Hear the latest performance marketing strategies, industry news, and innovative tactics that will help grow your healthcare organization. Brought to you by Cardinal Digital Marketing, our CEO Alex Membrillo sits down with industry leaders and the nation’s top healthcare marketing professionals to uncover practical insights to boost your digital presence and attract more patients.
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The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
Darcy Sullivan, Marketing Strategist & SEO Expert // Propel Marketing & Design
Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of digital marketing to help you thrive in today's competitive landscape. Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence an ...
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At Ragarv, we are driven by a passion to help businesses forge powerful brand identities and create extraordinary digital experiences. Through our unique blend of creativity, expertise, and unwavering dedication, we are redefining the future of marketing.
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Whether you’re a CEO, developer, non-technical co-founder, designer, or you just have an idea... Philly Tech Entrepreneurs is a group meant to bring together the tech startup community of Philadelphia. Our mission is to strengthen and expand the Philadelphia Entrepreneurial scene by hosting monthly meetups and workshops featuring experts in tech-related fields such as business growth, digital marketing, SEO, design, development, and more!
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The SaaS SEO Show is a platform for meaningful connections and honest conversations with people who are real, hard-working practitioners and high performers in the SaaS industry. We're here to learn and get inspired by them, and we hope you do too.
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Healthcare professionals are overworked and underpaid. I’m here to tell you it doesn’t have to be like that… Learn more at: https://medicalentrepreneur.org/ My name is Adam Sewell MD and I invite you to take control of your own destiny by becoming a medical entrepreneur today. One vision, one purpose... Freedom through prosperity!
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Unlock the secrets to marketing your medical practice with ease, efficiency, and expertise, no matter your current skill level. Join Jennifer and Corey, the leadership team from Insight Marketing Group and hosts of The Dr Marketing Show, as they share insights and strategies on boosting patient satisfaction, managing online reputation, leveraging video marketing, collecting impactful patient testimonials, optimizing your website, mastering SEO, designing effective print materials, and more. ...
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SEOReq is an SEO agency that provides comprehensive SEO services to a wide range of clients. Through our variety of upstanding SEO services, we can increase your visibility in search engines.
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Join us in The Kli'nishen's Atelier, where we explore the art and science of building successful private practices in the direct-pay and concierge cash-pay models. Each episode features insightful conversations with accomplished clinicians who share their journeys, strategies, and hard-won wisdom. Our guests reveal: Innovative marketing techniques that attracted their ideal patients Branding strategies that set them apart in a competitive landscape Real-world examples of practice growth and ...
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Dive into the challenges, triumphs, and complexities of managing lipedema while balancing a full-time career, gaining insights and support from experts and fellow sufferers alike. Whether you're directly affected by lipedema or seeking to understand more about this condition, this podcast provides a compassionate and informative space to learn and share.
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touch point is a podcast dedicated to discussions on digital marketing and online patient engagement strategies for hospitals, health systems, and physicians' practices. In each episode, hosts Reed Smith and Chris Boyer dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting the healthcare industry today.
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Patient Convert Podcast is a healthcare marketing podcast that delivers industry-leading insights, interviews and the latest medical marketing strategies to help providers and healthcare organizations stay ahead in growing their practice. Lead by co-hosts, Justin & Kelley Knott, this healthcare marketing podcast talks about everything healthcare marketing including strategies, tactics, and tips to grow your healthcare organization and have fun doing it! We also interview physicians and healt ...
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🎙️ Welcome to HealthCare Marketing: Your 10-Minute Guide! Are you in the healthcare or dentistry industry and struggling to navigate the complex world of marketing? Look no further! ”HealthCare Marketing: Your 10-Minute Guide” is your go-to resource for quick, actionable, and effective marketing strategies tailored specifically for healthcare professionals. 🔍 What We Cover: Cutting-edge marketing techniques for healthcare and dentistry Social media strategies to engage your patient community ...
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Finding Business Happy is about living your best life inside and outside of work. The show is an ideal listen for CEOs, Founders, CMOs, Sales Directors and C-Suite Executives in the manufacturing, distribution, healthcare, energy, and logistics sectors who know they want to accelerate lead generation while fostering a positive company culture. You're tired of disjointed systems, untrackable metrics, and outdated sales strategies. You want actionable insights and proven methods to spark growt ...
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Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla's topics range from marketing best practices, the "stunning discomfort" of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.
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Presenting an insight-drivendigital marketing to up your skills. Join us as we delve into the success stories of marketing leaders who made it big in the field of Digital Growth, SEO, Content Marketing, Business Development, Analytics, Research, Paid Ads, Social media marketing, lead generation and many more. Join host, Kaushal Thakkar (Founder - Infidigit) as he interviews marketing leaders and uncovers the tried and tested strategies that have played a pivotal role in the growth of a busin ...
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Your Guide to Effective Marketing and Selling. Mark sets out to provide you with relevant, timely content on issues and opportunities related to Marketing and Sales performance.
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AZ Tech IT Solution is one of the Best Digital Marketing Company in New York, USA. As a growing IT & Best Digital Marketing Agency in New York, we value long-term, mutually beneficial relationships with our clients rooted in trust and respect. We treat our esteemed clients as collaborative partners and take a vested interest in their success.
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This podcast will show you how to build, launch, grow, and scale a wildly successful online business. Listen to real conversations with proven practical strategies and success stories. You will learn how to generate more traffic, more sales, more profit, and customer lifetime value for your online store. Coming to you from the online marketing experts at Voy Media, here is your host Kevin Urrutia. We bring a rotating lineup of experts to analyze the week in content marketing, copywriting, em ...
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Welcome to Health Impressions: the show about Authority, Acquisition, and Retention. Hosted by Bryan Cush, Co-Founder of Tidal Health Group, a digital marketing agency specializing in healthcare & Jay Parkinson, Chief Medical Officer of Sana, a health plan that delivers high-quality healthcare while keeping costs down. The show focuses on the cross sections of marketing, patient experience and product development. They explore strategies for providing high-quality care, enhancing patient exp ...
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AZ Tech IT Solutions is one of the Top Digital Marketing Company in New York, USA. As a growing IT and Best Digital Marketing Services provider, we value long-term, mutually beneficial relationships with our clients rooted in trust and respect.
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The insider expertise your local business needs to compete online. Small Business Small Talk brings you informative conversations with digital marketing experts who specialize in online marketing for small and medium-sized businesses.
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Show me The Nuggets is the No. 1 podcast for digital entrepreneurs who want to build and grow a real lifestyle business. The show is hosted by Joe Troyer - a serial entrepreneur who has built and sold three different businesses: a software company, an info-marketing company, and an agency. In this show, Joe runs weekly interviews with the best entrepreneurs and experts to reveal the mindsets, the processes and the technologies that made them world-class in what they do.
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The PR Playbook is a podcast focused on helping you elevate your brand using modern public relations strategy and tactics including paid/earned media, digital marketing, social media and other forms of marketing. Episodes come from my personal experiences over the past 18 years in high-tech public relations and as an agency owner for the past nine years. This podcast is dedicated to offering you actionable advice and tools that you can apply to your internal comms programs ASAP. Improve your ...
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Beyond AI and Clickbait: Crafting Content That Converts | Ep. 84
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In today’s episode, we explore the evolving landscape of content creation and why simply publishing content isn’t enough to stand out. Learn how to move beyond generic AI-generated material and clickbait tactics to create valuable, impactful content that resonates with your audience and drives results. We’ll break down practical strategies tailored…
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Building a Resilient Software Business with Bill Evans
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🎧 Welcome to Episode 52 of the Philly Tech Connect Podcast! This week, we’re excited to host Bill Evans, a driven entrepreneur and founder of Liberty Fox Technologies. 🔹 About This Episode: Bill shares his inspiring journey from an unexpected layoff to creating a successful software consulting company in Philadelphia. Dive into his experiences buil…
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In this episode, hosts Reed Smith and Chris Boyer discuss essential traits for healthcare leaders facing industry-wide transformation. They explore adaptive leadership styles, including transformational leadership, which fosters loyalty, creativity, and resilience. The episode also discusses the four C’s of Leading Through Change and offers practic…
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Send us a text Join us as Dr. Harpreet Tsui reveals how embracing discomfort transformed her direct primary care practice from 35 to 200 patients. Learn why stepping out of the office and into the community became her game-changer, and discover why waiting for patients to find you isn't a growth strategy. Dr. Tsui shares candid insights about overc…
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Unlocking continuous art royalties with blockchain
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In this episode, Francesca Augustine, founder of Neftwork, discusses the intersection of art and blockchain technology, exploring how her platform leverages blockchain to ensure continuous royalties for artists and increase transparency in the art world. She shares insights into how tokenization can revolutionize the art market, providing security,…
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TP406 - Digital Disruption and Changing Expectations of Digital
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In this episode, hosts Reed Smith and Chris Boyer explore the significant disruptions currently transforming the US healthcare system, from innovations reshaping service delivery to changes in how the market operates and how patients receive care. They outline five major disruptive trends and discuss how health systems can build resilience in the f…
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Send us a text Afraid specializing will shrink your practice? Think again. In this episode, OCD specialist Lindsay McGovern reveals how niching down transformed her practice from struggling generalist to thriving specialist with a consistent stream of private pay clients. You'll discover: Why being everyone's therapist is holding you back How speci…
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Stock Photos vs. Unique Photos for SEO: How Google Ranks Them | Google SEO | Ep. 83
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If you’ve been wondering what kind of website photos are better for SEO, stock images or your own unique images, wonder no more. In this episode, we’re exploring a topic that is often overlooked but can have a big impact on your online visibility: your website images. Specifically, we’re asking the question: When it comes to SEO, does Google prefer…
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Streamlining Healthcare: Sandeep Banga on AI’s Role
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In this episode, Sandeep Banga, the founder of Scribble, discusses how his AI-powered clinician assistant is designed to reduce the workload for home health nurses by automating documentation processes. He also shares insights on the challenges of balancing innovation with data security and compliance in the healthcare industry, while highlighting …
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Spreading Cheer – Holiday Marketing Tips for Medical Practices
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The holiday season is a prime time to show appreciation and gratitude to your employees, patients, and referring partners. In this episode of the DrMarketingTips Show, we discuss creative ideas for spreading holiday cheer, building relationships, and making the most of this festive season to promote your practice’s values and connect with your comm…
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TP405 - Do Healthcare Consumers Actually “Shop”?
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In this episode, hosts Reed Smith and Chris Boyer explore the concept of consumer-driven healthcare and why it often falls short of true "shopping" experiences, discussing how factors like insurance coverage, geographic limitations, and health drivers complicate decision-making for patients. From the pitfalls of online appointment scheduling to the…
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Grow Your Patient Base with These Google Business Profile Strategies You Probably Haven’t Tried | Local SEO | Clinic Marketing | Ep. 82
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Having an optimized Google Business Profile is crucial for local businesses to improve their online visibility and attract more customers. While claiming your listing, filling out all the details, and collecting reviews are basics that most businesses understand, there are some advanced strategies that can really help your profile stand out from th…
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Reviving local spots: Inside the Fynd platform
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In this episode, Max Thalheimer, the founder of Fynd, shares how his platform began as a pandemic project aimed at helping local bars and restaurants promote their events. He also discusses the challenges of being a startup founder, the supportive nature of the Philadelphia startup community, and the upcoming enhancements to Fynd, including a new w…
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TP404 - The New Health Playbook: Drivers, Consumerism, and Marketing
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In this episode, Reed Smith and Chris Boyer the "drivers of health," healthcare consumerism, and the role of marketing in shaping patient experiences. They explore how social, economic, and environmental factors impact health, how consumers are increasingly empowered in their care decisions, and how a strategic, consumer-focused approach can drive …
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#132 - Debunking the Biggest Myths in Healthcare Marketing
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The Cardinal team dives deep into the biggest myths surrounding healthcare marketing. From the misconception that 'more traffic equals more sales' to the belief that 'AI will destroy SEO,' we’re breaking down the truths behind paid media, SEO, and more. Tune in as we dispel the myths shaping the industry, offering clear insights to help healthcare …
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Local SEO: How to Optimize Your Apple Maps Listing | Ep. 81
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Apple Maps is part of Apple Business Connect (ABC), which is similar to Google My Business. For clinic owners that have a physical location, Apple Maps is essential to your patients finding you online and off. Many Apple users (and by “many” we mean over a billion) use Siri, Maps (the default GPS on iPhone), Apple Wallet, and more to help find busi…
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Greenbook's IIEX LATAM: A Little Bird Marketing Flyover
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Today, Miami. Tomorrow, the world! On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, gives you her conference flyover of Greenbook’s IIEX LATAM in Miami, Florida. IIEX LATAM is a conference dedicated to exploring the latest trends, technologies, and methodologies in market research, w…
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Startup Investors Lab: From pitch to investment
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In this episode, Randy Fisher, founder of Startup Investors Lab, discusses how his platform supports early-stage startups by providing mentorship, business model advice, and preparing them for investor pitches. He emphasizes the importance of ongoing customer discovery and refining the business model to improve a startup’s chances of attracting inv…
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TP403 - The Three Axis of ROI in Healthcare Digital Experience
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In this episode, Chris Boyer and Reed Smith explore how the concept of ROI in healthcare digital experience extends beyond financial returns to impact patient care, operations, and sustainability. They break down ROI into three key areas: growth, cost savings, and improving experience and highlight how digital tools like telemedicine, patient porta…
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Send us a text "Your Network is your Net Worth" - Tim Sanders Attention therapists! Are you ready to unlock the secrets of building a thriving cash-pay practice without relying on insurance panels or expensive marketing campaigns? In this episode, we dive deep with Veronica Whitermore, who transformed her career by harnessing the power of professio…
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#131 - Media Mix Modeling: The Secret to Smarter Marketing Decisions
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Join Cardinal’s Chief Growth Officer, Lauren Leone, and Chief Strategy Officer, Rich Briddock, as they unlock the power of media mix modeling with an exclusive look at our proprietary tool, Rev RX. The two explore how media mix modeling can help you strategically optimize your marketing investments across channels, while overcoming hurdles like HIP…
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End the Year Strong: 10 Clinic Marketing Tips for Q4 | Ep. 80
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What if you could transform your Q4 marketing strategy and set the stage for a successful year ahead? Well, we’ve got some tips to help make it happen, and it’s a great time to get started! You can begin implementing these strategies now without tech-heavy requirements or significant time. The best part: Make these tips a regular occurrence, and ev…
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In this episode, Taher Hassonjee, CEO of DocDraft, discusses how his company simplifies the legal document creation process using automation, providing affordable solutions for both individuals and small law firms. He shares insights into transitioning from RVShare to legal tech and explains DocDraft’s role in democratizing access to legal services…
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Did you know that 87% of consumers would switch brands to ones associated with a good cause, given similar prices and quality? Discover how cause marketing can create a positive impact on both your practice and the community. In this DrMarketingTips Show episode, Jennifer and Corey explore the benefits and practical steps to implementing cause mark…
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In this episode, Reed Smith and Chris Boyer explore the critical decision organizations face between adopting point-based solutions vs. integrated platforms. They delve into the pros and cons of each approach, highlighting the importance of aligning these choices with organizational needs - and share how holistic frameworks and AI-powered technolog…
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#130 - Real Stories, Real Impact: Embracing Authenticity Healthcare Marketing with Nancy Ryerson of Lantern
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This week, Cardinal CEO, Alex Membrillo, and Nancy Ryerson, Director of Content Marketing at Lantern, dive into the art of patient acquisition, exploring B2B and B2B2C marketing strategies tailored for healthcare marketers. Hear valuable insights into how content marketing, podcasts, and social media can boost brand awareness and drive client acqui…
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Get Found Online: 4 Listings Every Clinic Needs | Local SEO | Ep. 79
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Online listings can help solidify you as a business and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you’re not currently set up with them, do that ASAP. The four big online listings include: Google Business Profile Bing Places Apple Busin…
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How many online listings does your clinic need for SEO? [Case Study Included] | Ep. 78
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Online listings or citations are crucial to a clinic's online presence. But how many listings does your clinic truly need for effective SEO? Let's dive into the world of citations, uncover the facts, and review a case study. We’ll look at how online listings affect your website ranking on Google and how they affect your Google Maps (Google Business…
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Positive Thought Leadership about Your Potential
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What if the magic behind the Cinderella story isn't a prince and a fairy godmother but rather strategies for tapping into our potential? On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, talks with guest and published author Joanna Bloor about her book, Tales of Potential: The Cindere…
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In this episode of the Philly Tech Connect podcast, Dave converses with Simone Ammons, founder of QuneUp. Simone shares her journey from chemical engineering to creating a solution for reducing equipment downtime in biopharmaceutical manufacturing. They discuss the inception of QuneUp during the pandemic, its technological underpinnings, and the ch…
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New FTC Rule on Online Reviews: What It Means for Healthcare Providers
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The Federal Trade Commission (FTC) is cracking down on deceptive review practices with a new rule set to take effect later this year. This rule impacts healthcare providers, from medical practices and doctors to hospitals, as it sets strict guidelines for buying online reviews and social media bot followers. Join Jennifer and Corey as they discuss …
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In this episode, hosts Reed Smith and Chris Boyer explore the evolution of search engine optimization and the growing impact of generative AI, exploring how large language models (LLMs) and their capabilities in natural language processing (NLP) can impact SEO efforts. They also touch on the benefits and challenges of AIO (Artificial Intelligence O…
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Send us a text Ever wondered how some clinicians seem to effortlessly attract clients while others struggle? Discover how seasoned therapist Wendy Blackwood built a thriving practice over 20 years. In this eye-opening episode, you'll learn: ✅ How to craft a winning "boots-on-the-ground" marketing strategy ✅ The secret to building lasting profession…
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#129 - Mastering Agency Selection: How to Build a Lasting Partnership with Hasan Ramusevic, of Hasan + Shumaker
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This week, Cardinal CEO, Alex Membrillo, and Hasan Ramusevic, CEO of Hasan + Shumaker explore the intricacies of selecting the right agency for healthcare marketers, highlighting the importance of thorough research and recognizing the unique value specialist healthcare agencies provide. Learn how these healthcare specific marketing agencies offer a…
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3 AI Writing Tools You Should Try: AI, Writing, SEO & Creating Content | Ep. 77
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AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it’s here and here to stay, so go on and embrace it. And, trust us, it’s easier than you think. In this episode, we explore cutting-edge tools that are transforming how we brain…
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Learn how market researchers navigate the complex market landscape to deliver more accurate and valuable insights. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney, gives you her 2024 ESOMAR Congress flyover, held in Athens, Greece. The ESOMAR Congress is the premier global gathering …
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In this episode, Denny Bohs shares his journey from working in financial services to founding Bohs LLC, discussing the challenges and lessons he encountered while transitioning from a corporate career to full-time contract work. He highlights the importance of overcoming fears around freelancing, understanding the hidden costs of running a business…
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In this milestone 400th episode of the Touch Point podcast, hosts Chris Boyer and Reed Smith reflect on the last almost eight years of podcasting, and share stories from the early days (how it began and the first few episodes), to how the topics have shifted over the years, and reflect on memorable moments throughout the show lifetime. They also ar…
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#128 - B2B Healthcare Marketing: Leveraging Thought Leadership for Strategic Success with Sentari Minor of evolvedMD
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In this must-listen episode of Ignite, Cardinal’s CEO, Alex Membrillo, and Sentari Minor, Chief of Staff and Head of Investor Relations, dive deep into the art of standing out in healthcare marketing. Discover how evolvedMD is shaking up the industry by using bold storytelling and thought leadership to integrate behavioral health into primary care.…
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Homepage Checkup: Does Your Clinic’s Website Attract Patients? SEO & Website Design | Ep. 76
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Is your clinic’s website homepage truly working for you—or is it driving potential patients away? Your clinic’s homepage is more than just a digital front door; it’s the first impression that can make or break patient trust. In this episode, we’re diving deep into the must-have elements and strategic tweaks that will turn casual website visitors in…
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How to Use AI to Improve Your SEO Content Strategy
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AI's potential in SEO lies not in replacing human expertise but in enhancing it strategically as part of a comprehensive content marketing strategy. On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO, Priscilla McKinney talks with guest and Orbit Media CEO Andy Crestodina, about the role of AI in modern SE…
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In this episode, hosts Reed Smith and Chris Boyer explore the "flat pancake" metaphor as it applies to the evolving role of the Chief Digital Officer (CDO) in healthcare and discuss how with conflicting priorities and lacking a clear mandate, CDOs face unique challenges in driving digital transformation within complex healthcare systems. They are j…
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Residency by Day, DPC by Night: One Doctor's Unconventional Path to Practice Ownership
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Send us a text In this inspiring episode, Dr. Ageena Hass shares her unique journey of launching a Direct Primary Care (DPC) practice while still in residency. Listeners will gain valuable insights into: Balancing residency demands with entrepreneurial ambitions Creative marketing strategies for building a patient base from scratch in a new communi…
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#127 - From Brand Building to Conversions: How to Craft a Balanced Healthcare Marketing Strategy with Seth Goldberg
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Tune-in to Ignite as Cardinal’s CEO, Alex Membrilo, and industry expert, Seth Goldberg, explore how educating consumers, telling compelling brand stories, and leveraging influencers can build trust and differentiate your healthcare brand in a competitive market. You'll gain valuable insights on how to effectively integrate brand building with perfo…
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How to Optimize Photos for Your Google Business Profile [Replay] | Google Maps Local SEO Strategy for Chiropractors, Physical Therapists, & Clinics | Ep. 75
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Today, we’re diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO campaign. According to Google, businesses with images receive 42% more direction requests and 35% more website visits, highlighting the importance of image optimizat…
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017 Building Partnership Networks for Scalability
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Our guest Sam Yarborough is the Chief Growth Officer at Invisory, and the Co-Host of the Friends with Benefits Podcast. Invisory helps companies execute and elevate partner strategies within major marketplaces. Sam’s role is to develop partnerships with Salesforce and help customers break into this large ecosystem to make a meaningful impact for th…
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How Quality Marketing Research in Healthcare is Done
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Marketing research in healthcare is the key to unlocking better patient outcomes On this episode of Ponderings from the Perch, the Little Bird Marketing podcast, host and CEO Priscilla McKinney talks with guests Brendan Egan and Lisa Kaiser, CEO and COO of Brightside Research Solutions respectively, about the latest market research industry trends …
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Are you thinking about advertising your practice to get more visibility and bring in more patients? In this episode, hosts Jennifer and Corey take a look at the resurgence of TV advertising for digital streaming platforms like YouTube and Netflix. For example, YouTube Shorts has overtaken traditional services, becoming the top streaming service on …
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In this episode, hosts Chris Boyer and Reed Smith share an update on the evolution of patient portals and how healthcare leaders are leveraging them to drive patient experience - sometimes to unintended consequences. They also discuss two recent patient studies illustrating potential biases in the adoption rate of patient portals. Mentions from the…
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Always Booked: SEO Fills Therapist's Practice
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Send us a text Discover how Psychotherapist Abby Wilson, a fully virtual therapist licensed in Texas and Florida, built a successful cash-pay practice without prior business experience. Specializing in quarter-life crises, anxiety, depression, and attachment trauma, Abby reveals: The SEO strategy that's kept her booked for 3 years (bringing in 90% …
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