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Marketing for Creatives

Marina Barayeva

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Whether you just started or you’re an experienced entrepreneur the Marketing for Creatives Show will help you build a profitable business. Make your marketing easier by applying the strategies of experienced entrepreneurs and have more time to do the work you love. From offline and online marketing to building your personal brand so you can become a recognized expert. Join Marina Barayeva and the show guests to discuss the hottest topics about how to grow your business. Marina is a personal ...
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show series
 
Ep #160: Hosting a podcast was one of the best things for the last few years. Besides many interesting people, you meet it opens up new opportunities for growing your business. In this episode, I’ll share with you the experience of hosting a podcast for 2,5 years. You will learn: Why I stopped this podcast Why you should start a podcast and how it …
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Ep #159 You know those days when you get on a Zoom call and you look like a panda with dark circles around your eyes because of a terrible light or when you download your call and the audio sounds bad. From now on forget about that. Today we're gonna solve all these problems. I got a brilliant guest for you, Larry Becker. In this episode, Larry Bec…
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Ep #158: If you’re on the journey of writing a TED talk then first, congratulations! It’s such an exciting experience. And to make your preparation easier I invited one of my favorite people to go-to when it comes to writing - Kristina Paider. Together we discuss how to write a TED talk. A Hollywood Scriptwriter's Approach. And today we’ll cover wh…
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Ep #157: Is there even a place for a balance these days? The world just got flipped upside down. Have you thought that one day you will go to the bank with a mask on your face asking for money? Well, you need a mask because of the coronavirus, but the situation looks so weird from the side. You’ll definitely have something to tell your grandkids. S…
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Ep #156: How great it is when people praise you and recommend you even if it’s online. When people want to know more about you and your business they simply Google you. And here is where reviews may play a big role in deciding to work with you or not. In this episode, Brian J. Greenberg shares the 3 best strategies to get 5-star reviews for your bu…
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Ep #155: To sell something for $100 is easy, but then the higher the price you offer the more uncomfortable you feel, and also some people are concerned about earning a lot. Let’s get into that money myth and see how you can increase your prices and earn what you really want. In this episode, Michelle Lynne shares why money is not bad and how to ea…
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Ep #154: Who would know that such things as pandemics will hit the world? So many entrepreneurs experience a difficult time right now. But every crisis leads to at least two options you can complain and cry about the losses or take your time to calm down and get into the new game of entrepreneurship being even stronger. While everyone stays home no…
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Ep #153: Our today’s guest within about half of the year exponentially grew his personal brand on LinkedIn and as you will listen, you’ll know that he didn’t have any experience in doing that, had to overcome his anxiety of filming himself and learn the technical part. It was challenging, but all manageable for a busy entrepreneur as he is and as y…
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Ep #152: How good it is when someone refers you to a new client who more likely will buy from you. The most common situation that comes to mind is a word of mouth marketing. But today we’ll talk about more than that. You’ll know what is and what isn’t a referral, how to find people who will refer others to you, and how to cultivate those relationsh…
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Ep #151: Having a bunch of followers doesn’t bring you clients. Posting consistently on Instagram doesn’t bring you clients either. While all those are good, the relationship with your followers is what will help you to grow your business and sell more. As you know, people buy from those who they know, like and trust. In this episode, Sue B. Zimmer…
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Ep #150: We’ve talked about personal branding a lot, but here we’ll get focused on your strength that many people don’t pay much attention to. A story. Your story as an entrepreneur. The stories of your clients that you helped. And the message, or in other words the story, that you bring to others to serve more people. All of these is a powerful pe…
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Ep #149: Saying content marketing I mean all kinds of content you create whether it’s written blog posts, video, audio, social media or your website, anything. So how to make all of them work together to help you to get more tractions and attract your ideal clients? This is what we will discover with our guest today. In this episode, Trevor Young s…
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Ep #148: Dov Gordon shares the secret of growing your business using joint ventures. You will know, what kind of joint venture partners to look for, how to create a network of joint venture partners so you could regularly help each other, and what projects you can work with joint venture partners that will help you to grow your business. Dov helps …
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Ep #147: Have you ever wondered how to get paid even before you start work? In this episode, Jonathan Stark shares how to get paid 100% up-front. We’ll get into the details on how to ask about getting paid 100% up-front, how to overcome the common obstacles like if a client says, 'it’s expensive’ and how to get this deal. Jonathan is a former softw…
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Ep #146: We’re going break the most common rule that all other social networks have – creating a lot of content - and still build a powerful personal brand on LinkedIn. Because LinkedIn is different from Facebook or Instagram and in many ways it’s much easier than other platforms. In this episode, Viveka von Rosen shares how to build a personal bra…
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Ep #145: When it comes to online analytics some people know the basics, but many don’t even look at it. It seems too complicated. In this episode, Chris Mercer shares how to use Google Analytics to track what brings you clients and increases sales. He will explain in simple ways what stats to pay attention to, how to discover how people find you on…
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Ep #144: The interesting way you can get clients on LinkedIn is not actually putting a lot of content and hoping that the right clients would come to you. It’s finding the right clients and building the connection with them by yourself like in the real life. And when you connect with people the effective way to build that trust is to have a stunnin…
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Ep #143: The fear of public speaking is in the top three around the world. It looks like staying in front of the crowd sharing your message is so terrifying that a lot of people don’t get to public speaking at all. So you’re the lucky one because if you still have any doubts and fears left if you should do public speaking or not my prescription do …
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Ep #142: Growing your following, buying online courses trying to implement what you learn, having someone to coach you, but not getting the result that you actually want can be frustrating. So it was for our today’s guest. But she could manage that and drive all that experience into her passion that turned out into an online coaching business. In t…
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Ep #141: Did you know that you can start working with brands even if you have a small social media account? We will cover what you need to start working with brands, how to find those that would want to work with you, and then, we will go through the whole process from reaching out to them to you getting paid. In this episode, Elaine Rau shares how…
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Ep #140: As an entrepreneur, you know how easy it is to get caught in the bunch of work and clients that pay you less than you would want to. Or maybe it’s just the time for you to get to the next level in your business. Let’s get organized and systemize your work so you’ll do what you love, make more money and let go of the stuff and people that b…
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Ep #139: You know, I like to bring you practical tactics and I often test what our guests share before or after the interview. And I so much wanted to share this one with you because I’ve done a new speech using these technics literally preparing a few days before it and got great feedback. Everybody loved it. The idea of using a story journal for …
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Ep #138: That’s been another great year. As always, it was filled with ups and downs. Now looking back, think about what you’ve learned and how you can use that experience to make 2020 an amazing year! Here, on the Marketing for Creatives show I also reviewed all the episodes of 2019 and put together tips from six marketers with the key elements to…
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Ep #137: It’s so common to find the audience's pain points and fears and then write your content and marketing materials from that angel: making people feel kind of bad about their life or themselves and you give them the solution. What about changing that typical way of communication with people to positivity? Understanding your audience and knowi…
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Ep #136: Everyone from time to time experiences fear, feels uncomfortable doing certain things, or struggles to make things happen in life. You may be surprised, but a lot of those insecurities come from one belief that your body and mind know so well, which is I’m not good enough. Just think about it. Perfectionism? - I’m not good enough at this, …
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Ep #135: Let’s imagine that you create a lot of content, you blog consistently, you put all of yourself into that, but nobody buys. Such a terrible feeling. Ok, it’s too dramatic. Maybe you’ve got some sales or weren’t that good and consistent in blogging. But any way you want to see better results from your blog. How to get more sales? How to crea…
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Ep #134: The effective way to learn more about anything is to ask the best people in the industry, those who are directly involved in what you want to know and can share the experience with you. But if you do that go further, share what you know with others. It will position you as an expert too. In this episode, Paul Smith shares how to become one…
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Ep #133: Organizing such online summits is a great way to quickly grow your audience. The main thing you need is an interesting topic that solves your audience’s problem. And from today’s conversation, you will learn, how to plan a virtual summit, how to find speakers, how to promote it to generate more leads, and how to make money out of this. In …
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Ep #132: The story behind the video that went viral by itself on YouTube because it touched the hearts of millions of people. She was a teacher with a big dream to change the world. And to make her dream come true she put her life experience into the short video with the message to be kind to others. There were fears, discouragement, and no clear p…
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Ep #131: In episode #78, we talked with Rand Fishkin about how to optimize your blog post for SEO to get on the first page of Google. It is a useful guide on how to use SEO now. However, it's still too confusing to keep up with all Google updates. Let's get through the most common SEO mistakes that prevent your blog from getting higher positions in…
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Ep #130: Media appearances can tremendously increase your popularity and personal brand. It’s also a great way to market your business. And I’m not talking about the advertising. Today you will learn how to get featured in all kinds of media with good content for free. In this episode, Cameron Herold shares the secret of how to get chased by the pr…
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Ep #129 (Part 2): One of the most common questions that people ask when they meet for the first time: What do you do? Looks like a simple thing, but many entrepreneurs struggle with it. How to explain what you do that would be on point, make people want to know more, and potentially will bring you clients? Today, Ryan Foland shares how to get peopl…
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Ep #129 (Part 1): One of the most common questions that people ask when they meet for the first time: What do you do? Looks like a simple thing, but many entrepreneurs struggle with it. How to explain what you do that would be on point, make people want to know more, and potentially will bring you clients? This time we are going to have a little di…
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Ep #128: Public speaking is one of the easiest and powerful ways to market your business. When you know what makes a good speech that resonates with the audience, how to collaborate with event organizers and other speakers you connect with all people at the event. If you did a great job, then it will definitely bring you more speaking gigs because …
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Ep #127: You probably have heard many stories about people who travel, blog or vlog about something and earn money. If you randomly post about everything, there are not many results you will get. Instead, mix what you’re interested in with the particular niche and audience. The more specific you get, the easier it is to build your tribe. In this ep…
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Ep #126: A viral video is any video that is spread rapidly through online sharing. Nowadays, a video is called viral when it hits more than a million views. It seems like the virality depends on other people and if they will or will not share your video. But is there anything you can do to help it go viral? Actually yes. Learn how to plan, test, an…
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Ep #125: When you watch Disney movies, they always involve kind of a fairytale. The same happens if you come to the park, you feel happiness, enjoy the experience, and later tell your friends how exciting it was. What does make Disney Parks so special? How can you use Disney's marketing strategies in your business? How to build such brand loyalty? …
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Ep #124: Evernote is the app that many people use. And you probably too. If you’ve never used it check it out after listening to the show. It is a to-go tool, especially for busy entrepreneurs, where you need to take notes on the go. Today you will learn how to use Evernote to manage your daily tasks, how to organize your notes better, and how it h…
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Ep #123: It isn’t easy to grow a personal brand. It may take a few years until people start recognizing you in the industry. If someone would tell you that you could make it within a year, but you need to do consistent work, would you put an effort into it? In this episode, Cody Wanner shares how to grow your personal brand with a daily vlog. He bu…
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Ep #122: If you like shortcuts, are willing to do some research, and be creative, then this is the way for you to become popular quickly. In this episode, Michael Schein shares how to create a media buzz for your business by leveraging the names of other well-known people. You will learn how it works and will get some examples. One of the case stud…
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Ep #121: Knowing your audience in business is the key to success because then you know how you can serve them. However, another essential thing there is people need to trust you before they buy from you. You will know how to find out more about your ideal clients through interviewing people from your target audience, how to reach out to the top pro…
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Ep #120: Whenever you sell something, stories sell much better than direct pitches. Learn when and how to use the stories to prepare a person for buying, to make a sale, and to upsell your service. And of course, you will hear many stories with examples. In this episode, Paul Smith shares 25 sales stories that every salesperson needs to have. Paul …
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Ep #119: People like to post interesting and exciting things that happened to them. Be the one in the industry who creates an extraordinary experience for clients so they would want to talk about you. You will know how to improve the experience of working with you, will get examples of how it worked for other companies, and inspiration to try in yo…
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Ep #118: Whether you are just starting with consulting or have been in this business for a while but didn’t hit the 100k mark learn the ways to increase consulting business revenue, how to optimize your offer, and how to get more clients. In this episode, Jon Schumacher shares how to double your consulting business revenue. Jon is a revenue growth …
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Ep #117: What does it take to leave everything and go for an exciting adventure across the country? How is it to drive across the states, volunteer for different organizations, and share it through social media showing your ups and downs? Challenging, unpredictable, and exciting! In this episode, Chris Strub shares how one person can create a lasti…
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Ep #116: You will be surprised how simple it can be to create an online course. Based on your knowledge think about people who you can help and the solution you can provide them. That’s already enough to launch your online course even this week. In this episode, Jason Van Orden shares how to create a profitable online course. He will share will you…
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Ep #115: If you ever tried to do daily posting on social media, you know that it’s a challenge to be there every single day. When we talk about the daily show, it means at least five times a week so it’s about 20+ episodes per month. That’s a lot! But don't worry about it. In this episode, Nate Woodbury shares how to produce daily episodes for YouT…
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Ep #114: Just imagine if someone would give you $10,000 or maybe even $100,000 to do what you want; wouldn’t it be great? Today you will learn how to find corporate sponsors, how to write the proposal to have more chances to get the sponsorship, and how to get companies to sponsor you for a few years. In this episode, Linda Hollander shares how to …
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Ep #113: You want the right people to buy from you. As much as you want to sell as soon as possible, taking some time and creating a connection with people first, may serve you better in the long term. In this episode, Traci Reuter shares how to build a social media advertising strategy to engage your ideal clients. You will know how to plan your s…
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Ep #112: Personal stories can be very touching. It is the way for you to connect with people on a deeper level and show that you get them, you understand their worries and desires. Happy, sad, funny, embracing, scary stories. Everyone has something to share. In this episode, Tom Jackobs shares how to sell more by sharing your personal stories. You …
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