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143: SEO Secrets and Scaling as a Solopreneur with Jessica Freeman
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Are you a solopreneur looking to scale your business without bringing on an entire team? In this week's episode, I am thrilled to introduce you to Jessica Freeman, owner of Jess Creatives. As a seasoned website designer and SEO strategist, Jess shares her insights on building a successful solopreneur business and optimizing SEO efforts. Jess Freeman is the creative force behind Jess Creatives. With a background in website and graphic design, Jess started her journey in college and took her business full-time in 2014 when she was just 24 years old. She provides comprehensive web design and SEO services, including hands-on SEO for clients ranging from brick-and-mortar shops to solo business owners. Her story is of hard work, efficiency, and continuous adaptation to the evolving digital landscape. Jess shares that automation tools and software are crucial to managing her business without a larger team. Tools like HoneyBook streamline her client onboarding process, and automated social media management tools like Social Bee help maintain a consistent online presence. Jess emphasizes the importance of having a structured, efficient workflow and not getting bogged down by perfectionism. One of the main focuses of this insightful interview is SEO (Search Engine Optimization). Jess explains that SEO optimizes website content to rank higher in search engine results. This involves using relevant keywords in a natural and non-spammy way, ensuring web pages provide valuable and comprehensive information to users. Jess emphasizes the importance of not relying too heavily on one marketing channel. Whether it’s social media, SEO, or email marketing, diversifying helps ensure business stability. With recent changes on platforms like Instagram and the unpredictable nature of algorithm shifts, having multiple avenues to reach your audience is crucial. We talk about:
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- 00:00 Intro
- 2:35 Jess's Journey: From Photography to Web Design
- 6:49 Managing a Solo Business: Tools and Strategies
- 10:54 Streamlined Client Onboarding Process
- 16:02 Customizing Websites for Clients
- 19:21 Understanding SEO Basics
- 19:46 Common SEO Mistakes
- 20:18 Optimizing Content for SEO
- 21:51 SEO Myths and Misconceptions
- 23:22 Effective Keyword Strategies
- 23:56 SEO Tips and Best Practices
- 29:06 Optimizing Images for SEO
- 32:09 One Piece of Advice Diversifying Your Marketing
- 34:57 Final Thoughts and Resources
- Spotlight Theory: https://spotlighttheory.lisaanne.ca/
- Backlink Boss Guide: https://www.jesscreatives.com/backlink-boss/
- Website - https://www.jesscreatives.com/
- Facebook - https://www.facebook.com/jesscreativesdesign
- LinkedIn - https://www.linkedin.com/in/jessfreeman/
- YouTube - https://www.youtube.com/channel/UCCis0sjz5ma8PQoztJm4Wmg
- Threads - https://www.threads.net/@jesscreatives
- Lisa's Website - https://www.lisaanne.ca
- Agency Website - https://www.stockmedia.ca
- Instagram - https://www.instagram.com/LisaAnneCoaching
- Facebook - https://www.facebook.com/LisaAnneCoaching
- YouTube - http://www.YouTube.com/LisaAnneCoaching
- LinkedIn - www.linkedin.com/LisaAnneCoaching
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