Why One Idea Sticks and Another Sinks, with the author of Brain Glue, James I. Bond

Awakened Nation

What if I could tell you the secret to great marketing? James Bond (yes, that's his real name), stops by Awakened Nation to share with Brad the secrets to why one idea sinks while another idea sticks in our brains.

James lost one of the most iconic ad campaigns of his career; when two eggs hit the frying pan and a narrator says "This is your brain. This is your brain on drugs. Any questions?"

After such a loss, he forced himself to figure out the emotional triggers that drive all iconic products to become mega brands.

This is a laugh out loud episode as James shares the secrets from his latest book Brain Glue, his unique sense of humor throughout his incredible career, and chats about the Father of modern Advertising David Ogilvy, and finally, why Pop-Tarts was such a hit. James shares one case study after another on how to name a product so it sells like hotcakes...or in this case, sells like Pop-Tarts.

If you work in advertising, marketing or public relations, this is the episode for you!

Website: www.yesbrainglue.com

ABOUT JAMES I. BOND:

James I. Bond is one of America’s leading behavioral management specialists, and author of the award-winning book, BRAIN GLUE – How Selling Becomes Much Easier By Making Your Ideas “Sticky.”

For thirteen years he ran one of Southern California’s leading behavioral management firms, working with a who’s who of American business.

Early in his career, he ran an advertising agency in Montreal.

He is a workshop leader and past workshop chairman for the resource partner of the U.S. Small Business Administration, and has been a featured guest speaker at three Southern California universities.

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