Scaling From Assistant to COO and Beyond with Melissa Franks

Clicks and Giggles | Your Backstage Pass to Digital Marketing Strategies

Unlock the real story behind climbing the corporate ladder and leading a business to success with Melissa Franks, the small business sage who scaled the heights from administrative assistant to COO before 40. In this episode, we're peeling back the façade of glamorous titles to reveal the intricate dance of founding and running a company. Join us as Melissa shares her invaluable expertise in defining roles, mastering team dynamics, and making strategic hiring decisions that align with your business's vision and values.
Melissa Franks built her career as a corporate powerhouse building businesses to the high nine figures, and after climbing all the way to the top inside of the largest financial services company in the world, she took everything she had learned and founded On Call COO to support small businesses, grow, optimize and scale their operations. Melissa takes proven corporate methods and right-sizes them for businesses climbing out of survival mode to growth enabling them to scale faster than their competitors without burning out, over hiring, or needing investors.
Topics covered in this discussion with Melissa Franks:

• Importance of understanding one's role in the business.
• Time freedom and the significance of hiring experts to handle tasks that don't align with one's strengths or interests.
• Understanding the lifetime value of a product and its impact on business growth and profitability
• The value of seeking guidance and advice from experienced professionals.
• Challenges faced by businesses at different revenue stages.
• Importance of self-care and finding time for hobbies.

CONNECT WITH MELISSA:
Instagram @melissa_franks @on_call_coo
Facebook Melissa Franks
Website melissafranks.com
Join Melissa's Grow Your Business Challenge https://www.melissafranks.com/growyourbusinesschallenge

_____________________________________________________
Thanks for listening to Clicks and Giggles!
➡️ Ready to start using paid ads in your business?
Grab my 3 Ways to Know You’re Ready for Ads guide:
https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads
➡️ Weekly episodes aren’t enough for you?
You can connect with me over on Instagram at @launchwithjordan or at www.launchbyjr.com

章

1. Scaling From Assistant to COO and Beyond with Melissa Franks (00:00:00)

2. Founders vs CEO (00:00:03)

3. Navigating Team Dynamics and Growth (00:13:40)

4. Strategic Hiring and Operational Efficiency (00:23:04)

5. Masterclass and Business Growth Challenge (00:34:17)

6. Scaling a Business With Strategy (00:40:04)

7. Building a Business (00:47:40)