NEW! Tape Wefts From Covet & Mane With Dafina Smith

Volume Up by The Tease

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Interview with Dafina Smith

Dafina Smith knows how to build and position a premier, profitable and socially relevant brand you actually enjoy running. Smith is the founder of Covet & Mane, a for professional, by invite-only, luxury extensions branded by stylists coast to coast but founded in Chelsea, New York.

With her self-funded ingenuity, Dafina built Covet and Mane with a clear vision for the culture and community she wanted to establish. WWD declared, “Covet & Mane’s professionally applied hand-tied hair extensions have already found a cult audience.”

Smith believes that leveraging technology to foster connection is the ultimate recipe for creating a loyal and engaged brand community. And deliberately pursues the art of curating genuine, high-touch experiences and product innovations for every tier of her brands’ clientele.

Smith is a regular contributor to blogs, magazines and television shows as a Beauty and E-Commerce and Small Business Expert. She is also an alumna of the Goldman Sachs 10,000 Small Businesses Program & Beauty United.

Smith lives in Westport, CT with her twin sons and husband Ryan Smith, an ESPN Host of SportsCenter.

Links:

• https://dafinasmith.com/my-story/
• https://www.covetandmane.com/
• https://www.covetandmane.com/collections/the-coveted-tape

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Credits: Volume Up is a Tease Media production. This episode was produced by Monica Hickey and Madeline Hickey. Brian Daly is our editor and audio engineer. Thank you to our creative team for putting together the graphics for this episode.

Thank you to the team who helped create our theme song. Show them some love and check out their other work!

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