Episode #199: "Issues 2 Impact" with John Nadeau

I have SOMETHING to say!

Promises, promises, promises…we all get spammed daily by lead generation companies that 'guarantee’ they can help you get a gazillion hot leads that will land you hot new business. In this special “Issues2Impact” episode of our “I Have SOMETHING to Say” podcast, Dr. Xaulanda Simmonds-Emmanuel, Chris Majocha, and Samí Haiman-Marrero talk with John Nadeau, Founder/CEO of SpearPoint Digital about the challenges of finding and attracting clients for his digital marketing business.

We explore the importance of networking, building a sales funnel, and effectively communicating the value of digital marketing services to small and medium-sized businesses. Our discussion also applies to small business owners dedicated to providing other types of professional services. The discussion includes how to use targeted content, such as reels and videos, to engage potential clients and drive conversions. Why? Two important reasons: 1. You must build awareness of your subject matter expertise, AND 2. You must build trust in your sales and marketing methods…otherwise, it’s just more spam.

Part of an effective approach involves casting a wide net and leveraging various strategies to reach potential leads with real potential. We highlight the value of personal connections and referrals from people who know and trust your work. We also stress the importance of measuring the effectiveness of different strategies and focusing on those that yield the greatest return on investment. Dr. Xaulanda emphasized these points, "There's no silver bullet. Fundamentally, people do business with people they know, like, and trust."

The conversation touches on the use of social media platforms like LinkedIn to build relationships and establish credibility, concluding with the following advice from Samí, “Always provide value and build trust before making a sales pitch”. The power of personal branding and the importance of establishing roles, values, and expectations in business relationships can never be underestimated, so our Issues2Impact sounding board provides John tips on how to use LinkedIn for networking and engagement to solicit warm recommendations, as well as the value of creating case studies and repurposing content.

When you clearly understand who your ideal client is and target them effectively, you can then start building sales funnel strategies to generate the leads and the cash flow you need to breathe and grow as a small business owner.

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