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How Do You Market a 128-Year-Old Brand? Word-of-Mouth With Venae Watts, Owner of Minerva Dairy
Manage episode 407231419 series 3558997
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Venae Watts is one of the two fifth-generation owners of Minerva Dairy, where she combines her aptitude for creating the richest, creamiest batch of butter with her knack for unmistakable branding and shrewd business instincts. She is responsible for overseeing production, sales strategy, and marketing. Thanks to Venae’s vision, the 128-year-old Minerva is now known for its dynamic packaging and vibrant marketing campaigns.
What you’ll learn in this episode:If your brand has been around for 128 years and people haven’t sampled a taste, what can you do to get your product noticed so they’ll give it a try?
According to Venae Watts, a fifth-generation owner of Minerva Dairy, the answer is simple: word-of-mouth. She proudly states that making a quality product and getting someone to taste it speaks for itself. Once that happens, Venae has found that people want to talk about it and says Minerva Dairy is often tagged on various social media channels by enthusiastic customers who want to share the tasty benefits of using the family-owned company’s products.
On this episode of From Persona to Personal, Roger Hurni welcomes Venae Watts, a fifth-generation Owner of Minerva Dairy, to discuss the most effective ways to market a brand that has been in business for well over a century. Venae talks about the benefits of being a family-owned business for multiple generations and why word-of-mouth has been the brand’s most effective marketing channel. She explains why Minerva Dairy has evolved in some ways but remains strategically old-fashioned in others.
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