Ep. 28 - Celebrity Power: Unpacking the Lay's Ad with David Beckham and Thierry Henry

Giraffes Don't Eat Steak

Ep. 28 - Celebrity Power: Unpacking the Lay's Ad with David Beckham and Thierry Henry
In this episode of Giraffes Don't Eat Steak, hosts Erica and Alex discuss the clever and memorable Lay's (Walker's) advertisement featuring David Beckham and Thierry Henry.
They delve into the effectiveness of using celebrities in marketing and the importance of careful alignment with their values.
They reminisce about past advertising experiences and ponder the longevity of celebrity endorsements.
This insightful conversation provides valuable marketing insights and explores the impact of celebrity endorsements in a turbulent world. Tune in for an engaging discussion that will leave you with new ideas to apply to your own business.
00:00 Enthusiastic praise for clever, memorable Lay's ad.
05:52 Using celebrities in advertising brings trust endorsement.
09:16 Editing video shots, handling responses, addressing criticism.
10:51 Caution when choosing celebrity spokesperson is critical.
16:25 Thank you and see you next time.
- Alex and Erica discuss their snack preferences and experiences during their travels
- Preferences for familiar snacks from their home countries
- Challenges of finding preferred snacks in different countries
- Receiving snacks as gifts from friends travelling to their home countries
Primary Topic: Lay's Ad featuring David Beckham
- Discussion of Lay's marketing campaign with David Beckham
- Alex and Erica's impressions of the Lay's ad featuring David Beckham and Thierry Henry
- Analysis of the clever and experiential nature of the ad
- Effects of using celebrities in advertising
- The strategic choice of using a well-known football player for the ad
- Discussion of the potential authenticity or staging of the ad
Primary Topic: Risks of Celebrity Endorsements
- Risks associated with celebrity endorsements in marketing
- The importance of choosing the right spokesperson
- Concerns regarding negative associations or behaviors of celebrities
Primary Topic: Longevity of Marketing Campaigns
- Examination of the longevity and memorability of marketing campaigns
- Case examples of Michael Parkinson's association with SunLife over fifties and lack of memorability
- Discussion of impacts on the effectiveness of marketing campaigns over time
- Insights on the evolving nature of marketing strategies and brand associations
Primary Topic: Gift Offers for Sign-ups
- The potential value and impact of gift offers for customer sign-ups
- Reflections on personal experiences with gift offers for sign-ups
- Potential implications for customer engagement and brand loyalty
Erica: https://www.linkedin.com/in/erica-mackay/
Alex: https://www.linkedin.com/in/alex-bilney/
Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com