Player FMアプリでオフラインにしPlayer FMう!
Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
«
»
Scaling Digital Qual with Eugene Murphy of Indeemo
Manage episode 440407512 series 2112138
On this episode, host Sima Vasa talks to Eugene Murphy, Founder and CEO of Indeemo, who shares insights on how Indeemo is revolutionizing digital ethnography and qualitative research through innovative video solutions.
Key Takeaways:
(00:06) Eugene’s journey from engineering to founding Indeemo.
(02:03) Creating a seamless user experience for all ages.
(04:12) Pivoting Indeemo from a social app to a research tool.
(08:01) The power of mobile ethnography in market research.
(14:07) The importance of capturing authentic customer moments via video.
(18:15) Video is more impactful than traditional research methods.
(20:06) A seamless user experience is crucial for respondent engagement.
(24:15) Generative AI enhances the scalability of video research.
(27:00) Teaching clients to create effective, consistent prompts for research.
Resources Mentioned:
Indeemo
Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.
#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech
235 つのエピソード
Manage episode 440407512 series 2112138
On this episode, host Sima Vasa talks to Eugene Murphy, Founder and CEO of Indeemo, who shares insights on how Indeemo is revolutionizing digital ethnography and qualitative research through innovative video solutions.
Key Takeaways:
(00:06) Eugene’s journey from engineering to founding Indeemo.
(02:03) Creating a seamless user experience for all ages.
(04:12) Pivoting Indeemo from a social app to a research tool.
(08:01) The power of mobile ethnography in market research.
(14:07) The importance of capturing authentic customer moments via video.
(18:15) Video is more impactful than traditional research methods.
(20:06) A seamless user experience is crucial for respondent engagement.
(24:15) Generative AI enhances the scalability of video research.
(27:00) Teaching clients to create effective, consistent prompts for research.
Resources Mentioned:
Indeemo
Thanks for listening to the Data Gurus podcast, brought to you by Infinity Squared. If you enjoyed this episode, please leave a 5-star review to help get the word out about the show, and be sure to subscribe so you never miss another insightful conversation.
#Analytics #MA #Data #Strategy #Innovation #Acquisitions #MRX #Restech
235 つのエピソード
すべてのエピソード
×プレーヤーFMへようこそ!
Player FMは今からすぐに楽しめるために高品質のポッドキャストをウェブでスキャンしています。 これは最高のポッドキャストアプリで、Android、iPhone、そしてWebで動作します。 全ての端末で購読を同期するためにサインアップしてください。