最高の Business Of Fitness ポッドキャスト (2024)

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57: 3 ways to make it easier to earn more in a fitness business 16:05

2d ago16:05

16:05

Owning a business is really tough. We can all agree on that. Whether you’re a solo PT, or own a chain of gyms, this game is hard. And yet so many business owners Dan mentors and works with seem determined to make it even harder. Here are the five things you'll learn from this episode of The Business of Fitness Podcast to make business easier: Why s…

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636: Unleash Your Inner Character - Mastering Role Playing with host Caroline Plambeck and Coach Josh Poole 39:59

4d ago39:59

39:59

Y’all know that for some of us in this business, selling feels ultra-uncomfortable. Maybe you’re one of them. But your studio’s survival depends on sales. So discover how practice can build skills, boost confidence and quash the pushy persona. Coach Caroline Plambeck and Coach Josh Poole unpack the process in Episode 637, Unleash Your Inner Charact…

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635: Balancing Passion With Profit 12:10

11d ago12:10

12:10

So many of us dove into our studio ownership more fueled by abounding passion than business acumen. Fervor is fabulous but doesn’t automatically equate to profits. Even if you’re not a numbers person, profitability is critical. Coach Elle Kealy walks you through her journey from naive to savvy studio owner over the last 20+ years in Episode 636, Ba…

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56: Increase profit without more members by tracking APM. 14:43

15d ago14:43

14:43

There's one number that not enough Fit Pros are tracking - APM, or average profit per member. Dan talks about why this number is so important, and how it can increase your profit margins. Here are the five things you'll learn from this episode of The Business of Fitness Podcast: Why revenue alone is a misleading metric for fitness business success.…

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634: Instruct & Inspire Teacher Training – Should I Even Have a Teacher Training? 39:53

18d ago39:53

39:53

Every studio owner is likely looking to boost revenue, differentiate their business and build a strong team. Might teacher training be an all-encompassing solution? Yes, it’s a huge undertaking. But done well, it checks all those boxes. What’s not to love? So catch Episode 634, Instruct & Inspire: Teacher Training – Should I Even Have a Teacher Tra…

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633: Instruct & Inspire - Teacher Training Series Intro 12:10

25d ago12:10

12:10

Amidst multitasking and managing the minutiae, it can be daunting to dare to dream about building your business. We’ve been there, and we can help. Let’s start with teacher training. While it might seem like a big, hairy, audacious goal (BHAG), Coach Cara Hazelton and Coach Caroline Plambeck break it down, starting with Episode 633, Instruct & Insp…

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55: The 19 ways to get more gym clients 12:30

29d ago12:30

12:30

In this episode Dan looks at the 19 different strategies used by businesses to grow their customer base, and how fitness businesses can use them to attract new clients and members. Here are the five things you'll learn from this episode of The Business of Fitness Podcast: Why using multiple marketing channels is crucial for client growth. How viral…

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632: Senses in Sync: Crafting a Multisensory Journey 13:56

1M ago13:56

13:56

If your studio is just a space to exercise, you’re in trouble. Consumers today expect memorable experiences and personal connections. Fortunately, Studio Grow is in the experience business. Discover how to differentiate your studio with Coach Caroline Plambeck in Episode 632, Senses in Sync: Crafting a Multisensory Journey. Evoke emotions and encou…

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631: The Art of the Turnaround 34:13

1M ago34:13

34:13

I bet your studio ownership journey had some do-or-die moments where you worried if your business would make it. Friend, you’re in good company. Be encouraged as Coach Elle Kealy chats with Rachel and Taylor, co-owners of Evolve Studios in Louisiana, in Episode 631, The Art of the Turnaround. Hear how they went from “blind and naive” opening their …

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54: How his referral network earns him $3000 a week 19:39

1M ago19:39

19:39

In this episode, Dan sits down with the king of the referral network, to find out this health professional's secrets to building an army of referrers that earn him over $200,000 a year and how you can do it too. Here are the five things you'll learn from this episode of The Business of Fitness Podcast: How to build a strong referral network in the …

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630: Navigating Uncertainty with a Positive Mindset 30:40

2M ago30:40

30:40

Y’all, uncertainty is everywhere. Studio owners face unforeseen issues every week or every day (hopefully not every hour!). We feel you. Join Coach Elle Kealy and Coach Catherine Hebb for an empathetic discussion and practical tips in Episode 630, Navigating Uncertainty with a Positive Mindset. Discover how to lighten your mental load and shift you…

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629: What’s My ROI on Meta Ads? 31:15

2M ago31:15

31:15

Ever wonder if your Meta ads are worth it? Any idea which metrics to track and how they add up? Or are you breaking a sweat thinking about this? Demystify how Meta ads work with Coaches Peter, Tara and Trish in Episode 629, What’s My ROI on Meta Ads? Learn the basics to broaden your comfort zone and amp up your marketing savvy. Some must-know info:…

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53: The four Es. A framework to build fitness businesses 8:44

2M ago8:44

8:44

Here are the five things you'll learn from this episode of The Business of Fitness Podcast: The four Es model for organising entrepreneurial ideas and projects. How to balance creative passion with financial success. When to explore new ideas versus focus on existing income streams. The importance of minimal viable products (MVPs) in testing ideas.…

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628: Selling Your Studio with Host Peter and Mitch McGinley 45:01

2M ago45:01

45:01

628 - Selling Your Studio with Host Peter and Mitch McGinley

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627: How to Deal with Competitors Opening 11:30

2M ago11:30

11:30

Competitor opening nearby? Cue spiking stress, nagging worries and the heavy weight of dread. But, my friend, let’s adopt a healthier approach. Competitors are a given, so get a go-to game plan to keep your studio – and your mindset – thriving. Trust someone who’s been there, as Coach Catherine shares top tips in Episode 627, How to Deal with Compe…

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52: A New Career Accelerator For PTs 31:22

2M ago31:22

31:22

Today Dan is joined by Bodie Webster and Bryn Williams, his co founders in PT launch Academy. They talk about how we’re providing a ladder between a PT qualification and a successful PT career. Here are the five things you'll learn from this episode of The Business of Fitness Podcast: The purpose and structure of PT Launch Academy. The importance o…

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626: The 3 Pillars of Brand Positioning 13:53

2M ago13:53

13:53

Think about Nike, Skechers and OOFOS. What comes to mind for each? They’re all shoes, but their brands are recognizably distinct. That, y’all, is brand positioning. And you need it to differentiate your studio in a crowded market and in the minds of your clients and prospects. Coach Elle breaks the process down in Episode 626, The 3 Pillars of Bran…

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625: Boosting Studio Growth with Momence 40:10

3M ago40:10

40:10

Juggling endless responsibilities, boutique fitness studio owners have taken multitasking to Herculean levels to maximize productivity. Sound familiar? Want to automate more tasks to win back some time? Tune in to Episode 625, Boosting Studio Growth with Momence, to get the scoop from Coach Caroline and Vojta Dramota, the CEO of Momence, an all-in-…

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51: How to Slash Membership Suspensions to Boost Revenue 12:16

3M ago12:16

12:16

Here are the five things you'll learn from this episode of The Business of Fitness Podcast: Strategies to reduce membership suspensions and their impact on your business. The importance of identifying and addressing common reasons for suspensions. How to implement policies to manage and limit the frequency of suspensions. Innovative approaches, lik…

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624: Building Your Brand on a Budget 30:32

3M ago30:32

30:32

Your brand is your essence. Your differentiator. Your image. More than your name, logo or colors, your brand defines your studio and compels an emotional connection. So whether you’re opening a studio or need a refresh, be intentional about crafting your brand. Coach Elle (who also happens to be a designer!) guides you through the practical process…

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623: Cultivating your Core Values as a Business 20:05

3M ago20:05

20:05

Ever wonder if core values are actually more than just ambitious words on paper? Does your studio really need them? You’re in luck, because in Episode 623, Cultivating Your Core Values as a Business, Coach Catherine and Coach Peter consider the role and worth of core values. Some need-to-knows: Rules to live by: core values set clear expectations f…

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50: Launching a physical product with the founders of GOAT 1:36:47

3M ago1:36:47

1:36:47

Dan sat down with the founders of GOAT - a company shaking things up in the recovery space with their innovative mouth tape and nose strips. They spoke about building brand and launching a physical product. In this wide ranging conversation, you will learn: Why a partnership is important for business success. The exact process you should go through…

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622: The Ins and Outs of working with a VA 47:55

3M ago47:55

47:55

Despite working longer and harder, do you feel like you’re on a treadmill that keeps accelerating but doesn’t let you get anywhere? Oh, friend, I feel you. I was you. And I can help you! Start with Episode 622: The Ins and Outs of Working with a Virtual Assistant. Coach Cara and Coach Lindsey get real on how hiring a VA can save your sanity and fre…

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49: Paid Advertising Q&A 54:40

4M ago54:40

54:40

Dan hosted Rita Franchina, a Digital Advertising Expert for a live webinar with a group of leading Fitness Professionals. This podcast is a bit different - it's the audio from that webinar. The attendees really enjoyed this Q&A format, and we thought you might get something from it too!Dan Williams による

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621: Clueless About Leads? 46:35

4M ago46:35

46:35

Ever feel like you’re throwing spaghetti at the wall when it comes to marketing? And that your leads pile up in a tangled jumble across your CRM, Google spreadsheets and sticky notes? Not exactly strategic. There is a better way. Join Coach Peter and Coach Elle as they lay out key learnings about leads In Episode 621: Clueless About Leads? And go f…

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48: 9 Ways To Pivot Your Fitness Business To Earn More 14:58

4M ago14:58

14:58

Here are the five things you'll learn from this episode of The Business of Fitness Podcast: The concept of pivoting in fitness business for growth. Strategies for identifying high-impact services in your offerings. How to expand your services for increased revenue. The importance of understanding customer needs for effective pivots. Innovative ways…

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620: Building Financial Strength with Billy Hofacker 42:15

4M ago42:15

42:15

Lots of us open studios because we’re incredibly passionate about fitness and helping others. Where we may need some help ourselves, however, is managing finances for our business. We got you! Y’all can learn what you don’t know. A great way to start is with Episode 620, Building Financial Strength with Billy Hofacker. Coach Caroline walks through …

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619: How to Open a Studio Profitably 25:08

4M ago25:08

25:08

Opening a boutique fitness studio is exciting. Expectant. And (honestly) exhausting. Friend, we’ve been where you are – and learned so much along the way. So we’re sharing our expertise in my latest podcast, Episode 619, How to Open a Studio Profitably. Coach Alina breaks it down into 10 practical steps that empower you to transform your vision int…

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618: Lise Kuecker - State of the Studio Part 3 18:47

4M ago18:47

18:47

Episode 618 - Lise Kuecker: State of the Studio Part 3

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47: He Left F45 and CrossFit and Boosted Revenue by $120,000 33:12

4M ago33:12

33:12

Ben Luckens had two F45 franchises and a CrossFit Affiliate. He walked away from both, opened a single gym on his own terms, and increased revenue by $120,000 a year. In this episode, he tells Dan exactly how he did it, and how you can too. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitne…

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617: Lise Kuecker - State of the Studio Part 2 16:23

5M ago16:23

16:23

More industry intel and insights coming your way! We’re back this week with my latest podcast, Episode 617, The State of the Studio, Part 2. Get the skinny on kicking a 9% rolling 13-month retention rate to the curb, how to accommodate the Class Pass crowd and why you want people like my parents as your clients. Plus, Episode 617 is loaded with key…

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616: Lise Kuecker - State of the Studio Part 1 51:02

5M ago51:02

51:02

Y’all, opportunity is everywhere for boutique fitness studios. It’s such an exciting time! Let’s peek at the bigger picture to recognize what’s available, pursue areas of improvement and embrace what could be your best year yet. In my latest podcast episode, The State of the Studio, Part 1, you’ll discover: Industry growth projections that will mak…

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46: How to Raise Fitness Prices Without Losing Clients 31:09

5M ago31:09

31:09

Did you know you can add tens of thousands of dollars to your annual revenue with just one email? Raising the prices of PT sessions, classes, or gym memberships is one of the scariest things a fitness professional can do. But there's a tried and tested six step process that can help you boost your income WITHOUT losing clients. In this episode, Dan…

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615: A Balancing Act with Coach Cat and Coach Peter 36:58

5M ago36:58

36:58

Boundaries are back! We addressed the topic of boundaries recently on the podcast. Here we’re taking a deeper dive. Because boundaries are important, y’all. Get into the weeds in my latest podcast episode, A Balancing Act with Coach Cat and Peter. In Episode 615, Coach Cat and Coach Peter consider acknowledging and articulating your boundaries and …

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614: Cara and expert in Exercise and cancer care research Interview 34:50

5M ago34:50

34:50

Cancer affects everyone. Although we may not have a diagnosis, we know people that do. As prevalent as cancer is, it still feels uncomfortable to discuss. And yet, boutique fitness studios can play a significant role in coping with cancer. So we’re having that important conversation in my latest podcast episode, Exercise and Cancer: Science and Gui…

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45: A gym advertising guide for every budget 1:02:52

5M ago1:02:52

1:02:52

How should you market your fitness business if you only have $50 a month? How about $200, $1,000, $2,500 or even $10,000 a month? We set digital marketing consultant, Rita Franchina from Franky Digital, the challenge of designing a marketing plan for each of these budgets. No matter how much money you’ve got to spend, this episode will tell you the…

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613: Mindset Matters - Money & The Beliefs that are erasing your profits one thought at a time - Part 3 13:29

6M ago13:29

13:29

What’s critical to making, managing and multiplying money? Not your financial savvy. Not your accountant. It all starts with your beliefs. So take inventory of your thoughts in my latest podcast episode, Mindset Matters: The Beliefs That Are Erasing Your Profits, One Thought at a Time. In Episode 613, Coach Alina walks you through the importance of…

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612: Mindset Matters - Shame, leaving the past behind and stepping into the future Part 4 35:36

6M ago35:36

35:36

Expectations are powerful. Exceed them and soar high. Miss the mark, and endure the weight of shame or failure. Y’all, don’t get saddled with these momentum-killers. Grab a coffee and your headphones for my latest podcast episode, Mindset Matters: Shame, Leaving the Past Behind and Stepping into the Future. Get insights on managing expectations and…

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44: How to get more clients using marketing psychology 30:34

6M ago30:34

30:34

Dan uses the science of behavioural economics to provide very tactical strategies to get more fitness clients and sell more fitness memberships. Implement these 63 psychology-hacks into your marketing and watch your conversion rates skyrocket. Download the free PDF that accompanies this episode. The Business of Fitness Podcast gives you actionable …

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611: Mindset Matters - Building Boundaries without Guilt 24:35

6M ago24:35

24:35

Boundaries can get a bad rap. Like they’re selfish. Or prohibitive. But really, they're freeing. And fundamental. In my latest podcast episode, Mindset Matters: Building Boundaries Without Guilt, Coach Heather walks us through why boundaries matter, how to set them and how to hold them. In Episode 611, you’ll get 10 tips on establishing and enforci…

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43: Dan's Interview on the Fitness Education Online Podcast 34:56

6M ago34:56

34:56

This episode’s a bit different, it’s a recent interview Dan did on the Fitness Education Online Podcast, where he spoke about his own journey in fitness, mentorship and the Perth Fitness Business Summit. The link mentioned by Dan in this episode, with all the resources and recommendations discussed is here: https://rangeofmotion.net.au/feo/ The Bus…

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610: Preparing for the Age of AI - with Lise Kuecker and Rory Flynn 35:44

6M ago35:44

35:44

AI is your most reliable, versatile team member. It shows up on time. Everyday. And does what you ask. Immediately. Plus, it saves you time and money. Y’all, what’s not to love? Let’s take a hot second to explore what’s possible in my latest podcast episode, Preparing for the Age of AI. In Episode 610, Rory Flynn, a foremost AI marketing expert, sh…

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42: How to Boost Gym Profit with Ice Baths/Saunas 26:17

6M ago26:17

26:17

If you're a gym owner looking to develop multiple income streams, this one is for you. Dan goes deep into the pros, cons and strategy of incorporating recovery modalities like ice baths and saunas into your gym. If you're considering doing this, or have already implemented it, PLEASE listen to this episode. The Business of Fitness Podcast gives you…

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609: Series "Building a Brand: The ABCs of Boutique Fitness Marketing: E is for Events: What events should you be running in your studio for a successful quarter. " 16:33

6M ago16:33

16:33

Hosting studio events is part art, part science. The science is your plan. Don’t underestimate its power. Hone your skills by tuning into the next segment in our series: Building a brand: The ABCs of Boutique Fitness Marketing: E is for Events. In Episode 609, Coach Laurial shares the recipe for running successful events that drive people through y…

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608: Expanding into Recovery - with Coach Katie and Kyle Piotrowski, Regional Manager at Anytime Fitness 25:06

7M ago25:06

25:06

Imagine a world where you feel better. A lot better. Or a little better. Because y’all, that’s really what our clients want. So let’s make it happen. Get your game plan going with Expanding into Recovery with Coach Katie and Kyle Piotrowski, Regional Manager at Anytime Fitness. In Episode 608, Kyle shares how Anytime added recovery services and how…

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607: Series "Building a Brand - The ABCs of Boutique Fitness Marketing: G is for Growth Goals: Scaling Your Business" 42:15

7M ago42:15

42:15

Don’t play darts while blindfolded. Especially against a moving target. Looking for luck to hit the bullseye. Sounds obvious, right? But, y’all, that’s what you’re doing if you’re running your business without goals. Play to win instead by establishing goals that drive you and your studio. In Episode 607, join coaches Josh and Peter for the next se…

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41: 13 Habits of Highly Successful Business Owners 15:49

7M ago15:49

15:49

At the time of recording this podcast, Dan had conducted 3,612 one-on-one business mentoring consultations with fitness business owners, over six years. And after a while, you start to see patterns. In this episode, Dan picks out the 13 things the most successful fitness business owners do best. Learn more about the Perth Fitness Business Summit. T…

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606: Series "Building a Brand: The ABCs of Boutique Fitness Marketing: P is for promotions! What your promotion is trying to tell you? 16:56

7M ago16:56

16:56

Y'all, Let's cut to the chase. Your promotions need some work…and we’re here to talk about it! In EPISODE 606, Alison Zhang throws down some serious wisdom on making your fitness studio the talk of the town. It's all about getting your brand stuck in people’s heads (for all the right reasons). Quick sneak peek: What’s a Promo?: More than just ads…i…

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40: Contractors or Employees? 18:50

7M ago18:50

18:50

Confused about staff? This one goes out to all those fitness business owners who have staff, but aren't exactly sure where they stand legally. Contractors? Employess? Part time? Casual? Full time? Director of AQ People Solutions, Ash Williams, does a deep dive into: Whether your staff should be contractors or employees. How to structure contracts. …

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605: The ABC's of brand building with host Lise Kuecker 36:04

7M ago36:04

36:04

Are you ready to create a brand that's not just seen but felt? To forge an identity that's unmistakably yours? Tune in to EPISODE 605 and let's embark on this journey together. 🚀 Branding: The Heartbeat of Your Studio In this episode, I dive deep into the essence of branding and why it's so much more than a snazzy logo or catchy tagline. Branding i…

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