Episode 107 What to actually focus on in marketing your teaching business

Get richer teacher with Ola Kowalska

Marketing may seem overwhelming because of the amount of advice out there and especially if you're a teacher (and let's be honest - business has never been part of the curriculum while studying to become a teacher, right?!)

But it's actually quite simple. It's not posting more or having a massive audience that cuts it.

To get started, I recommend conducting an audit of your past marketing efforts. What has worked for you in the past? Have you offered special deals, asked your current clients for referrals, or received recommendations through word of mouth? These insights will help you identify what strategies have brought in clients and guide your future marketing efforts.

Next, let's talk about attraction. Organic posting on social media may not be as effective as you think. In fact, less than 2% of my audience growth came from organic posting. So, it's time to explore other avenues.

Once you've attracted people to your world, it's essential to nurture them. Engage with your audience through regular posting, live sessions, newsletters, and authentic content that showcases your true values.

Finally, we come to conversion—the stage where you help your engaged audience decide to work with you. Don't shy away from making offers.

Tune into this episode to learn more about what actually moves the needle in marketing your business!

And if you're ready to have all your marketing for 2024 figured out, join me in my upcoming live workshop on 16/12 at 10am. It's only £12 and the profit will go to charity anyway. Sign up here: https://olakowalska.com/marketing

Hey, I’m Ola!

For the last 3 years I have been helping language teachers and coaches like you build profitable, sustainable and enjoyable businesses. I used to be a teacher, a teacher trainer and even ran my own language school in the past, but I am now focused on coaching teachers full-time (and I love it!) So far I have helped over 600 language educators from all over the world and my mission is to see the world where teachers thrive, enjoy the hell out of life and their job and have a great impact on their students lives, mainly through getting better at marketing and selling fabulous language group programs and definitely without burnout or selling their souls.

You can learn from me for free:

• you can listen to this weekly podcast!
• you can download my free social media guide for teachers
• you can read my blog
• you can follow me on Instagram where I share tons of tips and inspiration for teachers in business

We can work together in 3 different ways at 3 different stages of your business as well:

• if you’re freelancing as a language teacher or coach and want to get better at getting paying clients, check out Rocket Fuel
• if you’re ready to scale beyond 1:1s and want to build a profitable, sustainable and fun business with a group program at its core, then Rocket Accelerator is for you
• or check out my 1:1 package