最高の CRO.CAFE / Guido X Jansen ポッドキャスト (2024)

1
Growth Minded Superheroes 19:42

5M ago19:42

19:42

Next week, the Growth Marketing Summit event will take place in Frankfurt Germany, CRO.CAFE will be there with our own booth to record experts from the stage and audience. In this episode you'll get a short preview with the organisers of the event: André Morys and Julia Rumpf!Guido X Jansen による

1
How do you maintain a no-BS style 46:01

2y ago46:01

46:01

For this episode we have Shiva Manjunath from Speero dropping some (painful?) CRO truthbombs for the new year...Guido X Jansen による

1
Educating your CRO clients & hiring for your CRO agency 35:11

2y ago35:11

35:11

Together with Matt we go through a variety of CRO agency topics, like how to educate your clients and how to hire for your team.Guido X Jansen による

1
How to craft copy on the PDP to convert more first-time buyers 43:04

2y ago43:04

43:04

Together with Rishi we explore how you should craft your PDP copy to convert more first-time buyersGuido X Jansen による

1
Understand your products first before optimizing 46:29

2y ago46:29

46:29

Together with Juliana Jackson we explore why many optimizers aren’t focusing on understanding their products before optimizing for sales & marketing. And why they should...Guido X Jansen による

1
What seperates the good from the great? 45:41

2y ago45:41

45:41

Together with Colin Crowell (Senior Director @ Kameleoon) and Manuel Da Costa (Founder Effective Experiments) we discussed what separates the GOOD from the GREAT Experimentation programs.Guido X Jansen による

1
Friction and Momentum in Brazil vs EU vs USA 57:58

2+ y ago57:58

57:58

We talk about friction and momentum in the customer journey + differences in CRO practice on different continents.Guido X Jansen による

1
Understanding the "Why" 25:23

2+ y ago25:23

25:23

Eliza and I have a casual talk about how she got into CRO, how she is blending that with other disciplines and how she works towards understanding site visitors.Guido X Jansen による

1
How you can practically optimize your forms 1:16:31

2+ y ago1:16:31

1:16:31

I got two of the main form optimization experts around a table and asked them everything you need in order to improve your on-site forms.Guido X Jansen による

1
Optimizing for Customer Lifetime Value 26:59

3y ago26:59

26:59

Live recorded at CH2021: How do you optimize for CLTV, hwre do you even begin and will you ever reach confidence in the metric at all...?Guido X Jansen による

1
CRO Automation & building your (de)centralized CRO team 31:56

3y ago31:56

31:56

Live recorded at CH2021: We discuss some CRO automations and if you should build a centralized or decentralized CRO teamGuido X Jansen による

1
User research: Qual versus Quant 33:01

3y ago33:01

33:01

Live recorded at CH2021: Which is better, what should you prioritize and what are some common mistakes?Guido X Jansen による

1
Chatbots & retention campaigns 24:03

3y ago24:03

24:03

Live recorded at CH2021: Session with Maaike & Robin (VVAA) about deploying chatbots and building retention campaigns.Guido X Jansen による

1
CRO and SEO are dead 27:35

3y ago27:35

27:35

Live recorded at CH2021: Gerk and Simon state that CRO and SEO are dead. Long live CRO and SEO?Guido X Jansen による

1
Localizing translations for international audiences 28:47

3y ago28:47

28:47

Guido and Oscar discuss how localization can have a huge impact on conversion rates and how it's not only about strictly translating text.Guido X Jansen による

1
Selling your CRO agency 23:56

3y ago23:56

23:56

Ricardo founded and sold his CRO agency and we see this type of consolidation happening in more markets. Let's talk about that!Guido X Jansen による

1
Visitor and customer survey insights for high-impact CRO 42:19

3y ago42:19

42:19

Take a listen to CRO Expert Rich Page as he shares the secrets he uses to draw an incredible amount of insights from visitor and customer surveys.Guido X Jansen による

1
Experimentation values & culture at scale: Linkedin 57:04

3y ago57:04

57:04

We learn from Alexander Ivaniuk about Linkedins values of experimentation, the experimentation culture and how they manage to experiment at a massive scale.Guido X Jansen による

1
Supercharging the customer journey with analytics data 41:52

3y ago41:52

41:52

Learn how to make use of the higher speed of data to facilitate a change of focus from reactive reporting to complex live activation across channels, together with Steen Rasmussen.Guido X Jansen による

1
Turn ice-cold traffic into thrilled-to-be-paying customers with high-converting copy 34:31

3y ago34:31

34:31

Together with Eden Bidani we explore the common mistakes CRO people make when it comes to copy and how copywriting is different for the web.Guido X Jansen による

1
Where to start when the company needs CRO, but doesn't know they do. 28:16

3+ y ago28:16

28:16

In this episode we learn how to get companies into a CRO mindset so they are willing to buy CRO services/products and how to utilize user research in this fast changing environment.Guido X Jansen による

1
Optimizing Conversion Rates by Working on Just One Page. Genius or Madness? 44:23

3+ y ago44:23

44:23

Do you ever feel overwhelmed by all the CRO things you could be working on? Why not just limit everything you do to a single page... Would that even work?Guido X Jansen による

1
Using text messages to improve conversions and retention 42:37

3+ y ago42:37

42:37

Today we learn why and how to use SMS and other forms of text messages to humanize the conversations you have with your webshop customers.Guido X Jansen による

1
Bayesian expected loss: Telling a complete story with data 46:39

3+ y ago46:39

46:39

We learn how about the problems with (frequentist) statistical significance and how we can tell a (more) complete and clear story with data on expected losses.Guido X Jansen による

1
Experience as UX designer in a very data driven company (Booking.com) 36:55

3+ y ago36:55

36:55

From UX designer Alex Muñoz we learn how working at a very data driven company changed his work and processes for the better.Guido X Jansen による

1
CRO Flywheel: How Microsoft Kickstarted the A/B testing Momentum and keeps it going 44:29

3+ y ago44:29

44:29

We will learn how Microsoft enables employees to keep the experimentation flywheel turning faster and faster to support and motivate continued funding.Guido X Jansen による

1
Top 10 reasons your A/B tests fail the Quality Assurance phase 1:09:43

3+ y ago1:09:43

1:09:43

Abi Hough is an experienced QA specialist for online experiments and she'll show us the Top 10 reasons A/B tests fail... even before they go live.Guido X Jansen による

1
Remote growth hacking from Nigeria 43:08

3+ y ago43:08

43:08

We learn how Tawab turned his CXL Growth Marketing minidegree and turned it into a full-time remote job working for a record label.Guido X Jansen による

1
Browsers, cookies & server-side testing with SiteSpect 40:42

3+ y ago40:42

40:42

We learn from Erwin about the latest developments around browsers, (1st and 3rd party) cookies and server-side testingGuido X Jansen による

1
Optimizing the user experience for an art shop/marketplace 32:13

3+ y ago32:13

32:13

Abbey and I talk about how user experience and optimization are different for the marketplace/ art shops & we'll be looking at some interesting product filtersGuido X Jansen による

1
600+ psychological principles for driving behavior? Not even close... 1:14:15

3+ y ago1:14:15

1:14:15

We learn why the whole concept of getting customers "hooked" is ludicrous and why there are way less behavioral principles than you might think. Shownotes: https://www.cro.cafe/podcast/psychological-principles-for-driving-behaviorGuido X Jansen による

1
Why humanizing data is so important, with Eltine van der Veer 46:25

4y ago46:25

46:25

We learn how EEG data can give you behavioral insights and why it's important to humanize your data. Shownotes: https://www.cro.cafe/podcast/why-humanizing-data-is-so-importantGuido X Jansen による

1
B2B experiments on low traffic & building your own platform, with Chad Sanderson from Convoy 48:13

4y ago48:13

48:13

We learn how B2B companies can run experiments too, even when you don't have heaps of traffic at your disposal. Shownotes: https://www.cro.cafe/podcast/b2b-experiments-on-low-traffic-building-your-own-platformGuido X Jansen による

1
Unleash Your Primal Brain, with Tim Ash 55:03

4y ago55:03

55:03

Let's demystify how we think and why we act with the authority in evolutionary psychology and digital marketing: Tim Ash. Shownotes: www.cro.cafe/podcast/unleash-your-primal-brainGuido X Jansen による

1
Confession time: Sequential testing and why machines won't replace us any time soon, with Merritt Aho 50:20

4y ago50:20

50:20

Learn how you can responsibly peek at your data mid-experiment (gasp!) and why we think machines won't be replacing CRO's any time soon.Guido X Jansen による

1
The 2020 State of Conversion Optimization Report, with Derek Gleason from CXL 46:09

4y ago46:09

46:09

We learn the trends and new insights from our own optimization industry from CXLs yearly worldwide survey.Guido X Jansen による

1
CRO Salaries: Agency vs Client-side vs Freelance 14:27

4y ago14:27

14:27

Exploring the earning potential for different kinds of CRO work. From agency CRO specialists to those that work clients-side to freelance CROs. I quite enjoyed answering this question because I've been in all three positions: I've worked at agencies, then moved to client side and then finally took the plunge into freelancing. I've come to find out …

1
Experimentation at ecommerce SaaS company Shopify, with Casandra Campbell 40:33

4y ago40:33

40:33

We learn how you can experiment on a SaaS product and learn how Shopify structures their optimization workflows.Guido X Jansen による

1
How to run copy experiments & why you should differentiate, with Peep Laja 46:29

4y ago46:29

46:29

In this episode we learn about the impact of copy on conversion and what things to take into account when running copy experiments. Shownotes: https://www.cro.cafe/podcast/how-to-run-copy-experiments-and-why-you-should-differentiateGuido X Jansen による

1
How to embed experimentation into Agile product development, with Jonny Longden 59:23

4y ago59:23

59:23

Today I talk with Jonny Longden from Journey Further about embedding experimentation into Agile product developmentGuido X Jansen による

1
Are you a movie critic? You might be great at CRO! With Sumantha Shankaranarayana 58:02

4y ago58:02

58:02

We learn how Kaspersky approaches and combines CRO for B2B and B2C and how a movie critic might make you a great CRO! Shownotes: https://www.cro.cafe/podcast/kaspersky Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.comGuido X Jansen による

1
Book launch: Online Influence, with Bas Wouters 45:02

4y ago45:02

45:02

Together with the author we’ll explore what makes this a very practical book suited for all digital marketeers and how it's different from the books and content you already know from Cialdini, BJ Fogg and Kahneman. Shownotes: https://www.cro.cafe/podcast/book-launch-online-influenceGuido X Jansen による

1
Optimizing Consumer-to-consumer marketplaces, with Emily Oliver from musicMagpie/Decluttr 58:02

4y ago58:02

58:02

Today we learn how to approach optimization for a consumer-to-consumer marketplace and Emily is able to share some recent experiment results with us. Shownotes: https://www.cro.cafe/podcast/optimizing-consumer-to-consumer-marketplaces Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.com…

1
Switching gears when the pandemic upends your traffic, with Dave Powell (TomTom) 33:56

4y ago33:56

33:56

We are going to learn how TomTom was able to quickly switch gears when the pandemic hit and lot of people all over the world suddenly stopped driving. Shownotes: https://www.cro.cafe/podcast/switching-gears-when-the-pandemic-upends-your-traffic Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.c…

1
Main pitfalls for CRO Agencies when working with clients, with Ricardo Tayar López (Flat101) 53:35

4y ago53:35

53:35

This week we learn about the main pitfalls agencies encounter when working on CRO projects and how to prevent them. Shownotes: https://www.cro.cafe/podcast/main-pitfalls-for-cro-agencies-when-working-with-clients Podcast Partners: Convert.com, OnlineDialogue.com, Sitespect.com, Contentsquare.com and OnlineInfluence.com…

1
How to become a better CRO professional, with Abi Hough & Craig Sullivan 31:28

4y ago31:28

31:28

Shownotes: https://www.cro.cafe/podcast/how-to-become-a-better-cro-professional Partners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nlGuido X Jansen による

1
CRO in a post-cookie world, with Lisanne Maatman & Dumky de Wilde (DEPT) 47:06

4y ago47:06

47:06

Shownotes: https://www.cro.cafe/podcast/cro-in-a-post-cookie-world Partners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nlGuido X Jansen による

1
The 6 soft skills that CROs need to master, with Elise Maile 50:32

4y ago50:32

50:32

Partners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nlGuido X Jansen による

1
Why your experimentation programme needs a risk profile, with Stephen Pavlovich (Conversion.com) 42:03

4y ago42:03

42:03

Partners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nlGuido X Jansen による

1
Server-side experimentation, with Tom van den Berg & Ruben de Boer (Online Dialogue) 50:10

4y ago50:10

50:10

Partners: Convert: convert.com/features Online Dialogue: onlinedialogue.nl SiteSpect: sitespect.com Contentsquare: contentsquare.com Online Invloed: onlineinvloed.nlGuido X Jansen による

聞く価値のあるポッドキャスト

ポッドキャスト CRO.CAFE / Guido X Jansen

聞く価値のあるポッドキャスト

クイックリファレンスガイド