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XChateau Wine Podcast

Robert Vernick, Peter Yeung

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A podcast delivering wine perspectives ex-chateau. Insights, analysis, and perspectives on news and trends in the wine industry beyond winemaking, such as marketing, finance, and consumer trends. From noted wine blogger Robert Vernick (@wineterroir) and leading wine business consultant and author of Luxury Wine Marketing Peter Yeung (@winebizguy), this podcast navigates the business of wine with unique perspectives and insights. Get access to library episodes Hosted on Acast. See acast.com/p ...
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In part 2 with Stevie Kim, Managing Director of Vinitaly, she explains how parent company Veronafiere invested in the various Vinitaly products and allowed her to experiment. Stevie also dives into her prolific content strategy, including the Italian Wine Podcast, which has over 2M downloads to date and where she sees value in marketing. Detailed S…
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As the world's most prominent Italian wine fair, Vinitaly attracts ~4,000 producers and turns the entire city of Verona into Vinitaly. As Managing Director of Vinitaly, Stevie Kim has built a vast, international community around Vinitaly and its many other products surrounding it, becoming a "Vinitaly Marathon." Stevie goes into depth about why eac…
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Written by the Biondi-Santi family in 1967, the appellation rules for Brunello di Montalcino are some of the strictest in Italy. This has led to Brunello vineyard land becoming some of the most expensive in the country and led Brunello on the pathway to becoming one of the world's iconic wine regions. Giampiero Bertolini, CEO of Biondi-Santi, expla…
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Making natural wines right out of university, Arianna Occhipinti, founder of Azienda Agricola Occhipinti, has quickly built a strong following globally, particularly in the US. Discovered by Louis/Dressner at a natural wine show around Vinitaly, Occhipinti’s focus on expressing terroir through natural farming and winemaking and doing everything wit…
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As the 26th generation family member to run Marchesi Antinori, Alessia Antinori, VP and Winemaker, knows the benefits of being a family-owned business, particularly around transmitting family values from generation to generation. These insights and values are shared as members of an elite group of family-owned wineries, the Primum Familae Vini. Ale…
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With 100+ years of history, many accolades, and distinctive mountain-grown sparkling wines, Ferrari Trento is still often confused with the car maker Ferrari. Matteo Lunelli, President and CEO, explains how Ferrari Trento leverages partnerships, including Formula 1, The Emmys, and others, to tell its story and grow its audience globally. Detailed S…
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With 88% of their wine exported, 93% of which is white, white wine is a big deal for New Zealand. Charlotte Read, General Manager of Brand for New Zealand Winegrowers, explains how they have been focused on promoting white wine globally. This includes campaigning for a white wine emoji, focusing on the the month of May with Sauvignon Blanc, Pinot G…
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With insurance costs skyrocketing, having a good understanding of the types and amount of coverage needed for wineries and vineyards is becoming essential. As a broker for Country Financial, as well as the host of the Wine Crush Podcast, Heidi Moore describes what is necessary vs. optional for winery insurance and the changes happening in the indus…
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With 27 years of research on the US wine consumer, the non-profit Wine Market Council is a critical industry resource. Liz Thach MW, the new President, dives into their most recent research on which wine consumers are buying, why, and how they buy. Members can get even deeper insight and access to the industry’s most robust database on US wine cons…
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Having gotten bitten by the wine bug young and with deep wine retail experience, Devon Magee, founder of Offshore Wines, decided to start a small wine importer. Inspired by Kermit Lynch, Offshore focuses on small, artisanal brands making high quality, yet affordable wines. Devon shares how he bootstrapped the company and is finding his way as an im…
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As part of the importer series, Yi Xin Ong, Managing Partner of KOT Selections in Singapore, provides an international perspective. From Singapore’s 2-3,000 active importers for the small island to the impact of international media, Yi Xin describes how KOT navigates the importing, distributing, and retailing of its portfolio of winegrowers. Detail…
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With a portfolio of luxury wineries, including Domaine de la Romanee-Conti and Biondi Santi, Wilson Daniels has developed deep expertise in marketing luxury wines. With allocations, deep tracking of where wines go, and a heavy event schedule, Shannon Coursey, EVP of Sales & Marketing, describes how taking great care of the wines is critical. Detail…
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Sam Bail was feeling better. So much better that two months into her sobriety experiment, she knew she wasn’t going back to drinking alcohol. But she missed her softball team, and all the other relationships she made at her local watering hole—her “third place,” where she socialized when not at work or at home in a tiny apartment. And this is New Y…
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In part 2 of our series with Nick Ramkowsky, Owner of Vine Connections, Nick describes how he builds brands in the US market, striving to turn “annual” brands into “perennial” ones. Partnering with distributors both directly and working independently with consistency helps create a virtuous cycle of long-term relationships. Nick also covers his int…
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After falling in love with wine through a year abroad in Burgundy in high school, Nick Ramkowsky, Owner of Vine Connections, has built a premium national importer of South American wines and sake. Nick discusses the types of wine importers in the US, how he thinks about building a brand portfolio, and the keys to success as an importer in part 1 of…
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The gustatory glory of multicultural NYC has been food writer Giulia Álvarez-Katz's stomping ground for as long as she can remember. Rose Thomas dusts off her mixology skills with a custom Third Place cocktail in honor of Giulia's video series about the places where New Yorkers loiter, shoot the shit and congregate. RT and Giulia discuss the proces…
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To give their customers the ability to trade up and a broader selection than what’s inside their 1,900+ grocery stores, Albertsons Companies have launched Vine & Cellar. Curtis Mann, MW, Group VP of Alcohol, discusses the greater selection, wine description and storytelling, and flexibility Albertsons has with Vine & Cellar to complement their in-s…
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In her literary memoir The Rye Bread Marriage, author and food writer Michaele Weissman turns her skills with history, psychology and adventure to her own family story. This interview begins with the gonzo travel that led to Michaele's seminal book on specialty coffee. It goes on to describe the Latvian poetry and the loaves of bread that opened up…
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As an advocate for small growers with her company Wine Soul, Alessandra Caroni educates us about Trento DOC, a sparkling wine made in the classic method from grapes grown in the Dolomite Mountains. Maso Martis is the organic brand she represents in Trento DOC. These wines from the Northern Italian region of Trentino area fantastic value for sparkli…
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2023 wrap-up for the wine business Topics we covered in 2023 Sustainability (8-part series that had Drew Bledsoe to CEO of Silver Oak David Duncan and across the world from the US to Spain to Bordeaux) State of the Wine Collector (LA, Dallas) Leveraging non-gov’t organizations (VDP, Grand Pagos) to promote wine Revenge travel Post-Covid move back t…
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Culinary historian and bakery manager Avery Robinson works with a nonprofit called Rye Revival, encouraging people to plant and enjoy more rye. Avery explains what’s special about rye for ecology, distillation, nutrition and cultural connection. He shares Yiddish drinking sayings and thoughts on drinking as an agricultural act while he and Rose Tho…
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As the podcast space matures, it becomes a more meaningful channel to market wines to consumers and create new experiences. 3rd time guest Amanda McCrossin, Host of the Wine Access Unfiltered Podcast, and AJ Resnick, CMO of Wine Access, explain their rationale and experiences in launching and building the podcast and associated wine club. From cele…
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Susannah Gold returns as the expert on Lombardia for the Modo di Bere series The Boot in 20. For each of Italy's 20 wine regions, Rose Thomas asks an expert to bring the map to life, identifying major grapes, wines, soils and microclimates. Susannah tells stories about the region's history, considers the future in terms of climate change, and share…
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From an outsider's perspective, Jason Wise, director of the SOMM movies and founder of SOMM TV, has been able to find stories in the world of wine that interest a broad audience. To control more of the content pipeline and how the shows are distributed, Jason founded SOMM TV. Using "Somm" as more of a curator, SOMM TV has wine at its core and cover…
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A conversation with Joyce Lin, sommelier, artist and food and wine pairing specialist. Joyce grew up in Taiwan and resides in New York City. She is a creative educator on social media, YouTube and her website, sipwithjoyce.com. Whether you prefer wine, cocktails, beer or bubble tea, there's something for everyone in this episode. Joyce and Rose Tho…
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Frustrated by a lack of understanding of consumer taste preferences and a lack of data-driven decision-making about winemaking, Katerina Axelsson, CEO and Co-Founder of Tastry, built an AI and chemical analysis system to solve this. With custom-built algorithms that take chemical analysis and develop flavor profiles and a database of consumer taste…
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Rose Thomas interviews Andrea Rossi, president of the Consorzio of Vino Nobile di Montepulciano. Silvia Loriga, who works at the Consorzio, translates for Andrea. She also describes the medieval city where she was born in such a captivating fashion, Rose Thomas planned a trip to walk through the Porta di Bacco as soon as possible. Big news from the…
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As the first iconic wine of Chile, Don Melchor has paved a path for many others to follow. Enrique Tirado, CEO and Technical Director, explains the vision behind Don Melchor, how it became an instant icon of Chile, and how it stays on top of its game. Detailed Show Notes: Enrique’s background - studied agronomy and enology, joined Don Melchor in 19…
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Rose Thomas reports from a month on the road for Modo di Bere, a trip that’s taking her from Texas to New Mexico to Italy. After sharing a phrase from Salerno that she was taught by winemaker Silvia Imparato, RT relays similar advice from Elmer Yazzie, an artist and teacher who recently organized the third annual Indigenous People’s Day Trail Ride …
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As the #2 global wines & spirits company, Pernod Ricard seriously emphasizes promoting its brands globally. One method of doing this is its global network of Brand Ambassadors (“BA”). Fabyola Soares, Global Senior Wine Education Manager at Martell Mumm Perrier-Jouët, describes her team of 30 Brand Ambassadors, their mission, their role, and what tr…
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Shelly Wilfong, host of the podcast This is Texas Wine, takes Rose Thomas through the map of the USA's fifth-largest wine producing state. Rose Thomas likes Shelly's podcast so much, she scheduled a trip to Texas to learn more. Texas is larger than France, with diverse terroirs, beautiful tasting rooms, talented winemakers and the occasional prize …
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Welcome to Season 2 of Modo di Bere! Rose Thomas returns from a summer of research and adventure, kicking off the season with a collection of hangover sayings from around the world. Rose Thomas defines "modo di bere" and shares her journey as a Nebraskan folk singer, Minnesota bartender, New York City sommelier and Italian dialect enthusiast. If yo…
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With the aim of safeguarding the wines of personality from special vineyards (or “pagos”) from across Spain, the Grandes Pagos de España is a private group of wineries on the forefront of Spanish wine. President María del Yerro, of Alonso del Yerro, and VP Enrique Valero, CEO of Abadía Retuerta, discuss the history, objectives, how to join, and the…
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Having existed through the glory and the doldrums of German wine, the VDP, the association of top wine growers in Germany, has set out to re-establish German wine as one of the finest in the world. With 20 years under its belt, the Grosses Gewachs (“GG”) system has elevated the status of dry German wines in a short time. Theresa Olkus, Managing Dir…
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As the wine director and partner of the Lettuce Entertain You restaurant group, Richard Hanauer oversees ~100 restaurants' wine programs. Seeing beverage sales grow from single digits to ~20% of sales, Richard discusses the role beverage plays in restaurants, sommeliers, the elements of good wine programs, and his newest wine country themed concept…
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In a valley of ever-increasing prices, Malek Amrani of The Vice, is trying to bring value and discovery to Napa. Producing 18 varietals from 16 sub-regions, The Vice showcases the full spectrum of Napa Valley at $29 a bottle. Malek is “going against the grain” in many ways - focusing on value, discovery, and underserved markets to build The Vice br…
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Coming from a long career in technology, Kia Behnia, Founder of Neotempo Wines, was galvanized by the 2017 Napa fires to create a more sustainable path. This started in the vineyard, where he’s utilizing technology and leveraging real-time data to improve quality and decrease cost. Kia maps opportunities he sees in weeding, irrigation, mildew preve…
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Continuing our two-part episode, William Kelley, Deputy Editor of The Wine Advocate, expounds on the evolution of the business elements of Bordeaux. From La Place de Bordeaux to wine critics' score compression, Williams shares his view on how these institutions are changing and evolving their place in Bordeaux and how that impacts big and small cha…
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Deputy Editor of The Wine Advocate, William Kelley, who recently took over reviewing Bordeaux, as well as Burgundy and Champagne, amongst others, and former guest on E62 (Evolution of the Wine Critic) and E68 (Burgundy), takes a deep dive into the current state of Bordeaux in this two-part episode. First, William tackles the history of Bordeaux and…
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Accidentally filling the big shoes of Michael Broadbent and Steven Spurrier, Jane Anson, wine critic, author of Inside Bordeaux, founder of janeanson.com, and former Bordeaux correspondent for Decanter for nearly 20 years, is one of the world's foremost experts on the wines, history, and region of Bordeaux. Having lived in Bordeaux since 2003, Jane…
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On the road for Modo di Bere, Rose Thomas records the story of how she overcame her trepidation about driving in Italy and Spain and embraced the thrill of the wine tour driving that brings her such adventures as meeting mules at midnight on a mountaintop in the Sierra Nevadas. She shares the elements of winery tours, lessons learned when renting c…
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Checking in on how collectors are weathering current economic conditions, John Jackson (IG: attorneysomm; YouTube: attorneysomm) provides insight into the Dallas, Texas wine market. From their wine clubs to how collectors learn about new wines and buy them, John delivers deep insight into the Dallas market as of May 2023. John also details some of …
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Trained in chemistry and born blind, Hoby Wedler, an entrepreneur and sensory expert, has trained his palate to pick up aromas and nuances in wine more acutely than most. Hoby describes how he does "Tasting in the Dark," which helps wineries connect with buyers and his thoughts on accessibility in the wine industry. Detailed Show Notes: Hoby's back…
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Ersilia Prosperi, the composer of the Modo di Bere theme music, and her illustrious producer Amy Denio play together in Ou, a band that sings in a myriad of dialects. This episode includes clips of Ersilia's compositions for Ou in Spanish, Italian, French, Sardo, and Pygmy. Ersilia, Amy and Rose Thomas swap naughty toasts and discuss the various pe…
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Fueled by the pandemic, grocery stores have made significant investments in selling digitally, with wine being an essential growth category for online sales. With estimates of ~$6B in wine sold through online grocery by 2025, Jessica Kogan, Chief Growth & Experience Officer of Vintage Wine Estates, gets into the trends, key success factors, and the…
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Why does Rose Thomas joke that Italy is "sommelier kryptonite"? Is there hope for wine students staring down this complex country? Of course there is! Enter the new Modo di Bere sub-series The Boot in 20. For each of Italy's 20 wine regions, Rose Thomas asks an expert to bring the map to life. Her guests identify major grapes, wines, soils and micr…
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Are children really better at learning language than adults? Is an unknown language a "barrier," or a door to another culture? What is an idiom, anyway? Lindsay Szper and Rose Thomas refer to Hannah Arendt on the mother tongue, James Baldwin on good bread, and the power of friendship to learn a language and to repair the world. Lindsay studies lang…
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Grocery stores are one of the biggest sales channels for wine. Curtis Mann, Group Vice President of Alcohol of the Albertson’s Companies, gives us the inside scoop on buying trends, how to sell into Albertson’s, and the rise of the use of digital. Learn about the dynamics of the grocery wine market and what makes Albertson’s “locally great, nationa…
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Being a celebrity helps and hinders the launch and selling elements of a wine venture. Kyle MacLachlan, an actor with a broad base of work from Twin Peaks to Sex & the City to The Flintstones, details his journey of starting Pursued by Bear (“PBB”) in Walla Walla, Washington and how he thinks about imbuing his personal brand with the wine brand. Fr…
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Lindsay Szper and her pals believe the best way to learn language is through friendship. Modo di Bere agrees! Lindsay is a language teacher and a language learner by vocation. She’s studying language pedagogy at The New School and working on a masters in Oral History at Columbia. In this deep, funny, sweet and smart interview, Lindsay tells Rose Th…
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