How to Make SEO Profitable in 2024 (And How to Track if it's even Working) — Josh Piepmeier | Why SEO is Still Worth Investing In, Why SEO shouldn't be the First Channel for New E-commerce Brands, How to Target Keywords for E-commerce Sites (#310)

Ecommerce Coffee Break - Helping You Become A Smarter Online Seller

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In this podcast episode, we discuss how to make SEO profitable in 2024 (and how to track if it's even working). Our featured guest on the show is Josh Piepmeier, founder and CEO of Meriwether at meriwether.digital.
Sign up to see if your SEO campaigns are profitable at https://trafficlighttracking.com/
Topics discussed in this episode:

Why SEO is still worth investing in despite algorithm updates and AI.
Why SEO shouldn't be the first channel for new e-commerce brands.
How to target keywords with clear shopping intent for e-commerce sites.
How to track SEO ROI using GA4's landing page report under engagement.
How toOptimize product/category pages first for relevant shopping keywords.
Why to build content directly on Shopify, not on subdomains.
Why quality backlinks are important, but content quality matters more now.

Links & Resources
Website: https://www.meriwether.digital/
Free Traffic Light Tracking Report: https://trafficlighttracking.com/
LinkedIn: https://www.linkedin.com/in/joshpiepmeier/
Get access to more free resources by visiting the podcast episode page at
t.ly/5GtTc
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Elevar – Powering Conversion Tracking For Over 6,500 D2C Brands. More Info: https://www.getelevar.com/BFCM/
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MORE RESOURCES
Download the Ecommerce Conversion Handbook for store optimization tips at https://tinyurl.com/CRO-ebook
Best Apps to Grow Your eCommerce Store: https://ecommercecoffeebreak.com/best-shopify-marketing-tools-recommendations/
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