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Content provided by BNI France et Belgique francophone, BNI France, and Belgique francophone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BNI France et Belgique francophone, BNI France, and Belgique francophone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Podcasts de BNI France et Belgique francophone
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Content provided by BNI France et Belgique francophone, BNI France, and Belgique francophone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BNI France et Belgique francophone, BNI France, and Belgique francophone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Podcast by BNI France et Belgique francophone
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388 episodes
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Manage series 2386309
Content provided by BNI France et Belgique francophone, BNI France, and Belgique francophone. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by BNI France et Belgique francophone, BNI France, and Belgique francophone or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Podcast by BNI France et Belgique francophone
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388 episodes
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Podcasts de BNI France et Belgique francophone
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1 414 BIANCA CLAPOT Café ou thé surtout du business 2:38
2:38
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414 BIANCA CLAPOT Café ou thé surtout du business by BNI France et Belgique francophone
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Podcasts de BNI France et Belgique francophone
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1 403 JULIETTE GRAUMER Pourquoi et Comment arriver au TOP à sa réunion BNI 5:16
5:16
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403 JULIETTE GRAUMER Pourquoi et Comment arriver au TOP à sa réunion BNI by BNI France et Belgique francophone
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Podcasts de BNI France et Belgique francophone
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1 401 DAMIEN MARCHESINI Au Sommet du Réseau, l'art de l'escalade professionnelle et personnelle 5:16
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401 DAMIEN MARCHESINI Au Sommet du Réseau, l'art de l'escalade professionnelle et personnelle by BNI France et Belgique francophone
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Podcasts de BNI France et Belgique francophone
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1 409 BIANCA CLAPOT Vous avez raison de choisir BNI 3:24
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409 BIANCA CLAPOT Vous avez raison de choisir BNI by BNI France et Belgique francophone
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391 Bianca CLAPOT - Catalyseur De Croissance by BNI France et Belgique francophone
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1 382 Fouad SEMLALI - L'Intronisation, Un Des Moments Clés De La Croissance Du Groupe 2:49
2:49
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382 Fouad SEMLALI - L'Intronisation, Un Des Moments Clés De La Croissance Du Groupe by BNI France et Belgique francophone
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Podcasts de BNI France et Belgique francophone
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375 Benjamin DELAGOUTTE - Pourquoi Se Réunir by BNI France et Belgique francophone
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389 Bianca CLAPOT BNI Et NBI by BNI France et Belgique francophone
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Podcasts de BNI France et Belgique francophone
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1 374 Barbara Turpin : Le Comite De Pilotage Ou Art De La Delegation 4:11
4:11
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374 Barbara Turpin : Le Comite De Pilotage Ou Art De La Delegation by BNI France et Belgique francophone
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1 379 Damien MARCHESINI - Lions Et Membres BNI - Une Leçon De Succès 2:24
2:24
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379 Damien MARCHESINI - Lions Et Membres BNI - Une Leçon De Succès by BNI France et Belgique francophone
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Podcasts de BNI France et Belgique francophone
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1 387 Bianca CLAPOT - Creer Un Groupe BNI Une Strategie Innovante 3:32
3:32
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387 Bianca CLAPOT - Creer Un Groupe BNI Une Strategie Innovante by BNI France et Belgique francophone
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Podcasts de BNI France et Belgique francophone
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1 385 Veronique MILLET - Qu'est Ce Qui Vous Ferait Plaisir 3:53
3:53
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385 Veronique MILLET - Qu'est Ce Qui Vous Ferait Plaisir by BNI France et Belgique francophone
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376 Julie GARDEZ - BNI Un Réseau Unique by BNI France et Belgique francophone
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Podcasts de BNI France et Belgique francophone
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390 Bianca CLAPOT BNI Egal Reussite by BNI France et Belgique francophone
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1 378 Phillipe PICARD - Donnez-Moi Un Levier BNI Et Je Soulèverai Le Monde Du Business 3:14
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378 Phillipe PICARD - Donnez-Moi Un Levier BNI Et Je Soulèverai Le Monde Du Business by BNI France et Belgique francophone
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