At Beyond the Bake Sale, we're all about how you can give, and raise, more time, talent and treasure for the causes you care about. We'll share some tried and true tips, tactics, and tools to help you take your fundraising and cause marketing "beyond the bake sale" without having to have to spend a ton of money to do it, or even having a ton of experience
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Are you ready to create aligned business growth? Understanding and embracing who we are as leaders is integral in achieving the next level in our business journey. Welcome to the Ready, Set, CEO™ Podcast where you will gain inspiration and actionable strategies for becoming the CEO of your business. Melissa Froehlich is the queen of helping women sustainably grow and scale their businesses to multi-six figures and beyond. Melissa is a business strategist, coach, military spouse, and mom who ...
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137: Collaborations: Do They Work and Should You Try Them?
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Collaborations are gaining in popularity lately and it’s easy to get caught in the trap of doing them just to do them. But what you need to keep in mind is whether or not collaborations make sense for you and your business as a marketing strategy. In today’s episode, I’m sharing what collaborations are, why they sometimes don’t work, and how to det…
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136: Honoring Your CEO Role: How to Invest in Yourself and Your Business with Sam Abbott
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As the leader of your business, it’s important to keep investing in yourself personally and professionally. Your business is going to evolve and you have to evolve with it. There are always seasons in life that will impact your priorities and it’s OK to be open to change. In today’s episode, I’m chatting with Sam Abbott, a registered dietitian nutr…
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135: Business Milestones Are Not One Size Fits All
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The topic of business success keeps coming up lately and I had to record this episode to address what I’m seeing and how to reframe it. So many business owners focus too much on the timeline of reaching certain business milestones and not enough on what’s already been accomplished. In today’s episode, I’m sharing how to redefine what business succe…
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134: Being Unapologetically Bold in Your Business with Lindsey Lopez Horwitz
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Not feeling aligned in your business can lead to feelings of frustration and imposter syndrome. Listening to what other people think you should do in your business is not going to fulfill you. You need to discover what lights you up. In today’s episode, I’m talking with Lindsey Lopez Horwitz, founder of Virtually Lindsey and a former client of mine…
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133: Sell Like a CEO: Building Confidence and Shifting Your Mindset Around Sales
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Selling is something we’ve all struggled with at some point or another. We’ve seen the icky practices online and want to avoid it at all costs. I get it. I’ve been there, too. There’s a lot of pressure when it comes to sales and it’s even worse when you don’t have the confidence you need to sell like a CEO. In today’s episode, I’m sharing how you c…
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132: Stepping Into Your CEO Role With Registered Dietitian, Marissa Miluk
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When you started your business, did you have trouble stepping into the CEO role? Perhaps your people-pleasing tendencies or insecurities had you asking other people for advice and permission instead of leading the way. These barriers are normal and can be overcome by shifting your mindset in your business. In today’s episode, I’m talking with Maris…
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131: What My Sourdough Bread Baking Journey Taught Me About Imposter Syndrome & Business
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This is a story about how I learned to bake sourdough bread from scratch, after being intimidated by it for quite some time. But it’s really a story about how imposter syndrome can seep into every part of your life, and how you can fight it. In today’s episode, I’m sharing what exactly imposter syndrome is, how it shows up in our lives (no matter w…
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130: Building a Successful Business and CEO Mentality with Amy Nielson
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When you come up with an idea for a business, and even when you’re well into owning and running a business, imposter syndrome can hit hard. It can be easy to think that you’re not capable or that you have to try something completely different. But if you take a beat and follow your intuition, you’ll see that you don’t have to ditch your business or…
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129: How to Create the Summer of Your Dreams as the CEO of your Business
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Summer is coming, and I know we all want to soak up the sunshine with family or friends or even have some extra time to ourselves. That’s a big part of why we became entrepreneurs, right? To prioritize time off to recharge. In today’s episode, I’m talking about why it is so important to prioritize the life that you want to live. I’m sharing three t…
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128: Arianna Vernier’s Journey from Burnt Out Teacher to Confident CEO
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Our goals in life change constantly depending on our circumstances. Maybe you recently started a family, or you want to spend more time practicing your hobby, or you long to travel. For today’s guest, she realized that teaching required valuable energy that meant she was too tired and overwhelmed to pour into her own child. That was the wake up cal…
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127: Reframing What Monthly Recurring Revenue Can Look Like for You
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When it comes to building a sustainable business, jumping from project to project and client to client just isn’t enough to get you there. Offering work that you enjoy on a recurring basis will allow you to free up time and energy. In today’s episode, I’m talking about types of monthly recurring revenue (MRR), how to think about MRR in an outside t…
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126: The Unexpected Benefits of Coaching Programs with Lisa McHargue
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Investing in yourself is never something you’ll regret. No matter the outcome, you’re going to learn something valuable about yourself and what you want (or don’t want) for your business. In this episode, I’m chatting with Lisa McHargue about her experience in my Consulting Framework Accelerator program. She’s sharing how she got into the online sp…
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125: Why You Need to Define Your Core Values to Build an Aligned Business with Natalie Gingrich
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Today, I’m talking with my guest and dear friend Natalie Gingrich of the Ops Authority all about core values. The hard truth is that you can’t make the best business decisions and attract the right clients without clear, defined core values. You have to define, refine, and incorporate your core values and let them create the foundation for your bus…
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124: Gaining the Confidence You Need to Grow to the Next Level in Your Business
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So many women I speak with want to move their business to the next level, but they just feel… stuck when it comes to getting to the next step. These aren’t women lacking in skill or expertise or even ambition. No, what they’re missing is the confidence they need to believe in their own strengths and strategic abilities. And so often, they’re lackin…
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123: Branding Is More Than Your Logo with Abbey McGrew
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You have poured your heart and soul into your business, making sure that it’s aligned with who you are and what you want to offer … and now you need a brand that fits. And not just a logo and color palette but also visual messaging that speaks to your target audience and also what your business represents. In today’s episode, I’m chatting with Abbe…
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122: How I Use Human Design, Enneagram, and The KOLBE A in My Role as CEO
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Embracing your CEO role on a deeper level is so important. If you have listened to this podcast before, you know how strongly I feel about personal leadership development. If you’re not already doing it, I want to encourage you to find what works for you to explore who you are at your core, what drives you, and how you best operate within your busi…
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121: Boundaries & Burnout: How to Find Balance in Your Business
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Leaving the 9-5 world to become an entrepreneur comes with a lot of flexibility. However, if you don’t set boundaries—and stick to them—you won’t be able to achieve the balance that you desire. It’s easy to trade freedom for burnout if you’re not careful. In today’s episode, I’m talking about why entrepreneurs get burnt out, the importance of stick…
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120: Learning to Trust Yourself in Your CEO Role
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If you don’t trust yourself, it’s going to be really difficult to step fully into the role of CEO. Unfortunately, it’s common for women in leadership to overlook this need to trust in themselves. They’re afraid to go all in. In today’s episode, I’m sharing why learning to trust yourself enables you to be the CEO that you desire to be, the importanc…
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119: Building a Confident and Healthy Money Mindset with Stephanie Jones
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When it comes to managing finances, women often get treated like their husbands should be the ones in charge of the money. Women want to be empowered to know their wealth and grow it according to their wants and needs. Today’s guest, Stephanie Jones, is a financial advisor at a Fortune 500 company who also has launched her own business educating fe…
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118: Embrace Your CEO Role with These Three Practical Tips
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Learning about yourself, digging into your Human Design or your Enneagram, figuring out what works for you and what doesn’t—that can be really fun. But if you’re not taking action on what you learn, you’re not going to get very far. When you’re not showing up as the leader of your business, you’re not in alignment with yourself or your clients. In …
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117: Ready, Set, CEO™: How I’m Rebranding the Podcast and Helping You Become a Confident CEO
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A lot of my listeners and clients are looking to become the CEO of their business with confidence. They’re defining what success means to them. They’re building out a business and all the strategies and backend work that comes with it, and yet they also understand the importance of mindset and alignment. These are the conversations that I want to h…
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116: Think Like a CEO: Three Ways to Set Goals and Aspirations
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When it comes to setting goals in your business, are you operating from a place of alignment with your core values? Do you know what your core values are? Do you think of yourself as a leader? It is my true passion and mission in this life to help women to step into their power and to become amazing leaders. In today’s episode, I’m going to share t…
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115: Four Ways to Step into Your CEO Role in 2023
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You are your business. But do you know who you are and what you want—at your core? Without any distractions or comparisons getting in your way? In today’s episode, I’m sharing four things to commit to in 2023 that will help you embrace your best CEO self. And it all starts with getting to know who you are at your core and prioritizing your internal…
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114: Three Business Development Practices I’m Prioritizing in 2023
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I’ve been in the online business world since 2016, and I’ve learned a lot along the way—about myself, about what I want for my business, and about who I want my clients to be. This year, I’m focusing on three specific business development practices, and I ‘m explaining why this is my 2023 focus. In today’s episode, I’m talking about fine tuning my …
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113: My Word of the Year and Defining Success in 2023
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It’s a new year, and I’m excited about the prospects and growth to come. At the end of each year, I choose a word of the year for the new year to come. I’m sharing my 2023 word of the year with you all in this episode. With my word of the year, I’m focusing not on anything new, but on supporting what I already have going in my business and making s…
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112: Building Trust and Confidence in Yourself with Nicole Kalil
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How we define success is often influenced by those around us, society, the industry that we work in—outsiders whose opinions aren’t really relevant to our sense of self. The most important factor in your success and how you operate as a leader is you. Today’s guest is Nicole Kalil, a coach, podcast host, author, and speaker, who I met at a retreat …
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111: Going Inward to Figure Out Who You Are as the CEO of Your Business
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During this season, everyone is reflecting on their year—how it went, what they want more of, goals for next year. As an entrepreneur, the journey is full of ups and downs, and you may be wondering if you’re “cut out” for the role you’ve taken on as CEO of your business. In today’s episode, I’m sharing why it’s important to do your inner work in or…
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110: Word of the Year and Annual Planning Roadmap
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No matter where you are in your business, if you want to grow strategically, you’ve got to have some kind of planning in place for the future. There are really traditional ways you can do this, but that’s not the only approach, or even the best for everyone. Over the years, I’ve refined my annual planning approach and figured out what works well fo…
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109: Implementing Feminine Energy in Your Business and Life with Gina DeVee
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In business, we are so used to a go-go-go mentality. Climb the ladder. Work long, hard hours to get ahead. Burn yourself out. And all for what? At the end of the day, is a lot of money accompanied by misery and exhaustion what we want out of life? In today’s episode, I’m chatting with transformational coach Gina DeVee about bringing feminine energy…
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108: The Importance of Getting in the Room with Other Leaders
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I regularly meet with a group of women who are leaders in my industry. We share ideas, hash out frustrations, and lift each other up. It’s one of the most positive experiences in my professional life. Many people might see us as “competitors,” and it’s certainly easy to view your peers as competition. The truth is that we have different business mo…
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If you’ve never invested in a program or mentorship, you might question if anyone would want to invest in a similar offering from your own business. Or maybe you don’t think you know enough or that you’ve refined your offer enough or made your sales page appealing for a large audience. While there’s nothing wrong with slick offers or gorgeous landi…
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106: How Adaptability Can Sustain Your Business in Tough Times
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When the going gets tough, you might find yourself wanting to throw in the towel. You lose a client, you worry about raising your prices when there’s inflation, you just don’t know if you can keep going. In today’s episode, I’m sharing what to do when things feel hard or constrictive in your business. The answer is not to quit; it’s to be adaptable…
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105: What to Do When Things Aren’t Working in Your Business
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If it feels like something isn’t working in your business, it’s important to get really honest with yourself. Don’t ignore those little nudges telling you something is wrong; take some time to get to the root of the problem. In today’s episode, I’m sharing some questions to ask yourself when things feel off, how getting to know yourself as a leader…
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104: How to Reframe Your Thoughts About Sales
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Sales is something every entrepreneur has to engage in—and often something that feels terrifying or intimidating. No one wants to come across as sleazy or pushy or overbearing, and often, that’s how people think of sales. That is not how selling has to be. In today’s episode, I’m sharing a recent experience I had that I think is a helpful reframe f…
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Burnout is a real thing. And it can manifest in a huge number of different ways. If you’re not taking the time to rest and recharge, you’re going to notice burnout creeping up on you and keeping you from the life that you desire. In today’s episode, I’m sharing how to recognize the signs of burnout and make shifts in your business and schedule, as …
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102: How to Achieve Contentment in Your Business
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As business owners, we’re constantly tweaking our processes and trying to figure out how to sustainably scale. We have goals for higher revenue, shorter hours, vacations where we actually go on vacation, and more time with family. It can feel like you’re constantly working toward something that will always be a work in progress. You may wonder, wil…
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101: Share Your Story and Attract Your Dream Clients
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Coaching is similar at its foundation. And because of that, it can be easy to look around in your area of expertise and see others who are doing similar work to you. It can be easy to get in your head about whether or not you should even move forward with your offering. In today’s episode, I’m talking about celebrating your uniqueness (and others’)…
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100: Celebrating 100 Episodes: My Top 10 Business Decisions
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I’m celebrating 100 episodes of this podcast! This podcast has been an amazing journey, as has my career as an entrepreneur, and today I want to share with you some of the most important things I’ve learned along the way. It was a little hard to pick just ten things to share with you, but these are the top decisions that I’d make ten times over if …
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99: How Prioritizing Your Processes Sets You Up for Success
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If you’ve ever seen the marketing strategy where someone shares how they booked 10 new clients or did $10,000 in sales all while hiking through Europe or drinking cocktails on the beach, you may be wondering … How? The truth is that what it really takes to create a thriving, sustainable business is not always shared in marketing strategies. It’s mi…
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98: Finding a Private Coach that Aligns with Your Needs
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Private coaching can be a real game changer for your business or personal development—as long as it’s with the right person. When it comes to private coaching, you want someone who is going to provide accountability and who truly cares about your journey and your growth, not someone who sees you as just another transaction on their spreadsheet. It’…
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97: How Latrice’s ADHD Has Helped Her Build a Business that Fits Her Lifestyle
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I am so excited for you to hear this episode with my friend Latrice Prater. Latrice now runs an agency that works with business women to help them build their systems and operations. She also works as an ADHD success strategist, helping others to understand how to find their strengths and craft a business and schedule that works for their unique ne…
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96: Finding Freedom in a Business Built for Your Unique Life with Meg Burrage
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I am so honored to have Meg Burrage, my online friend and brilliant business woman, on the podcast today. Meg discovered the online marketing world while she was pregnant and was determined to leave her corporate job behind after maternity leave. After taking one course and then learning by helping others set up and market their own courses, Meg fi…
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95: An Easy Way to Market for Long-Term Business Success
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When it comes to marketing, many people assert that they’re “bad at it.” It feels scary. They don’t know where to start. They think they have to be constantly creating new content, and that just leads to burn out. There are so many platforms and methods for marketing your business—it can feel overwhelming. But marketing doesn’t have to be this big …
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94: Maintaining Steady Business Growth with Emily Lenning
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Emily started her business on a bit of a whim and is now doing multiple six-figures in revenue a little over two years since she took the leap. While this might sound like an overnight success story, it’s anything but. Emily understood early on the importance of accepting support as she grew her business. She found me and knew that a business coach…
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93: Don’t Let “Consistency” Drive You to Burnout
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“Just be consistent and you’ll be successful!” I think every entrepreneur has heard this at some point in their career. Consistency is an important part of your business, but it’s easy to get caught up in it to the point of burnout. Post on social media every day. Answer every single comment and DM. Be there for your audience 24/7. Consistency is a…
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92: How Prioritizing Myself is Transforming My Business
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It’s been 60 days since our move to Florida, and I have taken that time to really reflect on the changes in our life (and the things that haven’t changed!) One thing I’ve lost track of in the last few years of running my business is the ability to prioritize myself, and this move has given me the opportunity to reset and recalibrate how I look at s…
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91: How to Market Your Services With Confidence
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How does the word “marketing” make you feel? Does it get you excited to jump on your Instagram stories and talk about your business? Or does it make your skin crawl? Many business owners hold fears and limiting beliefs about marketing. They’re afraid they don’t have the right formula, the right message, or the right personality to market their serv…
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90: Running a Business During a Major Life Transition
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I’m giving myself permission to experience change. In the past month, my family and I have moved across the country (for the fourth time since I started my business). And while a move of that magnitude is always a bit stressful, it’s also been incredibly eye-opening. It’s taught me to enjoy the present and give myself space to adjust. It’s taught m…
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89: Nina’s Journey to Embracing Her Power & Becoming a CEO
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You don’t need another program. You don’t need another certification or business course or endorsement on LinkedIn. No, what you require to succeed is already within you. What you need is someone to help you see that power, unleash it, and use it to your greatest advantage. When I first started working with Nina, she knew she was skilled, but she h…
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I don’t buy the “million-dollar business” narrative. Which isn’t to say I don’t think you should shoot for a million-dollar business. If that’s what your soul desires (not your ego), go for it. But I don’t believe that your business has to make seven figures to be successful. And my own business is living proof. My business affords the lifestyle I …
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