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The Merch Drop is your source for inspiration for your own marketing and promotional campaigns. This show highlights brands that use custom merch, branded apparel, and printed goods as integral aspects of their marketing strategies. We’re here to fuel your creativity — so business owners and marketers like you see the full potential of branded promotional products. We’ll show you how various industries use custom branded merch as strategic tools to promote their products and services, engage ...
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McD's & US Open Cups, Aldi vs Trader Joes Bags, Spam Musubi Fund Raiser, Gorton's Fish Merch
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Spam's Musubi Maui fundraiser offers items like Musubi-shaped ottomans, mixing fun with philanthropy. McDonald's and the US Open use collectible cups to increase customer engagement and sales. Aldi and Trader Joe's go head to head on cooler bags. I look at L.L.Bean's tote bag rivalry with Lands End. Gorton's is updating its image with retro-style m…
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Cheesecake Factory Merch, Pringles x Crocs, Dunkin' Delays, The Last Barf Bag
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The Cheesecake Factory has launched a new merch line for rewards members, featuring iconic brand designs on apparel, accessories, and home goods. Pringles and Crocs teamed up for a fun collection including Pringles-inspired clogs, slides, and the standout Crush boot with a snack-holding heel. Dunkin' faced delays with their popular DunKings Super B…
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Jimmy John's Sandwich Scarf, Jollibee Pocket Tees & Moon Pie Eclipse Kit Fail
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Jimmy John's Capri salami pesto sandwich-inspired silk scarf is expensive at $75, but versatile and some proceeds go to their foundation. Applebee's introduced Bacardi tropical rum buckets, though you can't take them home. Jollibee Foods launched a merch line with cool items like an all-over print tote bag and shirts with printed pockets in sizes u…
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Miller High Life & Tie Bar, Movie Popcorn Buckets, Trader Joe's Craze & Dolly’s Cookware Merch
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In this episode of the Big Promo Cast, we explore the innovative use of branded merchandise in marketing, featuring Miller High Life's classy anniversary collection, the unexpected craze of movie promotional popcorn buckets, and the viral Trader Joe's mini tote bag frenzy. - Miller High Life x Tie Bar Collaboration: Tie Bar is celebrating Miller's …
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Dunkin' & Miller Lite Dominate Super Bowl Ads, Stanley Merch, Juicy x Red Robin, LV Bag
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Companies are creatively engaging with their audience with branded merchandise. Dunkin' and Miller Lite had the socials buzzing after the Super Bowl. But what is Louis Vuitton thinking? And now Stanley doing their own branded merch? What's up with these Juicy Couture x Red Robin track suits? These creative campaigns that are making waves. We get a …
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Pringles n' Caviar, South Park Snow Day, Pop Tarts Bowl, Planet Fitness
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Happy New Year! In the first show of 2024, here's what's on tap: Planet Fitness collaborates with Megan Thee Stallion, releasing fitness-focused merchandise like shirts and water bottles. However, they could have expanded their range to include more diverse fitness gear. Pringles' unexpected partnership with a caviar company demonstrates the effect…
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Outback Koala, White Castle Merch, & Miller Beer Holiday
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Ep 176 12-16-2023 In this episode, we unpack three compelling case studies: Outback Steakhouse's Social Media Mastery: Discover how Outback boosts customer engagement through a charming koala plush giveaway. This clever social media contest not only captivates audiences but also amplifies brand visibility. Integrating tangible products with digital…
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Holiday Merch from KFC & Tito's, Dunkin Dog Toys, Gold Peak Golden Hour, Matilda Bay Other Merch
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We kick things off with Gold Peak Iced Tea's nifty iPhone accessory: we explore how it transforms everyday moments into the coveted 'golden hour' with a simple clip-on filter. Then, we jet over to Australia where Matilda Bay is shaking things up by giving away merch from more popular brands, cheekily promoting their Hazy Lager as your 'second favor…
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Dunkin Inflatable Spiders, Pepperoni Day, Bean Merch, Gigabier
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Featured Campaigns: Hormel Foods: Launched a pepperoni popup shop in Austin, Minnesota to celebrate National Pepperoni Day. Various pepperoni-themed merchandise were on offer for a limited time. Bush's Beans Introduced merchandise around specific holidays, emphasizing engagement over revenue. They're using social posts on TikTok and Instagram to me…
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Fireball Sympathy Cards, Fanatics FAIL, Hershey Crocs, Snyders Steins
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Fireball Cinnamon Whiskey spices up the conversation with their cheeky sympathy cards for football fans. Snyder's of Hanover brings the festive spirit with their October Fest pretzel-holding contests. Fanatics is under scrutiny for some quality control missteps. Don't miss the delectable partnership between Hershey's and Crocs that promises to make…
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Taylor Swift Movie, Oscar Mayer Hot Dog Promo, Hampton Inn Waffle Merch, Cheetos Macrame
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We're dissecting the ingenuity behind the promotional strategies by Oscar Mayer, Hampton Inn, Cheetos Mac n Cheese, and Taylor Swift. Each case study reveals unique branding maneuvers designed to engage customers and promote brand loyalty. Oscar Mayer's silicone hot dog straw, an inventive product that originated from fan interaction at a baseball …
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Crocs x Pop-Tarts, Mustard Skittles, JetPuffed x Kizik, WWE x Igloo
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Merch mash-ups: where creativity knows no bounds! On this episode of the Big Promocast, we're dancing with some delightful and unconventional brand collaborations that will tickle your taste buds and surprise your soles (get it, like shoes?). First, we slip into Crocs' culinary journey, where Pop-Tarts meet edible gummies to decorate your... Crocs!…
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Barbie Collabs, Yeti $400 Skillet, Natty Light x Sperry, Halo Top PintPack
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Natural Light has an oddly intriguing upcycling collab with Sperry, giving your old boat shoes a new lease on life as...can holders? Yeti releases a scorching $400 skillet that's causing a stir (pun intended). Ever thought you needed a crossbody bag to keep your ice cream cold? Neither did I, but Halo Top seems to think it's an essential accessory …
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Original Berf, KFC Summer, Rao's High Dollar Handbag, Nathan's Hot Dog Observations
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With National Fried Chicken Day, KFC has dropped a summer merch line that's finger-licking awesome. From beach towels to bucket hats and even fancy Shady Rays sunglasses. Rao's Italian restaurant sauces and their interactive experience? Browse through their virtual shop, filling up your 'passport' with stickers... Sounds fun, right? Just wait into …
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Crocs x Taco Bell, Coors Light Bear, Raising Cane's NYC, Cholula x Uprisers
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In this episode, we dive into exciting collaborations and promotional ideas from top brands like Crocs, Taco Bell, Coors Light, Cholula, and Raising Cane's Chicken Fingers. Crocs and Taco Bell announced a limited-edition Mellow Slide - a perfect blend of the two brands' identities. Crocs leverages partnerships with influential brands, such as Disne…
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Marketing With Merch by Slurpee, Cheez-It, Barilla & Taco Bell
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In this episode, we spotlight top brands like Slurpee, Cheez-It, Barilla, and Taco Bell are leveraging merchandise for promotional campaigns. 7-11 Slurpee's rebranding campaign "Anything Flows" — where they use unique merch like pool floats and beach towels to reinforce their fresh look. We uncover Cheez-It's inventive promotion in Joshua Tree, Cal…
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Apple WWDC Merch, Big Slick KC, Rolling Stones x Keurig
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We kick off with the collaboration between the geriatric rock band, the Rolling Stones, and Keurig. They launched a 'Start Me Up' iced coffee maker, sadly it's already sold out. The marketing strategy behind it proves the power of unexpected partnerships and limited edition offerings. Apple's latest reveal at the WWDC - not the Vision Pro, but thei…
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AI-Generated Novel, Baileys X Matcha, NBA Merch Oddity, Sonic Summer Swag
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Smoothie King's had a unique marketing stunt. They took things to a whole new level by using AI and ChatGPT to create a romance novel. But here's the catch—it's all about promoting their new X-Treme Watermelon Smoothie. The AI even designed the book cover with a model with too many fingers, the book included secret codes for readers to decipher. An…
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Quiksilver Eco-Friendly Merch, Cinemark Swag, IHOP Coffee, Oscar Mayer Frankmobile
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Ep 162 05-25-2023 Quiksilver and Pacifico are back with their second beach-themed collection, featuring items made from recycled materials. Cinemark's new movie swag store offers exclusive Guardians of the Galaxy merch and more. IHOP is brewing up something new: pancake-flavored coffee. We're taking a closer look at this unique twist on java and ev…
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Coronation Merch, Domino's Rolex Watches, Miller High Life X Planters
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'Trend Jacking' the Royal Coronation with merch. Fans and businesses celebrated the event with quirky merch, from 'Coronation Flakes' to chocolate busts of King Charles. Heinz Ketchup and Uber cleverly joined the coronation buzz. We also look at the world of collectible branded watches, starting with an unexpected story from Domino's Pizza. Learn h…
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Nebraska's T-Shirt Cannon, Merch from Panera Bread, Sweetgreen, Starbucks, & Succession
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Ep 162 05-01-2023 Creative merch ideas from brands like Starbucks, Panera Bread, Sweetgreen, and HBO's hit show Succession. Discover how these brands are using unique merch to engage their fans and customers and discover how you can apply these strategies to your own marketing campaigns. - Starbucks x Brandon Blackwood: A luxury bottle holder for t…
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Tito's Walktails, Chick-Fil-A Shop, McDonald's TableBags, Aubrey Plaza Wood Milk
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Exciting merch for marketing campaigns Indiana Jones, McDonald's, Chick-fil-A, and more! From innovative packaging designs to movie-themed merchandise, and from quirky promos like Red Lobster's drip bibs for prom to cool collaborations like Aubrey Plaza's "wood milk" spoof, these brands are killing it with their promotional strategies. Don't forget…
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Bud's Vinyl Coasters, Walmart Oops, Jamba Nails & Snoopy Blood Drive Tees
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🍻 Budweiser is spinning us right round with their coaster-sized vinyl records, promoting underground artists. Don't own a record player? No worries, you can still jam out on Spotify! Go Bud for supporting indie talent! 🤦♂️ Walmart Canada had an awkward moment with an environmentally friendly t-shirt that accidentally spelled something nasty. Oops!…
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Taylor Swift's Merch Fail, Elton's Pricey Merch, King Charles Refuses Crown
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Pizza Hut's collab with Chain is worth a mention - they're selling reversible bucket hats that look like their iconic stained glass table lamps. But you can only get them when they drop. The Future King of England finally got the crown, but he's not down to wear the Burger King crown offered by fans. Elton John's got some pricey tour merch for sale…
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Yankees Hats, Hoop Heads, Montucky Mascot, Pop Tarts Sweater, Benjamin Moore Merch Drop
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Ep 158 03-30-2023 The New York Yankees have gone viral in Brazil, where the majority of Brazilians don't even know that the Yankees are a baseball team. Benjamin Moore Paint celebrates painting contractors with its trendy new MA®KET clothing line for young, fashion-conscious painting contractors. Pop-Tarts released a new flavor, Banana Bread, along…
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