter- Podcast on Spotify & Apple- Linkedin Ads- Meta/Facebook Ads- Instagram- TikTokWhy? To give them longevity and increase conversions across platforms.So I will break down our exact 9-step repurposing framework.Website: https://www.…
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Anurag Gupta: Lessons from AWS & How to get Past the $1M ARR Hurdle
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Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinf…
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How to Overcome Common Problems When Implementing Founder-Led Marketing
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Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinf…
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How to incorporate Founder-Led Marketing on Linkedin into your Marketing Strategy
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Website: https://www.project33.io/Podcast: https://open.spotify.com/show/03CXzsZp7wdqIRVDcqPTFH?si=439e607dc707473aLinkedIn (Finn): https://www.linkedin.com/in/finnthormeier/LinkedIn (Jay): https://www.linkedin.com/in/jay-flores/LinkedIn (Tobi): https://www.linkedin.com/in/tobias-moelenkamp/#linkedinads #linkedinagency #linkedinadsagency #linkedinf…
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Aleksandr Yampolskiy: Lessons From Scaling SecurityScorecard from $1M to $10M in ARR
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“What should the CEO focus on when scaling from $1M to $10M in ARR?” Here’s what Alex Yampolskyi (Co-Founder & CEO at Security Scorecard) had to say: “There’s no playbook for being a CEO. It’s about your unique strengths. For example, I suck at financial P&L modeling, but always ensure it’s validated by my team. Your priorities as a leader constant…
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