A podcast hosted by Mathematica’s J.B. Wogan that examines what we know about today’s most urgent challenges and how we can make progress in addressing them. Reimagining the way the world gathers and uses data, Mathematica uncovers the evidence that offers our partners the confidence and clarity they need to find out what can be done, how to make it happen, and where to go next.
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"The AI Canvas" delves into the remarkable potential of generative AI, and how it is impacting businesses and the arts in profound ways. Immerse yourself in enlightening fireside chats, captivating case studies, and revolutionary ideas as we unveil how AI is transforming industries, optimising operations, and redefining the creative realm with limitless possibilities.
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The digital game is rigged —and we all know it. Industry titans created the game and set the rules to ensure only they win. And we play the game anyway, hoping to carve out some small portion of the market for ourselves. Fixing the Game exists to level the playing field, giving businesses the cheat codes to play on their terms and win. Every week, renowned growth hacking specialist and host, Luke Szkudlarek, goes head to head with industry experts to break barriers and expose the game-changi ...
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#16 The Innovative Growth Hacks for Personal Finance Startup - Making Splint Invest a Leader in Alternative Investments with Dmitry Patuk
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############### 60 Euro Gift ############### Special Gift to all my listeners worth 60 EUR, download the app and register with the code LUKE and you'll receive a welcome bonus towards your first investments. It's the first time I promote a product on my podcast, but this is a special case and I'm a user & fan myself so I thought to spread the love …
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#17 Boost Your Shopify Game: Paid Media Secrets and Data-Driven Advertising with Noah King
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In this episode, I sit down with Noah King, a digital marketer and the mastermind behind Popsixle, to explore the secrets of paid media and data-driven advertising for Shopify stores. We dive into how Noah’s innovative approach to data collection and optimization is transforming smaller e-commerce campaigns, giving them the tools to compete with th…
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125 | 20 Years of Evidence-Based Poverty Reduction from the Millennium Challenge Corporation
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Twenty years ago, the U.S. Congress created a new federal agency that represented a bold experiment in international aid. That agency, the Millennium Challenge Corporation (MCC), strove to reduce global poverty through grant-making to low- and lower-middle-income countries that demonstrated a commitment to good governance, economic freedom, and inv…
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#15 Mastering Organic and Original Content Marketing with Andy Crestodina: SEO, AI, and Content Strategies
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Andy Crestodina, a renowned expert in SEO and content marketing, shares his wealth of knowledge and experience in this insightful episode. Andy has been at the forefront of digital marketing for years, and his systematic approach to SEO and content creation is nothing short of impressive. We delve into the evolving role of marketing agencies and th…
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#14 Learn How to Grow Your Agency or Your Professional Services Business - Fundamental Lessons for Agency Owners from a Seasoned Coach for Agencies - Karl Sakas
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This is a "must listen" for all agency owners and owners of professional service companies. Karl Sakas is one of the most recognised and experienced agency coaches in the world, he worked with hundreds of companies and it was a pleasure to talk to get his insights. Karl has a ready made framework and answer to all challenging questions and his syst…
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124 | AcademyHealth’s New CEO on AI, Climate Change, and Other Topics of Health Services Research
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Our guest for this episode of Mathematica’s On the Evidence podcast is Dr. Aaron Carroll, a pediatrician, health researcher, and science communicator who recently assumed the post of president and chief executive officer at AcademyHealth, the leading national organization for convening and sharing information across health services researchers, pol…
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#13 Podcasting and Audio Marketing as Growth Strategy & Content Marketing Amplifier with Nico Leuenberger - Podcastschmiede
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Nico Leuenberger, the CEO at Podcastschmiede is considered the podcasting pioneer in Switzerland. We met when I was exploring the opportunity to create my own podcast and Nico gave me some very helpful advice. In this episode, which we recorded at Podcastschmiede's studio we're diving into the transformative power of podcasts in audio & content mar…
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123 | Validating Natural Climate Solutions with Better Data
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In the United States, conversations about solutions to climate change often revolve around reducing fossil fuel emissions from human activities. But many believe regenerative agricultural practices and other nature-based solutions—which use soil and plants and try to either prevent or capture emissions—should complement policies and programs to red…
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#12 LinkedIn Secrets for Personal Brand Building and Impactful Content Creation with Sara Lattanzio
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I've known Sara Lattanzio for a few years now, she's managed to build her personal LinkedIn account to more than 37'000 followers. She's recently joined Stryber as their head of marketing and we're talking about her lessons in personal branding, building B2B brands and content creation. There are some real nuggets in this conversation for everyone …
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#11 Challenges, Growth & Exit Strategies of Digital Agencies with Agency Coach & Consultant Janusz Stabik
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I met Janusz Stabik, the founder of gyda.co a year ago when we seeked out some coaching for our agency business. Janusz and his team have tons of insights to various agencies of different sizes and profiles. I'm discussing with him the typical challenges of the agency business, including exit strategies, mental health of founders, profitability and…
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#9 Tips to Work with Agencies for Business Owners and Combating Advertising Monopolies with Valerio Stallone, PhD @ Zurich University of Applied Sciences (ZHAW)
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It was a pleasure to reconnect with Dr. Valerio Stallone to discuss the evolution and the role of agencies and their impact on performance. We also discuss the monopolies such as Google, meta and other big tech companies. We brainstorm ideas to find alternative strategies for growth. I particularly enjoyed this one as Valerio also asked me a lot of…
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#10 Getting the Most Out of Google Ads and How to Play the Game with Google Premier Partner Amy Hebdon
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In this episode I'm talking to a Google Premier Partner in the US Amy Hebdon in an attempt to better understand her approach to get the most of Google Ads. She has a unique and pragmatic approach to making Google Ads work and we cover a lot from growth strategies to how to talk to the account managers at Google.…
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#8 Business Growth Drivers for 2024 and Beyond - Growth Talks with David Arnoux
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It was a pleasure to reconnect with David Arnoux, CEO at Growth Tribe, the leading EdTech company in Europe. David shares his growth insights from his work with hundreds of organisations and has unique views on the role of education in the company development and its performance. He's also one of the growth hacking pioneers in Europe and he shares …
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#7 Boosting your Data Quality and nDSG / GDPR Compliance for Swiss Businesses - Advance your Analytics with Evelyn Thar
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Evelyn is one of the first people I've met when I came to Zurich. I remember she was very kind and invited me to speak at her Analytics meetup back in 2015. Dr. Evelyn Thar is the CEO of Advance Metrics and knows the data quality and compliance inside out. In this conversation we look at how to improve data quality, whilst complying with nDSG and G…
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122 | Reflecting on Juneteenth and Our Collective Equity Journey
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The latest episode of Mathematica’s On the Evidence podcast coincides with June 19, which is celebrated by many around the United States as Juneteenth, a federal holiday commemorating the end of slavery in this country. Recently, one way staff at Mathematica have honored this important moment in U.S. history is by joining together in person and vir…
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121 | NORC and Mathematica CEOs on the Future of Data and Evidence
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Within the past few years, organizations that help improve public well-being by providing data-driven insights have witnessed significant changes. From a digital transformation hastened by big data and artificial intelligence (AI) to the globalization of evidence-based solutions for problems that transcend borders, changes in technology, society, a…
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#5 Navigating Ever Changing Google Ads Ecosystem for Your Small Business - Pragmatic Tips from Norman Irion
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Norman Irion is one of the Google Ads industry veterans, currently providing online marketing consulting for SMEs. In my conversation Norman is sharing some dark secrets of Google Ads and provides tips for business owners on how to save money and improve their performance. We're only scratching the surface here and the episode is meant to give a ge…
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#6 Exposing Google Ads: Hidden Dangers for SMEs with an ex-Googler and Google Trainer Lucia Yapi
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The Google Ads ecosystem has evolved from always profitable ads in the '00s to a greedy money making corporate machine. In my conversation with Lucia Yapi, one of the OGs of Google Advertising in Europe, we're not only looking at the developments at Google, but also alternatives to Google Ads and give practical tips to business owners and marketeer…
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#4 Growth Hacking B2B Sales Outreach with No Paid Media Involved with Dennis Teichmann
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I'm talking to Dennis Teichmann, who sold his SaaS HR company in 2023. Dennis is currently involved in a number of ventures as an investor, founder or advisor. We talk about B2B sales and lead generation without spending a lot of money on advertising. He shares his secrets and advice on how to win first clients. I appreciate his directness and prag…
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120 | Improving Health through Responsible Use of AI
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This episode of Mathematica’s On the Evidence podcast features a discussion about how various parties within the health care ecosystem can responsibly use artificial intelligence (AI) to improve patient health. The conversation comes amid increasing interest in the applications of AI in daily life and one month after Mathematica announced the launc…
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119 | Max Stier on Using Data to Improve the Federal Government
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The latest episode of Mathematica’s On the Evidence podcast features Max Stier, the president and chief executive officer of the Partnership for Public Service. Stier discusses the central role that data and research play in supporting his organization’s mission to make the federal government more effective. The episode comes during Public Service …
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118 | Moving from Evidence Generation to Evidence Use in President Biden's 2025 Budget
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In March, when the Biden administration released its budget request for fiscal year 2025, it not only offered a blueprint for the president’s policymaking agenda—it also provided the latest indication of how the White House and federal agencies are going beyond evidence generation to use evidence as a guide in making program investments that can im…
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#2 Use Data to Your Advantage & Exploit the Big Tech Media Setup with Gergely Kalmár
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Gergely is one of the smartest and boldest data scientists that the digital media has seen - we cover some fundamental analytics topics and focus on finding ways to improve your campaigns. This episode is interesting to all companies who spend money on advertising on Google, meta etc.Luke Szkudlarek による
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#1 Understanding and Interpreting Your Digital Analytics, GA4 and others with Andrew Hood
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My first ever episode is a conversation with my dear friend Andrew Hood. He's a digital analytics expert with hands on technical experience and high commercial awareness. I met on my first stop in the UK in 2005 and I've always admired how he can break down complex businesses to the fundamental business terms. In this episode we'll learn how to app…
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#3 Hacking B2B lead generation & sales with Joël Capt CEO & Founder at Peakora
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I've known Joël Capt since his Beekeeper years, back then he contributed to our Growth Hacking Meetup in Zurich and even presented once. This was years ago, today he's the CEO of Peakora and we're talking about his experiences with lead generation for startups, focusing on universal frameworks how to generate first opportunities. These universal le…
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117 | Moody’s Mark Zandi on Being a Voice for Data-Driven Decisions in Public Policy
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The latest episode of On the Evidence features Mark Zandi, the chief economist at Moody’s Analytics. On the episode, Zandi speaks with Paul Decker, Mathematica’s president and chief executive officer, about comprehensive immigration reform, artificial intelligence, labor shortages, remote work, the merits of pursuing a nonacademic career in economi…
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The AI Canvas - Generative AI in the Classroom: The Future of Learning with Francisco Recalde
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In this enlightening episode of the AI Canvas podcast, host David Foster sits down with Francisco Recalde, Head of the Department of Languages at Dixon's Unity Academy, to delve into the transformative effects of AI on the educational landscape. They embark on a comprehensive discussion about the potential of AI to transform teaching and learning, …
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116 | Applying AI to Improve Health Policy Research
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The latest episode of On the Evidence features an interview with Mathematica’s Ngan MacDonald about the applications of artificial intelligence (AI) for improving health care through data analytics. MacDonald recently joined Mathematica as the company’s director of health data innovations, where she leads a team of data scientists that help public …
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115 | Improving the Impact of Social Programs Through Better Evaluation
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A new episode of Mathematica’s On the Evidence podcast explores the idea that a more comprehensive approach to evaluation, including study of a program’s design and implementation, maximizes a program’s chances of success. The episode draws from a convening in January at Mathematica’s D.C. office at which experts from the federal government, philan…
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114 | How Virtual and Group Tutoring Could Address Learning Loss
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The COVID-19 pandemic is no longer a public health emergency, but its harmful effects on the U.S. education system still linger. Nationwide standardized test scores show that average student achievement in core subjects, such as math and reading, remains below pre-pandemic levels. Over the past four years, a growing number of schools have used temp…
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113 | An interview with U.S. Census Bureau Director Robert Santos
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On the five-year anniversary of Mathematica’s On the Evidence podcast, we’re proud to feature an interview with Robert Santos, the director of the U.S. Census Bureau. Santos, the first Latino and the second person of color to lead the agency, joined Mathematica in January for a wide-ranging conversation that covered the following topics: • changing…
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112 | Lessons for States Interested in Hospital Global Budgeting
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This episode of Mathematica’s On the Evidence podcast explores lessons from Maryland, with glimpses from Vermont and Pennsylvania, that could help other states decide whether and how to adopt hospital global budgeting. The guests for this episode are Dr. Joshua Sharfstein, who was the secretary of the Maryland Department of Health and Mental Hygien…
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111 | Homeschooling, Inequities in Disability Policy, and Improving Child Health Through School
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Every year, early-career scholars join Mathematica for a summer to work on independent research related to improving public well-being. As prospective applicants prepare to apply by the Feb. 29 deadline for the 2024 Summer Fellowship program, Mathematica’s On the Evidence podcast spoke with last year’s fellows (Laurin Bixby, Carla Wellborn, and Lui…
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110 | Our Listeners on the Most Important Developments in Evidence and Well-Being in 2023
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For the final episode of 2023, Mathematica’s On the Evidence podcast asked friends of the show to send short voice notes about important developments in evidence and well-being this year that will continue to matter in 2024. More than a dozen listeners and former guests responded to our call, highlighting significant milestones in health care, earl…
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109, Part 2 | Improving Health Equity by Transforming Public Health Data Systems
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Early in the COVID-19 pandemic, inconsistent data collection and reporting made it difficult for U.S. public health agencies to respond to the disease's inequitable impacts. Demographic and socioeconomic factors, such as age, race, ethnicity, gender, income, and disability status, were particularly challenging to capture. The same data issues would…
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109, Part 1 | Improving Health Equity by Transforming Public Health Data Systems
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Early in the COVID-19 pandemic, inconsistent data collection and reporting made it difficult for U.S. public health agencies to respond to the disease's inequitable impacts. Demographic and socioeconomic factors, such as age, race, ethnicity, gender, income, and disability status, were particularly challenging to capture. The same data issues would…
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108 | How Artificial Intelligence Can Advance Health Equity
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In September 2023, Mathematica and Congressman Don Beyer’s office hosted an event on Capitol Hill to discuss artificial intelligence (AI) and its implications for health equity. This episode of On the Evidence features audio from the September event, anchored by Victoria Knight, a health care policy reporter for Axios, who interviewed Congressman B…
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107 | Elizabeth Linos on Bolstering the Public Sector Workforce and Improving Government Services
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The latest episode of Mathematica’s On the Evidence podcast features Elizabeth Linos, the 23rd recipient of the David N. Kershaw Award and Prize. Linos is a public management scholar and behavioral scientist who studies, designs, and tests innovations in how government works. On the episode, Linos talks about what public sector workers and public p…
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106 | Jennifer Pahlka on Government in the Digital Age
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Jennifer Pahlka served as the U.S. deputy chief technology officer under President Barack Obama and founded Code for America, a nonprofit that works to improve government digital services. In her new book, "Recoding America: Why Government is Failing in the Digital Age and How We Can Do Better," Pahlka takes us beyond the basics to explore why poli…
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The AI Canvas - Exploring Generative AI's Impact on Design with Tim Malbon
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In this enlightening episode of the AI Canvas podcast, host David Foster engages in a thought-provoking conversation with Tim Malbon, the founder of the London-based digital design company, Made By Many. They delve into the fascinating realm of Generative AI and its profound implications for the worlds of design. This discussion explores themes lik…
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105 | How Colorado Committed to Supporting Teacher Diversity and Why it Matters to Students
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Teacher recruitment and retention challenges have increased since the onset of the COVID-19 pandemic. But even before that, students of diverse backgrounds have historically not seen themselves reflected in the adults in their classrooms and schools. Why does this matter? Students of color do better in school when they have teachers who share simil…
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The AI Canvas - The Implications of Generative AI in Society with Nina Schick
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In this insightful episode of The AI Canvas podcast, host David Foster engages in a thought-provoking conversation with Nina Schick, an expert in the field of AI and its societal impact. They delve into the transformative potential of AI, exploring themes like personalised education, healthcare, and the challenges and opportunities they present for…
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104 | Michael Mann on Taking Action to Address the Climate Crisis
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For anyone looking to understand Earth’s climate history and the unfolding climate crisis, Michael Mann has got you covered.Mann is the Presidential Distinguished Professor in the Department of Earth and Environmental Science at the University of Pennsylvania and director of the Penn Center for Science, Sustainability, and the Media. He has authore…
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103 | OMB Evidence Team on Evidence-Based Policymaking and Federal Evaluation
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From helping lead implementation of the Evidence Act to providing technical assistance on activities and initiatives, the Evidence Team at the Office of Management and Budget (OMB) is on the frontlines of evidence building and use across the federal government.Led by Diana Epstein (Team Lead), Erica Zielewski (Senior Evidence Analyst), Danielle Ber…
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The AI Canvas - Exploring Ethical Implications of Generative AI with Henry Ajder
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In this compelling episode of the AI Canvas Podcast, our host David Foster is joined by Henry Ajder, a leading expert and adviser in AI Ethics. Together, they navigate the complex ethical and technical dimensions of AI technology, the democratisation of AI, and the ever-evolving landscape of artificial intelligence. Henry spotlights crucial concern…
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The AI Canvas - The Impact of Generative AI in Journalism with Beth Rose (BBC Journalist)
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In this episode, host David Foster welcomes Beth Rose, an internationally award-winning BBC journalist who specialises in disability and mental health. They discuss the changes in journalism due to social media and COVID-19, the impact of generative AI on journalism, and the evolving role of journalists in the digital age. Join the conversation as …
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The AI Canvas - Exploring the Transformative Landscape of Generative AI with the ADSP Co-Founders
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Welcome to another captivating episode of the AI Canvas Podcast! Join us as we embark on a journey through the world of Generative AI with the two co-founders of ADSP, David Foster and Ross Witeszczak. Embark on a journey through the ever-evolving landscape of artificial intelligence within this insightful conversation. David and Ross deep dive int…
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102 | Gayle Smith on the Federal Role in Global Response to Health and Climate Crises
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Gayle Smith, CEO of the ONE Campaign, served in many leadership roles in the federal government as a staunch advocate for evidence-based decision making.As Coordinator for Global COVID Response and Health Security at the U.S. Department of State in 2021, Smith led the U.S. effort to end the global pandemic, helping the Biden-Harris Administration m…
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101 | Using Data to Advance Equitable Outcomes from Pre-K through the Workforce
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The COVID-19 pandemic exacerbated pre-existing inequities that changed how individuals engage with pre-K programs, schools, colleges, employers, and the world at large. Early evidence suggests the pandemic took a toll on student learning, educational attainment, employment, and physical and mental well-being, especially in communities of color and …
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Bonus Content | J.B. Wogan Reflects on 100 Episodes
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In this special feature, On the Evidence host J.B. Wogan reflects on the first 100 episodes of the Mathematica podcast, and retraces some of the steps taken in the almost five years since the series launched in early 2019.Learn more, listen, and subscribe: https://mathematica.org/ontheevidenceMATHEMATICA による
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