Welcome to ODDcast, the go-to podcast for savvy SAAS and E-Commerce brands eager to launch new ideas and improve existing digital products. Did you know 9 out of 10 ideas will fail? Learn the secret weapon for success: Outcome-Driven Design. Discover what your customers truly desire and create a digital product that meets their needs -- like a glove! Increase sales, sign-ups and user satisfaction. No more guesswork or just pretty designs – create market-fit products guaranteed to succeed. Hear from other tech founders who dared to be ODD and learn how you can be the ODD one out too! Ready?