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184. Brand Differentiation in the Age of AI: Expert Tips from Patty Farmer
Manage episode 442970011 series 2628829
Ever wondered how to infuse your unique identity into your business?
In this episode, host Deb Boulanger sits down with Patty Farmer, a renowned marketing expert, to explore the intersection of entrepreneurship, branding, and marketing strategy. Patty shares her insights on how to start a business that truly reflects your core values, and how understanding the customer journey can accelerate business growth. She also reveals her tips for building strategic partnerships and using AI in marketing strategies to enhance, rather than replace, human connection. Listen in to discover how Patty Farmer is revolutionizing marketing strategies for small businesses and how you can apply her insights to your own business journey.
[00:01- 15:13] Crafting an Effective Marketing Strategy for Business Growth
Define your brand's compelling story that makes the customer the hero
Speak directly to the voice and pain points of your ideal client avatar
Develop a positioning statement that conveys what you want people to feel
Leverage AI tools to research potential strategic partners in your niche
[15:14 -25:51] Building Strategic Partnerships for Entrepreneurial Success
Identify upstream and downstream partners who serve your clients before/after you
Seek out partners with complementary offerings who overlap your services
Explore partnerships with businesses targeting a different audience in your niche
Don't view other entrepreneurs in your space as competitors, but potential partners
[25:52 - 33:34] Understanding the Customer Journey for Better Client Retention
Recognize the different stages: problem awareness, decision to act, vetting options
Tailor your marketing messaging to resonates with each specific stage
Implement strategies to nurture customers from awareness to promoters
Regularly audit your customer touchpoints to identify gaps and optimize journeys
[33:35 - 43:34] Leveraging AI in Your Small Business Marketing Strategies
Use AI tools for tasks like competitor research, lead generation, and content creation
Analyze data from your marketing efforts to generate AI-driven insights
Implement AI personalization to tailor user experiences across channels
Explore AI-powered automation for campaigns, ads, email marketing and more
Connect with Patty Farmer
Website:Home - Patty Farmer International ~ Plug in. Power up. Get Paid.
Facebook: Facebook
X (Twitter): @PattyFarmer
Pinterest: Pinterest
YouTube: Marketing, Media & Money - YouTube
Instagram: @pattyfarmerceo
Patty’s Podcast: Marketing, Media & Money https://open.spotify.com/show/0fNSOqjx6Jn6zERhmj1pnn?si=d49e1c77d6ca4803
Go to https://lifeaftercorporatepodcast.com/ for all episodes
169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan!
152 The Secret of Turning Your Words into A Money-Making Machine!
148 The Role of AI in Business Strategies and Market Research
Tweetable Quotes:
“It’s got to be transformative. We are not in the information business. Google is in the information business. We are in the Transformation business”... Patty Farmer the difference of being an information business and a transformation business
"I actually like to think of ROI also as Return On Influence."... Patty Farmer on evaluating ROI
**TRANSCRIPT AVAILABLE UPON REQUEST**
SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!
Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at https://lifeaftercorporate.com/podcast.
184 つのエピソード
Manage episode 442970011 series 2628829
Ever wondered how to infuse your unique identity into your business?
In this episode, host Deb Boulanger sits down with Patty Farmer, a renowned marketing expert, to explore the intersection of entrepreneurship, branding, and marketing strategy. Patty shares her insights on how to start a business that truly reflects your core values, and how understanding the customer journey can accelerate business growth. She also reveals her tips for building strategic partnerships and using AI in marketing strategies to enhance, rather than replace, human connection. Listen in to discover how Patty Farmer is revolutionizing marketing strategies for small businesses and how you can apply her insights to your own business journey.
[00:01- 15:13] Crafting an Effective Marketing Strategy for Business Growth
Define your brand's compelling story that makes the customer the hero
Speak directly to the voice and pain points of your ideal client avatar
Develop a positioning statement that conveys what you want people to feel
Leverage AI tools to research potential strategic partners in your niche
[15:14 -25:51] Building Strategic Partnerships for Entrepreneurial Success
Identify upstream and downstream partners who serve your clients before/after you
Seek out partners with complementary offerings who overlap your services
Explore partnerships with businesses targeting a different audience in your niche
Don't view other entrepreneurs in your space as competitors, but potential partners
[25:52 - 33:34] Understanding the Customer Journey for Better Client Retention
Recognize the different stages: problem awareness, decision to act, vetting options
Tailor your marketing messaging to resonates with each specific stage
Implement strategies to nurture customers from awareness to promoters
Regularly audit your customer touchpoints to identify gaps and optimize journeys
[33:35 - 43:34] Leveraging AI in Your Small Business Marketing Strategies
Use AI tools for tasks like competitor research, lead generation, and content creation
Analyze data from your marketing efforts to generate AI-driven insights
Implement AI personalization to tailor user experiences across channels
Explore AI-powered automation for campaigns, ads, email marketing and more
Connect with Patty Farmer
Website:Home - Patty Farmer International ~ Plug in. Power up. Get Paid.
Facebook: Facebook
X (Twitter): @PattyFarmer
Pinterest: Pinterest
YouTube: Marketing, Media & Money - YouTube
Instagram: @pattyfarmerceo
Patty’s Podcast: Marketing, Media & Money https://open.spotify.com/show/0fNSOqjx6Jn6zERhmj1pnn?si=d49e1c77d6ca4803
Go to https://lifeaftercorporatepodcast.com/ for all episodes
169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan!
152 The Secret of Turning Your Words into A Money-Making Machine!
148 The Role of AI in Business Strategies and Market Research
Tweetable Quotes:
“It’s got to be transformative. We are not in the information business. Google is in the information business. We are in the Transformation business”... Patty Farmer the difference of being an information business and a transformation business
"I actually like to think of ROI also as Return On Influence."... Patty Farmer on evaluating ROI
**TRANSCRIPT AVAILABLE UPON REQUEST**
SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!
Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at https://lifeaftercorporate.com/podcast.
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