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コンテンツは Kate Martin によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Kate Martin またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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“If we march into that village and we start trying to persecute people for using poison, something that's very illegal, nobody's going to talk to us. We're not going to find out where the poison came from. We're not going to be able to shut anything down. We should take the approach that people are using poison because they're desperate, because they see no other alternative.” – Andrew Stein Andrew Stein is a wildlife ecologist who spent the past 25 years studying human carnivore conflict from African wild dogs and lions in Kenya and Botswana to leopards and hyenas in Namibia. His work has long focused on finding ways for people and predators to coexist. He is the founder of CLAWS , an organization based in Botswana that's working at the intersection of cutting-edge wildlife research and community driven conservation. Since its start in 2014 and official launch as an NGO in 2020, CLAWS has been pioneering science-based, tech-forward strategies to reduce conflict between people and carnivores. By collaborating closely with local communities, especially traditional cattle herders, CLAWS supports both species conservation and rural livelihoods—making coexistence not just possible, but sustainable.…
Social Media-One piece into many. Where to start. Ep #72
Manage episode 433124517 series 3161737
コンテンツは Kate Martin によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Kate Martin またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Using Social media to grow your business can be overwhelming and confusing and take far too much time. (Often for very little result). Here’s how to make a few pieces of content and turn them into multiple other pieces without having to think too deeply about each platform. Got questions? Reach Kate on Kate@katemartinmentor.com
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78 つのエピソード
Manage episode 433124517 series 3161737
コンテンツは Kate Martin によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Kate Martin またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Using Social media to grow your business can be overwhelming and confusing and take far too much time. (Often for very little result). Here’s how to make a few pieces of content and turn them into multiple other pieces without having to think too deeply about each platform. Got questions? Reach Kate on Kate@katemartinmentor.com
…
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78 つのエピソード
すべてのエピソード
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The Health Coaching Business Podcast

1 Finances for Fitpro’s with Billy Hofacker Ep #79 22:27
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I interviewed Billy Hofacker of Your Fitness Money Coach - as he was referenced in Jonathan Goodman's new Book - 'The Obvious Choice' (it's a great book, get it if you have a service based business)… Billy shares his journey from financial crisis to becoming a successful (multiple) gym owner and financial coach for fitness professionals. Billy transformed his finances after having his car repossessed, paying off $130,000 in debt within 5 years, and ultimately $500,000 total. We covered everything from separating business and personal finances to planning for taxes, proper pricing, strategic hiring decisions, and long-term investment strategies. Some key points; • 0:07 - Introduction to Billy Hoffacker, finance coach and fit pro with over 20 years of experience who owns two physical locations and was quoted in Jon Goodman's Book • 2:57 - The pivotal moment that changed everything: Billy shares the emotional story of having his car repossessed and discovering he had $130,000 in debt • 9:29 - Common financial pitfalls for beginners: Billy reveals why separating business and personal finances is crucial and explains why proper tax planning and pricing are essential foundations • 11:12 - Strategic hiring advice for growing fitness businesses: Learn the three-scenario approach to making smart staffing decisions (best case, likely case, and worst case) • 16:45 - The mindset shift: Billy explains how fitness professionals can apply their existing self-discipline to transform their finances, comparing financial success to fitness achievement His site is here; https://yourfitnessmoneycoach.com/ Grab his book here; https://fitpro.yourfitnessmoneycoach.com/ Book a call with him here; https://YFMCscheduling.as.me/QA-Call LinkedIn: https://www.linkedin.com/in/billyhofacker/ Facebook: https://www.facebook.com/billyhofacker/ Watch the interview on YouTube here; https://www.youtube.com/watch?v=s4V8fuQPDmE Connect with Kate here; www.katemartinmentor.com…
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The Health Coaching Business Podcast

1 No need to market to the whole wide world. Do this instead..Ep #78 4:48
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Sharing how simple creating social media content can be—especially for health coaches and personal trainers, when you focus on just helping your current clients first. I tell the story of how I started by recording private YouTube videos for my clients, not thinking about marketing at all… and how those same videos eventually became the foundation of my public content. If content creation feels overwhelming, this approach will change everything. Contact me or see the blog for help growing your fitness or wellness coaching business: www.katemartinmentor.com or book a call to speak to me here: www.katemartinmentor.com/apply…
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The Health Coaching Business Podcast

1 Meet Kerry - Boutique Female Fitness Studio Founder - Cloud9. Ep #77 18:29
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Interview with Kerry Jeffs - Boutique Womens Fitness Studio Founder & Owner in Brisbane Australia. Contact Kerry by leaving your details below to inquire about owning your own Cloud 9 Studio. https://www.c9studio.com.au/own-a-cloud-9/ Or contact her here; info@c9studio.com.au Facebook; https://www.facebook.com/cloud9womensfitnessstudio Insta: https://www.instagram.com/cloud9womensfitnessstudio/ Connect with Kate here; www.katemartinmentor.com…
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The Health Coaching Business Podcast

1 Meet Kay McKenzie creator of Women in Alignment. Ep #75 12:13
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Meet Kay McKenzie - The Founder of Women in Alignment. A business networking community for female entrepreneurs. Including a Facebook group with over 80k women entrepreneurs in it. Join the Facebook group: https://www.facebook.com/groups/262285735228391/ YouTube: https://www.youtube.com/watch?v=dNHtgPLT-fo Connect with Kate; www.katemartinmentor.com…
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The Health Coaching Business Podcast

1 Meet Natalie The WordPress Website Guru for Small Business. Ep #76 16:35
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Meet Natalie Crowe - the WordPress Expert for small businesses shedding light on what to do and NOT do when creating or updating your website using WordPress. In her words; "I help non-techies DIY their own websites, courses and funnels EASILY with WordPress." Connect with her here; Facebook: https://www.facebook.com/Natalie.Crowe.WordPress.Expert/ Facebook Group: https://www.facebook.com/groups/ncdsupport Website: https://www.ncdacademy.com.au Instagram: https://www.instagram.com/nataliecrowedesigns Connect with Kate here; www.katemartinmentor.com…
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The Health Coaching Business Podcast

1 2 Unspoken Things that Block Your Business Success. Ep #74 3:01
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Book a call with Kate or read the blog here: www.katemartinmentor.com
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The Health Coaching Business Podcast

1 Perimenopause Chat #1 With Lawrey the Naturopath. Ep #73 1:10:59
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To ask a question or join our regular chats via zoom or instagram, find Kate on instagram over here; https://www.instagram.com/kate_martin_mentor/ To contact Lawrey or book/find her details here; https://www.instagram.com/lawreythenaturopath/
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The Health Coaching Business Podcast

1 Social Media-One piece into many. Where to start. Ep #72 11:11
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Using Social media to grow your business can be overwhelming and confusing and take far too much time. (Often for very little result). Here’s how to make a few pieces of content and turn them into multiple other pieces without having to think too deeply about each platform. Got questions? Reach Kate on Kate@katemartinmentor.com…
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The Health Coaching Business Podcast

It (marketing) gets to be done with your own style. Here are my thoughts upon reflection of how I do it. You don’t need to market the same way as I do btw. Kate@katemartinmentor.com www.katemartinmentor.com < find my socials and send me a video/audio message :) and your phone number. Mine is +61 416628864 #marketing…
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The Health Coaching Business Podcast

1 Pricing your services - make sure you know this structure 4:39
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https://KateMartinmentor.com
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The Health Coaching Business Podcast

1 Why I stopped sharing my business ideas with ‘non-business’ family members 2:51
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Https://katemartinmentor.com
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The Health Coaching Business Podcast

Here’s how to see where you may be wasting some time in business, (if one of your short term aims is to generate income). It is possible to work with people you love and at the same time generate enough cashflow to also work with those you donate time too without expecting an exchange of money. Too often small business spend time targeting the niche or clients that cannot pay and this leaves you broke or close to it. For more info or to contact Kate go to the blog; https://katemartinmentor.com Kate@katemartinmentor.com…
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The Health Coaching Business Podcast

1 Mark Buckley FMA Strength Institute - Interview Ep #67 1:29:27
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Mark is one of the greatest Strength and Conditioning and also Rehabilitation coaches, of the current times in the fitness industry. He’s also the creator of FMA Strength Institute & has been teaching coaches for decades, how to apply complex principles and knowledge to get results with the human body in one of the most unique ways I’ve personally ever heard and had the pleasure to be taught by. For more details regarding his courses see: https://fmastrengthinstitute.com or to find Kate see her blog at https://katemartinmentor.com - Or to book a call with Kate to see if she can help you with your coaching business go here: https://katemartinmentor.com/apply…
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The Health Coaching Business Podcast

Attention is the difference. When you have peoples attention you can help them. I accidentally discovered the marketing power behind delivering free seminars to grow my PT, health coaching & corporate health business regularly, over 20+ years. I used it to grow quickly across multiple cities and relocations. In this podcast I explain exactly how to execute the seminar to enrol people into your business (and in this case, it’s not by selling from the stage). For more info see the website: www.katemartinmentor.com…
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The Health Coaching Business Podcast

1 Moving Cities Over 10 Times. My Story of Personal Training, Massage and Corporate Health Ep #65 48:11
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My story of lots of moves and re-starting again. For all the coaches and personal trainers out there who want to know how to grow their business fast, without needing to DM anyone. Here are a few ways (in this video). See the website for more info like this, short courses and gifts; www.katemartinmentor.com Follow Kate on Insta here; https://www.instagram.com/kate_martin_mentor/ On Tik Tok here; https://www.tiktok.com/@katemartin_mentor Join the free Facebook group for coaches here; https://www.facebook.com/groups/228413110602048…
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The Health Coaching Business Podcast

I want to set the record straight with some expectations & say this tongue in cheek, as it depends upon your service. The reality is websites rarely get clients at the pace we expect them to. So here’s a little of what to do instead when you first launch your business. For the article I mention on what to spend your time on, go here; https://www.katemartinmentor.com/how-to-prioritise-your-time-when-you-work-for-yourself-the-critical-to-do-list/…
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The Health Coaching Business Podcast

Marketing doesn’t need to be complex but it does need to be consistent. It also does need to be done individually, with your own approach. So here are some ideas, based on how I got started versus how the industry has turned it into an industry ;) Plus how you can ignore most of that noise, focus on building relationships and the basics to get it ‘to work’ and therefore turn your time and efforts into customers. For more information & help contact Kate through the website; www.katemartinmentor.com…
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The Health Coaching Business Podcast

If there’s one thing I want every entrepreneur to know and woman it’s that your personality has no weaknesses. What do you think is a weakness can be used as your superpower if you stop using it with negative force against yourself and thinking you need to fix it. For more info see www.katemartinmentor.com…
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The Health Coaching Business Podcast

1 Why I stopped sharing my ideas with my family before launching things. Ep#60 2:51
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Far too many people share their ideas in business and are stopped in their tracks, purely because of a comment from a loved one. Here is why I stopped telling my family what I do a long time ago… www.katemartinmentor.com
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The Health Coaching Business Podcast

Another short audio rant this time on boundaries. There’s good customer service and then there’s going outside of the promises that you made yourself. For more info like this see www.katemartinmentor.com
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The Health Coaching Business Podcast

An example of a business selling something worth over $500k, having some marketing in place, yet having no sales system. Lot’s to be learnt from this bite size audio even for very small businesses. www.katemartinmentor.com
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The Health Coaching Business Podcast

1 Interview with Michelle - Creator of AussieBizChik the Subscription box for start up female entrepreneurs. Ep #57 49:02
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Michelle has inspired me from day 1 of me seeing her account on Instagram. Her videos are an entertaining and no-holds-barred honest account of what her business is going through. Considering she started this during the lockdowns in Melbourne and to fill a need she personally found her journey is an interesting one. I couldn't help but interview her and bring all the goodness to you in terms of the actual 'how to set up and run from scratch' in today's digital age and what secrets are behind the mindset of those who run their own business, especially in the first few years. Here is the timestamp of the recording; Introduction. 2.15 Michelle Smith runs a business subscription box including books, stationery and online learning. She started this at the height of the pandemic while living in Melbourne. 4.30. How Michelle came up with the idea when wanting to create a business. 6.27 Researching the market when she was starting her business. 8.04 The thoughts she had which lead from being self-employed to starting her own business. She was looking for something to build her own wealth and start her own thing. 10.30 Challenges and mistakes she has made and how to overcome being an introvert when building relationships for the business. 14.10 What she would do differently. She would have made sure to streamline her web page, marketing and making things simpler for her subscribers. 16.10 The key influencers she has learnt from. 19.20 Questions people need to ask themselves to grow their business and create a good mindset. 22.20 Her partner’s role in the business (Luke). What makes their partnership work. 26.00 Who she serves with Aussie Biz Chic. The common problems they are facing in business. 30.00 Michelle worked in a corporate company before starting Aussie Biz Chic. She discusses the difference between corporate and her own small online digital company. 34.00 Effective marketing tips. 40.00 Michelle breaks down the percentage of time she works on each part of her business. 44. Final tips for your own business. Insta. @Aussiebizchic FB: https://www.facebook.com/aussiebizchic/ Web. www.aussiebizchic.com.au Mention this recording to get a discount at the checkout. To get in contact with Kate email; kate@katemartinmentor.com or see the blog for free gifts at https://www.katemartinmentor.com…
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The Health Coaching Business Podcast

Are the medical mandates for the fitness industry in Australia stressing you out right now? I get it, change can be hard. Here are some ideas on how to not only lead and keep your people in this time, but to also be able to see more opportunities than you may be seeing right now. Regardless of your beliefs around what you mandate, or don’t lets do it with ethics, rather than division and continue to lead and help your clients (the most important thing). That’s what they want you for. Don’t hesitate to reach out if you need support or to simply ask a question during this time. I’m making myself available to everyone, even if you aren’t a client. We can do this Australia. ——— For other resources, including free groups, videos, courses on this and other topics, see the website; www.katemartinmentor.com…
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The Health Coaching Business Podcast

A quick podcast on staff & contractors and training them to keep them. This was something I made for an old client I’m still in touch with, who went from thinking she might quit this health, (Personal trainer and massage therapist) gig... To a few years later, wayyy after she’s finished working me, it now being 2020/2021, she now has 8 staff in her clinic! (Prior to ‘pausing’ due to the lockdowns in Sydney). This info is applicable regardless of if they are contractors or employees. For more info see the website and blog; www.katemartinmentor.com…
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The Health Coaching Business Podcast

1 Losing a business during the pandemic - Interview with Alex Gil & Kate Martin Ep #54 55:05
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Discussing all things 'being driven', 'losing everything' & 'changing' right now, from 2020 and beyond. In this interview with fellow health coach Alex Gil from Vitalé Studio - Movement, Nutrition & Lifestyle. We talk all things about her growth during this time and how she now helps clients; - hope for right now - taking radical responsibility for our current and past traumas and - how change is happening 'for us' not 'to us', as bloody hard as that is to concept during these times of massive loss that we are experiencing as the human race. Hear her story of how she has re-built her coaching practice. We also discussed; What are you really here on Earth for? How will you contribute? For more info and teachings from Alex see her youtube channel here; - https://www.youtube.com/channel/UCr1vAlkmPNpuRkaQ0DpucTQ To see more from Kate see the website at; www.katemartinmentor.com…
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The Health Coaching Business Podcast

1 Launching Online Information Products For Face to Face Coaches. Ep #53 9:08
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For more info like this and to see the details about ‘Next level coaches’, the monthly membership, see the website www.katemartinmentor.com
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Here are some of the times I could have given up. No one has success in a straight line, no one. This audio was made because I had a conversation with a client who said me telling her this made her feel much better about her own past. She’d been telling me why it would be hard for her to put herself out there on social media (a very common story). While they are all very valid reasons I then shared with her some of the times in my career that I could’ve ‘given up’. That I could’ve packed it in, that I perhaps shouldn’t do it because clearly I wasn’t good enough, & all because people either stole or copied my work or basically told me I shouldn’t be doing ‘the thing’. And while I don’t share these stories much any more & nor do I feel much ‘charge’ around them, I thought it important to put some of them in one place. So that you know it’s not a straight line for anyone. Nothing is. Instead, just simply focus on helping your people, rather than listening to what others say... and if you get knocked down, get the fuck back up again and remember why you were put here. For more info about the things mentioned on this poddy, & to see the blog or for tips on being more awesome see the website: www.katemartinmentor.com & send me a question here; kate@katemartinmentor.com…
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1 Disasters in Corporate Health Launches & Lessons. Ep # 51 16:57
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Here are some lessons from my background on what ‘not to do’ to grow another facet of your business. For more details, the blog, gifts and the Next Level Coaches Monthly Membership, see the website on https://www.katemartinmentor.com
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There are several small tweaks that once made, make the world of difference to your business turnover and retention. Here I discuss several small tweaks that ‘non-system’ coaches/personal trainers/gym owners, can implement to make a huge difference to the bottom line and buying time back. At the time of recording this there are two ways to work with me. In the new Monthly membership for coaches. That link is here; https://bit.ly/NextLevelCoaches VIP is now open email Kate to inquire on kate@katemartinmentor.com To see more material like this or success stories go to; www.katemartinmentor.com…
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The Health Coaching Business Podcast

1 Pamela Aaralyn and I talk Feminine Energy in Business. Episode # 49 1:56:54
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I used a lady for some spiritual guidance a few years ago, when I couldn’t pull the trigger to move cities at my usual fast pace. I assumed there was something wrong with me, not only was moving slow out of character but so was speaking to a 'mystic'.. anyway I needed help to decide. Turns out it was just meant to be, as it always is and I had a great session with spiritual teacher Pamela Aaralyn. I got the guidance which felt a little like a beautiful punch in the face at the time. (Erhhm, I mean a wake up call) There were some gentle hard truths of how I was the one with the closed heart, & that he was already ready.. which I received with open arms... lol. Amongst other tips about how my daughter would be happy etc, which was what I had been worried about. (The first year was not easy let me say, but now she is very settled and loves her new circle.) Years later after several online conversations here are Pamela and I discussing 'overcoming the 4000 year old patriarchy of males vs females' in life and business and how it’s working out for females in business today. Watch the video on Pamela's channel; https://youtu.be/12IiNX1Zh7E See her website here; https://pamelaaaralyn.com To work with Kate send her an email or see the website; www.katemartinmentor.com kate@katemartinmentor.com To join Kate's new Monthly Membership course Next Level Coaches, see the details here; https://bit.ly/NextLevelCoaches…
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The Health Coaching Business Podcast

1 Part 2 - From 1:1 to groups with your online coaching + Easy marketing tips. Ep # 48 53:40
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Part 2 of scaling your online course. All things going from face to face to online NOW. From ethical easy marketing using interviews. Something I teach my VIP's. From launching online and going from 1:1 to groups in your online programs. Plus I share the methods I use within my mastermind, which my own clients replicate as it's unlike anything that's available out there. Link to join the new monthly membership I've just launched for the first week, right now for free; https://www.facebook.com/groups/nextlevelcoacheswithkatemartin See the website for gifts; www.katemartinmentor.com…
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The Health Coaching Business Podcast

1 Scaling Your Online Course Without Losing Quality Part 1 of 2. Episode # 47 31:24
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Scaling your services online as a coach. Going from 1:1 to 1:Many part 1 of 2, most coaches I speak to are afraid of losing quality and rightly so, as most courses that are out there DO LOSE quality when they teach a curriculum, step by step to a group on a large group call. Have you ever been a part of one of these courses? I have. Multiple times. So I want to share with you, how to get 'coaching in groups online' to work, without losing quality. Unlike what will happen most of the time when you run online programs. The NEW Monthly Membership 'Next Level Coaches' doors are open! Link is here to join the Fbook group; https://www.facebook.com/groups/440274027251143 Or message me on kate@katemartinmentor.com if you have Q's about VIP - There's places coming up to work with me, at the time of making this. Email me for details. Or to see more like this visit the blog and grab the gifts; https://www.katemartinmentor.com/blog…
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The Health Coaching Business Podcast

1 Interview with Victoria Gibson Online Marketing Guru. Episode # 46 1:04:18
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Interview with Victoria Gibson Online Marketing and Business Guru and one of my mentors! Just a few conversations with her years ago helped me to grow my online business to where it is today. Being taught by Victoria meant I scaled rapidly from 1:1 business coaching my clients to online group coaching, surprisingly meaning better results for clients than 1:1. All while still running an extremely busy personal training and health coaching business. Plus her genius has helped many coaches with everything from webinars to Facebook ads. Just some of what we covered; - Creating and selling online courses - Masterminds (VIP) & live courses and all things in between. - What are her core principles she follows and lives by to still be thriving in the online business space. - How she does it all as a single mother. Here is the timestamp of the interview; 8.50 Introduction, how I met Vic and why we are doing this. 10.53 What Victoria does, and what drives her. What she offers her clients. 17.00 What does ‘Mastermind’ mean. How to make an online dream a reality. 21.53 The difference in results, video’s versus PDF’s. The underlying beliefs that stop people from completing a course. 26.35. Taking responsibility to change your mindset and the discipline to do the work. 32 min. Why you need to be devoted, consistent and love your business. 34 min. Core principles Victoria pass’s on. 40 min. Mindset hacks and core strategies. 48 min. The benefits of organic leads v’s launches. 55 min. What people should look for in an online coach. Website: www.VictoriaGibson.com Victoria’s Facebook group: Connect and Convert. To contact Kate email her a question or see how she can possibly help you with your business; kate@katemartinmentor.com or apply to speak to Kate; https://www.katemartinmentor.com/apply…
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The Health Coaching Business Podcast

1 Lessons from today’s sales training call for fitness studio owner and her team 10:51
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From today’s coaching session on sales in her studio, with a client of mine. I’ll share with you the gaps we found in her fitness studio to make more income. For example what happens before and after the trial people come in on? What do the staff need to say? Should the coaches sell in the session? Do you let people know there is limited space in the sessions? Do you wait for them to finish the trial before offering the sale - no is the answer. Here are some of the outcomes that we achieved today in sales training for this legends gym, along with her admin person and some of her coaches. We realised where the leaks were in the massive income potential they have. Eg, there are were are a number of people that missed getting followed up Many didn’t get asked by the trainers in the session if they’d like to continue. The client potentially doesn’t feel cared about enough in the session, The staff now understand how to care, what to say during and after each session. If you are a coach wanting to double or triple your income send me a message on here and tell me what you are doing. I’ll reply and let you know where the gaps potentially are that could greatly and exponentially increase your bottom line. Kate@katemartinmentor.com…
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The Health Coaching Business Podcast

Scared of being too SPAMMY??? Worried people will think badly of you if you constantly offer your services? I get it, there’s lots of trash online.. but if you think about yourself, it’s pretty easy to tell the crap from the real especially when you can feel it if it’s icky.. wouldn’t you agree? Here’s my take on it and also some simple things you can implement to get over it. (22yrs of selling myself - no not in that way 😉 have taught me a few things. Firstly - be you... continued in video and also on the podcast channel) Things I mention here, regarding how to work with me currently; 🎟🎟🎟Get early vip access to my new 6 week seminar course for $147. 🦄🥂💪Or apply to speak to me about my VIP services taking 5 coaches as of March. Message me for info, or book a call using the link below in the comments.…
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The Health Coaching Business Podcast

Ever thought of doing seminars or workshops to grow business? (I have used this method for decades, which grew businesses - accidentally). The purpose was simply to teach people / see more than one person at a time, as a side effect it was amazing to help grow my health coaching business. From corporate health gigs, to building personal training quickly filling both 1:1 & groups for myself and contractors. Would you like to learn how to do this? Join me now! specials available for my new LIVE 6 week online course launching soon!! ➡️➡️➡️ Success with Seminars. Specifically for coaches wanting to uplevel their business FAST. Get the early access bonuses. Message me for details kate@katemartinmentor.com…
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The Health Coaching Business Podcast

1 Coach Stop Explaining Your Services To Get People To Buy 9:53
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If you are ‘explaining your services’ either in your sales presentation or any material you put out online, and it’s not working? Here’s why that may be and here's what to do instead. You see the secret is that the human subconscious already associates you with having the answers IF you show you can; - understand their issues or - empathise deeply with their position or - describe their thoughts like you are inside their mind (because you have been there at one point, with regards to the audience you are speaking to.) When you communicate this way, they automatically (& subconsciously) know that you hold information that will have, a large part of the solution for them. In fact this is a major key factor to get results with your marketing regardless of your service. Rather than showing people your resume of why you can help them. If you’re telling empathic stories, or including describing the problems or the emotional goals that your clients have it works like magic. Here's my list of what to do instead of just 'randomly posting without getting traction' - Use emotion when describing things in your material. Make it human. - Use stories that are relatable. - Be truthful and descriptive it goes much further than you’d think. - Empathise because you’ve been there. (Only if it’s the truth). - Relax a bit more when sharing. The more you can ‘simply be you’ the better it all works. Marketing, sales and all facets of your business. For more resources like this see www.katemartinmentor.com Or click the link see if there’s a time available to speak to Kate about your coaching business, here; www.katemartinmentor.com/apply…
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The Health Coaching Business Podcast

1 Moving the needle in a few minutes for your biz. It’s possible. Ep #40 4:50
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Growing your business in just minutes per week. Discussing how coaches can best use the short amount of minutes they have between clients or life tasks to grow business. Plus how waiting for anything.. such as the right time, enough space, a calm part of life, is just a decision to delay the inevitable and whatever it is you want. And that’s ok it’s not ‘bad’ it means you’ll need to be Ok with not having what you want right now, as this is literally what you are choosing. With this choice, you are choosing for what you desire to always be ‘somewhere out there in the future’ and that is one of the things that will keep you feeling ‘yuck and stuck’. It means having what you want, will always be in the future somewhere. For resources go to www.KateMartinmentor.com or to book a free short call with me, to see what your business or future potential might be in the coaching realm, go to www.KateMartinmentor.com/apply…
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The Health Coaching Business Podcast

1 Your first $300k. Online success without any tech - here’s how. Ep #39 10:31
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Here’s how to get your business online successfully, without needing to know anything about software, websites, sales pages or any tech. (This episode started as an audio note to myself while I was cooking, so if you hear pots banging, well it’s pots banging… 😝 & it was too good not to share!) All of your marketing and sales can & gets done quicker and easier via relationships. Coaches are great at those right? (Hint - many of the online people you are trying to learn from are big introverts who simply aren’t as good at this as you, in fact I know they hate it!). I guarantee you can grow your business to $300-500k/year simply by using your voice and your organic network. Got q’s? email them to me - kate@katemartinmentor.com or simply book a call to get straight into my diary and see what your business potential may be. It could save you a decade or two ;) https://www.katemartinmentor.com/apply…
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The Health Coaching Business Podcast

1 Business plan B. S. Why Coaches don’t need them. Ep #38 9:26
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Instead of a business plan here is my advice for coaches service providers coaches and personal trainers. Plus a story of when I bought a massage clinic at age 23. Also discussed is how coaches can find their crowd instead of wasting their time doing a S.W.O.T. analysis. Which often leads to paralysis by analysis, you may have even experienced this? For more information see the website www.Kate Martinmentor.com or book a call to speak to Kate if you are a Coach and you want to speed things up because you have a zero time left in your week to do more www.KateMartinMentor.com/apply…
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The Health Coaching Business Podcast

Today I’m as inspired as fuk by Women who break out of corporate! Did you change careers to be a coach? How much do you just love life now?! How good is it to watch your clients and friends start to do this, if it feels good for them? My website for resources is www.katemartinmentor.com. Or reach out to me and ask a question at; kate@katemartinmentor.com…
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The Health Coaching Business Podcast

1 Your Genius Zone Makes All Business Easier - Ep #36 31:36
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Growing your coaching business should feel easy. In fact, everything about your business can feel easier when done from your zone of GENIUS. Let me explain. When using your zone of genius it makes attracting clients (aka marketing) and delivering services, feel amazing & effortless! The side effect is that your desired income becomes much easier to make. Everything to do with marketing and business structure has to do with using your passion and your personality. When you go against these it feels ‘yuck’ for a reason. This lesson discusses everything from marketing effectively to package design and delivery. Using your gifts, your experience and your soul is critical to being able to build a business that isn’t about ‘follow the dotted numbers’. If you have any q’s about this relating to your business, shoot me a message on kate@katemartinmentor Or book a call (for experienced coaches) at; www.katemartinmentor.com/apply Or connect with me here; The blog & free gifts; https://www.katemartinmentor.com/ Free Facebook group for coaches; https://www.facebook.com/groups/228413110602048/ Instagram; https://www.instagram.com/pt_mentor_kate_martin/ Podcast on iTunes; https://podcasts.apple.com/au/podcast/personal-trainer-mentor-kate-martin-mentor/id1462241508 Podcast on Spotify; https://open.spotify.com/show/6ndFkt65ZYzFHMHoNI1YSw?si=HMfBndBbTImA52wdyuWpaA Watch the videos on Youtube; https://www.youtube.com/channel/UCAecZXnSbQVo58mPuEORr1Q/…
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The Health Coaching Business Podcast

1 Interview with Peter Strange and Kate Martin Ep#35 1:13:55
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Interview with Peter Strange. After an online treatment with Peter myself and a miraculous recovery from something that's bothered me for years, I had to show him to you guys. His extensive studies, personal injuries and clinical experience have led him to develop The RESET Method (Realigning Emotions and Structure for Energetic Transformation) which encompasses elements from Applied Kinesiology, Neuromuscular Therapy, Qi Gong Healing, Emotional Freedom Technique and more, blended seamlessly to achieve energetic balance in the body and mind and address pain from both a structural and emotional perspective. Amongst some of his qualifications is he is a Chek L4 practitioner and has been a personal trainer for 25 years. Timestamp of the interview; 4.35 Peter’s experience with a Shaolin Monk and his most profound moment. 8.20 Peter explains the moment he knew he was going to be a healer, and how it helped him become a better personal trainer. 12.00 The explanation of healing. How we can heal each other. 15.00 Peter’s qualifications and formal training. Examples of what he does. 18.30 How we are subject to conditioning especially as young children. 22.34 How Peter started working remotely and the first client he helped. 30.00 How he helped a client’s knee and healed a stroke victim so he could run Again. 40.00 Peter explains how somebody can start to develop these skills. 44.30 Peter explains how can people become more in-tune with themselves. 51.00 Thoughts on how the world is today with the pandemic. 58.00 Peter explains his free Friday night Global Weekly reset sessions for the collective consciousness on Facebook. You can see more about him on his website; https://peterstrange.co.uk/peter-strange/ Or contact him the following ways; Email; peter@peterstrange.co.uk Free Weekly Global Healing RESET videos at https://m.facebook.com/peter.strange.18 Details for the monthly RESET Infinity membership programme mentioned in the interview are; https://m.facebook.com/story.php?story_fbid=10157169042675636&id=577675635 To Get in touch with Kate to ask a question; kate@katemartinmentor.com Or see the blog and download the free gifts for coaches wanting to capitalise on their years of experience at; https://www.katemartinmentor.com…
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The Health Coaching Business Podcast

1 Making Business as Easy as Changing the Physical Body - Ep#34 6:11
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Increasing joint ROM, is the same as your business expansion. I know you think and believe it’s much harder than that, but the truth is it’s not. I understand it’s frustrating that you are talented at coaching people, but the business side is frustrating. I also know from years of ‘letting shit go’, that it’s not that hard to overcome. Let me explain... A major shift will come when you simply decided to play it differently. When you tell yourself differently things. I don’t expect you to know how or when you decided it was hard, but I want you to think about the following to help you re-code the way you feel about it, which WILL in turn, change everything about your business. I hope you find this helpful. Let me know what beliefs you are choosing to now reframe as you become aware of them. Email me here if you have a question and you are a coach in business kate@katemartinmentor.com See the website for more details; www.katemartinmentor.com…
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The Health Coaching Business Podcast

1 Jonathan Goodman Interview, Creator of the PTDC - Becoming the best Online Trainer. Ep#33 51:28
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In this interview with Jonathan Goodman the creator of the Personal Trainer Development Center, we discussed everything from the ethics of being a good coach, to how to spot a fake online coach from decision fatigue and why he wears only one style of Tshirt to how Jonathan built his multiple companies and businesses through his networks and focusing on what he is good at. I did this interview with Jonathan as he is one of the rare ethical online coaches that are out there. For more info on his courses see the links below. Timestamp of discussion; 1min 51sec - Discussing the world’s first Online fitness Coaching program, specifically built for trainers and nutrition coaches. Helping and allowing them to delegate their programming and training to them. 3.28 How many trainers have done the PTDC courses. How the courses have come together and how many people have been involved. 4.55 How Covid-19 has forced trainers to recognize the importance of online training. How it has made trainers work out what they need to do to survive. His thoughts on how the pandemic has broken the fitness industry and why this is a good thing. 6.20 Why he holds himself and his company to the highest standard. 7.04. Discussing the article he is putting together on how easy it is to fabricate what your ‘coaching’ business is like ‘online’ & how easy it is to ‘fake’ being a successful online trainer. Or any kind of coach. 10.30 How does a personal trainer choose what course to do, when they don’t really know what they need. Key pieces of advice on what to look for. 12.33 Business models for online coaches. Pro’s and Con’s. 14.58. Why gyms are broken and why adding an online training component will revolutionize the fitness business. 16.49 - His belief on why algorithms are better at building workout programs than most personal trainers. 19.11 - One of the best trainers in the world is Joe Dosdell and he works at the PTDC. Jon lists the famous people Joe has worked with. What he does at the PTDC & how Joe came to came to work with the PTDC. 23.42 - The philosophy’s Jon follows 'defaulting to trust', & why he wears only 1 style of t-shirt and how there are too many eggs in the supermarket. 34.36 - Example of scaling a business when you think everyone wants to work ONLY with you. The 'fog’ filter, to help realise if what you think is the actual ‘truth’. 39.11 - The TRIAD of online training. The backend of his business and how he has scaled it. 44.00 - Why it’s important to develop yourself so you can build a business. Books and courses he recommends. For all of the details of Jon’s programs and books see the links below; Get his ‘Free Book’ Offer; Get your free copy of ‘The Wealthy Fit Pro's Guide to Online Training’ Paperback Book (Or Audiobook or Ebook) https://PTS.samcart.com/referral/free-book/ghX76dDwKVyNcAkM The online trainer academy; Launched and growing since 2013, the Online Trainer Academy, (OTA) is the world’s first educational course for online training for Fitness and Nutrition Professionals. With no deadlines and lifetime access. https://PTS.samcart.com/referral/ota/ghX76dDwKVyNcAkM Join The founding client challenge Just starting out training clients online? This will help you land your first few clients. If you’ve been at it for a while with disappointing results, it gives you a quick boost. https://PTS.samcart.com/referral/gNQsoNou/ghX76dDwKVyNcAkM Connect with Kate on her website; www.katemartinmentor.com…
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