EPISODE 122: Niche Marketing, Business Acquisition, and Why Sales and Marketing Are One in the Same with John Ellis

What the Nell!?

My guest on today's episode is John Ellis, a veteran entrepreneur and business coach, in central Pennsylvania, is sharing a wealth of knowledge considering his extensive experience in marketing and strategic business leadership. John kicks off the episode by recalling the transformative journey of Create Socially from a website design firm to a powerhouse in comprehensive business development with the acquisition of The Romeo Network. Learn how focusing on saving time, saving money, avoiding pain, and gaining pleasure are the key drivers behind consumer purchases, and how John leveraged these principles to elevate his ventures.

Discover the art of niche marketing and the power of targeting your ideal customer. John shares practical strategies for managing multiple business ventures by compartmentalizing them and prioritizing one project at a time. Experience the human side of entrepreneurship as John delves into the significance of building relationships and balancing business with personal growth. Hear about his collaboration with the seasoned entrepreneur Dave Romeo and the role it played in scaling Create Socially. John also shares his hilarious What the Nell!? moment including an AirBnb guest!

CONNECT WITH JOHN:

Create Socially: https://createsocially.com

Romeo Network: https://romeonetwork.com

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Phone: [phone]

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Produced by enTICEing Media, LLC