#5: Emma Marshall of Miss Bush, on Body Confidence & Size Diversity, Empowering Women Through Bridal Fashion & Feminism, and Success in Bridal Retail

The Love My Dress Podcast: Weddings, Business & Life

LOVEMYDRESS.NET // Emma Marshall is the Managing Director of Miss Bush, a bridal boutique located in the town of Ripley in Surrey in South East England. Emma is an authority on bridal fashion - a trail blazer, disruptor and true pioneer. She is a gifted stylist who is passionate about empowering other women through fashion and style.
This year, Miss Bush celebrated 35 years in business - but don’t for a hot second think this means that Emma or her brand are in any way past their best. On the contrary, She is the OG of bridal fashion retail - a natural born leader, visionary and innovator who is constantly reinventing and forever re-imagining how she can evolve and enhance the experience for brides in finding their wedding day attire.

30 years is an exceptional achievement for any small, independent, creative business, but a magnificent one for anyone working in the turbulent world of retail.

Emma is a proud feminist - and I know she won't mind me saying this - but both opinionated and somewhat outspoken on matters that she holds close to her heart. She is also a mother, daughter, sister and wife and some one who is fiercely loyal to those in her world.
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https://www.missbush.co.uk/
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You will find a full transcript of this episode here https://thelovemydresspodcast.buzzsprout.com (select the appropriate episode then tap the transcript tab).
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1. Podcast Introduction & Welcome (00:00:00)

2. Guest Introduction (00:01:50)

3. Emma's early years & education & finding herself in the family business (00:04:26)

4. How Miss Bush was founded by Emma's family (00:08:14)

5. How bridal fashion has changed in 35 years and how Miss Bush got it's name (00:10:38)

6. The Miss Bush Chapel (00:13:15)

7. The psychology of finding a wedding dress & how Emma employs her feminist values to empower brides (00:17:10)

8. Size diversity in bridal fashion (00:22:22)

9. Emma's views on 'the wedding industrial complex' and how mainstream media portray the wedding industry (00:32:55)

10. The cost and craftsmanship of bridal fashion (00:37:25)

11. The impact of Brexit on bridal retail (00:46:33)

12. What makes a really good wedding dress - and a good wedding dress brand (00:49:10)

13. Changing your mind on your wedding dress (01:00:44)

14. On 'squad shopping' for your wedding dress (01:04:42)

15. A.I. versus the human experience (01:07:15)

16. Thoughts on the bridal rental market (01:09:14)

17. The importance of social media when working in bridal retail and not having a traditional shop window (01:12:25)

18. Reflections on changes in the world of weddings over the past decade (01:19:55)

19. The importance of hiring a fashion stylist on an editorial set (01:24:33)

20. Nortier - Emma's creative partnership with Ben Shallow & Adrien Nortier (01:27:42)

21. On approaching entrepreneurship from a commercial/money-making versus a creative mindset & the reality of working in bridal retail (01:31:07)

22. Looking ahead, learning & balancing work & family life (01:34:50)

23. Enhancing support for Neurodivergent individuals in personal & professional spaces (01:43:33)

24. Which 3 guests Emma would invite to dinner (01:46:09)

25. Which 3 items Emma would have with her on a desert island (01:48:02)

26. Emma's best piece of advice for her younger self (01:48:50)