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Making It with Chris G.

Chris Goyzueta

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Chris G. has been in the Music Business since 2006 as a concert promoter, artist manager, and booking agent. “Making It” is not about being on top of the charts, winning mainstream awards, or having millions of social media followers. Though those things are nice, that’s a very small percentage of the industry. “Making It” is about having conversations with people that do what they love full time, instead of being stuck with a career they hate. Throughout his journey, Chris has met many insp ...
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It's hard for musicians and people in the music business to find accountants and tax experts that understand how our industry works. Steph Belcher is a tax and business expert that has worked in many different areas of the music industry for 20 years. She's worked with some really big names in the music industry, and during the 2008 market crash, s…
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Tara Divina is a heart-healing medicine musician who creates songs to bring our deepest prayers into reality. She draws on her experience as a Vice President at the Warner Music Group to offer business coaching for conscious musicians, visionary artists, and business owners so they can build an organic fan base using authentic self-expression, and …
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So much talk about NFT's, Crypto, and Web 3.0. Is it something that every music artist should be using though? Or at what point should artists start using NFT's? How can they add value to your community and brand? In this episode of the NIFTY Music Show, Greg Rollett, and I discuss these topics and take a deep dive on how NFT's can create community…
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How do shows get booked? Who decides what artist plays in what venue? Who the players in the game? This episode is about the entire booking process from receiving an artist's available date to announcing a show. A concert booking Masterclass! Join the Academy: https://www.patreon.com/makingitacademy Got questions? Leave a comment or send me a DM on…
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For the past few weeks, I've talked about the NFT Music marketplace ROYAL. Recently, I tried to buy my first NFT on ROYAL, and have some things to share about the buying experience on the platform. In this episode, I'll go over what went wrong with the experience, how to buy on ROYAL, and more. Welcome to the NIFTY Music Show on the Making It Netwo…
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Musicians have the blueprint to end poverty. This episode is inspired from a talk I did for my final lecture I did for an Entertainment Finance course. It was part of a four week financial freedom series where students learned about the different economic schools, income producing assets, how to analyze stocks, Web 3.0, and finished with the musici…
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In this episode, Greg Rollett and I discuss NAS releasing his first two singles on ROYAL. A platform he's an investor in, and recently released its first track by 3lau, now worth over $6 Million. The final Nipsy Hussle album is being released as an NFT on a new digital rights management platform called RAIRTECH. Only 1,000 copies will be available,…
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Marketing Guru Greg Rollett returns to the show to talk Web 3.0 and how it will change the traditional music business. Recently, we both tried to buy the Mike Shinoda Ziggurats NFT Mixtape. We discuss this project, how streaming will change, and the potential impact Web 3.0 will have on the music industry, marketing tips, and much more. Join the Ac…
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Welcome to the NIFTY Music Show on the Making It Network. These shows will focus on music and NFT's, and how the music industry is transformed through Web 3.0. In this first episode, we will discuss if concert tickets should be NFT's, Bored Apes Yacht Club metaverse band, 3lau's new NFT marketplace ROYAL, and the 30 Year Anniversary of Death Row Re…
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I don't share my journey often, but I get asked this question all the time. What was my journey as an independent promoter and how did I become a Talent Buyer for Live Nation. Shout out to Gavin for this question: https://www.instagram.com/gloomis__/. Join the Academy: https://www.patreon.com/makingitacademy Got questions? Leave a comment or send m…
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It's easy to create an NFT these days to sell your music, tickets to your shows, and pretty much any art or content you create. WAX is a platform with its own marketplace that makes it very easy for anybody to create and sell an NFT, and make a commission anytime that NFT is resold. In this episode, I share my thoughts on why I believe WAX Blockcha…
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Local artists often try to determine the fairest way to split the money made from local shows. Here are 5 different scenarios that local artists can use to split the ticket revenue made from presales, door sales, and online sales. Join the Academy: https://www.patreon.com/makingitacademy Got questions? Leave a comment or send me a DM on IG https://…
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Ronnie Gross Jr. became a Full-Time musician in July of 2021. Meaning, his sole income comes from playing music and doing what he loves. There are many different ways musicians can earn a living doing music full-time. The catalyst for Ronnie Gross Jr. was performing cover shows. In this episode, we discuss how to build a network to get better cover…
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At ASTROWORLD, as of November 9, 2021, 8 people were reported dead, 11 experienced cardiac arrest, and over 300 people were injured, due to crowd surge, the potential of people getting stapped with needles with unknown substances, and people storming the entrances. This is a tragedy that could have and should have been prevented. In this episode, w…
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The first stage of the customer journey is the awareness stage. In this episode, I share 3 tips on how to find more fans. Join the Academy: https://www.patreon.com/makingitacademy Got questions? Leave a comment or send me a DM on IG https://www.instagram.com/makingitwithchrisg/ Who Am I? I’ve booked, promoted, and produced over 2,500 shows with the…
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One of the biggest complaints that Michael Rapino (CEO of Live Nation) and other promoters, sports teams, or live event producers have are tickets being sold in the aftermarket. A great solution to that issue is NFT tickets. Let me explain in this video. Join the Academy: https://www.patreon.com/makingitacademy Got questions? Leave a comment or sen…
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In this episode, I was invited to be interviewed by a Music Business student, Jakobi Bonner, who saw me speak at Rollins College in Winter Park, FL. Jakobi interviewed me for his Master's thesis, where we speak about equity and diversity in the music business. What are the current issues that we need to address to be more inclusive as an industry, …
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How often have you gone out of your way to purchase a can of RC Cola? Not too often, eh? (unless you're one of those RC Cola fanboys)... Now, if I were to say, "think of a brand of soda", Pepsi and Coca-Cola are likely the first to pop into your mind? Why? Enter the world of marketing. Yes, what you say matters. But if you're out of sight, you're o…
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MunsterVision is a hip-hop artist based in Houston, TX, and a pioneer in the world of NFT's. He's completely abandoned the traditional music platforms, because of their favoritism to major label artists and not giving independents a real change due to PAYOLA. He has gone the route of blockchain technology and NFT's to release content and music. In …
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How do you become an artist manager in the music business? You can start today! It's all about getting reps and becoming a practitioner. Books mentioned in this episode: How to Make It in the New Music Business: https://amzn.to/3fRtxsx All You Need to Know About the Music Business: https://amzn.to/3umqUEw Podcasts Mentioned: Creative Juice - https:…
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Does the number of followers you have on any of the social media platforms, or how many streams you get, or how many views you get matter? Kind of. But there is a whole lot more that goes into it than just that. Those are vanity metrics. In this video, I discuss what really matters for musicians when building a business. To learn more about Phillip…
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It's impossible to network with and meet everyone. You have to have the right strategy. Learn how to network with the right artists and professionals behind the scenes. Get a FREE copy of the "Artist ID Spreadsheet" here. When you sign up, it'll lead you to a google doc. Create a copy or download the file: https://www.makingitwithchrisg.com/artisti…
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Phillip Stutts is the marketing mind behind winning over 1,400 elections from presidential races to congress, the senate, and many other elected positions. He developed a 5-step marketing system that can be applied to winning presidential elections to marketing fortune 200 companies to marketing independent musicians and small businesses. Stutts is…
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In this episode, I share some tips on what Live Nation looks for in a Talent Buyer and how I became a Talent Buyer at House of Blues New Orleans. Join the Academy:https://www.patreon.com/makingitacademy Got questions? Leave a comment or send me a DM on IG https://www.instagram.com/makingitwithchrisg/ Listen to the Podcast oniTunes: http://apple.co/…
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The Free Market Musician is edited and published by independent singer, songwriter, performer, and writer, Rebecca Day. Over the past decade, Rebecca has run her music business with a dogged passion and stubborn desire to, like The Fountainhead character, Howard Roark, see her work done her way. Over the years she has self-funded several independen…
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In this episode, I give a quick update on the show and take a quick dive into Twitch and NFT's for musicians. It's our goal to bring on guests in the world of Twitch and NFT's and sharing how those platforms/tools can help independent musicians. Join the Academy:https://www.patreon.com/makingitacademy Got questions? Leave a comment or send me a DM …
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In this episode, I share some tips on how to get started working concerts and festivals. We go over some different positions, how to get your foot in the door, and some skills that will help someone stand out. Blog Post Referenced: https://www.makingitwithchrisg.com/blog/careerinmusic Join the Academy: https://www.patreon.com/makingitacademy Got qu…
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This episode focuses on how to get started as a concert promoter by getting reps booking local shows. Join the Academy:https://www.patreon.com/makingitacademy Got questions? Leave a comment or send me a DM on IG https://www.instagram.com/makingitwithchrisg/ Who Am I? I’ve booked, promoted, and produced over 2,500 shows with the world's biggest prom…
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This is the foundation lesson of a 12-week series that started on 1/18/2021. Get Access to all 12 Lessons and more: https://www.patreon.com/makingitacademy. This foundation lesson shares the basics to what we will be exploring over the next 12 weeks. Creating your content strategy, customer journey's and building your funnel, branding, business mod…
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Katie Zaccardi is a musician, marketing expert, has her own podcast Out To Be, and offers many amazing coaching resources for DIY Musicians. Learn more about Katie at https://www.katiezaccardi.com/. Bree Noble is also a musician, entrepreneur, and coach helping DIY musicians launch their career. Learn more about Bree Noble at https://profitablemusi…
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Welcome to a new format in our series! This is our music, marketing, entrepreneurship, and finance news episode with my co-host, Sara Salomon. In this first episode, we discuss four different articles focused on the new TikTok Promote feature, should you be on TikTok, how to build your music marketing budgets, and building discord communities. Join…
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I've missed y'all! We've been putting out content on our YouTube channel pretty consistently, but we're back on audio! It's been a crazy time since March of 2020 full of ups and downs, but it's exciting to do the show again. The format will change somewhat, and we will be putting out the audio from some of the YouTube content and podcasts Chris G. …
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Jordan Kurland is a founding partner in Brilliant Corners Artist Management. With offices in San Francisco, New York, and Seattle Brilliant Corners represents a diverse array of artists including Death Cab for Cutie, The Postal Service, Toro Y Moi, Best Coast, Soccer Mommy, Real Estate, New Pornographers, and Pup. Kurland is also a partner in Noise…
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Cherele is an Independent Hip Hop artist based in Atlanta, GA. Originally from Ft. Myers, FL she has taken her career into her own hands by using her creativity not just in her music but also in her business. Cherele has been involved in booking and promoting her own shows in very creative ways to being booked for tours and playing festivals such a…
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Katie Zaccardi is a singer-songwriter and music business coach that’s focused on helping women in the music industry build sustainable careers and multiply their income without stress and self-doubt. The last time she was on the show was episode #095, where we focused on mental health in the music industry, and especially for creative. In this epis…
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Isabella Bedoya helps independent artists establish profitable music careers so they can get paid doing what they love. She is the founder of The Fame Hackers, a four-step approach for musicians that want to go from "starving musician" to "superstar." After working as an A&R for a major label, Isabella uses her industry experience coupled with cutt…
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Dr. Corinne Devin: US Navy Commander, Orthodontist, Motivational Speaker, World Traveler, and reigning International Ms. 2020. As a multi-passionate woman, she has learned to not only balance her passions but use them to make her a better officer. In this conversation, we discuss public speaking, and how becoming a better public speaker can help yo…
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Erin M. Jacobson is an internationally recognized attorney, experienced deal negotiator, and a seasoned advisor of intellectual property rights who protects musicians, songwriters, music publishers, and a wide variety of other music professionals. Ms. Jacobson’s clients include Grammy and Emmy Award winners, legacy artists and catalogues, heirs and…
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Jonathan Stone is the co-Founder of Rocket Songs where independent artists can legally license songs from some of the top songwriters in the world. Stone has been in the music publishing world since 1974 having worked with artists such as Quincy Jones, Michael Jackson, Bruno Mars, Glen Ballard, Robbie Neville, Mark Mueller, Brock Walsh, and many mo…
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Mike Mauer is the Head of Marketing for White Oak Music Hall in Houston, TX. With over a decade of music marketing experience and promoting some of the biggest festivals in the United States, Mike has a deep expertise and understanding of all things marketing and the music industry. In this conversation, we discuss many different marketing strategi…
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Benji Stein is the CEO and Founder of PlaylistSupply, a tech company focused on generating lists of every user-generated playlist available on Spotify. PlaylistSupply is a tool that independent musicians can use to find popular playlists for their genre along with contact information, social media contacts, and much more. In this conversation, we d…
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Wesley David is a Singer-Songwriter who in 2020 released his debut solo album “Never Late Than Better.” During the release campaign for his album he experimented with different marketing strategies to figure out and learn what works for his music. Before the COVID pandemic, Wesley was touring consistently and made a name in the Piano Bar world wher…
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Allison Ross is a violin player and classical musician based in Kansas where she performs with several orchestras and symphonies. Since the COVID-19 pandemic musicians have faced many challenges, and Allison broke the silence when the restrictions from one of her orchestras made it so challenging to be an orchestra performer that she decided that i…
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Phil Messier is the founder of the music synch licensing company, Bopper. In this conversation, we discuss Bopper and how artists can get involved. We also discuss how artists can get their music licensed for synch, music libraries, and much more. To learn more about Bopper visit https://boppermusic.com/ Keep in touch:chris.goyzueta@gmail.com www.m…
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Ivan Vargas is a Videographer and Animator whose journey has led him through the world of TV commercials, film, music, and sacrificing your dreams for family. He’s a man that always put his family first, and is even willing to put his dreams on hold. Ivan has had an amazing journey and tells some inspiring stories. His story is a total underdog sto…
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Benny Pough is a legend in the Record Label world, having worked at the Executive Level for Def Jam Records, Epic Records, Roc Nation, and many more. He has delivered radio hits for superstar artists such as Jay-Z, Rihanna, Kanye West, Travis Scott, Future, DJ Khaled, 21 Savage, and many more. In this conversation, we discuss Benny’s journey, lesso…
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Danielle Gray is a total hustler that’s still early in her career and already has a resume full of freelance opportunities working shows for venues, CID Entertainment, AEG Presents, and many others, as well as having worked for the Broadway show Hamilton, an internship at a Major Label, and having started a music business club at the University of …
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Kamal Moo is an Entertainment Attorney based in Los Angeles, CA, and author of the 2020 book “The Straightforward Guide to the Music Biz: An Entertainment Attorney Breaks Down the Industry.” Since 2010, Kamal has been working as an Entertainment Attorney, he also teaches law as an adjunct professor, has been on the road, managed artists, and is now…
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Alex Bowen is a senior Talent Buyer for Live Nation Entertainment in New Orleans, LA where he books the Fillmore NOLA. His journey began promoting shows independently and even owning a small venue. Eventually, Alex started booking the historic Varsity Theater in Baton Rouge, LA. Throughout his journey, he’s booked and promoted shows at many venues …
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Eva Alexiou-Reo is the owner of FATA Booking since 1996, which is a booking agency and artist management company based in Philadelphia, PA. She’s also a Music Business Professor at Northern Vermont University and also thought for 7 years at Drexel University. In this conversation, we discuss her journey in the music business, mentors, teaching musi…
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