Transformation, Leadership, and Legacy: Teresa Sperti on Building Better Marketers

CMO Chapters Podcast with Lucy Bolan

In this inspiring episode of CMO Chapters, Lucy Bolan sits down with Teresa Sperti, founder of Arktic Fox and former CMO of World Vision, to explore her career journey, leadership insights, and her passion for transforming the marketing industry. With over 20 years of experience spanning digital, data, and e-commerce, Teresa shares how she moved from corporate leadership to founding her consultancy to help brands and teams thrive in a rapidly evolving landscape.

Teresa reflects on the importance of leadership in transformation, the changing role of marketing in business, and the challenges—and opportunities—that come with embracing change. From privacy reforms to the rise of Amazon in Australia, this episode is packed with strategic insights and actionable advice for marketers, leaders, and aspiring CMOs.

Key Takeaways:

• Founding Arktic Fox: How personal challenges and the desire to drive meaningful change led Teresa to establish her consultancy.
• The Importance of Leadership in Transformation: Creating clarity, building cohesive teams, and over-communicating to align on strategy and goals.
• Emerging Trends: The significant changes in Australia’s Privacy Act and the growing impact of Amazon on retail and consumer behavior.
• Evolving CMO Roles: The shift towards broader accountability, with roles like Chief Growth Officer and Chief Customer Officer reflecting new priorities.
• Empowering the Next Generation: Teresa’s advice for marketers to go beyond channel execution, embrace commerciality, and continually build their skill sets.

Memorable Quotes:

• "In a transformation environment, you need to communicate 10 times as much as you normally would."
• "If you treat your team like mushrooms, they’re going to act like mushrooms. Empower them with the information they need to make strategic decisions."
• "Marketers must evolve beyond channel execution to develop commercial acumen and strategic thinking—it’s essential for leadership."

Recommended Resources:

• Teresa’s annual Arktic Fox report, which examines trends and skills gaps in marketing.
• The Leaky Funnel by Hugh Macfarlane – A guide to marketing and sales alignment.
• The Arktic Fox newsletter for insights into marketing transformation and leadership.

This episode is a must-listen for marketing leaders and professionals navigating change, transformation, and the evolving role of marketing in business. Tune in for Teresa’s actionable insights and her roadmap to building a legacy in the industry.

Connect with Teresa Sperti:

LinkedIn: Teresa Sperti

Arktic Fox: Arktic Fox Website

Follow the Podcast via New Chapter Talent:

Instagram: @NewChapterTalent

LinkedIn: New Chapter Talent

This podcast is brought to you by New Chapter Talent recruitment. If you're hunting for a fulfilling new role or seeking the right talent for your company, contact Lucy Bolan today!

Website: https://www.newchaptertalent.com.au/contact-us

LinkedIn: https://www.linkedin.com/company/new-chapter-talent/

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