最高の Health Marketing ポッドキャスト (2024)

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Moments that Matter Most: How Health Communities Transform Lives 49:57

22h ago49:57

49:57

In this episode of Deep: The Health Marketing Podcast, John Mangano is joined by Sara Hayes, SVP of Communities at Health Union. Sara oversees over 50 online health communities that connect patients with shared experiences, offering support, information, and inspiration in moments that matter most. Together, they explore: The unique role online com…

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Scaling Digital Marketing in Nonprofits with Lauren Cotter of Community Tech Network 46:10

1d ago46:10

46:10

In the nonprofit world, marketing and communications teams often face unique challenges with limited resources and growing expectations. In this episode, host Spencer Brooks interviews Lauren Cotter, Marketing Director at Community Tech Network, about her journey from being a solo marketer to leading a team that drives digital literacy initiatives …

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#75: What is Intuitive Eating & Why it’s the #1 Skill You Need as a Health Coach or Functional Nutrition Practitioner 43:53

3d ago43:53

43:53

Want to know how to have the biggest impact on your health coaching clients’ lives? Helping them improve their relationship with food and their body. This is the starting point for any effective health coaching program you offer - regardless of your niche. And guess what…it’s one of the easiest ways to become an in-demand health coach. FACT: 79% of…

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Rebuilding Trust in Healthcare 37:37

3d ago37:37

37:37

Welcome to the Health Marketing Collective podcast, where strong leadership meets marketing excellence. In today's episode, Sara Payne is joined by Paul Ratzky, EVP of health technology at Edelman, to discuss the intricate relationship between trust and innovation in healthcare marketing. This episode zeroes in on the most recent findings from Edel…

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011: Launching & Growing A Successful Practice With Scott Rattigan 29:19

4d ago29:19

29:19

In today’s episode with Scott Rattigan, co-founder of Origins Incubator and Functional Lawyer, we’re unpacking what it takes to launch and grow a successful private practice in the integrative and functional medicine space. Along with his wife Linda - a board certified family medicine DO, they grew a successful private practice at Origins Functiona…

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#74: Should You Include Supplements & Labs in Your Program 16:35

11d ago16:35

16:35

In this episode you’ll learn: What your clients actually want (and how to sell that to them) Why including supplements and labs might discourage people from working with you How keeping supplements and labs separate from your program empowers your clients - and gives you and them more flexibility The financial downside of including supplements and …

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010: Future-Proofing Your Practice With Tom Blue 37:05

11d ago37:05

37:05

Super excited about my latest podcast episode featuring Tom Blue, a veteran strategist in the functional medicine space. Tom has dedicated most of the last 20 years to researching and synthesizing new approaches in primary care and personal health management... ... and as part of our series on the evolution of medicine, I asked him to share how hea…

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The Community Within the Community: Creating Health Content that Resonates 39:19

15d ago39:19

39:19

In this episode of Deep, John Mangano sits down with Tom Carr, SVP of Media and Data Strategy at Everyday Health Group, to discuss the evolution of health marketing and its impact on consumers and providers alike. Tom shares insights from his extensive career in health media, exploring how digital platforms have transformed patient engagement and h…

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Empowering Nonprofit Teams: How to Recognize and Nurture Talent with Jennifer Collins of Nexus Family Recovery Center 42:12

15d ago42:12

42:12

Creating a thriving nonprofit requires leaders who know how to recognize and nurture the unique strengths of their team. Host Spencer Brooks talks with Jennifer Collins from Nexus Family Recovery Center about practical ways to empower team members, even with limited resources and time, and why this is important for nonprofit success. This episode i…

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Transforming Healthcare: AI, Prevention, and Women’s Health Insights from HLTH Conference 2024 32:33

17d ago32:33

32:33

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. We just got back from the 2024 HLTH Conference held in Las Vegas. Sara Payne is joined by her colleague Erin Noel to discuss pivotal themes like AI in healthcare, preventive care, and women’s health. Erin, a seasoned health strategist, shares insights fr…

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009: AI Tools For Health & Wellness Marketing 26:04

18d ago26:04

26:04

In this episode, Uli Iserloh and Mike Kim explore the transformative impact of AI tools on health and wellness marketing. They discuss practical applications of AI for practitioners and share insights on how to effectively leverage these tools while maintaining a personal touch. Uli and Mike showcase how these tools can save time and enhance produc…

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#73: When Potential Clients Are Scared or Not Ready to Work With You 10:03

19d ago10:03

10:03

In this episode we discuss: A key question to ask yourself if you’re struggling to determine a niche Why you want to focus on the results you help clients with (vs. the process you take them through) How to put an offer together that minimizes the resistance clients have How to view your clients’ resistance as valuable information vs. something to …

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#72: Can You Market Two Programs Without Confusing Your Audience? 10:55

25d ago10:55

10:55

In this episode we discuss: What to do if you have interest in two different niches How to easily roll out a new program and get your first 3 clients The bread and butter of any health coaching business Links/Resources mentioned on the show: “5 Clients in 30 Days” Step-by-Step Action PlanAmy Lippmann による

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008: Strategic Social Media: From Content To Conversion 25:28

25d ago25:28

25:28

In this episode, Uli Iserloh and Mike Kim dive into the world of strategic social media for health and wellness practitioners. They discuss why many practitioners struggle to see returns on their social media efforts and offer practical advice on how to create a more effective social media presence. Listen in to learn: Why many practitioners strugg…

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Help Them Practice Good Medicine: Marketing to Physicians via EHR 38:58

29d ago38:58

38:58

In this episode, John Mangano sits down with Damon Basch, a leader in healthcare provider (HCP) marketing and VP, Strategic Partnerships at Veradigm. Damon shares his journey to becoming an expert in electronic health records (EHR) and clinical workflow communications. With insights from over a decade in the industry, he discusses the evolution of …

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Standing Out: Communicating Your Nonprofit’s Unique Impact with Shilpa Alva of Surge for Water 44:49

29d ago44:49

44:49

In a crowded nonprofit landscape, clearly conveying what sets your organization apart is crucial for building connections and support. In this episode of Health Nonprofit Digital Marketing, Spencer Brooks speaks with Shilpa Alva, the founder of Surge for Water, about strategies for communicating unique organizational qualities, such as a women-led …

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Bold Marketing: Measuring Success with Metrics, AI, and Consumer Insights 38:26

1M ago38:26

38:26

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, we have Michelle Rider joining host Sara Payne to explore the significance of holistic metrics in health marketing and the power of boldness in breaking industry norms. As a seasoned marketing executive with a rich background at Aetna…

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007: Transitioning To A Virtual Practice With Dr. Brian Mowll 42:00

1M ago42:00

42:00

In this episode, Uli Iserloh sits down with Dr. Brian Mowll, founder and medical director of Sweet Life Diabetes Health Centers, to discuss the challenges and opportunities of transitioning from a brick-and-mortar practice to a virtual one. Dr. Mowll shares his journey from running multiple chiropractic clinics to becoming America's Diabetes Coach …

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#71: How to Find Clients When Living Abroad 12:25

1M ago12:25

12:25

During this episode you get to hear me coach Marvina, who is an herbalist living in Panama. While she’s having some early success, I wondered…how many more clients could she be getting if she dialed in her messaging and marketing? In this episode we discuss: Why Marvina is an outlier when it comes to her niche and what’s working for her Experimenti…

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#70: How to Talk About What You Do as a Health Coach 9:34

1M ago9:34

9:34

If you get stuck when people ask you what you do, this episode is for you. During this episode you get to hear me coach Pammy, a nurse coach, who was struggling with her niche and how to explain what she does. In this episode you’ll discover: What potential clients need to hear before working with you What you should avoid talking about because it …

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006: Smarter Care Delivery Models 22:49

1M ago22:49

22:49

In this episode, Uli Iserloh and Mike Kim explore various care delivery models for health and wellness practices. They discuss the importance of creating systems that are easy, fun, and lucrative while delivering consistent results for patients. Listen in to learn: The difference between an "ELF" business (Easy, Fun, Lucrative) and a "HALF" busines…

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Maximizing Your Nonprofit’s Impact on a Tight Budget with Marco Winkler of HealthHIV 43:19

1M ago43:19

43:19

In this episode of Health Nonprofit Digital Marketing, we sit down with Marco Winkler, Communications Director at HealthHIV, who shares his journey transitioning from a corporate background to the nonprofit sector. With over 15 years in healthcare communications, Marco brings a fresh perspective on navigating the unique challenges faced by nonprofi…

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The Hispanic Patient: How Companies Engage with Heart 47:14

2M ago47:14

47:14

In this episode of Deep, John Mangano is joined by TelevisaUnivision’s Jorge Daboub (EVP, Client Partnerships — Pharma & Healthcare), an expert in health marketing to the Hispanic community. They dive into the often-overlooked Hispanic market in pharma and healthcare, discussing the major gaps in media reach, data representation, and opportunities …

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Bold Executive Voices: The Key to Effective Thought Leadership 36:45

2M ago36:45

36:45

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, we welcome back Jen Hovelsrud to join Sara Payne as co-host to discuss the power of executive thought leadership on social media, emphasizing the critical role it plays in the health industry. Jen Hovelsrud brings to light the importa…

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005: Ditch The Pitch: Irresistible Offers 19:14

2M ago19:14

19:14

In this episode, Uli Iserloh and Mike Kim dive deep into the crucial topic of creating irresistible offers for health and wellness businesses. They explore why focusing on the offer is essential before tackling marketing campaigns and share valuable insights on what makes an offer truly compelling. Listen in to learn: The five key things people are…

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#69: Niches that Are Too Narrow, Too Broad, or Are Confusing to Potential Clients 25:31

2M ago25:31

25:31

You’ve heard the advice that you should have a niche, but I’ll be honest. Figuring out a niche that’s specific enough (but not TOO specific) is tricky. During this episode you get to hear me coach two people in this community- and help them walk away with a clear, enticing niche. In this episode you’ll discover: An example of a niche that’s too nar…

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004: Declaring Your Area Of Specialization 19:49

2M ago19:49

19:49

In this episode, Uli Iserloh and Mike Kim dive deep into the importance of niching down and declaring your area of specialization in the health and wellness industry. They explore why many practitioners resist specialization and offer compelling reasons why it's crucial for business growth and effective marketing. Listen in to learn: Why many healt…

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Are Millennials Reshaping Your Nonprofit’s Workplace Culture? Featuring Kate Mayne of OLSHF 41:53

2M ago41:53

41:53

In this episode of Health Nonprofit Digital Marketing, Spencer Brooks talks with Kate Mayne from OLSHF about the unique perspectives that millennial workers bring to the nonprofit sector. Kate shares her journey from the corporate world to finding fulfillment in nonprofit work, the importance of work-life balance, and the evolving expectations arou…

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The Science and the Art: Bridging Analytics and Media Strategies 39:13

2M ago39:13

39:13

In this episode, John Mangano talks with Jason Patterson, Chief Analytics Officer at Publicis Health Media, about the evolving landscape of media, analytics, and advertising in healthcare. With a career spanning leadership roles in top media and analytics companies, Jason offers unique insights into how client expectations have transformed over the…

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Bold Breakthroughs: Capturing Media Attention in a Crowded Landscape 48:40

2M ago48:40

48:40

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. The HLTH Conference is right around the corner, and in honor of this year's theme "Be Bold," we're celebrating the upcoming event with a special series of episodes focused on what it means to be bold in marketing. For the first episode of the series, Sar…

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003: Mastering Time, Energy & Money With Meghan Walker 42:46

2M ago42:46

42:46

In this engaging episode, host Mike Kim welcomes Dr. Meghan Walker, a former naturopathic doctor who has successfully transitioned into a renowned entrepreneur and impactful coach. Together, they explore the multifaceted realm of entrepreneurship, shedding light on personal growth and the transformative process of evolving one's identity during mid…

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002: How to Streamline Your Clinical Practice 31:06

2M ago31:06

31:06

Are you feeling overwhelmed by the day-to-day operations of your health and wellness practice? In this episode, Uli Iserloh and Mike Kim dive deep into the art of streamlining your clinical practice. They explore three key areas - time management, offer optimization, and systems implementation - to help you create a more efficient and profitable bu…

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Bridging the Trust Gap with Kenyon Farrow of AVAC 42:47

2M ago42:47

42:47

In a world where public distrust of health information is at an all-time high, how can nonprofits effectively communicate critical health messages? Spencer Brooks sits down with Kenyon Farrow from AVAC to explore the deep roots of medical mistrust, the critical role of strategic communication in public health, and the importance of community-based …

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The Future of Omnichannel Analytics 36:20

2M ago36:20

36:20

In this episode of Deep, John Mangano chats with Tim Natal, who oversees analytics and marketing within Merck's oncology franchise. Tim shares his journey to his current role where he integrates data, media, and analytics to improve patient outcomes. He highlights the profound impact of campaigns in getting patients on the right therapies and how M…

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How Market Research Fuels Winning Strategies in Health Marketing 38:19

2M ago38:19

38:19

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. This is the first episode in our Be Bold miniseries and we are thrilled to host Dan Reilly, a renowned market research strategist and advisor, to discuss the evolving landscape of market research, especially in the context of mental health and anxiety—is…

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001: 3 Reasons Most Practices Remain Stuck In First Gear 26:18

2M ago26:18

26:18

Are you feeling stuck in your health and wellness practice? You're not alone. Many practitioners start with enthusiasm but find themselves grinding away without seeing the growth they desire. In this episode, Uli Iserloh and Mike Kim unpack the 3 main reasons why most practices remain stuck in first gear and offer practical solutions to overcome th…

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000: Relaunching The Health & Wellness Marketing Show 3:59

2M ago3:59

3:59

Are you looking to elevate your health and wellness practice? Welcome to the Health and Wellness Marketing Show, where hosts Uli Iserloh and Mike Kim share their combined 20+ years of experience to help you market your clinic, practice, or online business more effectively. In this introductory episode, Uli and Mike unveil the exciting changes to th…

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#68: How Elizabeth is Making 8K+ Per Month (Working Part Time) as a Health Coach 20:43

3M ago20:43

20:43

The Abundant Health Coach client, Elizabeth Ruscitto, is a self-proclaimed super introvert. Lots of forms of marketing do not feel like a fit for her. And that’s more than OK. In fact, in The Abundant Health Coach I encourage my clients to choose the strategies that fit their strengths and personality. That’s exactly what Elizabeth did. And now she…

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#67: 3 Keys to Predictably Earn 5K Per Month as a Health Coach 17:30

3M ago17:30

17:30

Did you know that you can earn 5K per month by spending only 5 hours a week marketing your business? This isn’t hype, but it might feel like it…because we live in a culture that tells you that you need to work hard and grind to be successful. So you may be spending 10, 20, or more hours every week trying to attract clients. You might even think the…

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Engaging Younger Donors with Melissa Watkins of Pacific Autism Center for Education 42:52

3M ago42:52

42:52

Nonprofit organizations are constantly seeking ways to engage younger generations in their causes. Melissa Watkins from the Pacific Autism Center for Education joins this episode to unpack strategies to attract and retain Gen Z and millennial donors through innovative digital marketing and communication techniques. This episode is essential for non…

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Paneles Japoneses: Elegancia y Funcionalidad para tu Hogar 3:19

3M ago3:19

3:19

Los Paneles Japoneses han ganado popularidad en la decoración de interiores por su versatilidad, elegancia y funcionalidad. En este episodio, te contaremos todo lo que necesitas saber sobre este tipo de cortina: desde sus beneficios y usos, hasta los precios y por qué deberías considerar integrarlos en tu hogar. ¿Qué son los Paneles Japoneses? Los …

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Healing Stigma: Marketers Leading the Charge for Inclusive Healthcare 36:53

3M ago36:53

36:53

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today’s episode, we’re delighted to have Melissa Fors Shackelford with us to explore inclusive marketing, its profound impact on healthcare outcomes, and the ways in which media and marketing strategies can reduce stigma and promote inclusivity. Melis…

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How Using All Available Datasets Saves Lives 41:40

3M ago41:40

41:40

In this episode, John Mangano sits down with Mike Caruso, the Head of Biddable Media at SSCG, to discuss the evolving landscape of health marketing, focusing on integrated data solutions, developing partner relationships, and the AI-focused progress achieved by his organization. Mike shares insights into how his team is leveraging data and technolo…

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#66: How Rachel Enrolled 4 Clients in 6 Weeks By Letting Go of These Distractions 55:17

3M ago55:17

55:17

When Rachel Carta joined The Abundant Health Coach, she'd been struggling with her business. She’d invested large sums of money on a variety of programs that weren’t the magic bullet they professed to be. Rachel thought she was the problem. She thought there was something wrong with her - and that's why all these programs she’d spent money on didn'…

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Sandmalerei in Deutschland, Österreich und Schweiz: Eine Kunstform der Moderne 1:36

3M ago1:36

1:36

Sandmalerei ist eine faszinierende Kunstform (https://www.sandmalerei-team.de/) , die sich in den letzten Jahren in Deutschland großer Beliebtheit erfreut hat. Ursprünglich aus dem Osten Europas und dem Nahen Osten stammend, hat diese temporäre Kunstform ihren Weg in die Herzen vieler Menschen gefunden. In Deutschland gibt es eine wachsende Gemeins…

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#65: Is Social Media Dead? How Health Coaches are Actually Booking Clients 27:48

3M ago27:48

27:48

Whether you love or hate social media, there’s one thing you need to know. Facebook and Instagram have changed dramatically. What once worked fairly easily for health coaches when it comes to getting clients on social media is no longer working. Which means you might feel like you’ve been spinning your wheels creating posts, reels, and stories - wi…

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Building Trust and Authority in Healthcare Content with Betsey O’Brien 45:37

3M ago45:37

45:37

Establishing trust and authority is a prerequisite for any nonprofit organization to improve the health of its community through digital communication and education. In this episode, Spencer Brooks and Betsey O'Brien explore the strategies and challenges of crafting reliable, empathetic healthcare content. If you are a nonprofit communicator aiming…

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Creative Excellence in Healthcare: Strategies for Meaningful and Relevant Marketing 40:12

3M ago40:12

40:12

Welcome to the Health Marketing Collective, where strong leadership meets marketing excellence. In today's episode, we welcome Matt Sauter to discuss how to foster a creative and innovative environment even within the constraints of limited budgets and high-functioning teams. Matt talks about the necessity of engineering an environment that natural…

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#64: 4 Things You Can Do Now to Get More Health Coaching Clients in 90 Days 32:27

3M ago32:27

32:27

In this episode you’ll learn: The #1 way to stand out and attract clients How to talk about what you do - in a way that gets people interested The marketing that will move the needle (vs. time wasters that only keep you busy) Links/Resources mentioned on the show: Enrollment for The Abundant Health Coach opens in a few weeks. This is our live 12-we…

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Deep: The Health Marketing Podcast Trailer 0:59

3M ago0:59

0:59

Listen to the trailer for Deep: The Health Marketing Podcast. Head to TheDeepPodcast.com or email deep@deepintent.com for more information.DeepIntent による

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ポッドキャスト Health Marketing

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