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How I Tested That

David J Bland

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Testing your ideas against reality can be challenging. Not everything will go as planned. It’s about keeping an open mind, having a clear hypothesis and running multiple tests to see if you have enough directional evidence to keep going. This is the How I Tested That Podcast, where David J Bland connects with entrepreneurs and innovators who had the courage to test their ideas with real people, in the market, with sometimes surprising results. Join us as we explore the ups and downs of exper ...
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Do you want to be a better speaker? Do you want to know how to deliver a talk that connects with people on all levels? Do you want to be calm, confident, and credible every time you speak? Then tune in to Public Speaking with Peter George, the only public speaking show that has two helpful episodes per week -- one with a guest expert who shares with you tips, techniques, and ideas; and one QuickBites episode where Peter gives a specific tip in 5 minutes or less. Each of these is designed to ...
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Eddy Connors, co-founder of Goodie Bag, shares his journey of creating a digital marketplace that connects consumers to local retail shops to purchase unsold food at a discounted price. The idea for Goodie Bag came from Eddy's gap year in Indonesia, where he witnessed the impact of plastic pollution and the need for sustainable solutions. Goodie Ba…
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Victoria shares her journey from working at big consulting firms to joining a company as it was being completely overhauled and reborn to survive and thrive post-AI. Wonder helps entrepreneurs and small businesses with desk research by providing them with curated information and insights. They navigate the risks of the rapidly evolving AI landscape…
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Ali Jiwani shares his entrepreneurial journey, from starting a food delivery platform to building Slay School, a personalized learning platform. He discusses how he used data to predict success in his previous ventures and how he applied those insights to Slay School. Ali explains his approach to acquiring early customers through Reddit and Discord…
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Marc Wandler, the co-founder of Susgrainable, shares his journey of turning beer waste into sustainable flour and baked goods. He started the business as a student project and quickly learned from rapid feedback cycles. By sampling the product at farmers markets and cafes, he honed in on his target market and gained valuable customer feedback. He a…
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Maura Mitchell, a lawyer and MBA, shares her work at the Women's Business Development Center, helping micro businesses test their assumptions and scale. She guides entrepreneurs through a process of testing their early ideas using the Lean Startup Method and the business model canvas. Mitchell emphasizes the importance of market research and custom…
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In this conversation, Janna Bastow, founder of ProdPad, shares her insights on testing pricing and packaging strategies. She discusses the importance of understanding the different roles and decision-makers in B2B purchasing, as well as the challenges of navigating the procurement process. Janna also talks about the evolution of pricing at ProdPad …
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In this conversation, David J Bland interviews Andi Plantenberg about her experience with testing and experimentation, particularly in the context of NASA missions. They discuss the importance of testing early stage ideas, the challenges of navigating a culture of perfection and safety, and the need for fluidity and adaptability in the face of unce…
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Aaron Eden shares his background and experience with experimentation, particularly within Intuit's Design for Delight (D4D) and Innovation Catalyst programs. He discusses the importance of adapting the approach to fit the company's culture and the challenges of marketing and socializing the process internally. Aaron shares success stories, such as …
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Brandy and Craig discuss their collaboration and the challenges they faced in teaching entrepreneurship and de-risking startups. They highlight the importance of testing and iterating through customer interviews, surveys, and landing pages. They also emphasize the need to overcome biases and consider counterfactuals when evaluating risk. The succes…
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Kate shares her journey of building OneGuide, a platform that provides leverage to PE and VC firms. She initially started with a marketplace model, but realized that startups were not willing to pay for access to experts. She then pivoted to selling to PE and VC firms, offering them a centralized platform for resources and an extended network of ex…
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Aaron Slessinger, a product leader at HP, discusses the challenges of testing hardware and software together, specifically in the context of hot desking and hybrid work environments. He emphasizes the importance of understanding the needs and pain points of end users, as well as the shift towards prioritizing the end user experience in B2B products…
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Markus Muller, co-founder of Flinn, shares his journey of testing ideas and building a business in the healthcare industry. He emphasizes the importance of testing assumptions and using experiments to validate ideas. Markus discusses the use of LOIs (Letters of Intent) as a tool to gain commitment from potential customers. He also highlights the va…
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In this conversation, Janina Urbach from the Hansgrohe Group shares the story of how they developed a dog shower as a new product. The idea came from a customer interview and they validated the need through desk research and conversations with dog owners and groomers. They used pretotyping and 3D printing to test and iterate the product. They also …
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In this conversation, Dave Masters, Director of Product at Realtor.com, shares his insights on testing and experimentation in big companies. He discusses the need for testing and how to break out of the feature factory mindset. Dave shares a case study on how they tested a new product idea using customer interviews and concierge testing. He also ta…
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In this conversation, Chris Guest discusses the importance of understanding problem perception and the nuances of desirability testing. He shares insights from his experience with Topology Eyewear, where they tackled the problem of ill-fitting glasses. Chris explains the Problem Perception Spectrum and how it helped them position and communicate th…
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You may have noticed how erratic my episodes have been over the past couple of months. I apologize for that, but there is a good reason for it! In early July, I’m sitting on the sofa, feeling as if I’m getting the flu — sweaty, lethargic, just feeling a bit off. However, within a few minutes, my Apple Watch confirms that I’m experiencing A-Fib and …
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People often tell me they don’t like their own voices. Well, what about you? Do you like your voice? Do you, or more importantly, do others find it compelling? Does it enhance your presentations or distract from them? In this episode, John Henny provides techniques that help you strengthen your communication skills and gain more confidence in your …
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You hear and read them all the time, things like build a personal brand, identify your niche, and craft your signature talk. But how do you go about doing these? In this episode, Kelly Charles-Collins gives you the answers so you can position yourself as the go-to expert in your field. As a result, you have a greater opportunity to secure corporate…
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Understanding and honoring the powerful psychology of the speaker-audience relationship helps you improve your communication skills and professional and personal interactions. But how do you do this? Well, in this episode, Steve Multer gives you the keys to adding value, passion, and connection in any outbound marketing message. Remember … a number…
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Are you a professional speaker? Or, perhaps, you’re ready to move into the world of speaking at the professional level. If you’re in either situation, then you probably realize the value of promoting yourself as a professional. Yet, if you want to grow your speaking business, you need to know how to promote yourself effectively and consistently. Yo…
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If you’re having difficulty differentiating yourself from other speakers and meeting planners can’t distinguish you, then you definitely want to listen to this episode featuring Scott McKain. He discusses the importance of standing out and becoming distinctive in your field and shares valuable insights on accomplishing this. Scott has achieved the …
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Is PR part of your promotional mix? Or do you believe it’s a tool used only by larger companies with larger bank accounts? Then listen in as Brandi Sims shares with you how PR can be part of your mix and how it will benefit you no matter the size of your company. Takeaways - The Difference between Marketing, PR and Advertising - PR is not just for …
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When you speak, do you quickly engage and connect with the audience? Do the audience members remember you, and more importantly, do they remember your message and how it benefits them? In this episode, my guest, Chandler Walker, helps you ensure all of this happens every time you speak in public. Chandler has spoken on stages, both big and small, i…
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Are you an empowered public speaker, or do you shy away from the challenges that speaking presents even though you know they are necessary for growth? Then listen in as my guest, Victoria Rader, helps you focus on your message instead of yourself and explains how using "what if?" scenarios enables you to shift your attention to the possibility of s…
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Are you still trying to get over your nervousness or maybe even dealing with limited beliefs? Well, maybe it's time to try Emotional Freedom Techniques, commonly known as EFT or Tapping. Listen in as my guest Lauren Fonvielle explains how tapping can help you reduce your anxiety, overcome limiting beliefs, and help you accomplish what you're strivi…
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Have you ever thought about working with a speech pathologist? Well, neither have I ... at least not since I worked with one in elementary school. But maybe it’s time to consider the idea. Listen in, and hear speech pathologist Lenora Edwards explain how working with a speech language pathologist can help improve communication and presenting skills…
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As it is in just about any industry, speakers look for ways to set themselves apart from the pack. This results in more gigs and an easier and shorter selling process. What would it mean to you if you could accomplish both of these at the same time? What would it mean for your revenue? How about your confidence? Well, Arel Moodie is here to show sp…
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Do you network? Better yet … do you network with intention so you can accelerate your business growth? If you’re not intentionally networking, or even if you already are, listen in as Jocelyn Chong explains how you can be a more deliberate networker and achieve success sooner. Jocelyn is an internationally-recognized networking specialist, four-tim…
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Sure, knowing your product or service is essential, but do you know how to develop and deliver that information in ways that your audience will remember, repeat, and respond to? If not, you’re missing out, and so is your audience. In this episode, John Watkis offers several ideas on how you can accomplish this by making your speeches sound like mus…
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Do you want to be seen as a thought leader in your field? Would it help if you could continue to grow your network and social media following? Are you striving to get more speaking gigs? If you said yes to any of these, then building your personal brand may be the answer ... or at least a significant part of it. In this episode, Victoria Pelletier …
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Would you like to hear some of the things speakers do well? What about some of the things that might not have gone so well, including a mistake that cost a speaker $375,000? My guest, Bret Ridgway, shares a few war stories and other tips that can help you avoid some of the mistakes that could derail your success. Resources - BretRidgway.com - The C…
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Have you ever wanted to be a clown? Better yet, as a speaker, do you want to be able to use the essence of a clown so you can more deeply engage your audiences? My guest, Don Colliv er, shows you how you can better communicate through the power of authenticity, listening, and play, or what he calls the Secrets of Clown. Takeaways - How clowns relat…
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Do you want to wow your audiences? Would doing so help you stand apart from other speakers? Would it help you and your message be more effective and more memorable? In this episode, my guest, Ronny Leber, tells you how you can create what he calls Magic Moments so you can WOW your audiences. Takeaways - Discover the most important thing when speaki…
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Do you want to be a speaker? That’s great! Do you want to be a paid speaker? Well, that’s different. In this episode, my guest, Grant Baldwin, explains how you can use his SPEAK Framework to become a paid speaker and build a profitable speaking business. Takeaways - Hear how the SPEAK framework helps you build your speaking business - Why you shoul…
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When you’re developing presentations, how much thought do you give to being persuasive? Any? Well, you should because just about every time you deliver a presentation, you're attempting to persuade someone to buy what you’re selling, whether it’s a product or service or an idea, belief, proposition, or other concepts. So, if you want to be more per…
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Are you active on LinkedIn? If you are, are you leveraging your presence to get leads, or like many, have you merely included your basic job information, such as companies, titles, and employment dates? No matter how you’re utilizing the platform, listen in and discover how Daniel Alfon says you can increase your exposure, credibility, and your bus…
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Are keynotes dead? Not necessarily. Yet my guest, Katja Schleicher, explains how it's time to put to rest the keynote as we know it. She believes today’s audiences are looking for a different engagement and delivery style. So, listen in and hear how you might change your perspective on what a keynote is and how you can offer it to your audiences. T…
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This morning, when you were brushing your teeth or hair, did you look into the mirror and say to yourself, “Casey, I hope you are perfectly average today?” Probably not. I hope not! Yet, by definition, many of us will be perfectly average today. I’m not here to assert that you should 10X, 5X, or even 3X your efforts every day. However, I do suggest…
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When it comes to connecting with your audience, how important are the pitch and tone of your voice? Are they serving you well, or are they undermining your success? In this episode, you learn from voice coach Susan Murphy why your voice matters, how it may be holding you back from truly connecting with your audience, and how you can find your authe…
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Have you questioned your own qualifications when doing something? For instance, have you ever asked yourself, “Who am I to be standing on stage speaking about this topic?” Or, “Will the audience see that I’m not THE expert when it comes to this subject?” Or perhaps, “Should I be the one leading this group?” If so, you may be experiencing impostor s…
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Whether you’re an aspiring speaker or an established one, what currency do you hold that you can convert beyond speaking? Do you have other opportunities that help you solve your clients’ and listeners’ problems, and how does your brand help you do that? My guest, Mary Henderson, is here to help you answer these questions and see what other opportu…
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Do you want to deliver your messages with precision and clarity? Would you like to learn how to give yourself the gift of time as you communicate? If you said yes to either of these questions, then listen in as my guest, Alan Carroll, shows you how to be in the driver's seat of your communication. In this episode, he explains the transcendent dimen…
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You’ve booked a gig. That’s great! But booking a gig and writing and rehearsing your talk is only part of your preparation. There is a whole lot more to be done. As an experienced speaker, coach, and event organizer, my guest, Sharyl West Loeung, shares with you the relationship between the speaker and the event organizer. By asking good questions …
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Including stories in your presentations is one of the most powerful ways to convey a message and make it memorable. But what makes a great story? Well, as you might have guessed, there are particular elements that stories should feature, and my guest in this episode, Mike Ulmer, is here to discuss them with you. Takeaways - Where to find stories to…
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Do you have humor in your talks? If so, you may be engaging your audiences while helping them remember your points. If not, why not? Do you speak in business settings and don’t think humor is appropriate? Do you speak on tough subjects where humor supposedly has no place? In either case, listen in as my guest Allen Klein discusses how and why he us…
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When I speak with a prospect, we talk about their objectives. For example, do they want to work on creating messages, or are their needs more on the delivery side? Quite often — okay, the overwhelming majority of the time — I suggest that they work on both. More times than not, this comes as a surprise to them. Like so many others, they believe tha…
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When it comes to public speaking, do you believe that there’s only one way to do it? If you do, does this put added pressure on you? What would it feel like if you could find inspiration and develop skills from a multitude of sources — some not so conventional? You know, Pablo Picasso once said, “Learn the rules like a pro so you can break them lik…
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Today’s episode has a wide variety of concepts that are sure to further help you develop at least one of your speaking skills, but I’d be willing to bet you’ll find several that will benefit you. Today’s guest, Brenden Kumarasamy, helps you with juggling just a few balls instead of the many you might be trying to keep in the air. He also helps you …
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Do you deliver business presentations? If so, do include stories, and if you don’t include them, why not? Is it becomes you don’t think stories are appropriate for business? Is it because you can’t find relevant stories? Is it because you don’t believe you can tell stories effectively? Well, if you don’t tell stories for these or other reasons, my …
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After you've delivered a presentation, don’t you love when people come up to you and say, "Great job!”? It feels good, doesn’t it? Well, I used to love it, too. But then, one evening, I gave a talk that I knew was far from my best, and still, people said, "Great job!" That got me thinking. Why are people telling me a talk was great even when I know…
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